July 2010 - Redken Professional

NEW ONJULY 2010PROMOTIONS5THBOOST YOUR BUSINESS:FREE SALON STIMULUS KIT!\NEW AGE-DEFYING CLIENT EVENT KITREDKEN FOR MEN AND REDKEN STYLING:BUY ONE, GET ONE ½ OFF!50 YEARS INSPIRING THE PROFESSIONAL EDGEGET INSPIRED. BE PART OF IT. REDKEN.COM70306re_no_pricing 14/28/10 8:51 PM

FREESALON STIMULUS KITBOOST BUSINESS, INCREASE PROFITS—IMMEDIATELY!By implementing smart business practices, you can increase service and retail sales—and see your profitsrise—even during challenging economic times.We can’t think of a better way to continue our 50thanniversary celebration than by strengthening ourcommitment to you—the salon professional. Asalways, we’re dedicated to providing the tools,resources and education you need to grow yourbusiness and achieve salon success.This month, we’re bringing you a wealth ofbusiness-boosting tools:› The FREE Salon Stimulus Kit has everythingyou need to start gaining clients and increasingprofits immediately.To help you accomplish these goals, Redken is providing salons with a FREE Stimulate Your Business Kit.*This exclusive kit has been specially developed with the salon industry’s leading experts to help you:› Provide an environment where your salon staff can grow and prosper› Create a memorable experience for clients› Manage your money!*While supplies last› The third-quarter Redken Color AdvantageProgram helps you build your business throughhaircolor.› The groundbreaking Art of Consultation Kitincludes everything you need to offer the mostcomprehensive and effective client consultation.Don’t miss this opportunity to create a point ofdifference for yourself and your salon – andgrow your business!Finally, turn to page 16 to discover how Redken’semphasis on blended learning will help you learnbetter, earn better and live better!Very truly yours,2Karen Fuss-ZippVice President,General ManagerRedken 5th Avenue NYCCover Model's Haircolor:NATURAL LEVEL: 6BASE: Zone 1: 1 oz. (30 ml) 8T Color Fusion + 1 oz. (30 ml) 20 volume Pro-oxide Cream Developer;Zone 2: 1 oz. (30 ml) 8T Color Fusion + 1 oz. (30 ml) 30 volume Pro-oxide Cream DeveloperHIGHLIGHTS: 1 part (20 g) Blonde Icing Conditioning Cream Lightener (Ammonia Free)3 parts (60 g) 20 volume Blonde Icing Conditioning Cream DeveloperGLAZE: ½ oz. (15 ml) 09T Chrome Shades EQ + ½ oz. (15 ml) 09NB Irish Cream Shades EQ +1 oz. (30 ml) 000 Crystal Clear Shades EQ + 2 oz. (60 ml) Shades EQ Processing Solution70306re_no_pricing 24/28/10 8:51 PM

THE SALON STIMULUS KIT CONTAINS A WEALTH OFMATERIALS YOU CAN USE IMMEDIATELY TO KICK-STARTYOUR BUSINESS, INCLUDING:PROMOTIONAL MATERIALS50 POSTCARDSSend these Redken-branded postcards to clients to reachthem at home and drive them back into your salon.BUSINESS EDUCATION1 “PROMOTE YOUR SALON, BOOST PROFITS" GUIDERead through this comprehensive guide for tips onstimulating business year-round.150 SCRATCH & WIN CARDSGenerate client excitement and entice them to purchaseproducts with these fun, interactive promotion cardsfeaturing three different retail offers.150 CLIENT CARDSThese handy cards are available in three different varieties:› 50 Loyalty Cards offer clients discounts or freeproducts/services once they’ve purchased a certainnumber of services› 50 Referral Cards for clients to give to friendsand family› 50 Re-booking Cards offer clients incentives tobook their next appointment1 REDKEN.COM MY BUSINESS TOOLBOX$25.00 GIFT CARDUse this gift card to log-on toRedken.com/MyBusinessToolbox and customizeyour own Redken-branded promotional materials!DID YOU KNOW?NEW! ONLINE CALCULATORS & TRACKING TOOLSTrack your success! As you implement these simplebusiness solutions, you’ll be able to follow your progress,manage your money and track your profits. Plus, discovereasy-to-implement solutions to increase your business.ASK YOUR REDKEN SALES CONSULTANTFOR YOUR KIT TODAY!*› Research shows that, on average, for every 4 referral cards you hand out,you’ll gain 1 new client!› Properly merchandised retail areas can increase retail sales by up to 30%› When you send out 250 postcards, you could see up to 12 new clients!*While supplies lastPROMOTION SUPPORT CHECKLISTVisit Redken.com/Stimulus for online tracking tools and business calculators to help you track your profits and manage your money!Visit Redken.com/StepUp to attend a how-to, hands-on money workshop designed to dramatically improve your staff’s professional life and personal finances.July 2010 \ Promotions 370306re_no_pricing 34/28/10 8:52 PM

REDKENCOLOR ADVANTAGEHAIRCOLOR REWARDS PROGRAMWe know that haircolor drives your salon business. That’s why we’ve developed Redken Color Advantage, an exclusive program to reward you for purchasing the RedkenHaircolor brands you rely on everyday: Shades EQ, Color Fusion, Cover Fusion and Color Gels.With every dollar you spend on one of these brands, you’ll be closer to qualifying for one of two different reward kits. The reward kits are grouped into tiers, so as yourpurchases increase, so do your rewards.THIRD-QUARTER REWARD KITS(JULY - SEPTEMBER 2010)GROW YOUR BUSINESS!The third-quarter Redken Color Advantage kits will feature an exclusive stylist guide to help you profit from everyday haircolor services. Includes:• Tried-and-true haircolor formulas for Color Fusion, Cover Fusion, Color Gels and Shades EQ• A Redken Chemistry service tent card to help you meet the needs of all hair types• Effective business tactics to boost service and retail sales, including the NEW Age-Defying products and servicesUse this kit to get inspired and boost profits!470306re_no_pricing 44/28/10 8:52 PM

BEFOREage-weakenedhairGET INSPIRED. BE PART OF IT.REDKEN.COMAFTERNEWporous,TIME RESETforRECAPTURE YOUTHFUL HAIRBUSINESS BUILDINGSUPPORTCOLOR & HAIRCAREPRODUCTSEDUCATIONREWARDSKIT 1haircolor purchases1 Stylist Guide1 Time Reset Shampoo Liter1 Youth Revitalizer Mask 8.5 oz.1 Time Reset Filler Shot 7.6 oz.1 Redken Chemistry Shot Phix 3.5 pHix pHase Sealer 8.5 oz.4 FREE Cover Fusion 2.1 oz. with 1 20 Volume Pro-oxide Cream Developer Liter*3 FREE Shades EQ 2 oz. with 1 Shades EQ Processing Solution Liter*75 Time Reset Trio Packettes75 Time Reset Consumer Brochures1 “Sample Your Way to Salon Success” Brochure1 Cover Fusion Shade Chart1 Shades EQ Shade Chart5 FREE Redken Education On Demand Haircolor Videos – a $149.75 value!1 My Business Toolbox Gift Card1 Redken Chemistry Service Tent Card1 FREE Real Simple magazine subscriptionKIT 2haircolor purchases1 Stylist Guide1 Time Reset Shampoo Liter1 Youth Revitalizer Mask 8.5 oz.1 Time Reset Filler Shot 7.6 oz.1 Redken Chemistry Shot Phix 3.5 pHix pHase Sealer 8.5 oz.2 FREE Cover Fusion 2.1 oz. with 1 20 Volume Pro-oxide Cream Developer 16 oz.*2 FREE Shades EQ Shades 2 oz* with 1 Shades EQ Processing Solution Liter*1 Shades EQ Processing Solution Liter*50 Time Reset Trio Packettes50 Time Reset Consumer Brochures1 “Sample Your Way to Salon Success” Brochure1 Cover Fusion Shade Chart1 Shades EQ Shade ChartFREE Redken Education On Demand Haircolor Video1 My Business Toolbox Gift Card1 Redken Chemistry Service Tent Card*To be redeemed via voucherPROMOTION SUPPORT CHECKLISTVisit Redken.com/ColorAdvantage for details and more information on how to take advantage of this great offer!July 2010 \ Promotions 570306re_no_pricing 54/28/10 8:52 PM

IT’SABOUTTIME...AGE-DEFYING PRODUCTSAND SERVICES ARE HERE!HOST AN AGE-DEFYING EVENTAND BECOME THE EXPERT INYOUR COMMUNITY!Redken knows that time can take its toll on hair. Cover Fusion low ammonia 100% coverage color cream and the NEWTime Reset Salon Service and At-Home Regimen help reverse years of damage and combat the 6 signs of aging hair.Now, you can attract new business, boost your service and retail revenue, and give your clients the youthful hair they want!Everything you need to promote and plan the event is included in your kit—from backbar products to a step-by-stepplanning guide with an easy-to-follow event checklist.WHAT IS AN AGE-DEFYING EVENT?An invitation-only event held after-hours in the salon, where clients learn about the signs of age-weakened hairand discover the products and services your salon offers to help restore their hair to a healthy, youthful condition.WHY IT’S A GREAT OPPORTUNITY FOR YOUR SALON• Showcases your salon’s expertise in age-defying services• Builds client loyalty and retention• Attracts new clients through invitation to “bring a friend”• Encourages purchase of add-on services• Generates retail sales• Promotes pre-booking of appointments• Brings your salon closer as a team – and it’s fun!“Our Age-Defying Event was a huge success! We gave out invitations to clients and posted the event onour Facebook fan page. Thirty-two of our current clients attended with friends who’d never been to our salonbefore—what a great turnout! Our guests were so excited about the new products and were eager to try theTime Reset products included in their goodie bags. We had a lot of fun and enjoyed bonding with our guests.As a result, we pre-booked 18 appointments that night! What an incredible experience!—John Sickles,Owner, Jon Lori Salon”670306re_no_pricing 64/28/10 8:52 PM

SALON OFFERPURCHASE5 Cover Fusion 2.1 oz. shades1 Age-Defying Event Kit (contents listed below)Salon PriceSALON BONUS OFFER*WHILE SUPPLIES LASTPURCHASE8 Time Reset At-Home Porosity Filler Kits at 50% offSalon Price*Includes estimated trio packette value($ .75/per trio packette) and My BusinessToolbox coupon value*Offer limited to salons that have purchasedthe Age-Defying Event KitsAGE DEFYING EVENT KIT INCLUDES:1 Time ResetShampoo Liter1 Time Reset FillerShot Phase 7.6 oz.1 Redken ChemistryShot Phix 3.5 pHixpHase sealer 8.5 oz.1 Time Reset YouthRevitalizer replenishingdeep treatment 8.5 oz.1 20 volume Pro-oxideCream Developer 8 oz.25 Time Reset Trio Packettes(Shampoo, Conditioner andYouth Revitalizer)25 Client Brochures1 Event PlanningGuide with Checklist25 Client Invitations 1 Client Spiral Easel 4 Tent Cards 4 Mirror Clings 1 Redken Age-DefyingServices American SalonInsert1 My Business Toolbox$25.00 CouponPROMOTION SUPPORT CHECKLISTVisit RedkenEducationOnDemand.com for FREE product knowledge videos on NEW Cover Fusion and Time Reset!Visit Redken.com/SpecialOffers to activate the Age-Defying client offer to let clients know your salon is featuring this exclusive promotion!Visit Redken.com/MyBusinessToolbox to order customized collateral featuring Age-Defying imagery.July 2010 \ Promotions 770306re_no_pricing 74/28/10 8:52 PM

GET MORE FOR LESS!BIG SAVINGS ONREDKEN FOR MENAND REDKEN STYLINGSAVE 15% ON REDKEN FOR MEN SHAMPOO AND CONDITIONER LITERSStock your backbar and pass the savings on to clients to increase retail sales!PURCHASE: Redken For Men liters at a discount*CHOOSE FROM15 % OFF 15 % OFF 15 % OFF 15 % OFF 15 % OFFgo clean liter finish up liter mint clean liter cool finish liter clean spice literSalon priceSalon valueClient priceClient value*Liters will be stickered 15% off870306re_no_pricing 84/28/10 8:52 PM

BUY 1GET 150%OFFHelp clients stock up andsave on their favoriteRedken For Men andRedken Styling productswith these great duos!PURCHASE: REDKEN FOR MEN STYLING DUOS AT A SPECIAL VALUE PRICEPRODUCT SALON PRICE SALON VALUE CLIENT PRICE CLIENT VALUEget groomed 5 oz. duogrip tight 5 oz. duostand tough 5 oz. duoPURCHASE: STYLING DUOS AT A SPECIAL VALUE PRICEPRODUCT SALON PRICE SALON VALUE CLIENT PRICE CLIENT VALUERewind 06 5 oz. duoBlown Away 09 5 oz. duoGuts 10 10.58 oz. duoRough Paste 12 2.5 oz. duoQuick Dry 18 11 oz. duoJuly 2010 \ Promotions 970306re_no_pricing 94/28/10 8:52 PM

BeforeAfter 5 min.DOES YOUR MEN’SBUSINESS NEED A BOOST?JUMP-START IT WITH COLOR CAMO!You can do a lot in 5 minutes... check your Facebook page, warm-up for a workout. Now, with Redken For Men Color Camo 5-min. custom graycamoflage, you can help clients with gray hair look years younger and boost your business – in just 5 minutes!Color Camo has everything you need to take your men’s color business to the next level, including quick processing time, easy application, lowmaintenance results, versatile coverage options, and more. Use the materials in this kit to promote this profitable service in your salonand give your business a boost!1070306re_no_pricing 104/28/10 8:53 PM

STYLIST OFFERPURCHASE10 Color Camo 2 oz.COLOR CAMO MERCHANDISING KIT INCLUDES:RECEIVE FREE*1 Color Camo merchandising kitSTYLIST PRICE*Includes the swatch box, valued at $14.00 (salon cost)REGISTER ASA COLOR CAMOSALON!As many as 5.5 million potentialclients see ads for Color Camo –in everything from Superbowl andProbowl programs, to Google andother high-profile websites such asYahoo, LinkedIn.com, AskMen.comand the Wall Street Journal online.1 Color Camo Stylist Guide 1 Color Camo Swatch Box1 Poster 4 Mirror Clings 1 Redken For Men TimerPROMOTION SUPPORT CHECKLISTMake sure to register as a ColorCamo salon on our Salon Finderso clients can find you! Go toRedken.com/editsalon today!Visit RedkenEducationOnDemand.com for FREE Color Camo product knowledge and technique videosGenerate client excitement! Visit My Business Toolbox for Color Camo materialsJuly 2010 \ Promotions 1170306re_no_pricing 114/28/10 8:53 PM

MAXIMIZEYOURLEARNINGWhether in your salon, at an event like our award-winning Symposium, or at theRedken Exchange—our state-of-the-art learning facility in NYC—Redken Educationoffers a learning environment unlike any other! It’s a personal-based, interactiveapproach where you advance your skills, kick-up your creativity and take the rightpath to transform your job into a career.It’s all part of Redken’s groundbreaking “blended learning” approach. Blendedlearning allows you to combine different methods of learning – both online andin-person – to help you gain the knowledge and skills you need to advance yourcareer. Check the chart for different ways you can maximize your learning withRedken Education!SET YOURSELF APART!BECOME A REDKEN CERTIFIED DESIGN STYLISTBE RECOGNIZED FOR YOUR EXPERTISE AND COMMITMENT TO DESIGN EXCELLENCEAs a Redken Certified Design Stylist, other salon professionals and yourclients will respect your expertise and view you as a design authority. Youwill also be able to use this prestigious title to highlight your status andexpand your business.COLORDESIGNFINISHINGBUSINESSSPECIALISTColor CollectionPrinciples of DesignStyling CollectionBusiness ConnectionRedken SpecialistProgram›››››REGISTER TODAY AND GET CERTIFIED!MAKE THE MOST OF YOUR TALENT!Log-on to Redken.com or call 1-888-redken4 for the exam schedule andto register.1270306re_no_pricing 124/28/10 8:53 PM

Principles of ColorEducationDevelopment PackageRedken CreatesRedken Certified›Foil Placement›Color and Know Why› ››“Still Motion”Haircolorist WorkshopHaircolor CertificationCut and Know Why›Redken Creates“Still Motion”›Redken DesignCertifiedStylist Workshop›Redken DesignCertification›Symposium All-Access"Trend Shifting"Principles of FinishingEducationDevelopment Package›Finish and Know Why›Curly Hair Transformed:Straight, Wavy, Curl, Frizz›Session Skills & PhotoPrinciples of BusinessEducationDevelopment Package›Step UpMaster SpecialistProgramAsk your Redken Sales Consultant for more information about programs in your area.Log-on to RedkenEducationOnDemand.com to view this video!Call The Redken Exchange at 1-800-545-8157 for details.July 2010 \ Promotions 1370306re_no_pricing 134/28/10 8:53 PM

UPCOMING REDKEN PROMOTIONSJULY AUGUST SEPTEMBERRETAILPROMOTIONSSERVICE/BACKBARPROMOTIONSYOUR SALONMEETINGREDKENEDUCATIONGet ready for back-to-school sales withRedken Styling and Redken For Men buyone get, one 50% off prepacks.Organize a client event to promote Redken’sNEW Age-Defying products and services.Take advantage of special savings on CoverFusion and Time Reset and receive all thetools to set up this event.Stock up your backbar with 15% offRedken For Men liters.Profit from male clients with Color Camo,a quick service that can help increase yourbottom line in just 5 minutes!Read through the Age-DefyingInstructional Booklet for tips on how toorganize and host a client event focusedon age-defying hair services. VisitRedken.com/MyBusinessToolbox todownload additional promotional materials– items can be purchased as a “campaign”in a package deal or a la carte.Review the Color Camo swatch book andstylist guide included in your kit.Check out FREE Cover Fusion andTime Reset product knowledge videosat RedkenEducationOnDemand.com.Look out for an exclusive merchandisingpiece to display select Redken For Menstyling pucks.Learn how to host a Blow-Dry Boot Campin your salon and grow your business!Check out NEW Real Control SlimSupreme to instantly eliminate frizz in dry,dense hair.Get sophisticated, soft golden haircolor withColor Gels NEW Gold Beige Collection.Get your stylists excited for your upcomingBlow-Dry Boot Camp salon event! Reviewand share the "How To Host A Blow-Dry Boot Camp" Brochure and RedkenEducation On Demand training video, andencourage stylist use of the PrescriptionPads included in the event kit to helpincrease retail sales.Watch FREE Color Gels GoldBeige product knowledge andBlow-Dry Boot Camp videos atRedkenEducationOnDemand.com.Offer added value and savings to clientsduring difficult economic times withHaircare Bonus Sizes.Get ready for the Fall/Winter 2010runway-inspired styles with the FashionWeek Kit, featuring the Front Row DVDand Look Book.Look for a NEW addition to theRedken For Men styling line!Look for FREE full-sized products inyour Fashion Week Kit. Stock your styliststations and tell clients about the rightproducts for runway-ready style!Stock up with 20% off favorite textureproducts.Stock your backbar with RedkenChemistry and receive FREET-shirts, mirror clings and more!Play the Front Row DVD to help yourstylists discover Fall/Winter 2010’s hottestrunway hairstyles.Take part in the Redken Cut-a-Thonfor City of Hope – let your stylists knowwhat’s planned for your salon!Encourage stylists to use the skin tonecards from Redken’s Art of Consultationkit to determine the perfect shade forevery client!Refresh your product knowledge for FREEon RedkenEducationOnDemand.com.Watch your favorite Redken Artists sharein-depth knowledge and tips on styling,haircare and color products.» REGISTER FOR THE REDKEN SYMPOSIUMDon’t forget to register for the Redken Symposium! Learn, network and energize with top educators and stylists from around the world at this award-winning event for salonprofessionals. Visit Redken.com/Symposium for information.1470306re_no_pricing 144/28/10 8:53 PM

CELEBRATING50 YEARSOF SALONLEADERSHIPSAVE THE DATE FOR THE REDKEN CUT-A-THON!On September 30, 2010, Redken will host a Cut-A-Thon to benefit City ofHope at The Redken Exchange in New York City.We would like to invite local salons across the country and around theworld to host their own Cut-A-Thons to help raise funds for City of Hope,an independent biomedical research, treatment and education institutionleading the fight against cancer and other life-threatening diseases.Mark your calendars and be part of it!50 YEARS, 50,000 PRIZES!To celebrate our 50th anniversary, we’ve planned a year of exciting eventsand promotions.WATCH FOR THESE UPCOMING GIVEAWAYS THROUGHOUT 2010!JULYFREE Customizable Redken Cut-A-Thon kits fromMy Business ToolboxAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERIn-salon class with Redken Artists who created the“Inspiring World of Redken” book, a special salon lunchwith Ann Mincey, and an inspiring session with Sam VillaFREE Redken For Men Color Camo Trial KitsWatch for exciting new prizes!Watch for exciting new prizes!Watch for an extra-special 50th anniversary prize!Visit Redken.com/50 to join Redken’s celebration of 50 years inspiring theprofessional edge, and discover how you can learn better, earn better andlive better!July 2010 \ Promotions 1570306re_no_pricing 154/28/10 8:53 PM

PRODUCT CASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCT CASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCT CASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCT CASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYAll rights reserved. 50004190 3/1070306re_no_pricing 164/28/10 8:53 PM