Spring 2008 - College of Communication & Information - The ...

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in developmentUniversity launches $1-billionfundraising campaignThe University of Tennessee recently launched the public phase of a $1-billion fundraisingcampaign called “The Campaign for Tennessee: A Spirit, a Vision, a Plan.”This effort, defined by President John Petersenand approved by the UT Board of Trustees inJune 2006, focuses on six areas for the university’scommitment to excellence: student access,student success, world-class research, economicdevelopment, outreach, and preparing our studentsto compete in a global marketplace.Although ambitious, the university’s planincludes benchmarks with yearly fundraising goals for each college, including the Collegeof Communication and Information, through 2011.CCI sets $10-million goalIn the coming months alumni of the college will have an opportunity to take part in the largest fundraising effort ever undertaken by the Universityof Tennessee. With continued public funding constraints, private giving is the infusion that allows us to create exceptional education programs,research projects, and service activities. Your support is pivotal to prepare our students for success in a time when knowledge makes our economy tickand our society thrive.Our college has broad expertise in all the communication and information disciplines. But to lead rather than just remain competitive, mastery inthese dynamic interactive fields is essential.DR. CATHERINE LUTHERAssociate ProfessorSchool of Journalism and Electronic Media• Fulbright scholar, 2007• College of Communication and InformationOutstanding Faculty Research Awardwinner, 2006• Research interests: media–state relations,media impact on foreign policy, and terrorismand the media“With globalization,even young studentscan’t live in a bubbleanymore. It’s criticalthat they learn aboutother countries andthe influence thesecountries have on ourdaily lives. By doingresearch in international communications, wecan bring material and experiences into theclassroom to help broaden students’ perspectivesof what other nations represent.”With your help, CCI will become world renowned for innovative teaching, scholarship, andsocietal engagement. Our alumni work for America’s major newspapers, magazines, radiostations, television stations, websites, digital businesses, and networks. They work at leadingadvertising and public relations agencies, as well as at corporations and nonprofit organizations.They are influential librarians, information managers, educators, policymakers, lawyers,employee relations managers, sales executives, and consultants in the United States andabroad. Your support prepares the next generation of professionals who will advance knowledgein the region and around the world.As you help us achieve the funding priorities that follow, you help leverage our considerablestrengths and links for innovation. Together we will reach new levels of excellence as reflectedin the regional, national, and international rankings that are benchmarks of success.FACILITY SUPPORTCampaign goal: $2 millionTotal funding needs: $22 millionWe must have state-of-the-art facilities to prepare leaders—it’s that simple. Superb facilities area priority, and your support has a transformative impact.Your gift could fund all or part of a $20-million building expansion—a 50,000-square-footfacility, outfitted with essential technological resources—to provide leading-edge teaching andresearch. Funds would support a much-needed 200-seat screening lab and lecture hall. Hightechpublic-speaking laboratories benefit 3,500-plus UT Knoxville undergraduates who annuallytake our oral communications courses.We also plan $2 million in critical renovations to our current facility on Circle Park Drive, which we have occupied since 1969. These renovationsinvigorate our college even as we plan a significant new expansion. Our facility upgrades include three high-tech laboratories to promote innovation:16 UT College of Communication and Information Full circle Spring 2008
• a user experience lab, to analyze how audiences receive and processonline messages, and to help content-providers improve theirproducts;• a convergence lab, to discover new possibilities with print, broadcast,and online media; and• a public-speaking lab, to meet the immediate needs of 3,500-plusundergraduates who annually take our oral communications courses.Dr. Kenneth LevineAssistant ProfessorSchool of Communication Studies• Winner, Eastern Communication Association’s Top ThreePaper Award, 2002, 2003, and 2006• Research interests: leadership, organizational communication,and small-group communication“We live in a time right now where communicationis transforming itself almostin front of our eyes. In a sense, we’re aliving experiment, and we need to beable to better understand how thesenew ways of communicating are affectingworkplace relationships.”FACULTY SUPPORTCampaign goal: $6 millionTotal funding needs: $11 millionAs the driving force behind our education, research, and outreach enterprise,our faculty members promote innovation and excellence. Your support allows us to recruit and retain a stellar faculty that pursues interdisciplinarydiscovery and prepares students for bright, successful futures.Your gift may endow a chair or professorship, or it may help establish a visiting-scholars program and a visiting-professionals program tofoster intellectual exchange among guests, our faculty, and our students. Indeed, your support of our faculty is a direct route to an enhancedacademic reputation and a new standard of excellence.in developmentDr. Margaret MorrisonAssociate ProfessorSchool of Advertising and Public Relations• Finalist, University of Tennessee’s NationalAlumni Outstanding Teaching Award,2002–03• Winner, College of Communication andInformation Outstanding Teaching Award,2002–03• Research interest: effects of tobacco advertisingon teenage smoking“Bringing this type ofresearch into the classroomhelps to highlightthe ethical aspects ofadvertising. Additionally,the public-healthand legal implicationsof this researchtranscend the collegeand offer a great bridge to other disciplineswithin the university. It’s really a way of givingback and doing something for the people ofTennessee.”STUDENT SUPPORTCampaign goal: $2 millionTotal funding needs: $4 millionYour gift can help achieve our collective goal of attracting and retaining the best andbrightest students in Tennessee. Your support boosts diversity in our enrollment, whichbenefits all students; it providesinvaluable research opportunitiesfor undergraduate and graduatestudents; it allows graduate studentsto travel for research presentations;and it provides internshipsand study-abroad opportunities forundergraduates.PROGRAM SUPPORTTotal funding needs:$44 millionA gift from you can boost our newInternationalization and OutreachProgram, which helps students andTennessee constituents flourish ina global economy. This initiativedraws on our considerable expertiseto offer a variety of international study and exchange opportunities, workshops, degreeprograms, and partnerships—all aimed at promoting knowledge and skills crucial to success.With our international and intercultural focus, we eagerly participate in “Ready for theWorld,” the University of Tennessee’s plan to transform our campus into a culture of diversitythat best prepares students for competing in the 21st century.Your support also aids our students in pursuing interdisciplinary work in a digital age.With your gift, we develop best practices and we prepare leaders adept at creating, delivering,and managing vital information for our knowledge-based society.Continued on page 18Dr. Carol TenopirProfessorSchool of Information Sciences• Three Fulbright Awards, including SeniorSpecialist Award, 2005• International Information Industry’s LifetimeAchievement Award, 2004• The University of Tennessee Chancellor’sCitation for Research and CreativeAchievement Award, 2003• American Society for Information Scienceand Technology’s Research in InformationScience Award, 2002• Research interests: information accessand retrieval, electronic publishing, onlineresources, and the impact of technologyon reference librarians and scientists“Research is anessential part ofpractice and teachingand, in anapplied field likeinformation science,research is particularlyimportant to thefuture of publishing,libraries, and information access.”17
Page 1 and 2: circleAlumni Magazineof the College
Page 3 and 4: Full CircleVol. 10, No. 1 SPRING 20
Page 5 and 6: Renovations improve Communications
Page 7 and 8: College says goodbye to three facul
Page 9 and 10: agging r i g h t sCS students add p
Page 11 and 12: Advertising and Public Relations fa
Page 13 and 14: Classroom lessons help softball sta
Page 15: Generosity and planning helpssecure
Page 19 and 20: Board of Visitors welcomes new memb
Page 21 and 22: of brochures to increase the use of
Page 23 and 24: sports coverage and college footbal

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