Scholars enhance UWC life - United World College of South East Asia

Dunia, April 2010
30
Media mania at East Grade 3
We have been diving into advertisements
of every kind, finding out how understanding
advertisements helps us to make informed
choices. We have looked at many
digital and print ads and analysed how
advertisers use devices such as hooks and
features to make people want to buy their
products.
We learnt about hooks that make people
notice adverts. Just like a fishing hook,
they grab your attention and draw you in.
Some of these hooks are shock, emotions,
celebrities, trendsetters, expert opinions
and lifestyle. Advertising companies use
these to get you to watch their ads.
We are using these hooks to create our
own ads for Global Concerns products. We
have formed advertising companies and
are having fun putting together our own ad.
We were lucky enough to have some great guest speakers. One of our guests
makes ads for Coca Cola and McDonalds.
We look at ads a bit differently now.
Colman Chadam (3LoD) and Sahil Joshi (3HaB)
The Grade 3 Toys, Games and Books Fair
In March, Dover Grade 3’s held a Toys, Games and Books Fair in the Plaza Tent to raise money for our Grade 3 Global Concern,
Blue Dragon. Before the day of the Fair, a number of things happened. The first step of the process was to get people
to bring in their unwanted toys, games and books. Several Grade 3 students visited different grade assemblies to tell other
students about the Fair. All the Grade 3 students made advertising posters that were put up around the school.
Once the toys started to come in, each Grade 3 class had to sort the donated items into price groups for around 20 minutes
most days. The prices ranged from
20cents to $15.00. The toys, games
and books were put into boxes.
On the day of the Fair, all the classes
in Grade 3 took turns to sell the toys,
games and books in the Plaza tent.
We were all given stations to work
at. We even worked through some
of our break and lunch times! After
the Fair was over, we found out that
we had raised nearly $5,000 for Blue
Dragon. I was amazed that we raised
so much money because we sold a lot
of goods at low prices. I felt proud that
I had helped to raise money for the
Blue Dragon Children’s Foundation in
Vietnam.
Jake Intrater (3JRy)