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Spring 2008 - College of Communication & Information - The ...

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Generosity and planning helpssecure the f ure <strong>of</strong> Advertisingand Public Relations programalumni SPOTLIGHTDavid Bohan is securing the future for University <strong>of</strong> Tennessee, Knoxville, students in moreways than one.Bohan, a 1970 graduate <strong>of</strong> UT, is the chairman, chief executive <strong>of</strong>ficer, and founder <strong>of</strong>Bohan Advertising|Marketing, a major regional advertising agency located in Nashville.UT alumni are probably most familiar with the agency through its work with theiralma mater. UT’s ongoing “f ure” campaign—which began in fall 2006 and has featureda series <strong>of</strong> billboards, print ads, and 30-second television spots—was created by BohanAdvertising|Marketing.In addition to running the agency, David and his wife, Linda, are avid supporters <strong>of</strong> the<strong>College</strong> <strong>of</strong> <strong>Communication</strong> and <strong>Information</strong> and its School <strong>of</strong> Advertising and Public Relations.David currently serves on the college’s Board <strong>of</strong> Visitors. He has also taken the time tospeak to classes and create internships for advertising students.“David and Linda’s long-term support <strong>of</strong> the School <strong>of</strong> Advertising and Public Relationsand the <strong>College</strong> <strong>of</strong> <strong>Communication</strong> and <strong>Information</strong> has been a critical factor in our abilityto succeed and excel,” said Mike Wirth, dean <strong>of</strong> CCI. “I can’t thank them enough for all theyhave contributed to us, both financially and programmatically.”In fact, David and Linda’s dedication to the school is so strong, they want to ensure that theprogram thrives for many years. That’s why the couple recently made a $150,000 estate gift tothe school.“<strong>The</strong> estate gift is designed to provide more funding for the Bohan Advertising Endowment.Linda and I established the endowment several years ago to help the college’s advertisingprogram with discretionary funding,” said David. “<strong>The</strong> estate gift will enable theendowment to more actively support student and faculty activities the School <strong>of</strong> Advertising and Public Relations head deems appropriate. We trustthe school’s leadership to be effective stewards.”Ron Taylor, director <strong>of</strong> the School <strong>of</strong> Advertising and Public Relations, said, “David and Linda have been supporters <strong>of</strong> the program for more thantwenty years. David has taken many students as interns and has helped many graduates to find employment in the Nashville market. He has alsosupported three annual scholarships for many years. His and Linda’s financial contributions have made a significant difference in the quality <strong>of</strong> ourprogram.”David encourages other alumni to consideran estate gift as a way to ensure thatfuture students have the same positiveexperiences with UT that he had. “Includingthe university in our estate plans isan appropriate way to acknowledge thecontribution UT has made in my life. Iwould hope that many alumni would dolikewise.”Endowments and Estate GiftsDavid and Linda Bohan’s support <strong>of</strong> the School <strong>of</strong>Advertising and Public Relations and the college as a wholemakes a “significant difference” in program quality.Such gifts as Sandra Plant’s and David Bohan’s are important to the overall funding <strong>of</strong> the college. Endowmentfunding is vital to the support <strong>of</strong> chairs and pr<strong>of</strong>essorships, scholarships, programs, and otherenhancements to the academic experience in the <strong>College</strong> <strong>of</strong> <strong>Communication</strong> and <strong>Information</strong>. Moreover,endowed funds are perpetual gifts—linking past, current, and future generations. <strong>The</strong>y enable us to makecommitments far into the future, knowing that resources to meet those commitments will continue to beavailable. A gift <strong>of</strong> $25,000 or more can create an endowment honoring the donor or anyone the donorspecifies. It can be funded with a one-time gift or a commitment over a number <strong>of</strong> years—building to fullendowment.Estate gifts, or bequests, are another way to make the college the beneficiary <strong>of</strong> a specific dollar amount,property, or a percentage <strong>of</strong> the total estate. By naming the college in a will, the donor may save on inheritanceand estate taxes and help ensure a thriving future for the college.For more information on endowments or estate gifts, contact Karen Rohr, CCI development director, at865-974-7073.15

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