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Studio PMC - Rio Grande

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Portfolio: Brenda A. Midyette & Susan B. Jepsen"We’ve been robbed — twice! Now what?No jewelry left. OK, let's make jewelry."That's how Brenda A. Midyette and SusanB. Jepsen, both of Santa Fe, New Mexico,describe the start of their jewelry business,BSDesigns, three years ago. With the goalof replacing their lost jewels, the twowomen attended The Bead Expo in SantaFe and took wire work and beading. Theythen traveled to San Diego to learn wirework, followed by the Taos Art Institutefor silversmithing."That proved to be too intense for twoinstant gratification women," writeBrenda and Susan, who soon after discovered<strong>PMC</strong> by taking classes with SusanLewis in Miami. "We were hooked, butsoon learned we needed more silversmithingto maximize our use of <strong>PMC</strong>. Wereally never liked the make-your-own-toolapproach, and wanted more of a fine jewelrylook in our product."After becoming certified <strong>PMC</strong> artisans,they taught for six months and beganexperimenting extensively with <strong>PMC</strong>. "Wewent a little crazy on making pieces just tosee how they would look," Brenda andSusan say. "Finally, our husbands rebelledat the jewelry all over the house and said,'You have to do something with this.'"The pair began doing home trunkshows, and in two months had sold threequartersof their work. An article on thepair in Santa Fean magazine gave the fledgingjewelry business another lift, and mostrecently, Brenda and Susan had 24 piecesexhibited at the Ogden Museum ofSouthern Art in New Orleans."It was an honor we didn’t even understanduntil someone asked, 'Do you knowhow long it takes most artists to get into amuseum?' We didn’t!" say Brenda andSusan. "They chose the <strong>PMC</strong> pieces overothers because 'they could see the artists’hand' — and I bet a few thumbnails too.""We love the organic look and feel of<strong>PMC</strong>, and like all <strong>PMC</strong> addicts we havecoated almost everything in paste," theywrite. "When we got really brave we tookCeCe’s suggestion and had champagnewith the first gold experiments. We justwish the gold didn’t cost as much ascaviar!""We are definitely having fun, and if thefun stops, we stop," Brenda and Susan conclude."No QVC, no employees, just fourhands of two good friends."Winter 2003 · 17

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