Tender for Social Media Management of Uttar Pradesh Tourism

Price Rs. 200/-OFFICE OF THE DIRECTOR GENERALDIRECTORATE OF TOURISMParyatan Bhawan, C-13, Vipin Khand,Gomtinagar, Lucknow,Uttar PradeshTECHNICAL BIDFOR SOCIAL MEDIA MANAGEMENT OF UTTAR PRADESH TOURISM1.0 NAME OF THE WORK Social Media Management of Uttar Pradesh Tourism2.0 EARNEST MONEY Rs. 5,000/- (Five Thousand Only)3.0 LAST DATE AND TIME 30-08-2011, 3:00 P.M.4.0 DETAILS OF APPLICANT:(a) Name of the Applicant firm:(b) Name of the Proprietor:(c) Address :(d) Telephone numbers:(e) Email Address:(f).Check List for Enclosures:i. Company Profileii. Copy of PAN Numberiii. Copy of Service Tax Certificate (if applicable)iv. Earnest Money Deposit.

5.0 GENERAL INSTRUCTIONS:5.1 UP Tourism, Lucknow invites tenders for “Social Media Management of Uttar PradeshTourism”.5.2 All tenders strictly in the prescribed form should be submitted before the date and time ofsubmission, as specified along with this tender, duly signed and stamped, as a token ofacceptance of the terms and condition of this tender.5.3 All tenders shall be either Type written or written neatly in indelible ink.5.4 Technical and Price Bids have to be submitted in separate sealed envelope. The envelopecontaining technical bid should indicate ‘Technical Bid’ and the envelope containing theprice bid should indicate ‘Price Bid’. Both the envelope should be inside another single envelope.5.5 The sealed tender envelope should be super scribed with “Social Media Management of UttarPradesh”5.6 Price Bid shall be opened only for those bidders who qualify in the technical bid.5.7 Each envelope should indicate bidders’ complete address.5.8 The firm will have to quote the price bid inclusive of taxes and duties if any as per the pricebid format enclosed in the tender form.5.9 The EMD has to be deposited by demand draft or pay order in favour of Director GeneralTourism, U.P. payable at Lucknow.5.10 The Director General Tourism, U.P. shall have the right to accept or reject any or all tenderswithout assigning any reason thereof.6.0 PRE-QUALIFYING REQUIREMENTS:6.1 The bidding firm should have qualified/certified Technocrat with working knowledge ofdifferent programming languages and a Technical degrees/Work experience. (All relevantdocuments need to be annexed)6.2 The bidding firm should have people with management diplomas/work experience. (Allrelevant documents need to be annexed)6.3 The bidding firm should have people with recognized English degrees/PhD’s to keep theblogs and status updates articulate, cogent and coherent to suffice the internationalstandards of English speaking. (All relevant documents need to be annexed)

6.4 The bidding firm should have worked on a minimum of two social media projects forDiscernible clients with documents to show the same.6.5 The bidding firm should have working operations in Lucknow(U.P.) for 24*7 availability.6.6 Permanent account number (PAN).7.0 SCOPE OF WORK:7.1 Round the clock Facebook, Twitter & Orkut Page management which includes:• Creating Facebook, Orkut and Twitter pages for Uttar Pradesh Tourism.• Uploading photos, videos and researched daily status updates on facebook and orkut (min5/day).• Researched daily status updates on twitter (min of 3/day)• Responding to comments and riposte of fans/followers.• Linking Facebook/orkut/twitter pages to various travel pages.• Kick starting reputation building debates and discussion on Facebook and other travelforums/websites.• Publishing testimonies of fans/followers on various web pages, uploading photos andvideos on various online travel forums.• Customizing Facebook and Twitter pages to suit Uttar Pradesh Tourism.• Publishing recommended departmental news.• Linking to various travel twitter pages and state icons and tourism journalists to harnesstheir popularity.• SPAM filtering 24*7.• Conceptualizing and running contests on facebook promoting Uttar Pradesh Tourism.• Monthly statically prepared progress reports submission.7.2 Blog/Article writing highlighting travel destinations minimum of 2/month.7.3 Conceptualizing, visualizing and executing online campaigns a minimum of one campaign pertwo months:• Incorporating ongoing strategies and campaigns into the Online medium.

7.4 Developing facebook applications to promote and bolster Uttar Pradesh tourism a minimumof 2/year.7.5 U.P. Tourism/Taj Mahal website link.8.0 TERMS AND CONDITIONS:8.1 The firm under agreement will be available for summoning when required by the Uttar PradeshTourism authorities.8.2 The firm under agreement will be liable to submit monthly progress reports.8.3 The firm under agreement can receive some information to be uploaded through email or fax.8.4 The Firm under agreement shall upload the received information within a span of 24 hours.8.5 It is not binding of the Tourism department that all the information is made available inelectronic format. The firm under agreement shall have to digitise the received informationthrough its own man power and arrange itself the equipments used such as scanners if requiredfor execution of work.

PRICE BIDFOR SOCIAL MEDIA MANAGEMENT OF UTTAR PRADESH TOURISMSR.SERVICESNO.1. Creating Facebook, Orkut and Twitter pages for Uttar PradeshTourism. Uploading photos, videos and researched daily status updates onfacebook and orkut (min 5/day). Researched daily status updates on twitter (min of 3/day) Responding to comments and riposte of fans/followers. Linking Facebook/orkut/twitter pages to various travel pages Kick starting reputation building debates and discussion onFacebook and other travel forums/websites. Publishing testimonies of fans/followers on various web pages,uploading photos and videos on various online travel forums. Customizing Facebook and Twitter pages to suit Uttar PradeshTourism. Publishing recommended departmental news. Linking to various travel twitter pages and state icons and tourismjournalists to harness their popularity. SPAM filtering 24*7. Conceptualizing and running contests on facebook promoting UttarPradesh Tourism. Monthly statically prepared progress report submission. Blog/Article writing highlighting travel destinations minimum of2/month. Developing facebook applications to promote and bolster UttarPradesh tourism a minimum of 2 per year.2. Conceptualizing, visualizing and executing innovative online campaigns aminimum of one campaign every two months. Linking of U.P. Tourism+Taj Mahal WebsiteAMOUNT3. GRAND TOTALDate:[Signature of authorized representative with firm’s seal]Name:Designation: