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The value of housing design and layout

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3.4.3 Appearance<br />

Visits were made to each site <strong>and</strong> records made <strong>of</strong> the appearance <strong>of</strong> buildings <strong>and</strong><br />

the site in general. Marketing material was also gathered to give a picture <strong>of</strong> internal<br />

<strong>layout</strong>s, appearance <strong>and</strong> finishes. In the case <strong>of</strong> the hypothetical schemes, detailed<br />

specifications, appearance <strong>and</strong> <strong>layout</strong> were devised.<br />

3.5 Measuring costs<br />

<strong>The</strong> building <strong>and</strong> marketing costs <strong>of</strong> each scheme were measured <strong>and</strong> assessed by<br />

Davis Langdon & Everest (DL&E) in extensive site visits <strong>and</strong> interviews with developers.<br />

In the case <strong>of</strong> the hypothetical sites, detailed development cost models were utilised in<br />

order to determine the cost to the developer <strong>of</strong> building <strong>and</strong> marketing a site.<br />

<strong>The</strong> methodologies employed are detailed in Appendix 2, which contains the DL&E<br />

report.<br />

<strong>The</strong> principle used in all the costings was that they should include all external works<br />

required to develop the plots, pr<strong>of</strong>essional fees, sales <strong>and</strong> marketing expenses. <strong>The</strong><br />

costs were deliberately compiled to exclude the costs <strong>of</strong> strategic site infrastructure<br />

such as remedial works <strong>and</strong> major roads, bypasses, road screening, etc. It also<br />

excluded the costs <strong>of</strong> any section 106 <strong>and</strong> 278 works as well as funding costs <strong>and</strong><br />

central, company overhead contributions.<br />

Costs were stated at March 2002 price levels, having been adjusted using cost<br />

indicators, where appropriate. <strong>The</strong> costs reflect the locality <strong>of</strong> each pair <strong>of</strong> projects<br />

<strong>and</strong> were not adjusted on a regional or local basis. <strong>The</strong> cost levels all assume the<br />

completion <strong>of</strong> the scheme as a single phase for sale in March 2003.<br />

3.6 Measuring <strong>value</strong><br />

Little research has been conducted to ascertain the relative economic <strong>value</strong> <strong>of</strong> good<br />

<strong>design</strong> for the developer. This was specifically addressed by looking at the <strong>value</strong> <strong>of</strong><br />

the whole scheme, rather than individual units (<strong>and</strong> by looking at the total<br />

development costs that might be involved) in order to determine economic <strong>value</strong> to<br />

the developer. <strong>The</strong> reasoning behind this approach was that it eliminated some <strong>of</strong><br />

the effects <strong>of</strong> externalities <strong>and</strong> looked at commercial <strong>value</strong> rather than <strong>value</strong> to the<br />

end-user, the owner-occupier.<br />

Approaches that have been used in other studies (for example, Eppli <strong>and</strong> Tu,<br />

Valuing the new urbanism, Urban L<strong>and</strong> Institute, 2001) have looked at <strong>value</strong> from<br />

the point <strong>of</strong> view <strong>of</strong> the open-market <strong>value</strong>:<br />

■ <strong>of</strong> individual units<br />

■ traded by, <strong>and</strong> to, owner-occupiers<br />

■ over time<br />

METHODOLOGY<br />

<strong>The</strong> disadvantage <strong>of</strong> this approach was that it does not illustrate the <strong>value</strong> (or<br />

T H E V A L U E O F H O U S I N G D E S I G N A N D L A Y O U T<br />

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