Spring 2008 - College of Communication & Information - The ...

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Full CircleAlumni Magazine of the College ofCommunication and InformationVol. 10, No. 1 SPRING 2008Contentsnew & noteworthyMorrison’s study shows smokeless tobacco adsstill target youth 3$500,000 Scripps Howard Foundationgrant funds convergence lab 4Renovations improve Communications Buildingfor students, faculty 5Minor helps students acquiretechnology literacy skills 5Travel, tourism, and hospitality researchconference features industry experts 6Job and internship fair targets communicationand information students 6College says goodbye to three faculty members 7Students honor former classmate throughcommemorative walk, scholarship 7JEM students to document Super Bowl XLII 8bragging rightSCS students add power and reachto clean-energy group’s message 9Faculty boasts Fulbright scholars 10Association names facultymember as educator of the year 10Advertising and Public Relations facultyand students win multiple research awardsat annual conference 11CCI director receives career achievement awards 11Real-world experience helps studentsimplement classroom skills 12Classroom lessons help softball star on andoff the field 13alumni SPOTLIGHTJournalism and Electronic Media continuesanniversary celebration 14Alumna’s gift reflects a family tradition of giving 14Generosity and planning helpssecure the future of Advertisingand Public Relations program 15in developmentUniversity launches $1-billion fundraisingcampaign 16Board of Visitors welcomes new membersat fall meeting 19Rice named BOV chair 19A message from the deanOne of the great things about being dean of the College ofCommunication and Information is getting to share goodnews with the faculty, students, alumni, and friends. Inthis issue of Full Circle, I’m very happy to report that thecollege recently received a $500,000 grant from the ScrippsHoward Foundation to build an all-college convergencelab on the fourth floor of the Communications Building(see related story on page 4).Given all the changes going on as a result of technologicalinnovation and convergence and the great needto turn out graduates capable of dealing with the rapidlychanging communication and information landscapecreated by these changes, the E. W. Scripps ConvergenceLab will have a remarkable impact on our ability to preparestudents for the profession. Two types of convergence will take place in the lab: cross-platform digitalconvergence and cross-disciplinary convergence.• To achieve cross-platform digital convergence, the lab will be equipped with a wide variety of technologicaltools and software that students can use to produce, create, and market digital contentindividually and in small groups.• To achieve cross-disciplinary convergence, the lab will be designed aesthetically to foster creativeinteraction among students from all communication and information disciplines.The primary focus of this facility will be to provide studentswith access to hardware and software outside the traditionalclassroom to work on all types of projects. It will also provideCCI faculty members with the tools they need to develop a newand innovative curriculum that takes advantage of this tremendousnew asset.While we’re waiting for the space in which the lab will bebuilt to become available (sometime in August), we have beentalking with a number of communication and information professionalsand convergence experts to get their advice on how tobuild the best possible facility.We are very excited about the many doors this lab will open for our students. The Scripps HowardFoundation’s generous gift underscores the extraordinary impact that foundation and private gifts canhave on what we as a college are able to accomplish and aspire to. As our development campaign movesahead, I hope to have much more good news to share with you as we continue to build an even betterCollege of Communication and Information.Michael O. Wirth, deanThe E. W. ScrippsConvergence Lab willhave a remarkableimpact on our ability toprepare students forthe profession.In every issueResearch notes 20Class notes 22Where are you now? 242 UT College of Communication and Information Full circle Spring 2008
Full CircleVol. 10, No. 1 SPRING 2008A publication of the College of Communication andInformation of the University of Tennessee, Knoxville302 Communications BuildingKnoxville, Tennessee, 37996-0332Dean: Michael O. Wirth, Ph.D.Editor: April Moore ’01Art Director: Angie Dobbs,UT Knoxville Creative CommunicationsProduction editor: Mary Marshburn,UT Knoxville Creative CommunicationsContributors: Amy Blakely, Mary Marshburn,Joel SouthernDirector of development: Karen RohrSuggestions? Comments?E-mail: full-circle-editor@cci.utk.eduThe College of Communication andInformation offers both graduate andundergraduate degrees in areas designedto meet the needs of tomorrow’scommunication and informationprofessionals:Bachelor of Science inCommunication and InformationMajors: Advertising, Journalism andElectronic Media, Public RelationsBachelor of Arts inCommunication and InformationMajor: Communication StudiesMaster of Science inCommunication and InformationConcentrations: Advertising,Communication Studies, Journalism andElectronic Media, Public RelationsMaster of Science inInformation SciencesPhD in Communication andInformationConcentrations: Advertising,Communication Studies, InformationSciences, Journalism and Electronic Media,Public RelationsMorrison’s study shows smokelesstobacco ads still target youthDespite a 1998 settlement designed to limit the marketingof smokeless tobacco to youth, the message is still gettingout, according to a study led by one College of Communicationand Information advertising professor.Margaret Morrison, associate professor in the Schoolof Advertising and Public Relations, was lead author onthe study, “Under the Radar: Smokeless Tobacco Advertisingin Magazines with Substantial Youth Readership.”It was published in an early online issue of theAmerican Journal of Public Health and appeared in theMarch 2008 print version of the journal.In 1998 major cigarette producers signed the MasterSettlement Agreement with the attorneys general from 46 states. Among other things, the settlementcalled for the elimination of billboard advertising, cartoons in tobacco advertising, and marketingtoward youth. The same year, a similar agreement known as the Smokeless Tobacco MasterSettlement Agreement (STMSA) was signed by the attorneys general and U.S. Smokeless TobaccoCo., the largest smokeless tobacco manufacturer.“Despite the fact that we have guidelines in place for smokeless tobacco advertising designed toprotect minors from being overly exposed to these messages, they are still getting to a substantialnumber of youth,” Morrison said. “Our study is one of the first to look at this topic, and it provides abaseline for assessing youth exposure levels and monitoring the smokeless tobacco industry.”For their study, Morrison and coauthors Dean Krugman, a professor in the University of GeorgiaGrady College of Journalism and Mass Communication, and Pumsoon Park, a lecturer at HongikUniversity in South Korea, examined 10 years’ of readership data and smokeless tobacco advertisingin popular magazines. They paid particular attention to advertising in magazines with highreadership among youth aged 12 to 17.Their findings: The STSMA’s advertising ban has had little effect on smokeless tobacco advertisingaimed at youth.“Both before and after the agreement, smokeless tobacco companies advertised in magazines withhigh adolescent readership,” Morrison and her coauthors wrote.In 1993—5 years before the advertising restrictions went into effect—smokeless tobacco advertisingin magazines reached 66 percent of youth aged 12 to 17. In 2002—four years after the limitationsPaul Abraham (MBA ’96)Cathy G. Ackermann (’71)Thomas L. Adkinson (’72)J. David Bohan (Bus. Admin. ’70)Patrick H. Butler (honorary alumnus ’69)Bonnie C. CarrollPaula F. Casey (’75)Daniel E. Conaway (’71)Lewis F. Cosby III (Bus. Admin., ’72)George E. DeVault Jr. (’68)Gill C. Duff (’83)Dr. Karen Brown Dunlap (’82)Larry J. FrankNancy Gray (’84)Ronald E. Harr (’76)Richard L. Hollow Esq. (Law ’64)R. Edward Ingle (’83)Stephen Land (’76)Cindy McConkey (’80)Mark A. McNeely (’69)Dr. W. Lawrence Patrick (’73)Biddanda “Shuresh” Ponnappa (’84)Continued on page 12College of Communication and Information Board of Visitors 2007–08Dean P. Rice (’94)Howard Robertson Jr.Jim Sexton (’81)Marguerite S. Simmons (’76)Peggy SullivanMartha S. Wallen (’74)Eric Ward (’84)Charles E. West (’96)Mary Beth West (’94)Mary M. Wood (’92)Dhyana ZieglerThe University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to race, color, nationalorigin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. PAN E01-2901-002-08. A project of the College of Communication and Information, with design and editorial assistance from UT CreativeCommunications, 865-974-0765 Rev.: 85463
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