Spring/Summer 2008 - ASID Georgia Chapter

21500 Northside Drive • Atlanta, GA 30318 • 404.352.8141 • www.myerscarpet.com

INDESIGN. . . . . . . . . . . . . . . . . . . . . . . .PresidentTeresa Sword, ASIDHeery Internationaltsword@heery.comt. 404.946.2284f. 404946.2039a l e t t e r f r o m t h e p r e s i d e n tApril 21, 2008Wow! Spring is finally here, and so much has happened sinceour last newsletter!We just celebrated our 28th annual Georgia Chapter ASIDDesign Excellence Awards a few weeks ago. It was a very wellattended event held for the 2nd year at the Atlanta HistoryCenter. Rita Guest gave us all an overview of what has beenoccurring at the National level in response to the recent articlesbelittling the practice of Interior Design; Lucy Aiken-Johnson waspresented the ASID 2008 Design Achievement Award recognizingher contributions and achievements in the field of InteriorDesign; and we presented our first ever “Director of Vibe” Awardto Dennis Dean for his dedication and commitment to ASID. Thecommittee that planned this event worked diligently to make theevening a success and enjoyable for all. The work submitted byall of the design talent in Georgia was outstanding.In March, I attended the Interiors ’08 Design Conference in NewOrleans and had several excellent classes and, of course, a coupleof tours. Erik Hansen, the Director of Marketing at Headquarters,revealed to everyone the new ASID marketing andre-branding initiatives in supporting the mission of enriching itsmembers by promoting the value of interior design. You willbegin to see changes in printed materials that reflect this newbrand shortly, if you haven’t already.Enjoy this issue of the newsletter. Happy Spring!BOARDof DIRECTORSPresident Elect 2008-2009Bette Raburn, ASIDThe Interior Motiveinteriormotive@bellsouth.nett. 770.242.2784f. 770.242.2785FinanceArchie Deese, Industry Partner ASIDThe Paint Doctorarchiedeese@atlantaspaintdoctor.comt. 404.524.8283f. 404.521.1212MembershipPeggy Pruett, Allied Member ASIDCornucopia Designpeggy.pruett@mindspring.comt. 770.389.8080f. 770.389.0805Professional DevelopmentElinor Jones, ASIDElinor Jones Interiorsejinteriors@aol.comt. 404.351.4504f. 404.351.1760ProgramsMatthew Whitaker, Allied Member ASIDHirsch Bedner AssociatesInternational Art Collaborativemattheww@intartcol.comt. 404.898.4849CommunicationsMia Kurgan, ASIDidea|spanmkurgan@idea-span.comt. 404.521.6341Student RepresentativeAnna Hawkins, Student Member ASIDBrenau Universityahawkins@brenau.edut. 770.519.0564s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . .3

INDESIGN. . . . . . . . . . . . . . . . . . . . . . .c o n t e n t sINSPIRATION10 Habitat for Humanity’s Restore14 Georgia ASID and CCS, Inc.team up with Foster Familyby Alison Findlay16 ASID ReBrandedby Grant Preisser, ASID18 Designers in the News -June Powers Chamberlain, Allied Member ASIDby Keli Burns, Industry Partner ASIDreception sitting areafor Alston & Bird'sWashington DC office.Photography byGabriel Benzur19 Suzanne Kasler, ASID with her New Furniture Lineby Rachel Evans, The Englishman20 ASID Design Excellence AwardsINTERVIEW6 George Getlik, Industry Partner ASIDsits down with Rita Carson Guest, FASID12 Mia Kurgan, ASID talks withCarl Gustav Magnusson28 David Mahood chats withMelissa Maples, Industry Partner ASIDIN THE KNOW10 Making the Most of your Member Benefitsby Kirstin Hellwig and Michelle Robinson,ASID Headquarters Team25 GAIDP Update by Janace Harding, ASIDINDESIGNCONTRIBUTORSTeresa Sword, ASIDMia Kurgan, ASIDMelissa Maples, Industry Partner ASIDGeorge Getlik, Industry Partner ASIDRachel Evans, The EnglishmanGrant Preisser, ASIDKeli Burns, Industry Partner ASIDKate Kyle, ASIDJanace Harding, ASIDAlison FindlayLaura Shine Lee, Art DirectorGrace Howard, Chapter Administrator25 Sponsers27 New Members29 ADAC Events30 Calendar of EventsPlatner Collectionby Knolls p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .4

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INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . . . .Interviewby George Getlik, Industry Partner, ASIDASID National President, Rita Carson Guest, FASIDRita, Spencerand WinstonGG: When did design first play a role in your life?RCG: As a child, I loved to play with paper dolls but the bestpart was designing their home. I used the folders as wallsand was ready to put the dolls away once the home wascomplete. I always loved looking at floor plans in the paperand imagining how my family would live in different layouts.I always loved drawing and painting and beautiful colors.GG: Were you ever faced with a situation that made youthink twice about your career choice?RCG: My first Interior Design class was drafting. SuddenlyI had to measure everything I drew. I was afraid this wouldruin my ability to draw freehand. I almost dropped out worriedabout losing my artist hand, but I learned I could still doboth. Artists see the world differently than most people. Ilearned to use that ability to see colors, shadows, and linesto inspire a design solution.GG: How did your career begin as an interior designer?RCG: I talked to the head of my department, Tim Bookout,and ask for the name of a good interior design firm thatmight need a part time student. He told me Alan L. FerryDesigners were looking for designers. I took my school projectsto the interview and they offered me a full time job. Itold them I was still in school so preferred towork part time, but they said full time ornothing. I negotiated with Tim to finish myclasses at night and started working Januaryof 1993. I started there as a designerdraftsman and worked hard and was fortunateto become an associate of the firm andeventually the first woman vice president inthe drawings department. I was there for11 years before I started Carson Guest, Inc.GG: Is this the classic story of the entrepreneurstarting out of their garage?RCG: I did not want to work at home. I rentedan office for a year from my good friend, CarolynHoward, ASID, who was a tremendoushelp to me. I quickly realized that I did not likedoing everything from answering the phone to the bookkeepingso within 6 months I had hired first employee. There wasn’tenough space for two people in my small office so I builtout a new space on Pharr road where I had room for 6 people,but within a year, we outgrew that space and had tomove again. I have found that if you are passionate aboutwhat you do and you do a good job, your opportunities snowball.One of our biggest struggles is limiting growth and decidingwhat work we can take and do well.GG: How do you first approach a project?RCG: The projects we do start from the ground up. We designthe entire environment, starting with programming,define client’s needs yet also determine what impressionshould form when somebody walks into their space. We designthe complete interior, prepare interior construction documents,perform construction administration, specify orpurchase the furniture, the artwork, and coordinate the installation.We tell our clients that spaces are three-dimensionalmarketing statements so they must align with thebusiness mission and goals, both aesthetically as well asfunctionally.GG: Where do you go for inspiration?RCG: For me an inspiration can be almost anything. Beginningas an artist, I’ve always been very observant. Observationbecomes even more profound as a designer, not onlylooking for beauty, but also how people function in differentspaces. Everything I see and do inspires or informs my work.GG: I can’t open a design publication without seeing somethingabout “Green Design”. Have you come across anybacklash to this obsession with everything “Green”?RCG: As national president, I was on a media tour in NewYork City recently and we met with reporters with the NewYork Times, the Wall Street Journal, and Newsweek. One ofthe ASID national platform issues is ‘Green Design’. Wehave a new initiative that we rolled out at Interiors ‘08 inNew Orleans called REGREEN, which is a collaboration withthe USGBC. These are best practice for sustainable residentialremodeling projects. Millions are spent on remodeling,but none of the reporters wanted to pursue that topic. Theysaid their editors are tired of green design, every single oneof them! At the same time, we are getting huge interest inthe new Guidelines. Our members can download them freefrom the ASID or USGBC websites.GG: You are also known for building strong art collectionsfor your clients. Tell us a little about that.RCG: I like serving as an art consultant to clients and helpingthem build their collections. It is great fun for me because Ilove art. I have a good eye for selecting good art by emergingartists and have made selections over the years that werenot expensive but have increased in value over time.GG: Where else has your passion for art and design ledyou?RCG: I am also on the board of the Museum of Design Atlanta.I am passionate about the museum because our missionis about the study and celebration of all things design.We show the public the importance of the practical applicationof design. A past show called “Design ≠ Art” about thedifference between art and design showed the art in practicalobjects. While there is overlap, Design has a practicalapplication, unlike pure art hanging in a gallery. At the museum,we deal with industrial design, architecture, interiordesign, fashion design, jewelry design, automotive design,graphic design, and all types of designGG: What advice would you give to our ASID student members?RCG: When I speak to students I tell them about the broadopportunities in interior design. They can go into the specialtiesof design, focus on working with computers or drawing;they can be project managers, work with products, and workas a facilities manager. I always strongly recommend thatstudents get an internship when they are in school.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . .6

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INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . . . .Interview continuedGG: What does ASID have in store for students in 2008?RCG: A new exciting program for students, Real World DesignWeek, will occur October 19-25 this year. It will be acomprehensive, nationwide program focused on career developmentfor our student members, offering both classroomand hands-on learning experiences to introducestudents to the real world of interior design. ASID studentmembers will participate in one-day shadow experiencewith ASID designer members and Industry Partners. Theshadow week will be book ended by a pair of online instructionalseminars-Prepare and Position-hosted by prominentguest speakers. Check for information on signing up atwww.asid.org and click on Real World Design Week. Weare so proud of Matthew Whittaker who came up with theidea for the program when he was on our National StudentAdvisory Committee.In April, we are launching a social network site called ASIDConnex. On this site, members can start their own blogs orcategories of interest to talk to members all over the country.It is similar to Facebook, but for ASID members. We believethis will be a great tool for our student and professionalmembers to connect and discuss different areas of interest.The more we can connect our membership the more valuethere is for our members.GG: How did you become the National President ofASID? It is such a huge role to take on.What were the particular challenges you faced?RCG: When I became a professional member of ASIDI became involved. I believe you have to give to get anythingout of any organization. I immediately becamechair of a committee in our chapter, then became thetreasurer of the Georgia chapter, then presidentelect,followed by president of our chapter. At thesame time I was chapter President-Elect, I was presidentof GAIDP and that was the year we finally passedthe law allowing interior designers to be registered inGeorgia. I spent that year traveling all over the stateeducating designers about the legislation and seekingtheir help. I had to put the tools into their hands andteach them how to meet with their representativesand Senators. We won 98% to 2% and I realized Iworked too hard. I knew we had worked 13 yearswithout passing a law and wanted to be successfulthis time.After our law became effective, Governor Miller appointedme as the 1st interior designer to the Boardof Architects, which I served on for 10 years. Interiordesigners bring so much value to our world, yet our professionhas not been valued like architecture, medicine, and law.As president-elect of the Georgia chapter that year, as well Istarted attending national ASID meetings. I started meetingpeople from all over the US and was elected to the Leadershipof the Council of Presidents. Our group of 5 headed upthe Council of 48 chapter Presidents. We were responsibleto lead all of the national meetings, and help the presidentsdo their jobs well. After serving that term, I was elected tothe National Board of Directors twice and served or chairedseveral national councils.When I was asked to run for National President, while concernedaboutthe time itwould takeaway from mybusiness andfamily, I believedmy businesswasmatureenough to survive after 24 years in business. I also am fortunateto have John Guest, my husband, to work with meand he has taken the brunt of the work when I have beenaway so much this year. I am so fortunate to have him as apartner in life and work. He is passionate about excellent design,excellent client service, brilliant, and more than competentto lead our team with limited support from me.Being National President involves a lot of traveling as well asa lot of time every day. It is a three and half year commitmentof time to ASID, but an incredible opportunity to makea difference in our profession. I’ve met the leaders of our industryin all areas and am working to build bridges so we canall accomplish more together as we work to educate consumersabout the value of our work.GG: I had no idea the role of National President requiredthat much dedication. You must care a great deal aboutASID.RCG: ASID is such an incredible organization. We have over40,000 members, we have an outstanding headquartersteam of about 50 people, we are financially stable with a lotof savings and investments, and have always been the leadersin our profession. We started the NCIDQ exam, westarted FIDER (now CIDA), we support and enable the majorityof the research about the value of our profession, we havea strong government and public affairs department that supportsall of the interior design coalitions all over the country,and so much more. I am humbled and honored to lead thisincredible organization.GG: You are obviously an extremely busy individual. What doyou do to reward yourself? What do you do during yourspare time?RCG: I absolutely have no time to do anything except to takecare of my little angels, help John run our business and seemy family occasionally. These little guys (Winston &Spencer) and my husband are the loves of my life. They areour children and they have no idea that they are dogs. Theyare spoiled rotten and they are so wonderful to have aroundthe office. Everything can get very tense when we have loomingdeadlines, yet no one can walk past these little guys withoutsmiling.GG: How is your own home and personal space designed?RCG: It’s actually the “Puppy House” now. I have somefriends who laugh at me saying we used to have the perfecthouse and then the puppies moved in. Now our home has tobe comfortable for the puppies. It is very eclectic; I alwaysthought it would be fun to have several homes, as one who appreciatesall types of design, traditional as well as contemporary,eclectic, etc. We have a mixture of contemporary,antiques, and early attic. One day I would love to design a perfecthome to support our current lifestyle with the puppies.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .8

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INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . . .Habitat for Humanity’sRestoreAn Environment-friendly Destination for Designer Goods!• Are you buying new furniture, appliances, or cabinets andwant your original items put to valuable reuse, not headedto a landfill?• Do you have extra designer products for retail recycling?Then Atlanta Habitat for Humanity ReStore is your answer!The ReStore is a home improvement outlet store that is opento the public with all proceeds supporting the Atlanta Habitatmission of building homes for working families.Here’s what is needed: New or lightly used• Furniture• Appliances (under 8 years old)• Cabinets• Lighting• And much more, as outlined on our websiteDonations are tax-deductible!Call today to schedule a pick-up or delivery at :404-525-2114 or restore@atlantahabitat.orgwww.atlantarestore.org. . . . . . . . . . . . . . . . . . . . . . N a t i o n a l U p d a t eMaking the Most of your Member BenefitsKirstin Hellwig and Michelle Robinson,ASID Headquarters TeamWhen it comes to return on investment, topping the list formembers of professional societies is the package of benefitsoffered to improve their business operations, educationalobjectives or social networking needs. ASID is nodifferent. We regularly survey our membership to determinewhat members want from their membership anddevelop new benefits in anticipation of future needs. Often,our biggest challenge is not creating new member benefits,but rather making those benefits known across our40,000 members.The next time you have a need regarding your business operationsor the practice of interior design, we hope that youwill look to your ASID member benefits as your first resource.Highlighted are some of the most innovative and recentmember benefits ASID offers members.Your Business• Commercial and residential project contracts• The ASID Designer Referral Service as a marketingresource• Low-cost group life, disability and professional liabilityinsurance• The Business & Career Development section atwww.asid.org• The ASID appellation, widely recognized by clients asthe mark of design excellence and professionalism• Promotional opportunities for Industry Partners toengage practitioner members• Link to your Web site from the ASID Web site• Year-round public relations efforts in your area andthroughout the United States, highlighting the valuedesign brings to both the home and work environmentsYour Knowledge• STEP - the leading preparatory course for the NCIDQexamination• Research publications such as The Safe Home and TheInterior Design Profession: Facts and Figures• ASID ICON magazine, published six times a year• Advocacy efforts on issues ranging from legislative tosustainable design and design beyond age• ASID Design Daily, an electronic daily digest of the latestdesign and small business news• CEU education offered at the chapter level, nationally andonline at www.asid.orgYour Contacts• With ASID members in your chapter and around theworld• Networking events both at the chapter and national levels• Awards programs and volunteer opportunities at thechapter and national levelsComing Soon• ASID Uni, your source for online CEUs and producteducation• ASID Connex – your social networking site for electroniccontact (launched April 24)Answers to your benefits questions are only a click away!Please e-mail membership@asid.org if you have any questionsregarding any resource you need for your professionalpractice as an interior designer.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .10

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. . . . . . . . . . . . . . . . . . . . . .INDESIGN f e a t u r eMia Kurgan, ASID talks withCarl Gustav MagnussonCarl Gustav Magnusson was born in Sweden and movedto Canada at a young age. He studied engineering, architectureand design at the University of Idaho and theChalmers Institute of Technology in Gothenburg Sweden.He has worked with design greats such as Ray andCharles Eames as well as Knoll for whom he designedmany showrooms, exhibits, and products which includethe Magnusson desk and the RPM chair. In 1996 he initiatedthe annual Knoll Design Symposium at CranbrookAcademy of the Arts in Bloomfield Hills and a year laterco-founded The Knoll Museum. In 2005 he retired fromKnoll after 30 years of service and founded the designconsulting firm: Carl Gustav Magnusson Design.(we work in) in bridging that generational divide?CGM: Product is instrumental in shaping communication,collaboration and privacy. The product needs to be flexibleand reconfigurable. While the older generation tendsto prefer privacy, they become highly energized whenthey integrate with the younger generation and they inturn get the benefit of experience. Discussion around alarge benching table, such as Marketplace , allows fora diverse age group to be more creative and productiverather than sitting alone in individual workstations or privateoffices. One can add a variety of privacy levels withaccessories however if even more privacy is Required,it’s best to graduate to District.MK: What do you see as the measure of good design?What is your benchmark?CGM: My definition of good design is: function with culturalcontent. The measure is how well the function continuesto satisfy the problem at hand. Equally, the culturalcontent must be must be appropriate and fit in with thesurroundings so as not to be the center of visual attention.The benchmark for me is Deiter Rams T1000 radiofor Braun in the ‘60’s.MK: Has forming your own design consulting firmchanged the way you process design?CGM: Yes, it has allowed me to allocate more time to selectprojects and dig deeper into them.MK: What type of project work are you doing now?Specifically talk about the Teknion Marketplace table.CGM: I have two major clients, Teknion and BMW. ForTeknion, I worked with the product development and marketingteams to help generate Marketplace and anupcoming product to be released at NeoCon this year.Marketplace was an extraordinary project with Teknionas we had an aggressive timeframe, but owing to a veryfocused approach we were meet all deadlines withoutcompromise to quality, in fact the product just improvedas we moved along.For BMW I create concepts for their exhibitions in Berlinand Munich, and then turn it over to their team to realizeit. Again, like Teknion, a very professional team that getsthe job done correctly and on time. Even the distance betweenNew York and Munich caused no hindrance.MK: In today’s office environment there is a need to balancefour generations. How instrumental is the productMK: Who or What is your inspiration?CGM: In thought, Leonardo da Vinci. In practice, DieterRams, continues in relevance. It is readily apparent thatRam’s designs were influential in the design of the productssuch as the iMac, iPod and iPhone. The Porsche356 model of the ‘50’s and ‘60’s should also be seen inthis light. They are examples of design that continues toimprove by the decade starting from its VW beetleorigins and quietly winning both races and hearts.Today, Ross Lovegroves and Emanuela Frattini, my wifeand architect, works is enticing. They have a, now rare,ability to draw by hand what is imagined. The productsare spirited and they do not loose their conceptual foundationin the fabrication process.MK: Who have been your mentors and what did theyteach you?CGM: Charles Eames, he taught everyone in the officewhat excellence in design is all about, as opposed to whatjust good design is.MK: Who do you see as the young leaders or talent ofthe design world today?CGM: I sit on the jury for the Cologne Furniture Fairwhose dynamic student work is inspirational. There is noshortage of talent. These abilities just need to be nurtured,recognized and supported. Manufacturers need toexperiment more to find solutions in an inductive mannernot just the prevalent marketing approach of deductivereasoning which is overly based on historical numbers.continueds p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .12

INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . .continuedMK: Design, technology and sustainability need to be in perfect harmony to be sellablethese days. What is the purpose of design?CGM: Sustainability should be taken for granted. It should be second nature to all of usand integrated into all elements of design such as materials, shipping, product longevity,second usage etc. Certainly this shared belief was one of the reasons that Teknion appealedto me as a manufacturer. Historically our grandparents were more frugal andhad a stronger sense of what quality was about. I see that sense coming back into ourcore value system. Over a period of time the function or cultural content may changeand the design may draw a different usage. So design needs to be lasting and it cannotbe inflexible.MK: What trends are on the forefront of the market today?CGM: We can anticipate the near future but have a great deal of difficulty predicting thefar away future. Certainly there is a continuing move away from private offices, eversince the 50’s when the idea of “bureaulandschaft” by the Quickborner team began totake hold. Technology drives change and its furniture’s job to respond to these changesand the implied behavior of the employees by adding cultural dignity to the workMia Kurgan, ASID. . . . . . . . . . . . . . . . . . . . f e a t u r eFoster Family Home MakeoverASID Georgia chapter members are teaming up with theirIndustry Partners, local sponsors and Creative CommunityServices, Inc. to create a home makeover for an Atlantafoster family in May, Foster Parents’ Month. CCS, Inc. is thelargest therapeutic foster care agency in the state and,under contract to the state Department of Children and FamilyServices, provides the many services necessary to serveand heal the most abused and neglected children, or the childrenwith special needs, that would otherwise be underservedby state services alone.“Our children require more specialized services, plus plenty oflove and support, from a lot of devoted team members, theirfoster parents in particular, if they are to live productive,happy lives, “ said Alison Findlay, CCS Development Director.“Hence, our foster parents tend to have very little time tospend updating and designing their interiors. Additionally, itwill be a new experience for the foster child, who has neverhad their own room designed according to their own tastebefore. We thought it would be a rewarding time for everyoneinvolved to pitch in for Foster Parents’ Month and honor onelucky family annually with a home makeover.”Phyllis Frierson, ASID, of Frierson Design in Atlanta, eagerlyvolunteered to chair the design team that includes Chris Socci,Muriel Sackey, Kristy Pollock and Elizabeth Hutcheson. “I amso fired up about it because it is truly a way to give someone…somethingthat they would probably only dream ofhaving - a space personalized just for them by professionalinterior designers,” said Phyllis.The team already has commitments from Manny Llerena ofMohawk Industries to provide new carpet for the home andRick Pleva, owner of Gotcha Covered, who pledged new windowtreatments. Eric Burks, currently in New Orleans filminga segment of “Extreme Home Makeover,” has offered his assistancewith the HVAC system. Additional resources will beidentified through suppliers for Home Depot as necessary.The family was selected by a drawing at the CCS FosterParents’ Appreciation Dinner on March 1st and consists offoster mother Jeri H., her adult biological daughter Ciara H.and her foster daughter, Elizabeth, who is anticipating theMay project with great enthusiasm.“ASID is very happy to be involved in making this projecthappen,” said ASID Georgia Chapter President Teresa S.Sword, Vice President-Heery International, Inc.For more information, or to volunteer, contact Alison Findlayat CCS, Inc. at (770) 469-6226, ext. 157 or atafindlay@ccsgeorgia.org.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .14

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INDESIGN. . . . . . . . . . . . . . . . . . . . . . .f e a t u r eASID ReBrandedGrant Preisser, ASIDProfessionalMemberAlliedMemberIndustryPartnerMemberStudentMemberInterior design is an image driven industry.Clients want their design to reflect whothey are and what they are about. Theywant it tailored in every way possible tohelp reinforce the goals of their project.Likewise ASID takes its image very seriously,and is constantly striving to refinetheir message and support their missionof enriching its members by promotingthe value of interior design, while providingindispensable knowledge and experiencesthat build relationships.It is the relationship part of this mission thathas driven ASID’s brand evolution. Theyhave expanded the graphic nature of thebrand to target the various audiences andmarkets with whom they interact. Thoughthe basic graphic standards have notchanged, the logo, business cards, letterhead,envelopes, etc., the core changes youwill see target and are reflective of the diversitywithin our Society.Overriding the development of ASID’s new image are themessages needing to be communicated. Above all, thevision statement of defining, advocating and celebrating theunquestioned value of interior design and its impact uponhumanity has stood paramount as the brand has shifted.As an advocate forthe profession ASIDconstantly strives toclarify the differencesbetween our variousmembers. To furtherdistinguish these categoriesa new colorpalette has been introduced,which is probablythe most radicalchange.The various appellationsare now colorcoded to help addressinformation specific to professional members, allied members,student members, and industry partners. Additionallyprofessional members now have a specific logo, which canbe used to immediately call out the fact that you are a professionaldesigner. Professional members should visitwww.asid.org to download their mark of distinction.The new brand constitutes more than just the standardASID logo. A family of other logos has been developed tobeing attention to the national programs ASID offers. TheStep Examination Prep, the ASID Distinguished SpeakerSeries, and ASID Education Online among other subgroupsnow have a strong graphic identity within the organizationas a whole.ASID sees itself catering to six distinct audiences: commercialconsumers, residential consumers, potential professionalmembers, potential allied members, potential student members,potential industry partners, and all of its current members.Tweaking the brand, while not sacrificing any of theseaudiences has been a challenge, but well worth the brandevolution. These efforts can already be seen in the newlylaunched website. The site has attained better site navigationthrough theenhanced colorpalette andgraphic identityof the Society.As always youcan check outthe new look atwww.asid.org.As the new look and feelof ASID continues toevolve, the basic mantraof the graphics standardbooklet given to all chaptersapplies: be bold, becreative. Let this be a lessonto all of us, especiallyin our design and businesspractices.BE BOLD, BE CREATIVE.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . .16

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Rustic style,baldwin quality.INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . Designer in the NewsPhoto by Lance DaviesJune Powers Chamberlain, Allied MemberASID, was highlighted in Atlanta Homes &Lifestyle Magazine’s March 2008 issue.Atlanta based interior designer Chamberlainwas selected among 20 individualsunder the age of 40 that “plays by theirown rules and are the city’s next generationof movers and shakers who remainconstant on our radar screen.” The criteriafor such an honor took into account individualsthat were not afraid to takecreative, professional, and sometimespersonal risks.WWW.BALDWINHARDWARE.COMBALDWIN BRASS – ATLANTAATLANTA’S #1 CUSTOM HARDWARE SALES/INSTALLATION SINCE 1985WWW.BALDWINBRASSATL.COM3220 Cobb ParkwayAtlanta, GA 30339770-952-5308Located on Cobb Parkway 1-milesouth of Cumberland Mall in theRiverview Village shopping Plaza.The multi-talented Chamberlain is among a group that embody ingenuityand are changing the face if Atlanta – our interiors, our architecture,our environment, and moreover our sense of community onespace at a time. The magazine commended Chamberlain for being an“aspiring inspirer” and of her honor she said, “I was really shockedwhen I got the call. There are so many talented designers in Atlanta,and I feel much honored to be singledout. The group of 20 is reallydiverse, and I have worked with andadmired quite a few of them formany years.”Originally from Valdosta, GA, Chamberlainhas been in the interior designbusiness since graduating fromthe University of Georgia in 1991.She first started with a commercialdesign firm, but then realized hertrue passion was for residentialdesign. Today, Chamberlain does alittle of both as a partner at C-Two18regency houseInterior Design. As for herown personal style, shesays, “It is really difficult topinpoint my own personalstyle. I guess you could saythat I prefer classic, casualelegance. Our home is acombination of South Georgia,Southern France, andSouth Carolina (Charlestonspecifically) with a little modernart thrown in.” Her talenthasn’t gone unnoticed,as Chamberlain was the recipientof an ASID DesignExcellence Award in 2007and 2008.Keli Burns,Industry Partner ASID

INDESIGN. . . . . . . . . . . . . . . . . . .f e a t u r eSublime, Sophisticated, Sensible, Suzanne.Suzanne Kasler, ASID and her New Furniture Linefor Hickory ChairWest Paces, Peachtree, Emory, all Atlantans are familiar withthese names, the streets and neighborhoods we traveldaily. Whether waiting in traffic or taking a leisurely Sundaydrive, it is these proverbial roads that are home to theTheCantrellplaces we love, these familiar names and places are nowChairincorporated into the “Suzanne Kasler for Hickory Chair”furniture collection. ASID member, Suzanne Kasler is a familiarAtlanta interior designer. Her award winning work has been featured inElle DÉCOR, Coastal Living, House and Garden, Atlanta Homes and Lifestylesto name a few. Specializing in custom sized made-to-order furniture, HickoryChair has been successfully combining a rich history with progressiveideas for nearly a century through collaboration withtop designers. The combination of Suzanne’s designs and HickoryChair’s craftsmanship naturally results in a line of fine furniturethat can be placed in many different scenarios.Much of the collection’s inspiration is from the city of Paris.When viewing her collection, it is apparent that the fashion forwardParis is famous for is reflected. As an avid antique, thrift,and flea market shopper, I am not surprised to find out thatmany items in the collection are also inspired by French fleamarket finds.TheAnastasiaStooltheAlexandraChairInitially Suzanne took the initiativeto propose her ideas to HickoryChair, always looking to challengeherself as a designer and to expandher talents. This marked thestart of a dynamic partnership. Hickory Chair President Jay Reardon describesher as having a “collaborative spirit.” Suzanne explains how exciting itis to see her sketches come to life … and I certainly am glad that this collectionof fabulous furniture did! Her signature piece is the Alexandra Chair.Named after her daughter, this chair is made for comfort but the quatrefoilgives it the appearance of being fit for royalty. This entire collectionunites beauty and functionality with flair.Suzanne Kasler is a designer to be sought after. Her new line offurniture, like her other design endeavors, adds elegance andcomfort to any space. Her work has been described as sublime,sophisticated, and sensible.I would say that her new lineof Hickory Chair furniture issimply Suzanne.the AsheworthCampaign DeskRachel Evans, The EnglishmanBuy the world’s mostbeautiful floorcovering......at wholesale prices. (We won’t tell.)Whether you're looking for sisals or shags, hand painted ceramic tiles, exquisitehardwood, or designer styles from countries like Italy, Spain, Belgiumand Mexico just to name a few, you’ll find it at ProSource. Our trade professionals-onlyShowroom displays the largest selection of virtually every type ofbrand name flooring–over 20,000 flooring choices organized by style, color andprice point so it’s easy to make your selections.ProSource of Atlanta3000 Miller Court WestNorcross, GA 30071Tel: 770-416-8000Fax: 770-416-9254ProSource of Marietta2260 Northwest ParkwaySuite BCMarietta, GA 30067Tel: 770-612-9996Fax: 770-612-9997ProSource of Augusta766 Industrial Park Dr.Suite 102Evans, GA 30809Tel: 706-396-4700Fax: 706-396-470119

INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . . . .ASID Design Excellence AwardsGold Winners.Retailai3Lucy Aiken-Johnson, ASIDPatrick Johnson, AIASIP A Coffee & Wine Shop. . . . . . . .Corporate Over 10,000 sq. ft.idea|spanDeirdre O’Sullivan, IIDACharles Warren, Allied Member ASIDMike Lehman, AIAMia Kurgan, ASIDTurner Properties, Building 1015. . . . . . . .Hospitality Over $80 sq. ft.Seiber Design, Inc.Ed Seiber, AIAStacey Kirby, ASIDMatt ReddenMary Beth Maness,Allied Member ASIDRay’s on the River. . . . . . . .InstitutionalHeery InternationalTeresa Sword, ASIDJeanne GrayMichael BrookshireKelly Butler, Allied Member ASIDOhio State UniversityWoody Hayes Athletic Center. . . . . . . .Corporate Over10,000 sq. ft.TVS InteriorsSteve Clem, ASID, AIA, IIDAMargaret Serrato, LEED AP, AIAMary Keller WhitmerPaula Carr, ASIDDerrick Rowe, ASIDCountry Music Television. . . . . . . .Residence under3500 sq. ft.Brian Watford,Allied Member ASIDBunyard-Runyan Residenceat Watercolor, FL. . . . . . . .ResidentialSingular SpaceCynthia Gay, ASIDKendall Hamptoncg design groupA Master Bedroom. . . . . . . .Residence Over 3500 sq. ft.June Chamberlain, Allied Member ASIDC-Two Interior DesignStephenson Residence. . . . . . . .ProductCustom/DesignPaula Carr, ASIDTVS InteriorsCirculas Chairs. . . . . . . .Corporate Under10,000 sq. ft.Rita Carson Guest, FASIDRob Herring, RAPhililip Jefferies, ASIDCarson Guest, Inc.Warshauer, Poeand Thornton, P.C.. . . . . . . .s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .20Georgia Chapter ASID PresidentTeresa Sword, ASID andMatthew Whitaker, Allied Member, ASIDpreside over the Awards Evening.. . . . . . . .

. . . . . . . . . .Gold WinnerscontinuedMatthew MadlerThe Designer's InstallerInstallations of prints, paintings, fine oils and groupings.Anti theft security mounting.Mirrors, tapestries, window treatments andstandard draperies.Model HomeJanie Hirsch, ASIDJ. Hirsch Interior DesignWestbrook. . . . . . . .Bath paper holders and towel bars, grab rails,sconces, brackets and shelves.STONE, BRICK AND TILE MOUNTING AND MUCH MORE.Metro Atlanta and throughout the southeast.14 YRS MEMBER IFDA20 YRS IN THE INTERIOR DESIGN INDUSTRYShow HouseTish MillsAllied Member ASIDHarmonious Livingby Tish MillsMaster Bedroom ofthe Children’s AllianceTheater Christmas House. . . . . . . .Matthew Madler, The Designer’s Installer770-271-0914Model HomeJanie Hirsch, ASIDJ. Hirsch Interior DesignManget. . . . . . . .Kichen and BathJackie Naylor, ASID, CMKBOKathleen BeresJackie Naylor InteriorsBillingsley Kitchen. . . . . . . .21

INDESIGN f e a t u r e. . . . . . . . . . . . . . . . . . . . . . continuedIn presenting the 2008 GA Chapter Design AchievementAward, President Teresa Sword said:To honor a Georgia Chapter professional memberfor the development of a significant career portfolioof exceptional design work and a dedication toexcellence in interior design. This year’s DesignAchievement Award goes to Lucy Aiken-Johnson,ASID.Her interior design work includes projects in amultitude of market sectors. In addition to interiordesign, her work encompasses graphic designand textile and product design,including carpet andflooring products. She hasbeen honored with numerousASID Design ExcellenceAwards and in 2006 wasfeatured in the AtlantaHomes & Lifestyles first“20 under 40” – The NewTalents of Atlanta. Herwork has been featured inmany design publicationsincluding Atlanta Magazine,Interior Design, and Contract magazines, as well as the AtlantaBusiness Chronicle. She served as a juror for Contract Magazine’s2006 Interior Design Awards. She has been an activemember of ASID for many years and recently served as the GeorgiaChapter President.In 2004, she, along with three other partners founded their ownfirm which offers full-service consultation and conceptual developmentin architecture and interiors. Combining vision, talent and experienceon high-visibility projects, she has seen four very successfulyears filled with fabulous design projects and very satisfied clients.In presenting Dennis Dean theDirector of Vibe Award, MatthewWhitaker said:Webster’s tells us that a vibe is “adistinctive emotional aura, experiencedinstinctively” and that’s exactlywhat we’re after. We wantyou to groove on our design vibeand feel a part of an organization“where design comes to life.”We have lots of outside help in reaching our goal. Of course, oursponsors literally make it possible. But as an organization, wehave aligned ourselves with certain partners to whom we turntime and again with a new theme, a new concept, and a new pleafor help in making our vision come to life. One of these partnerswe’d like to honor tonight.Available through ReD Showroom.404.892.0588 redshowroom.comHis name is Dennis Dean Retzleff. You know him better as DennisDean, A Catering Company, an exciting fusion of sophistication andinnovation that delivers a unique culinary experience.His unwavering commitment to personalizeddetail, imagination and ingenuitycreates lasting impressions. It is my pleasureto present Dennis with ASID’s first-everDIRECTOR OF VIBE AWARD.22

f e a t u r e. . . . . . . . . . . . . . . . . . . . . .ASID Design ExcellenceAward WinnersCONTRACT AWARDSContract Singular SpaceBronzeCharles Warren, AIA,Allied Member ASIDSteve Hart, AIA,Allied Member ASIDMia Kurgan, ASIDTimothy Caputoidea|span55 Park PlaceBronzeAlison Jones, ASID, IIDA, LEED APDanielle Pape, LEED APLeVino Jones Medical Interiors, Inc.OculusCorporateUnder 10,000 Square FeetGoldRita Carson Guest, FASIDRob Herring, RAPhillip Jeffries, ASIDCarson Guest, Inc.Warshauer, Poe and Thornton, P. C.SilverNicole Moss, ASIDDave HeimbuchLucy Aiken-Johnson, ASIDai3, Inc.The SuperGroupBronzeNaida Mirza, ASIDVera Farris, ASIDKristina BakerASD, Inc.BrightworthCorporateOver 10,000 Square FeetGoldDeidre O’Sullivan, IIDACharles Warren, AIA,Allied Member ASIDMike Lehman, AIAMia Kurgan, ASIDidea|spanTurner Properties, Building 1015GoldSteve Clem, AIA, ASID, IIDAMargaret Serrato, AIA, LEED APMary Keller WhitmerPaula Carr, ASIDDerrick Rowe, ASIDTVS InteriorsCountry Music TelevisionSilverBeth A. Roby, ASIDWilliam Vallely, ASIDAFF Services, Inc.SEACOR Marine, LLCHealthcareBronzePaulla Shetterly, ASIDAnn Kistinger, ASIDTova SerdaMichael KnerrCDH Partners, Inc.Henry Medical – North TowerHospitality Over $80/sq. ft.GoldEd Seiber, AIAStacey Kirby, ASIDMatt ReddenMary Beth Maness,Allied Member ASIDSeiber Design, Inc.SilverWalter R. Allen, ASIDShirley T. Jolly, ASIDLynn TurmanJean ColleyFerry, Hayes & Allen Designers, Inc.Highlands Country ClubBronzeLiz Neiswander, AIA, ASIDPatricia Richey, ASIDForeman Rogers, ASIDTVS InteriorsHyatt Regency O’HareLobby RenovationHospitality Under $80/sq. ft.SilverMichael Neiswander, ASIDMichael Brookshire, ASIDTim Freeman, ASIDKristina BakerASD, Inc.ROOM at TWELVECentennial ParkSilverMichael Neiswander, ASIDTerrence ArringtonASD, Inc.Hot StixBronzeRobert E. Meaders, AIA, ASIDCMMI, Inc.Renaissance Orlando Resortat Sea WorldInstitutionalGoldTeresa Sword, ASIDJeannie GrayMichael BrookshireKelly Butler, Allied Member ASIDHeery InternationalOhio State University Woody HayesAthletic CenterRetailGoldLucy Aiken-Johnson, ASIDPatrick Johnson, AIAai3, Inc.SIPSilverJo Rabaut, ASID, IIDAAndrea P. Hartley, ASIDRabaut Design AssociatesWalters WickerCustom Closets • Home Offices • Media Centers • Utility Areas770-979-0098 • www.regalclosets.comLuxury Storage Solutions for Every Room23

. . . . . . . . . . . . . . . . . . . . . .f e a t u r eASID Design ExcellenceAward WinnersProduct/ CustomGoldPaula Carr, ASIDTVS InteriorsCirculasBronzePamola Powell, ASIDPamola Powell StudiosAquariumSilverRobert Grayson, ASIDJamey LaugheryRobert Grayson InteriorsLaughery/Grayson ResidenceBronzeKaren T. Hott, ASIDKaren Hott InteriorsHussie ResidenceSustainable DesignBronzeKaren League, ASID, LEED APAndy Singletary, RA, LEED APKim Sydnor, IIDAJohn Cantrell, LEED APHOK, Inc.Allsteel and GunlockeResource CenterRESIDENTIALSingular SpaceGoldCynthia W. Gay, ASIDKendall HamptonCG design groupMaster BedroomSilverPamola Powell, ASIDPamola Powell StudiosPrivate ResidenceBronzeMelanie Millner, ASIDThe Design Atelier, Inc.Oglesby ResidenceKitchen or BathGoldJackie Naylor, ASID, CMKBDKathleen Beres,Allied Member ASIDJackie Naylor Interiors, Inc.BillingsleySilverJackie Naylor, ASID, CMKBDElizabeth NovyJackie Naylor Interiors, Inc.Molly Minnear/Craig SiebertSilverBrad Epperson, ASIDEpperson Design, Inc.Garber ResidenceBronzeTeri Duffy, ASIDT. Duffy & AssociatesWells BathroomResidence Over 3500 square feetGoldJune Chamberlain, Allied MemberASIDC-Two Interior DesignThe Stephenson ResidenceSilverTish Mills, Allied Member ASIDHarmonious Living by Tish Mills, LLCBuckhead HomeBronzeStephen W. Pararo, ASID, IIDAZach AzpeitiaPineapple House Interior DesignWachowiak ResidenceShow HouseGoldTish Mills, Allied Member ASIDHarmonious Living by Tish Mills, LLCChildren’s Alliance TheaterChristmas HouseMaster BedroomSilverTish Mills, Allied Member ASIDHarmonious Living by Tish Mills, LLCAtlanta Symphony Show HouseDining RoomBronzeChristy Dillard, Allied Member ASIDDillard Design2007 ASO Symphony Show HouseModel HomeGoldJanie K. Hirsch, ASIDJ. Hirsch Interior DesignMangetGoldJanie K. Hirsch, ASIDJ. Hirsch Interior DesignWestbrookHistorical Renovation/Adaptive ReuseSilverElinor Jones, ASIDElinor Jones Interiors1880’s Historic ResidenceVisit www.thibautdesign.com or call 800-223-0704for showroom listings and collection information.Residence Under 3500 square feetGoldBrian Watford, Allied Member ASIDBrian Watford InteriorsBunyard-Runyan Residence@Watercolor24

INDESIGN Update. . . . . . . . . . . . . . . . . . . . . ..GAIDPJanace Harding, ASIDGAIDP recently hosted a "legislative" day at the capital for GeorgiaInterior Design professionals statewide, as an opportunity for all tosee firsthand the importance of monitoring our professional legalstatus of interior designers in the State of Georgia.Attendees from several Interior Design organizations all seemed toagree, the information gained was both timely and relevant to theirown practice. After hearing the speakers, attendee, George TaylorASID, responded by saying "what is absolutely clear is that nobodyshould take this legislation for granted. Our industry practitionersneed to be aware of what may be coming. Somehow, GAIDP needsto deliver this message, not only through ASID & IIDA, but to othersas well – both registered & unregistered."The two topics of discussion concerned current legislative measures;• Contract issues and the law, presented by Kevin Beler,a practicing contract attorney,• And current legislative activities in consideration of obtaining alicense to perform contracting services for both residential andcommercial markets, presented by Mark Woodall, Director ofGovernmental Affairs with the Associated General Contractorsorganization.These current legislative issues can and likely will impact the waymany designers do business in Georgia. We left with a renewedawareness.Sponsors 2007-2008Student/Faculty Kick-OffHerman MillerThe Paint DoctorStudent ChapterPresidents LuncheonThe Paint Doctor2007 GA ChapterAnnual Meetinghome identityArchstoneSmithAtlanta Homes & LifestylesBires RemodelingNationwide Floor & WindowCoveringsThe Paint DoctorChris Little PhotographyThe Arketi Group ADAC2007 Holiday Galaartefacto MultiStoneSpekvacaesarstoneC Lighting Spiffy StuffBertchHaloKohlerADACDaltileHadcoGotcha Covered Teknion LLCMeyers Carpet WoodmodeMohawk CommercialTraditions in Tile and StoneThe Westye GroupDurkan HospitalityThe Arketi GroupAtlanta Homes & Lifestyles2008 ASID StorytellersPierce Martin. . . . . . . . . . . . . . . . . . . . . . . . . . .Dornbracht Americas LeontineThe Paint Doctor ADACThe Arketi GroupSimmons BeautyrestBlack MattressTraditions in Tile and StoneFlowers by Mark and ScottAAA World FlooringChris Little Photography2008 ASIDStudent Career DayADAC2008 DesignExcellence AwardsTeknionLee JofaMSB Associates FergusonHolland & Company KorosealHunter Douglas RM CocoVista Window Film KnollWorld of Rugs AmticoInterfaceFLOR WilsonartThe Englishman ADACRegency HouseAmericasMartGotcha CoveredThe Arketi GroupTraditions in Tile and StoneCorporate EnvironmentsChris Little PhotographyMohawk GroupArmstrong CeilingsShaw Contract2008 Vanguard LectureSteelcaseADACDornbracht AmericasTraditions in Tile and StoneHerman Miller25

INDESIGN. . . . . . . . . . . . . . . . . . . . . . .u p d a t eNew MembersNew Members:Industry Partners:Geneva Evans, Allied Member ASIDidea|spanRobbi Converse, Allied Member ASIDAPM Design GroupJennifer Bowles Routson,Allied Member ASIDShelton Taylor AssociatesAshleigh Adams, Allied Member ASIDCloset FactorySean O’MalleyRichard Schultz Design, Inc.Rob VenezianiLevantina USAShellie ThompsonRegal ClosetsAlan HoldenStuart Pliner, Allied Member ASIDThe Interior Design Group, LLCMichael Siewert, Allied Member ASIDImpact InteriorsHeritage Custom CabinetryCherie Munchez-CurranPorter Custom WoodworkingRon PorterMary Beth Maness,Allied Member ASIDSeiber Design, Inc.Jennifer Bala Dzenis,Allied Member ASIDWakefield Beasley & AssociatesDallas Bullock Nevins,Allied Member ASIDKatherine Annette Burnsed, AlliedMember ASIDCaroline Shaw, Allied Member ASIDMizell Floor Covering and InteriorsAshley Cleola Jackson Rodriguez,Allied Member ASIDVictoria Cole, Allied Member ASIDVioleta Gosoiu Insenga,Allied Member ASIDLis M. Diaz, Allied Member ASIDMeredith Lee Moore,Allied Member ASIDAlysha Townsend, ASIDSheila Joy, ASIDSheila Joy Interior DesignerMeg Mehserle, ASIDMegan Elrod McKinney, ASIDB. Alex Matthews, ASIDNatalie L. Lieberman, ASIDSharon Lynn Winters, ASIDAmy S. Jennings, ASIDJova Daniels BusbyMary Ann Arnold, ASIDCDH Partners, Inc.Leigh Hale Welch, ASIDPatrece Suzanne Julian, ASIDJohnson StudioExemplar CollectionsFrom Swami Corporation USAJyoti ReddyBaraccat, LLCPatricia El-NazerHisham El-NazerKnoll, Inc.Cherie HoffmanKerry Sheard SeilingIMA Corporate InteriorsBill PalmerHillarie RobbinsMyriad Fine ArtJennifer WellmanTracy ChevalierCantoniLorna HunterThe MercantileBarbara A. HeathG & L Marble, Inc.Mary Beth TallantMary WhiteHumanscaleTracy LenahanZimmerman PaintingNorman ZimmermanAllatoona Kitchen & BathDesign CenterBrenda H. BrownThe Designer’s Workroom, LLCSandra McPhersonLuna Warehouse. comRay FarrellColonial LightingFrank TherrienAnadol Rug and HomePaul GambleThe Painting ProsBrad OlveyOriental Rug Weavers, Inc.Kshitij LalVisit www.thibautdesign.com or call 800-223-0704for showroom listings and collection information.26

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. . . . . . . . . . . . . . . . . . . . . . .INDESIGN f e a t u r eMelissa Maples, Industry Partner ASIDtalks with David MahoodDavid Mahood is an independent consultant, sought-after guestspeaker and principal of Olive Designs, an environmentallyfocused commercial furniture manufacturer.Mahood offers sustainable manufacturing consulting services tocommercial, residential, hospitality, and other furniture and furniturerelated manufacturing operations. His services include“green” design development and manufacturing, as well as generalsustainability training. He’s helped manufacturers locatesustainable materials, eliminate potential harmful toxicprocesses, create simpler, more recyclable designs, reduce energyand waste, and create templates for a transition to sustainablepractices.MM:DM:You’ve been in the furniture industry for 22 years in variousroles (consultant, speaker, manufacturing, marketingand sales). Obviously “green” is more than just a trend, buta way to design. What are the challenges your clients facein adopting sustainable practices?Every new client or project offers its own unique “green”opportunity because of the diversity of capabilities andcommitments. The real positive fact I have witnessed inmy ten years of covering the concept of manufacturingand environmental responsibility is that the understandingof sustainability has grown tremendously. Today, exteriorand interior designs are being conceived environmentallyresponsible, that wasn’t the case five years ago. Producersstill have a longer learning curve, understandably so,due to infrastructure costs associated with substantialchange.MM: There’s a lot of confusion around how manufacturersdefine their “green” products. It’s also known as “greenwashing”.Can you explain what that means?DM: Greenwashing is inevitable. What company wants to bethe one that consumes the last teak tree or the one thatbreathes the last non-toxic breath of fresh air? Greenwashingis the exaggeration or misrepresentation of theenvironmental benefits of a product or service. That doesn’tsuggest that a specifier or consumer is absolved ofresponsibility as a result. The best defense against greenwashingis being informed. Asking basic questions relatedto origin of materials, means of extraction and manufacturing,and social responsibility should yield enough informationto make a reasonable judgment. I counsel myclients to know what they can do and where they want togo and be forthright about it.MM:DM:What are some informative websites?There are numerous informative websites. The ones I personallyam involved in are www.sustainablefurniturecouncil.org,www.sustainablehospitality.org,www.nexusboston.com, www.greensage.com.MM: You just got back from Indonesia. What were you doingthere?DM: I completed a forty day consultancy for SENADA, an organizationultimately funded by USAID for Indonesian competitivedevelopment projects. I gave sustainability 101seminars to ten pre-selected home accessory or handicraftbusinesses in the Jogjakarta area in South CentralMM:DM:MM:DM:MM:DM:MM:DM:Java. After assessing their operations and suppliers, Ideveloped a sustainable manufacturing profile for each.In addition, I created a short and long-term action plan andwrote corporate briefs highlighting their commitment tosustainable practices.What kind of product are they producing? Are they meeting“green” standards?Products range from commercial and hospitality lighting,to woven mats, baskets, table runners, and handbags, tohome and commercial furnishings made from reclaimedteak. Since most Indonesian handicraft producers rely onlocally grown rapidly renewable materials like pandanus,agel, water hyacinth, mendong and bamboo, their productsmeet most sustainable standards for material selection.Indonesians typically design, source, and build, local.As a result, they understand their role in supporting thelocal villages surrounding Jogjakarta and Solo.Did you learn anything that surprised you?What struck me as ironic was that none of my clients hadever promoted their businesses as sustainable or environmentallyfriendly prior to my training. Since I performsimilar consulting services to hospitality manufacturers inthe U.S., I was particularly struck by the simple, naturalapproach of the Indonesians. I provided information foreach of my clients to supplant their traditional means ofmarketing with a new message of “sustainable Indonesia.”With products made from rapidly renewable sources,grown and harvested locally, supporting local villagers paidfair wages, Indonesians have a sustainable story to tell.What do you say to designers that face price objectionsevery time they try to specify low or no VOC paints orcertified wood furnishings or some other more environmentallybenign product?I believe that everyone benefits from environmentaleducation. No client would fail to recognize that purchasingenergy efficient appliances, equipment, and services,has an abbreviated period of return on investment withthe proper information. And that also applies to everythingelse. Just because we don’t levy environmentaltaxes on unsustainable imports doesn’t mean that thereisn’t a price to pay. Alterations in normal climate patterncome with a price tag. C02 emissions come with a pricetag. We don’t pay it now but we will later on. Any structurebuilt and furnished in a sustainable manner will beworth an unknown amount in the future but that amountwill far exceed a similar structure built otherwise. It isalso important to be able to sell a design based on a goodenvironmental story. I believe that innovative environmentalinitiatives tell a unique story. Statistics have longshown that many purchases are made to satisfy personalinterests.How does someone get in touch with you for guestspeaker or consulting opportunities?My email address is the most convenient.dmahood@olivedesigns.net. My number at my OliveDesigns’ office is 336.841.2180. Thanks, Melissa.One green deed spawns another.s p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .28

INDESIGN. . . . . . . . . . . . . . . . . . . . .u p d a t eADAC EventsASID GA Chapter was delighted towelcome Anita Best, the newGeneral Manager of ADAC, to theDesign Excellence Awards. Inaddressing the audience, Anitaexpressed how grateful she is tohave been handed the reins ofADAC with its unparalleled showroomsand its vibrant, incredibleand talented designers.Her desire to have a supportive relationship withADAC’s showrooms and their managers as wellas designers and their clients was expressed. Tothat end, her number 1 mandate is to drive designertraffic to the showrooms by ensuring thatADAC continues to have an extraordinary collectionof home furnishing product to inspire andfulfill designers’ needs.A new consumer ad, designed to help drive consumertraffic to designers, was unveiled. That ad isenclosed as an insert with this newsletter. It tellsconsumers to contact their designer or to callADAC for a referral if they do not have a designer.This ad is running in the Atlanta edition of ArchitecturalDigest, Conde Nast Traveler, Vanity Fair, The New Yorker,and Atlanta Homes & Lifestyles.CONGRATULATIONSON YOUR2008 ASID AWARDSC TWO INTERIOR DESIGNDILLARD DESIGNELINOR JONES INTERIORSFERRY HAYES & ALLEN DESIGNERSHARMONIOUS LIVING BY TISH MILLSJACKIE NAYLOR INTERIORSJ HIRSCH INTERIOR DESIGNPAMOLA POWELL STUDIOSRABAUT DESIGN ASSOCIATESCHRIS LITTLE PHOTOGRAPHYWWW.CHRISLITTLEPHOTOGRAPHY.COMATLANTA 770.641.9688N e w S h o w r o o m s . . . . . . . . . . . . . .Amy HowardAmy Howard’s recently opened lifestyle showroom at ADACwill be on the must see list for those with discerning tasteduring the AmericasMart Market. Amy has brought her passionfor hand-painted, bench-made furniture, fine design andluxurious fashions to Atlanta to share with the design communityand connoisseurs of continental design. Suite 311.Björk AntiktSwedish importer Björk Antikt announces the opening oftheir designer showroom at ADAC West – specializing invintage and antique Mid-Century Modern, Art Deco, ArtModerne and Biedermeier furniture, upholstery, lighting andaccessories. Björk Antikt will also feature their own vintagereproduction upholstery to the design trade. Additional linesnever represented before at ADAC include Roe & Co. andexclusive designer upholstery line – The Charles StewartCompany. Suite D4, ADAC West.Century Furniture: Lucky Thirteen!Century Furniture proudly opens their thirteenth showroom inthe Atlanta Decorative Arts Center (ADAC). The showroomofficially opened for business on March 10th. It is located inSuite 212 and the Manager of the showroom is Mary EllenTaylor. Century is a designer’s total resource, having a comprehensiveline of upholstery, wood products – available in 50finishes – and luxury outdoor furniture. The new showroomfeatures an assortment of these products as well as accessories,artwork, rugs and lighting to complement; all availablefor immediate sale off the floor. Designers are invited to visitthe showroom and utilize their design studio. Please contactthe showroom at 404-869-6768 or visit www.CenturyFurniture.comfor additional information. Suite 212.29

INDESIGN. . . . . . . . . . . . . . . . . . . . .c a l e n d a rINMay1 Turner First Thursdays Artswalk is afree, self-guided tour of the many artexhibition venues in downtown.www.atlantadowntown.com1-2 Design ADAC – “Trends”Keynote Speaker- Dawna Stone, 9:00amKeynote Speaker- Philip Gorrivan, 9:00am.www.adacdesigncenter.com3-4 May-retta Daze in Glover Park - MariettaSquare is a two day Arts and Craftsfestival. www.marietta.gov10-17 SCAD StyleSCAD welcomes world-renownedartists, designers and industry professionals for a weeklong series of eventshighlighting the college’s design-orientedprograms of study. www.scad.edu16-18 STEP Workshop 5:00PM -10:00PMBe prepared for the NCIDQ examination.Registration deadline: May 2Please register at: www.asid.org17 - September 24 “Coming Home”American Scene paintings from thecollection of Jason Schoen, Trace thesocial, economic, and political changesoccuring across this country betweenWorld Wars I and II.www.themintmuseums.orgthrough the 18th - Tradition/Innovation:American Masterpieces of SouthernCraft and Traditional Art.www.atlantahistorycenter.com21 The Englishman Gallery presentsCulture Club at 6:30pm in the Galleriesof Peachtree Hills. The WeathersbyGuild will demonstrate the maintenance,care and repair of your fineantiques and furnishings. R.S.V.P.404.869.3469www.theenglishmanusa.com24-25 Decatur Arts Festival 2008Decatur's biggest arts event.through the 25th -Daufuskie Island:Photographs by Jeanne Moutoussamy-Ashe taken from 1977 to 1981 of theGullah community. www.fernbank.eduINJune2 MODA Opening – Made in Georgia.This exhibition will take the viewerinside the world of the industrialdesigner and demonstrate importanceof industrial design.5 Turner First Thursdays Artswalk isa free, self-guided tour of the manyart exhibition venues in downtown.www.atlantadowntown.com7- September 7 - Houdon at theLouvre: Masterworks of the Enlightenment.Featuring highlights fromthe Louvre’s unparalleled collectionof sculpture by Jean- AntoineHoudon. This is the sixth installmentof the Louvre Atlanta program.www.high.org7- October 7Road to Freedom: Photographsof the Civil Rights Movement,1956- 1968 presented by theGeorgia Museum of Artwww.uga.edu/gamuseum8- September 7 A New Twist:German Ceramics from the 1950sThis exhibition at the BirminghamMuseum of Art.www.artsbma.org12 Intersections of Nature & IndustryAn exhibition of works that explorehow nature crosses paths withindustry. www.gsu.edu/artgallery18 The Englishman Gallery presentsCulture Club at 6:30pm in the Galleriesof Peachtree Hills. PollyMcLeod Mattox and Helen MattoxBost, authors of ‘Private Gardens ofGeorgia,’ will offer an exclusive lookinto twenty nine of the most exquisite,private gardens across thestate. R.S.V.P. 404.869.3469.www.theenglishmanusa.comnow through August Lost Kingdomsof the Nile: Nubian Treasuresfrom the Museum of Fine Arts,Boston. www.carlos.emory.eduINJulyKarastanArtworksCoutureby Mohawk3 Turner First Thursdays Artswalkis a free, self-guided tour of themany art exhibition venues indowntown.www.atlantadowntown.com8- August 22 Artist MarketView, enjoy, and purchase an eclecticselection of affordable handmade fine arts and crafted itemscreated by local and regionalartists with and without disabilities.Proceeds benefit the artists andsupport the mission of VSA Arts ofGeorgia. www.vsaartsga.org16 The Englishman Gallery presentsCulture Club at 6:30pm in the Galleriesof Peachtree Hills. Julian Coxof The High Museum will discussthe ’Road to Freedom’ exhibitionfeaturing photographs from theCivil Rights Movement. R.S.V.P.404.869.3469.www.theenglishmanusa.com19 The Authority of Mexican MuralistsPresented by the Georgia Museumof Art. www.uga.edu/gamuseumthrough the 20th - Masters of Disguiseexplores various forms ofconcealment within the Mint Museums'collection.http://www.themintmuseums.org. . . . . . . A S I D E V E N T SMay 13, 2008 “What Are You Worth?”How To Value And Charge For Your ServicesPresented by: Joan Gaulden, FASIDIDEC approved .2 CEU credits Health, Safety,Welfare: Rated under subject code Index 8.7ADAC Seminar Room,351 Peachtree Hills Ave., Atlanta 30305Sign in: 12:30 pm Seminar: 1:00 – 3:00 pmRSVP: www.asidga.orgs p r i n g s u m m e r 2 0 0 8. . . . . . . . . . . . . . . . . . . . . . . . . . .30