Mall Talk Issue March - Scai.in

S CA IIssue-2 l Vol-02 l March 2011option of utilising centralized services like patient management desk, secretarial assistance and call monitoringmanaged by the company, she said.A separate floor will be dedicated to allied services where medical colleges, hospitals, Ayurveda centres and insurancecompanies can set up their referral centres. The fourth and fifth floors will have wellness clinics and rejuvenationcentres. The company has developed more than 8.5 million square feet of commercial and residential projects acrossKerala, a company statement said.Inorbit Mall Wins The Shoppers And Consumer Insights AwardInorbit Malls (India) has won the Shoppers and Consumer Insights Award in the categoryof 'Most Admired Shopping Centre of The Year: Socially Responsible'. It bagged the awardfor its social initiatives – Aikya, Bodh and LIVE At Inorbit. Everything Goes!Commu nications, an experiential marketing firm offering creative design and brand activation services, has helpedthe shopping centre organisation conceptualise and execute these programmes.Shopping Mall Hosts Squash EventChennai will make its mark in squash history when the Indian city hosts theSquash World Cup at the Indian Squash Academy and Express Avenue Mall nextweek, from 8-12 March.The 2011 WSF World Cup will be staged initially at the Indian Squash Academy -leading to the final rounds being played on an ASB all-glass show court erected atthe Express Avenue Mall, the largest shopping complex in southern India. This willbe the first time in India that squash will be played in a shopping mall.Express Avenue MallThe world's leading squash players, led by Malaysia's world number one Nicol David and Egypt’s world No2 RamyAshour, will star in the 2011 championship.The Tamil Nadu government and SDAT are solely responsible for ensuring this event is staged in Chennai for the nextfive years. This edition of the competition will also see JSW Steel joining SDAT as the title sponsors.The otherorganisations that have given the event full support are the Ministry of Youth Affairs and Sports, Sports Authority ofIndia, Squash Rackets Federation of India, Tamil Nadu Squash Rackets Association and the Indian Squash Academy.US Consulate Launches Social Media Platform At A MallIn order to highlight its presence on the web and connect with the public, the US Consulatehas announced in Hyderabad the official launch of their social media platform at a mall inthe city.The consulate is already active on networking sites like Facebook and blogging sites Twitter and Blogger to provideinformation to its followers on issues of mutual interest to USA and India.The US Consul General said that social media platforms, which attained popularity in the past few years, enable oneto understand the public's opinions. The consulate has been giving out information on a wide range of issues fromeducation in the US and visa related queries to American foreign policy through the medium. education in the US andvisa related queries to American foreign policy through the medium.DESIGN & CONTENT TEAMShalini Seth, Vandana M Dewan, Carlton Pinto, Veena M, Prerna S, Murugan S l Everything Goes! Communications l www.everythinggoes.inBack