Strategic Brand Management - IE Executive Education

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“Our programs allow executives to renew theircompetitive edge, commitment, entrepreneurialspirit, global vision and their motivation – and lateron, our business forums and Centers of Excellenceoffer platforms for a continuous learning.”Santiago Iñiguez. Dean of IE Business SchoolConsistently ranked among the top Business Schools worldwide, IE Business Schoolaims to provide you with the tools to face business challenges and seize tomorrow´sopportunities.In this sense, our open enrollment executive programs have an international focus thatdeliver a truly global perspective on the latest management theories and trends, coveringthe fields of marketing, finance, organizational behaviour, leadership and strategyamong others.The IE Business School runs its courses mainly in Spain and also China and India,welcoming people from all over the world, giving you the opportunity to benefit fromintercultural exchanges spreading your network with fellow participant.Our world-class faculty brings the advantage of extensive international experience andresearch, a unique and valuable asset that is fundamental in today's internationalbusiness education.
CREATING GLOBAL LEADERSworldwideIE Business School´s Executive Education Division isrenowned for executive development programs that providestrategic insight and deliver global perspectives. Our openEnrollment Programs have been ranked no. 5 worldwideaccording to the Financial Times Ranking, May 2008.Who is this program designed for:This program has been designed for executives who are responsible for the success oftheir organizations' brand management strategy. Therefore, it will be of interest to SeniorManagers and Strategy Directors. However, this program will also be of high relevanceto those executives who would like to gain an understanding of winning brandmanagement strategies. The program content is relevant to a wide spectrum of productand service industries. The program is particularly targeted at but not limited to:General ManagersCorporate Marketing DirectorDirectors of Corporate CommunicationsMarketing DirectorsBrand Marketing ManagersProduct Marketing ManagersCategory ManagersNew Product Development ManagersConsultantsParticipants' Profileagecompany sizecountries of originmorethan 5515%20%lessthan 35Medium sizecompanies34%52%Multinationalor big sizecompaniesRest ofthe World22%20%Spain34%31%45 to 55 35 to 45 Small sizecompanies14%SouthAmerica16% 18%24%Western European CountriesEasternEuropeanCountries
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Strategic Brand Management - IE Executive Education

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