DURO PRICE LIST 10 internal pages V6 USE.indd
DURO PRICE LIST 10 internal pages V6 USE.indd
DURO PRICE LIST 10 internal pages V6 USE.indd
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PROMOTIONS<br />
72<br />
<strong>DURO</strong> believe that the key to success is to create products<br />
that are desired by the ultimate user customer. There are<br />
many ways to achieve this, through advertisements, press<br />
communications and electronic media, all of which we<br />
employ but, the best way to create that desire is to get<br />
users to try out our products in the first place.<br />
To achieve this, we organise and implement sell through promotional campaigns on behalf<br />
of our dealers each year. Each campaign runs for between two and three months. We strive to make<br />
the campaigns as easy for our dealers as is possible, that means we take care of everything from<br />
product to POS, all our dealers have to do is take part. The net results of these activities is increased<br />
sales, profits and new customers acquired for us and for our dealers. We hope you will be tempted<br />
to participate in our up-coming promotions in 2011!<br />
In addition to our sell-through campaigns, <strong>DURO</strong> also run several sell in campaigns each year.<br />
These campaigns typically offer our dealers the chance to purchase stock at preferential terms<br />
or perhaps receive additional stock incentives as part of an offer. These promotions are well<br />
recognised by our dealers and are a great way to increase profits throughout the year.
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