HER LIFE Magazine

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herlife | contentsJUNE 201212welcome 6BEAUTy 10inspirations 12cravings 16culinary 18recipes 20wine 22Elaine Houston: Touch a Woman, Touch a RockImagine how easy it would be to observe inhumanity and look the other way, or simply turn the channel.Millions of people do it every day. However, the brutality Elaine Houston saw on her television screenchanged her life, and subsequently changed the lives of many women around the world.trendsetter 26business spotlight 32mother’s perspective 34working women 36business spotlight 38102012 beauty trendsLike fashion, beauty trends have a definite ebb andflow. New York Fashion Week, which takes place inthe spring and fall each year, is a showcase for thelatest trends in beauty as well as clothing, shoes andaccessories. In this year’s spring runway shows, hairand makeup covered the spectrum from minimaland natural to edgy and extreme. Despite the widevariety of looks, some clear trends emerged.42Greg aidala’S JUST SAYIN’...Thirty-one years ago this month, my forty-three year oldmother passed away from breast cancer, leaving behindher loving husband and eight children—four girls andfour boys. I’m number seven. My world suddenly changedthe day she passed away; I can still recall the hollowsilence that resounded when our father gave us thenews. An immediate void seemed to rain upon us.tie the knot 40jUST sAYIN’ 42SCENE AND BE SEEN 44IN THE REGION 484 HERLIFEnewyork.com


herlife | welcomeLet Summer Begin!Yes, let summer begin! As the sun shines more and everything is bloom, there isnot a better place to be than in the Capital Adirondack region. There are manythings to do and places to go right in our backyard, so be sure to take a look at ourCalendar of Events.I am so pleased to have Elaine Houston as our cover feature this month. In additionto being a talented journalist, Elaine has a remarkable sense of commitment to her communityand to others in our global community. She is perceptive and her observations onthe contributions of women to society continue to inspire me.This month we are trying something different in our Trendsetter section. There aresome truly neat items out there for your kitchen, so with the cooperation of our advertisersSpoon and Whisk based in Clifton Park, New York, we picked a few items that caught ourattention and were able to photograph them on location, courtesy of a remodeled kitchenby Chestwood Kitchens and Remodelers in Saratoga Springs, New York.photo by kermit hayesI also want to thank our Just Sayin’ contributor this month, Greg Aidala. In honorfor kermit hayes photographyof Father’s Day, Greg shares with us a heartwarming story about his father John and howafter his wife (Greg’s mom) died from breast cancer, he raised eight children by himself. Ihave had the honor to be Greg’s friend and just recently met his father. They are truly special people.I hope your summer is filled with fun and recreation. So please sit back and enjoy another issue of HERLIFE.Cheers,Warmly,readsharerecycleJoin HERLIFE New Yor k Magazine on Facebook and stay current on the hottest events and biggest deals around the region!6 HERLIFEnewyork.com


®Staff and ContactsPublisher and Editor-in-ChiefAngela S. Beddoeangela@herlifenewyork.comAccount ExecutiveJanine Robinsonjanine@herlifenewyork.comEditorial Assistant and AdministrationJulie A. Prattjulie@herlifenewyork.comEditorCandi Smithcandi@herlifemagazine.comCreative DirectorCasey Jonescasey@herlifemagazine.comDesign and ProductionTodd Granthamtodd@herlifemagazine.comArt DirectorElana Bellelana@herlifemagazine.comStylistNichole K. Rigolosinichole@herlifenewyork.comMakeup & Hair StylingJennifer McCarthy NortonContributing AuthorsGreg Aidala, Ann E. Butenas, Seánan Forbes,Carl Johnston, Joanne DiMarco, Kristen Doyle,Elizabeth Rosenberger, Candi Smith, Catie WatsonContributing PhotographersJill Richardson,Todd Bissonette, Kristen Doyle, Kermit Hayes,Scott Kretschmann, James Pentaudi, Ellen SilvermanTo contact HERLIFE ® Magazine:65 Long AlleySaratoga Springs, NY 12866Phone: 518-580-0000 / Fax: 518-633-5102HERLIFE® Magazine of New York is operated locally by Beddoe Publishing, LLC, an independently ownedand operated franchisee of HERLIFE Magazine, LLC. To reach national headquarters, call 913-402-6994.© 2012 by HERLIFE® Magazine. All rights reserved. Although some parts of this publication may be reproducedand reprinted, we require that prior permission be obtained in writing.HERLIFE® Magazine is owned by HERLIFE Magazine, LLC and is a free publication distributed locally andis supported by our advertisers. It is available in selected specialty stores, grocery stores, doctor and dental offices,medical spas, hair and nail salons, tanning salons, public libraries and numerous other high traffic locations.Please call for a location near you or if you would like copies placed at your business.We do not necessarily endorse the views expressed in the articles and advertisements, nor are we responsible forthe products and services advertised. We welcome your ideas, articles and feedback.SUBSCRIPTIONSSubscriptions are available for $20 (for 12 issues). Please go to www.herlifenewyork.comor mail a check made out to Beddoe Publishing, LLC to the above address.8 HERLIFEnewyork.com


ook was published, Elaine met a Tanzanian woman here locally withwhom she established a bond of friendship. Another opportunity wasopening doors for Elaine. “She invited me to go to Africa with her,”recalled Elaine. “Even though I was in school at the time, I took a leapof faith and went.”Always the reporter, Elaine took along her camera and began interviewingsome of the Maasai women, many of whom are destined tolive a life of poverty, and whom Elaine describes as a distinctively ruralyet very colorful tribe. Elaine returned there again during her secondyear of studies to conduct more interviews. It was during this timeshe heard about a doctor in the Congo who gave medical assistanceto these women. When she found out he was briefly in Washington,D.C. one day, she set out to meet him and interviewed him aboutthese amazing tribal women. It was through him that Elaine began apen pal-like relationship with the women, the result of which took 50letters, 2 videos and his interview to create a powerful and profounddocumentary called Touch a Woman, Touch a Rock.“These women developed a tough exterior, despite what wasgoing on within and around them, brutally raped and enslaved bysoldiers,” noted Elaine. “That resolve was the beginning of my concernfor women everywhere, even here in this country where so manywomen are still marginalized and objectified. I realized that while wereported stories on women in the news, they were primarily negative incontent.”This is when Elaine became inspired to create her weekly segment,Today’s Woman, which airs each Thursday at 5:30 p.m. Inspiring,thought-provoking, and eye-opening, these shows focus on womenwho accomplish goals through personal vision, tenacity of character,perseverance and unbridled determination, taking stumbling blocksand creating stepping stones to greater success along the way. It givesan honest and insightful voice to women who are struggling with issuessuch as breast cancer, the loss of a parent and even the challenges ofbeing in prison. This compelling program depicts women who arestretching themselves beyond what they ever thought possible, whoare bravely coloring outside the lines of linear thinking and tradition,and who are willing to challenge what has always been in an effort tochampion their true spirits within.“I have seen women who have been given little opportunitiesin life, yet they still get out there and accomplish amazing things,”reflected Elaine. “Through all of this, I have realized that whatever isgoing on my life that I think is bad really puts my thoughts into clearfocus.”However, Elaine’s work does not just confine itself to her professionalendeavors. Born with a compassionate and giving spirit, she isan integral part of the community. In 1990, she joined the New YorkState Mentoring Program as a mentor, and shortly thereafter created acommunications program at the Arbor Hill Community Center whichwas designed to educate children between the ages of 9 and 12 aboutthe basics in the broadcast industry. Eight years later, she created the“Cookie House,” an after-school tutorial program for kids. On theheels of that endeavor, she then organized a weekend trip to SpaceCamp in Canada for 30 educators with the intention of helping thoseteachers champion the pursuit of careers in science and exploration fortheir students.Her devotion to her community, coupled with her remarkablestories about teachers and her unwavering dedication to education,inspired the College of St. Rose to grant her an honorary doctorate degreein May 2004. Shortly thereafter, Elaine was selected as the MediaPerson of the Year for her accomplishments in the community as wellas for her achievements at WNYT.Life has truly shown Elaine that when God speaks, she is tunedin. Even though she has been in the news broadcast arena for nearly25 years, she believes there is something greater for her to accomplishyet. “If I find out about something–a story, a situation, an inspiringwoman, whatever it might be–I take the opportunity to learn more andeducate others,” said Elaine. “I tell young people today, ‘The world iswaiting on you. If you don’t do what you came here to do and stay onthe right path, others may miss out on your gift to them. Life is morethan just doing a job. It’s about taking the gift of opportunities andturning it into meaningful and life-changing experiences.’”When opportunity knocks, will you answer the call or complainabout the noise? Elaine has answered many doors. “As women, it isnatural for us to nurture and make life better for others,” expressedElaine. “Women share and build up those around them. When youeducate a woman, you educate a village. We give a perspective youdon’t always hear.”Elaine is a true believer in the value of women and fully recognizeshow and why they are changing the world. “Women are greatcollaborators. We work well with others to achieve a common goal. Itis not about making history for ourselves, getting our name and face attachedto a project or a bill or any individual goals. We see a problem,work to get it done and move on to the next thing. So we change theworld because we get things done. We think of the community, not theindividual,” she noted.Elaine further elaborated that women bring a new perspectiveand usually have fresh ideas never before considered simply becauseno one bothered to ask their opinions. The innovative perspectiveswomen bring are built upon positive insight and the desire to changethe world accordingly.“Women learn to figure out things on their own and how to befearless,” stressed Elaine. “We ask a lot of questions and we pay a lotof dues, but it helps us to be assertive, to get things done and to be thebest in our field.”Imagine a world, just as Elaine does, with more women in leadershiproles. Imagine a world which champions the philosophy that embracesthe wisdom where one person gives, two people receive. That’sa world where opportunity meets heart. That’s Elaine’s world and oneshe desires to continually share with others. ■For more information on Elaine, visit her web site atelainehouston.com.14 HERLIFEnewyork.com


herlife | cravingsAlegriaGardenCaféWe ordered the VanillaAlmond Cake which hada consistency similarto macaroons. It wassnuggled into the mostincredible homemadevanilla ice cream.by joanne dimarco | photography by todd bissonetteIn the past few months, I've been spending more than half of mytime in the Lake Placid area getting ready to launch a big realestate project there. I do my share of contributing to the localeconomy by dining in the region several nights a week. So when anew restaurant, Alegria Garden Café, entered the scene, I was eagerto give it a try.My companion and I were seated by the window overlookingMirror Lake. The décor is basic, soothing and comfortable, and allowedthe spectacular view to be the center of attention. We couldn'tdecide on a bottle of wine so we each chose a glass. I chose the NeitoSenetiner Reserva Malbec from Argentina, while my companionchose the DeLoach Pinot Noir. I enjoyed the delightful wine withflavors of fig jam, plum and blackberries with a hint of vanilla as Ipondered the menu. Chef Richard Brosseau (formerly of Interlaken)has created an interesting offering divided into four sections. Mycompanion and I committed to trying something from each section,and we agreed to share.From “One,” we chose Cayenne Onion Rings and ArtichokeGratin. The Cayenne Onion Rings were light and crispy, with justthe right amount of heat. As a chronic "dipper," I wish there was acreative fun sauce to dip them in. The Artichoke Gratin was lightand creamy, flavored with lemon and garlic, and served with madeto-ordercrostini. The Sous Chef, Tom Morris, accommodated my16 HERLIFEnewyork.com

herlife | culinaryLearning to LoveGreen, Leafy Vegetablesby carl johnstonIremember when I was about six years old, asking my mother, “Whatcan I have to eat?” One day (probably out of pure exasperation),she did something that might get you arrested these days. She gaveme a knife and a salt shaker, and said, “Eat anything you want in thegarden.” And so my affair with vegetables began. I ate tomatoes andcucumbers, carrots and radishes, turnips and squash. I didn’t knowchildren weren’t supposed to like vegetables. I was in heaven!As I’ve grown older, I see study after study about the benefitsof vegetables, especially green, leafy vegetables. Now we know whatour mothers did but couldn’t explain in a scientific manner. Mothersdidn’t know about the nutrients and vitamins in those morsels. Theyjust knew that they were good for us and we should eat them. Collardgreens, turnip greens, Swiss chard, kale, arugula, cabbages and lettucesare packed full of Vitamins K and A, calcium and fiber. (The newbuzzword seems to be “superfoods.”) All of the things essential to ouroverall well-being, which unfortunately are now sold relentlessly andendlessly to us in pill form, can be found in the garden.When our first child was on the way, I remember thedoctor explaining to us the necessity of green, leafyvegetables in our diet, and how Vitamin K was essential to a pregnantand nursing mother. From that moment on, my wife craved greens…and sweet potatoes. Fortunately, I don’t think I ever visited my grandmotherwhen there wasn’t a big pot of turnip greens (my favorite) andcornbread on the stove. So I knew how to cook greens, and it’s aboutall we ate for nine months. Luckily for my wife and child, we listenedto the doctor. I’m sure all the greens were a benefit to both of thembecause my wife stayed healthy and active until our chubby, perfectlyhealthy little son was born. (With our second child, my wife onlycraved Skittles, but that’s another story altogether!)Nowadays, our diets are so full of salt and sugar because of the“prepared foods” we consume. As a chef for over 20 years, I understandthat restaurants aren’t as concerned with the amounts of salt,sugar, cream and butter that go into the food theymake—they only want you to like it. So what’sthe answer? Scientists say the key is to cookmore meals at home. They could have given18 HERLIFEnewyork.com

It’s wise to include green, leafyvegetables in your daily diet. Theycan keep your heart healthy, deterthe risks of certain types of cancersand improve your digestive system.my mother a lab coat and pocket protector, and she could havesolved this puzzle years ago!It’s wise to include green, leafy vegetables in your daily diet. Theycan keep your heart healthy, deter the risks of certain types of cancersand improve your digestive system. Steamed broccoli, sautéed spinach,stir-fried bok choy and fried cabbage are all perfect accompanimentsto almost any meal, and can easily be prepared in just a few minutes. Ifyou are persistent in serving these “superfoods,” your family will soonfind that they aren’t so bad, and will also find their favorites and beginto request them. (Or you can always just remind them of Popeye andwhat spinach did for him in his never-ending battles with Bluto andthe pursuit of Olive Oyl.) Another nice way to serve these vegetables isto end your meal with a salad. Salads are light and fresh, and are easilyconsumed, even after a full meal. This is a more of a European-style wayof serving a meal, and my French and Italian friends all have opinionsabout why (mainly because that’s the way their mother did it). But saladalso aids in digestion, acts as a palate cleanser and allows hot foods to beserved when they’re hot, saving cold foods for the end of the meal. I personallybelieve that there’s always room for salad—even if I have filledup on the main course. Give it a try and see what you think.So next time you are in the “dietary supplement” aisle in yourgrocery store, you might want to reconsider and instead head over theproduce aisle to begin your own affair with green, leafy vegetables. ■Source for article is buzzle.comHere’s a list of some excellent green, leafyvegetables and their nutritional benefits:bok choy –Vitamins A and C, and calciumcollard greens – Vitamins E, A and Ccabbage – Vitamin C, beta-carotene and folic acidlettuce – Vitamins A, K and C, folate, manganese and chromiumchard – Vitamins K, A, B1, B2, B6, C and E, potassium, iron and fiberwatercress – Vitamins A, B1, B5 and E, beta-carotene, iron,calcium and zincspinach – Vitamins A, C, E and K, niacin, zinc, folate, calcium, iron,potassium, copper and manganesearugula – Vitamins A and C, and calciumleeks – Vitamins B6 and C, folate and ironendive – Vitamins A, C, K and E, magnesium and phosphorusHERLIFEnewyork.com 19

herlife | recipesAsparagus Stir Fr yrecipes and photography by kristen doyleIngredients:3 Tablespoons reduced-sodium soysauce3 Tablespoons fresh lemon juice1 teaspoon cornstarch1 pound boneless skinless chickenbreasts, cut into 1-inch cubes1 Tablespoon canola oil2 garlic cloves, minced4 green onions, cut into 1-inchdiagonal pieces1 bunch fresh asparagusInstructions:1. In a large bowl, stir together soy sauce, lemon juice and cornstarch.Add chicken pieces and coat well with the marinade.2. Heat oil in a large, non-stick skillet or wok, over medium heat. Addchicken, garlic, green onions and asparagus, and stir-fry for 8-10 minutes,until chicken is no longer pink. Serve over rice. ■20 HERLIFEnewyork.com

herlife | recipesSpring Salad with Orange VinaigretteIngredients:Zest from 2 oranges½ cup orange juice2 Tablespoons balsamic vinegar2 Tablespoons honey¾ teaspoon Kosher salt¾ teaspoon freshly ground blackpepper¾ cup extra-virgin olive oil10 ounces pre-washed spring mix salad¼ cup shredded Jarlsberg cheese¼ cup bacon pieces, cooked andcrumbled1 cup walnutsInstructions:1. In a large bowl, combine orange zest, orange juice, balsamic vinegar, honey,Kosher salt, black pepper and extra-virgin olive oil. Whisk until well blended andsmooth.2. Place spring mix, cheese and bacon pieces on each individual plate. Top withwalnuts and blended orange vinaigrette dressing. ■HERLIFEnewyork.com 21

Raventós i Blanc is cava at its prime. Frothy, bright and elegant,Raventós i Blanc is exquisitely balanced. There’s a buttery, creamy noseof toasted nuts, sweet fresh fruit, spring flowers and anise. In the mouth,there is honeysuckle, citrus, minerals, vanilla and spice. After its threeyears of aging, this is one complex wine which tastes like elegance.Sparkling wines have a “mousse.” The term refers to how fizzy thewine feels in your mouth. In cheap wines, the mousse is reminiscentof soft drinks like cola and ginger ale. Raventós i Blanc has a creamymousse. It’s what you want in your mouth and in your wine.If your mind’s more on cocktails than straight wine, then cavais your friend. Plunk a ripe strawberry in a champagne flute, pourRaventós i Blanc over the top and you have summer in a glass. Usea sugar cube and a dash of artisanal bitters, and you have a classiccocktail to turn a meal into a celebration.Ready to surprise and delightyour friends? Use cava to makesparkling sangria with fresh fruit—berries, pitted and halved cherries,and slices of nectarine or apricot.If you like citrus, add the zest of alemon or lime.Ready to surprise and delight your friends? Use cava to makesparkling sangria with fresh fruit—berries, pitted and halved cherries,and slices of nectarine or apricot. If you like citrus, add the zest of alemon or lime. Like life sweet? Pour in a little mango nectar. Wanta bit more bite? Pour in a shot of brandy or fruit liqueur. Put what’sfresh and fanciful in a pitcher, top it with chilled cava, give it agentle stir and serve.Where food’s concerned, cava lets you be playful. One of thebest things about sparkling wine is its amenability. If it were a child,then it would get high marks for “plays well with others.”Serve Raventós i Blanc with seared foie. Match it with oysters,seared scallops, sashimi, smoked salmon, quiche or fresh figs. Pairit with grilled or fried fish, Spanish cheeses or Serrano ham. Layout a tapas buffet, and Raventós i Blanc will go with everything onthe table. Cava’s a fine partner for fresh diver scallops, whether yousimply sauté them or make Coquille St. Jacques.Raventós i Blanc isn’t just for after-hours occasions. Take it ona lunchtime picnic. Pour it alongside eggs and turn brunch intodelightful decadence—but you don’t need food as a reason to servethis sparkler. At Monkey Bar, Belinda says, “We pour it by the glassfrom magnums!”Life’s full of reasons to celebrate. With Raventós i Blanc GranReserve de la Finca, sparkling is an affordable, elegant joy. ■Sources for this article are monkeybarnewyork.com and raventos.com.HERLIFEnewyork.com 23



&herlife | trendsetterkitchen accessories and specialty kitchenware bySpoon and Whisk1675 route 9clifton park, ny518-371-4450spoonandwhisk.comremodeled bungalow kitchen byChestwoodKitchens &Remodelers112 Congress St. 2nd FloorSaratoga Springs, NY518-587-3788chestwood.netphotography by jill richardsonshot on location at the home of kevin & joanne hughes, saratoga springs, nygranite countertops by granite & marble worksgraniteandmarbleworks.com26 HERLIFEnewyork.com





herlife | business spotlightJoy RaffertyNo matter how small or large theproject, California Closets can makean enviable difference in your livingspace, with projects that rangefrom several hundred to severalthousand dollars. They work withthe various tastes and budgets oftheir customers.by ann e. butenasphotography by jill richardsonHave you ever been afraid to walk into your closet? No, I don’tmean because there might be monsters in there, but becausethe most frightening thing about it is how disorganized, overstuffedand simply not efficient from a best use of space perspective itcould be?Fortunately, help is at hand, and the experts of California Closetsare here to create a more appealing and functional space in yourhome, not just for closets, but also for mud rooms, entertainment centers,pantries, kids’ rooms, offices, garages and more. If clutter needs tobe conquered, California Closets rules!As part of a growing national franchise, local owners Joy and SeanRafferty have been helping people organize and take control of accumulatedstuff and seemingly out-of-control spaces in their homes forthe past nine years, and are having the time of their lives doing so.With showrooms in Albany (952 Troy Schenectady Road inLatham) and Syracuse (3210 Erie Boulevard East in the Ruby TuesdayPlaza), and serving 33 counties in upstate New York, Joy and Sean aretrusted experts you’ll want to consult if your home feels like it’s unnecessarilybursting at the seams with the things life seems to bring intoyour home, literally squeezing you out of your rightful living spaces.“The best part of my job is the smiles we bring to people’s faces,giving them a sense of peace and control in their home. We makepeople’s lives easier,” said Joy.This experienced husband and wife duo bring to the table theirown unique skill sets that allow them to operate a successful and thrivingbusiness together. “We each have separate functions,” noted Joy.“While he runs the manufacturing and operations side of the business,I manage our showrooms and all of our marketing efforts.”The road to establishing their business had a rather circuitous,yet decidedly purposeful, plan. Joy was originally in pharmaceuticalsales back in the late 1990s while Sean was honing his business and accountingskills working in finance for Albany International, a job thattook them and their twins, two years old at the time, to Brazil for nearlythree years, and then to New Orleans before bringing them back tofamiliar home turf in Albany 18 months later.Settling back into a routine in New York presented many questionsand opportunities for Joy. Should she have another child? Returnto school? Establish a new career?“It was around that time that the idea to operate a California Closetsfranchise presented itself,” said Joy. “It was very appealing to us inthat it could be operated during normal business hours while allowingus to enjoy our family at the same time.” They jumped in and haven’tlooked back since.“At California Closets, we design and build custom storage32 HERLIFEnewyork.com

systems, including closets and many other spaces in the home. Fromsmall corner spaces to large bedrooms, we make the most of a space,”she explained. “We provide world-class service with custom-madeproducts embraced by unparalleled customer service.”Working with their own expert design consultants, Joy, Sean andtheir staff enjoy promoting a fabulous product behind which they stand100 percent. “These amazing products are designed to fit the clients’lifestyle and belongings, not the other way around,” said Joy. “Everyhome and family is different, and this is one of the aspects I reallyenjoy about the business.”No matter how small or large the project, California Closets canmake an enviable difference in your living space, with projects thatrange from several hundred to several thousand dollars. They workwith the various tastes and budgets of their customers.Feeling blessed to have such a wonderful business, Joy believesstrongly in giving back to a community that has unselfishly supportedthem. Once those closets, garages and storage spaces are cleaned out,what does one do with all of the accumulated items? Instead of simplythrowing things away, Joy decided it would be great to encourage clientsto donate items to those in need, and has since established a fewvehicles by which to do that.“For the past few years, we have held clothing drives in theshowroom, promoting the Dress for Success organization which helpswomen who are living on public assistance find the clothing theyneed to go on interviews, get a job and get their lives back on track.We also started holding prom dress drives two years ago through TheCinderella Project in Albany. Gowns collected are donated to girls whootherwise could not afford them,” emphasized Joy, who also indicatedthey host an annual shoe drive for a non-profit organization calledSoles for Souls.One of the biggest thrills for the Rafferty family was when theyparticipated in an ABC Extreme Home Makeover show. “We were approachedby the builder on a local segment for that show and were happyto donate six closets and the labor for that particular home,” commentedJoy. “Our entire family was able to be at the home for ‘the reveal,’ whenthe homeowners arrived and the crowd shouted ‘MOVE THAT BUS!’It was an amazing thing for our children to see all of the hard work andtime donated by so many people to help a family in need.”Even though Joy and Sean keep very busy professionally, whatthey love most about owning this business is the ability to still maintainan active and involved family life with their three kids, 17-year-oldtwins, Matthew and Shannon, and 10-year-old son, Brendan.“This business was very appealing to us in that it affords us a lotof flexibility in terms of family time,” expressed Joy. “For example, wehave the opportunity to take off on a Tuesday and go on a day trip withthe kids if we desire. That wouldn’t be possible without the amazingteam of people who work with us. We consider them family too!” ■For more information, go online to californiaclosets.com/Albany,or call the Albany location at 518-785-5723 or the Syracuse location at315-701-4382.HERLIFEnewyork.com 33

herlife | mother’s perspectiveTeach Your ChildConcepts to KeepThem Safeby elizabeth rosenbergerApart of parenting is protecting your child and keeping themsafe. You are their voice in this world and they look to youfor stability, confidence and safety. But we can’t always bewith our children, and to arm them with knowledge is the best gifta parent can give to add to their protection. Teaching them how toprotect themselves when you’re not around will develop a healthyhabit, not hysteria.In order to approach this with new insight, the National Centerfor Missing and Exploited Children (NCMEC) suggests you throwout the concept of ‘Stranger Danger.’ On their website they explain,“For decades, children were taught to stay away from ‘strangers.’ Butthis concept is difficult for children to grasp, and often the perpetratoris someone the child knows. It is more beneficial to help buildchildren’s confidence and teach them to respond to a potentiallydangerous situation, rather than teaching them to look out for aparticular type of person.”Although there is a lot of talk about tracking devices and supportingtechnology, the NCMEC does not recommend you use them.They stress that the best defense for your child and family is to teachyour child how to stay safe. If a device is to be used, understand whatit can and cannot do, that machines can fail, and that the trackingdevice should be, if they choose, an element within a complete safetyprogram for their family.The NCMEC cites that, based on extensive research across thenation, people known to children and/or their families actually presentgreater danger to children than do strangers. On their website, theyoffer a vast array of tips and topics to aid parents in this journey. Beloware a few that HERLIFE would like to pass along.KNOWLEDGE IS POWERExplain to your children that you want to discuss safety rules withthem so they will know what to do if they are ever confronted with apotentially dangerous situation. The first line of defense for families issafety education and line-of-sight supervision of their children. Choose‘teachable’ moments to reinforce safety skills, like utilizing an incidentin your community if your child asks about it. Speak frankly but withoutfear and on terms they can understand for their age.THERE’S AN APP FOR THATThe FBI Child ID App is free and will help keep your informationupdated on your children. Created by the FBI, this app providesa convenient place to electronically store photos and vital informationabout your children so that it’s literally right at hand if you need it.You can show pictures and provide physical identifiers such as heightand weight to security or police officers on the spot. Using a specialtab on the app, you can also quickly and easily e-mail the informationto authorities with a few clicks. The app also includes tips on keepingchildren safe as well as specific guidance on what to do in those firstfew crucial hours after a child goes missing.LOSE THE NAME TAGSDon’t put your child’s name on shirts, jackets, backpacks orbelongings where a predator will easily find it.INTERNET AND PHONE SAFETYTeach your child that they should never give identifying informationover the Internet or phone, or inform someone who calls thatthey’re home alone. Internet abuse has risen over the past decade34 HERLIFEnewyork.com

herlife | working womenAddingIncentivestoDriveSalesby catie watsonAdvertising is a great tool for creating a brand identity and influencinglong-term customer loyalty, but successful business ownersknow that promotions are the best way to drive short-termsales. Promotions are giveaways or special events that give customers anincentive to make an immediate purchase of goods or services. Some ofthe most common examples of promotions include coupons, price deals,free samples, contests and rebates. Most of these promotional techniqueshave been around for decades, but some are being offered with moderntwists that are especially effective in today's economy.Discount coupons are one of the most widely used forms of promotions.Traditionally distributed by direct mail or through print publications,coupons are so common that only a small percentage of them areever redeemed. A new form of coupon, offered by "deal-of-the-day" websiteslike Groupon and LivingSocial, uses social media to target customerswho are most likely to make a purchase. People who register as membersof these websites receive daily emails with offers for discount coupons.For example, an offer may be for a coupon for $100 worth of spa servicesfor $50. Deal-of-the-day offers are available in limited quantities and fora limited time (usually only a day or two), creating a sense of urgency forcustomers who are considering purchase. A predetermined number ofpeople must sign up for an offer before it "tips" and becomes available.This number and the total number of offers available are set by the businesswhich posts the offer. Once an offer becomes available, customersprepay for the coupon and must use it within a designated period.Deal-of-the-day websites usually keep up to half the money thatcustomers pay for an offer, with the rest going to the business. Unlikeother types of advertising, merchants don't have to pay anything upfrontin order to post a deal-of-the-day offer. Another advantage for businessowners is that these websites gather personal information and trackcustomer preferences so that offers are sent only to those customers whoare most likely to be interested. Offers are also targeted according togeographic area. The almost overnight success of Groupon testifies tothe effectiveness of deal-of-the-day offers as sales incentives. One of theonly drawbacks for businesses is the risk of being swamped with customerscashing in coupons. Small businesses in particular should be carefulabout overcommitting when posting deals.Buy One Get One (BOGO) is an example of a price deal promotionthat's becoming increasingly popular. Customers who buy one item geta second item at a deep discount, such as "BOGO 75 percent off." BuyOne Get One Free (BOGOF) is another form of this type of promotion.The terms BOGO and BOGOF make this promotion seem modern andfresh, but the concept isn't new. BOGO promotions are essentially thesame as offering a sale price on a single item, but have the advantage ofhelping to reduce inventory. They are especially useful for businesses thatcarry seasonal stock, such as clothing and shoe stores. Before offering aBOGO incentive, a business should make sure it will still make a reasonableprofit after taking into account the projected increase in sales.Another popular sales promotion is the use of in-store events thatbring potential customers through the door of a business. Free samplesand appearances by local celebrities are an age-old form of promotion,but many businesses today are taking in-store events to the next level byproviding a special experience for the customer. Guest speakers, demonstrationsand free or low-cost classes that provide useful information (notjust a sales pitch) give customers a good feeling about a business. In-store36 HERLIFEnewyork.com

classes can be tied to goods and services offered by the business, such as aclass on pruning roses offered by a nursery, or a tax seminar offered by anaccounting business. Or they can target an unrelated but fun topic suchas a deal-of-the-day offer for a painting class at an Italian restaurant withwine, appetizers and all painting materials included for $29. Announcementsof in-store classes and speakers are often listed by local newspapersunder the heading of community events, a form of free advertising forthe host business. Tying an in-store event to a local or national charity isanother way to create some newsworthy buzz.Although these deal of the day websites and coupon discounters mayincrease short-term customer capacity, there are some disadvantages aswell, including brand dilution. In order to balance short-term and longtermbrand and image goals, it's important to provide the best possibleservice for customers who are drawn in by sales incentives. Attracting newcustomers is always important, but keeping customers and enticing themto spend more money is what keeps a business going. No matter whatgimmick or technique a business uses to attract customers, promotionsthat positively reinforce its image are the best way to build customerloyalty and foster repeat sales. According to Tomuse.com, by discountingyour price, your brand becomes susceptible to a reduction in perceivedvalue by a customer, and the short-lived attention may not ultimately attractthe long-term and loyal customer you had originally intended. ■Sources for this article are brooklyn.cuny.edu, marketingteacher.com and tomuse.com.HERLIFEnewyork.com 37

herlife | business spotlightBrianLeeLawFirmby ann e. butenas | photo courtesy of mr. leeConfidence. Trust. Experience. Those are three words thatimmediately come to mind upon first meeting Attorney BrianLee. As the owner and managing lawyer of the Brian Lee LawFirm, PLLC, located at 138 Church Street in Saratoga Springs, Brianbrings to the table his unique expertise as one of the few legal advisorsin the greater Saratoga Springs area who has a wealth of knowledgein the field of New York motor vehicle accident law, specifically as itpertains to auto, truck, motorcycle, pedestrian and bicycle collisions.Over the years, Brian has developed quite a strategy and systemfor serving his clients, and as a result published a book in early 2012entitled Adding Insult to Injury: Dealing with the insurance companiesin the aftermath of your personal injury auto accident, which is a stepby-step,user-friendly guide to understanding the auto insurance claimsprocess before speaking to an insurance company adjustor, hiring anattorney or agreeing to a settlement.“This book provides an up-close and practical look at what to dofollowing a collision,” said Brian. “It details what to expect, how tobehave and what to do to achieve the most favorable result possible.The bottom line–this is not something you want to do alone–the insurancecompany is not your friend. Most people simply don’t know whatto say or do when it comes to dealing with either their own insurancecompany, or the carrier for the person who hit them.”There are steps that you must take–things that you are legallyrequired to do and things strengthen your position on the issues ofliability and damages–to protect your rights later in the process. Ofcourse, nearly all of these steps have deadlines, and there are seriousconsequences for missing any of them, very few of which the insurancecompanies will ever inform you about.The Brian Lee Law Firm takes all cases on a contingency basisonly, which means they don’t get compensated unless and until theirclients do. “If we get you nothing, you owe us nothing,” he stressed.“This not only forces us to carefully scrutinize the cases we take, but italso provides an additional incentive for us put forth zealous efforts onbehalf of our clients.”Just as giving as he is to his clients, Brian is also dedicated togiving back to his community, and in 2011 he established the BrianLee Law Firm Emergency Medicine Foundation. This charitablefoundation specifically provides funding to educate staff at the Saratoga38 HERLIFEnewyork.com

Hospital Emergency Department, giving them the educational opportunitiesnecessary to keep pace with the newest techniques, equipment,methods and learning in the field of emergency medicine.“Eighty percent of our clients receive post-accident care firstat the Saratoga Hospital Emergency Department,” said Brian. “It isthrough this foundation that we can help to improve the treatment“The bottom line–this is notsomething you want to doalone–the insurance companyis not your friend. Most peoplesimply don’t know what to sayor do when it comes to dealingwith either their own insurancecompany, or the carrier for theperson who hit them.”and care for both our clients and the community in general. To date,six members of the hospital staff have attended advanced trainingprograms as a direct result of contributions to the foundation, learningnew techniques and being introduced to the latest equipment that willenable them to more effectively care for the motor vehicle accidentvictims that come through their doors.”Although he began his legal career as a general practitioner, hesoon found himself focusing more in the area of tort law. “I was drawnto this niche early on and soon found myself devoting more and moreof my time solely to plaintiffs’ personal injury litigation. I eventuallylimited my law practice exclusively to representing persons injured inmotor vehicle crashes, which has brought a high level of experienceand expertise to all the cases we handle,” noted Brian, whose calm andgentle demeanor, coupled with a relaxed and pleasant tone of voice,immediately put one’s mind at ease.When a person is involved in a traumatic event such as a carcrash, life immediately changes in many unexpected ways. Dependingupon the severity of the crash, people are out of work, in physical andemotional pain, require long courses of medical treatment that frequentlyinvolve surgery and may not ever be able to return to doing thekinds of things they did before the accident. This is where the trustedand experienced attorneys of the Brian Lee Law Firm come into play.“We have gone toe-to-toe with the insurance companies countlesstimes and understand the process, your rights and what needs to bedone. That’s why we tell people, ‘You focus on your physical recoveryand we’ll handle your financial recovery,’” Brian expressed. “We arehere to help people at one of the worst times in their lives.” ■For more information on Brian Lee Law Firm, PLLC, visit themonline at brianleelaw.com or call 518-587-1380..HERLIFEnewyork.com 39

Erica+KameronTied the knot July 31, 2011herlife | tie the knotby candi smith | photography by scott kretschmann photographyErica (Dorflinger) Klippel is 26 years old, and she graduatedfrom Saratoga Springs High School. She receivedher Bachelor’s degree in Social Work from the RochesterInstitute of Technology in Rochester, New York, and her Master’s inEducation from The College of Saint Rose.Kameron Klippel is 28 years old, and he graduated from theState University at Albany with a Bachelor’s of Science degree. Thenewlyweds live in Corinth, New York, but spend most of their time inSaratoga Springs.Erica and Kameron met through a mutual friend in the springof 2007, and started dating shortly after on July 4, 2007.Kameron proposed four days before Christmas. Erica had justfinished graduate school and Kam had just gotten a new job. Theywent out for a celebratory dinner even though Erica was not feelingwell. After dinner, Kam tried to be romantic and asked her if shewanted to walk around downtown Saratoga; however, Erica declinedbecause she was cold and feeling really under the weather. So,once they got home, she quickly went upstairs to get her pajamason. While Erica was upstairs getting changed, she could hear thecouple’s favorite song playing on repeat downstairs. Confused as towhat Kam was doing, she went downstairs to find Kam sitting in theirliving room with only the light from their Christmas tree for illumination.Once Erica sat down, Kam quickly restarted their song andasked her to dance. As they were dancing, Kam gave her a lectureabout life and how things just happen whether they’re planned ornot. Then he got down on one knee, pulled out Erica’s grandmother’sengagement ring, and asked her to spend the rest of her life withhim. She quickly said, “Yes!”The happy couple tied the knot on July 31, 2011. Erica’s Matronof Honor was her mother, Judith Dorflinger. Her bridesmaids werecollege friends, Stephanie Wadhams and Aleshia Miller. Her bridesmenwere her brothers, Jonathan Dorflinger and Jamison Dorflinger.Her junior bridesmaids were her nieces, Gabriella Korson and MichaelaKorson, and Kam’s sister, Nicole Klippel. Kam’s Best Man washis brother, Casey Klippel. His groomsmen were his brother, DylanKlippel, and his friends Eric Laplante, Sam Hollingsworth and DerekMihaly. The junior groomsman was his nephew, Brayden Maruski.Their Ring Bearer was Erica’s nephew, Jacob Dorflinger, their Masterof Ceremony was Erica’s brother, Joseph Korson, and their Officiantwas Erica’s brother, Michael Dorflinger.The ceremony took place at The Inn at Erlowest right on thewater overlooking Lake George and the Adirondack Mountains. Thecouple was surrounded by the mountains, with the sun shining, watergently rolling up almost to their feet and surrounded by people theylove. It was magical and one of the happiest days of their lives. All ofour wedding vendors listened to what the couple wanted and createdsomething even more beautiful. Scott and Lisa, the photographers,helped capture the beautiful day by standing in the background andtaking shots throughout the day. The party would never had started ifit wasn’t for DJ Mark Bailey and Soul Session. They created such anamazing vibe and got people out of their chairs dancing before thesalad was even served. It was a party from the minute the newlywedswalked in until they kicked everyone out.The most amazing thing for the couple was the ability to havetheir whole family involved in the ceremony and throughout thewedding. To have their families share in this special day, and literallydance the night away, was very memorable. Being the only girl withfour older brothers, Erica had a hard time determining who would bein her wedding. However, the fact that she broke the traditional moldand had her mother as her Matron of Honor, two of her brothersas bridesmen, her brother run the ceremony, and the other brotheras the Officiant was so special. The fact that the couple was able tocreate important roles for all their family members in their marriage,providing one of the greatest and most unique aspects of their wedding.Erica remembers thinking how beautiful the day was and howlucky she was to have been able to share this with her husband and175 of her favorite people.The newlyweds have busy careers, so they haven’t had a chanceto take their honeymoon yet. And with the upcoming birth of theirfirst child (due in August), it will have to wait a little longer! ■40 HERLIFEnewyork.com

LOCAL BUSINESSESTHAT SHAREDIN THE LOVEBridal gown:Lily Bridal Boutique,Saratoga SpringsBridesmaids’ gowns:Bird Of Paradise Boutique,Saratoga SpringsGroom’s suit/ tux:Men’s WearhouseGroomsmensuits/ tuxes:Men’s WearhouseHair styling:Lipstick N LashesPhotography:Scott Kretschmann PhotographyFlorist:Nectar Custom Floral DesignsLLC: Stacey E. BaileyCaterer, cake & venue:The Inn at ErlowestDJ:Marc Baileyband:Soul Sessionharpist:Elizabeth Meriwether Huntleytransportation:Wedding Trolley by Albany AquaDucks & TrolleysHERLIFEnewyork.com 41

herlife | just sayin’Lessons FromMy Fatherby greg aidala | photography by james pentaudiThirty-one years ago this month, my forty-three year oldmother passed away from breast cancer, leaving behindher loving husband and eight children—four girls andfour boys. I’m number seven. My world suddenly changed theday she passed away; I can still recall the hollow silence thatresounded when our father gave us the news. An immediatevoid seemed to rain upon us.But with all storms, calm follows as a reminder that there is beautyeverywhere, even when death is taking up temporary residence. I recallmy father huddling all eight of us around him shortly after my motherdrew her last breath. His message: We must accept the cards we’vebeen dealt and stay together with teamwork and humor. Through theyears, his commitment of raising his team of eight has never faltered,not for one moment. To this day, I remain in awe of his ability to stayfocused and to nurture what’s important to him.My father has always been the voice of reason—always the ‘rock.’He is the strongest person I’ve met in all of my travels in this world.He has a calm, cool, humble demeanor about him, and a sense of witthat would impress Mark Twain. He’s a balanced man who believesstrongly in altruism and forgiveness. I haven’t met too many men whocan handle the awesome responsibility of running a family business(Quail Auto Sales) and raise eight children, all while trying to enjoythe life he’s been given.My father was always there for us growing up, whether it waschurch functions, the ball field or PTA meetings at school. (Usuallyafter those PTA meetings, he’d have to talk to me about my grades andwhy I was ‘always fooling around in school.’ Funny how things workout—now I get paid to fool around on stage.)We never heard our father complain. He provided a roof over ourheads, food on our plates, clothes on our backs, put us through collegeand married off four daughters. When he came home in the evening,he was always concerned about our day. Not once did he bring workhome with him—a massive skill trait in itself, especially for a businessowner.There are instances in this life that make you want to give up.When I’m visited by these challenges, I sit back and think of the obstaclesmy father has faced thus far in his selfless life. My favorite lineof his when someone is bothering me is, ‘Hey, at least you don’t haveto live with them.’ That makes me smile, and allows me to go backabout my day.There are many truisms and stories I could share here that perhapscould make you cry out of personal connection or just sheer joy.The one thing I do know for sure is that my father raised us out of love,and it is love that has sustained our relationship. I wish my father notonly a Happy Father’s Day, but also, that all of his days are happy. Hemost definitely deserves it. ■Greg Aidala is an award-winning comedian. He was voted ‘Best LocalComedian’ in Albany, New York, by the Times Union Readers Poll in 2007,2008, 2009, 2010 and 2011. He was also voted ‘Best Local Comedian’ by theMetrolands Readers Poll in 2012. In 2005, he formed his entertainment company,Radial Gage Entertainment, and in 2006, he launched his professionaltraveling comedy showcase, ‘The Brew Ha-Ha.’ He conducts comedy-coachingseminars and can be seen in television commercials that air throughoutNew York State. To learn more about his entertainment career, please visitGREGAIDALA.com.42 HERLIFEnewyork.com


herlife | scene and be seenHERLIFE First Anniversary Red Carpet Eventphotography by nThe HERLIFE First Anniversary Red Carpet Event was celebrated on April 19 at Prime at Saratoga National Golf Club in Saratoga Springs, New York.The HERLIFE fans came out to celebrate! This well-attended event was presented by Key Private Bank, Key4Women®, Williams Center Plastic SurgerySpecialists, New Country Lexus of Latham, MODE Cosmetics and Prime at Saratoga National. Other sponsors included: Frank Adams Jewelers, MirrorLake Inn Resort and Spa, Select Sotheby’s International Realty, Dr. Lucie Capek Plastic Surgery, Rumors Day Spa, Drue Sanders Custom Jewelers, GAGA PurePlatinum® Cosmetics, UAlbany Business School, Roman Jewels, Arthur Murray Dance Studio in Saratoga Springs, New York, Jean Paul Spa and Salon, Connelly’sDiamond Gallery, Regency Sedan, Fly 92.3 and B95.5. Chad O’Hara from B95.5 served as the emcee, and guests enjoyed music performed by The Audiostarsand dancers featured on Dancing with the Stars. Ticket proceeds benefited Girl Scouts of Northeastern New York and the To Life Foundation.44 HERLIFEnewyork.com




the start/finish points. Cost: $30/$35 per bike.Contact: saratoga.com/event/bike-racejune 10Eight Annual Lake PlacidMarathon & Half MarathonDate: June 10Time: 8:00pmLocation: Olympic Oval Start/Finish, LakePlacid, NYDetails: Each June, the Lake Placid Marathonand Half Marathon attract athletes andspectators from all over North America andabroad. 13.1 mile Half Marathon run, 26.2mile Marathon run.Contact: lakeplacid.comjune 13Herzog Law Firm EstatePlanning SeminarDates: June 13-15Times: VariesLocations: 13th-Saratoga Courtyard byMariott|14th-Blue Stone Bistro15th-Troy Hilton Garden InnDetails: Please call for times and to register518-465-7581june 14Williams Center Skin Care SeminarDate: June 14Time: 5:30 pmLocation: 1072 Troy-Schenectady Road,Latham, NYDetails: You and your friends are invited toattend an information seminar on hot to takecare of your skin effective prescription andphysician strength products.Contact: Call the office to book your reservation5187-786-7000june 16Hyde Annual GalaDate: June 16Time: 6:00pm–10:30pmLocation: The Hyde Collection, 161 WarrenStreet, Glens Falls, NYDetails: Join Honorary Chairs Pamela andJohn Davidson at The Hyde Collection undera beautifully decorated outside tent for anevening of dinner, dancing, fabulous auctionitems, and two stunning exhibitions: StephenKnapp: New Light and Tiffany Glass: Paintingwith Color and Light.Contact: hydecollection.org or 518-792-1761River Street FestivalDate: June 16Time: 10:00am–5:00pmLocation: River Street, Downtown Troy, NYDetails: The River Street festival has agrassroots art and antiques theme, and is afamily- oriented event that also offers food andentertainment. Free admission.Contact: saratoga.com/event/river-streetfestivalor 518-279-799741st Annual LARAC June ArtsFestivalDates: June 16–June 17Time: 10:00am–5:00pmLocation: Glens Falls City Park, GlensFalls, NYDetails: The 41st Annual LARAC ArtsFestival will feature 185 local and regionalartists, local businesses, great food, live music,children's activities and so much moreContact:larac.org/June_Festival.htmljune 17Father's Day ConcertDate: June 17Time: 7:00pm–9:00pmLocation: Albany Riverfront Park Amphitheatreat the Corning Preserve, Albany, NYDetails: For Father's Day, spend time withyour dad enjoying live music and great viewsof the Hudson River!Contact: saratoga.com/event/fathers-dayconcertor 518-434-2032june 20UAlbany Weekend MBA SeminarDate: June 20Time: 6 pmLocation: Clifton Park Executive EducationCenter, Clifton Park, NYDetails: Learn about the Weekend MBAProgram ranked fourth for opportunities forwomen by the Princeton Review.Contact: 518-442-4964 or email dpurdy@albany.edujune 29I Love BBQ FestivalDates: June 29–July 1Time: VariesLocation: Olympic Skating Oval, MainStreet, Lake Placid, NYDetails: Events and entertainment includelive music, kid’s corner, the Krusher StuntTeam show, participation and sampling inthe Top Chef competition (which includesa 45-minute cooking demonstration) andfood sampling. Plus the opportunity meet thebarbeque competitors and much more!Contact: ilbbqf.comjune 30The 35th Annual Freihofer's JazzFestivalDates: June 30–July 1Time: VariesLocation: Saratoga Performing Arts Center,108 Avenue of the Pines, Saratoga Springs NYDetails: If you love good jazz music andhaving fun, you don't want to miss this festival.It's the most popular jazz festival in thearea, and one of the most anticipated eventsin Saratoga each summer!Contact: spac.org or 518-584-9330HERLIFEnewyork.com 49

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