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S U M M E R F A L L 2 0 1 1 - ASID Georgia Chapter

S U M M E R F A L L 2 0 1 1 - ASID Georgia Chapter

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INDESIGNS U M M E R F A L L 2 0 1 11


INDESIGN. . . . . . . . . . . . . . . . . . . . . . . .President 2010-2011Anne Vincent, <strong>ASID</strong>Anne Vincent, Inc.annevincent@mindspring.comt. 404.266.0555a l e t t e r f r o m t h e p r e s i d e n t BOARD“Creativity involves breaking out of established patterns in orderto look at things in a different way.”Edward De BonoDear Fellow Members,In this issue you will find many references to the new <strong>ASID</strong> brandingintroduced at NeoCon. Some aspects will look familiar, but notice thevibrant new color scheme features red – one of my favorite colors. Ithink it reflects power and passion.of DIRECTORSPresident Elect 2010-2011Ann Wisniewski, <strong>ASID</strong>AJW Designs, Inc.ann@ajwdesignsinc.comt. 770.650.0751FinanceMatt McBride, Industry Partner <strong>ASID</strong>WITmcbriderep@gmail.comt. 678.643.9403Throughout this year I have been privileged to work with many people inour chapter who exemplify the 5 key messages which are a part of thisnew branding:Forward-thinkingProfessionalStrongInclusivePassionateI want to thank everyone who contributed their time, talent, and energyto make our events a success. From our student members toseasoned professionals, we all benefit from your input. Without yourinvolvement this would not be possible.We added two events to our normal calendar this year. The informalportfolio review for our graduating senior members was hosted by Knollin May. The feedback was positive from both the seniors andprofessionals and we hope to make this an annual event.On September 13th, Scott Wilson will speak at Mason Murer Galleryas part of our continuing Vanguard series. This talented, passionateand fascinating designer has created designs for companies such asCoalesce, Nike and Apple. Dekalb, Steelcase and Coalesce have joinedforces with a committee of <strong>ASID</strong> members to make this happen.Don’t miss the Annual Meeting in early October. Details will beforthcoming soon.In these challenging times, it is gratifying to see strong attendance atour events, full committees hard at work, and the inspiration thatcomes from being in and among the many creative powerhouses whomake up our <strong>Georgia</strong> <strong>Chapter</strong>. I’m grateful for the opportunity to be inand among you.Thank you for a great year,MembershipRob Meleski, <strong>ASID</strong>Warner Summersrmeleski@warnersummers.comt. 404.351.6075Professional DevelopmentShawn Alshut, <strong>ASID</strong>, AIA, LEED APStudio A2, LLCsalshut@studioA2@-design.comt. 770.861.8008ProgramsMelanie Millner, <strong>ASID</strong>The Design Ateliermelanie@thedesignatelier.comt. 404.365.8662CommunicationsSusan Currie, Allied Member <strong>ASID</strong>, CAPSSusan Currie Design, LLCsusancurriedesign@gmail.comt. 404.367.8372Student RepresentativeRajiv Patel, Student MemberThe Art Institute of Atlantarajivpatel48@yahoo.comt. 706.296.3397Emerging Professional AffairsAurora Plourde, Allied Member <strong>ASID</strong>Aurora’s Interiorsaurora@aurorasinteriors.comt. 678.463.9086Anne B. Vincent, <strong>ASID</strong>s u m m e r f a l l 2 0 1 13


INDESIGN. . . . . . . . . . . . . . . . . . . . . . .c o n t e n t sTRENDSGraphic Design by Victor CorreiaCopyright 20107 The <strong>ASID</strong> Brand – Refreshed, Revived andReinvigorated9 Branding Environments – Adding Value to theBottom Lineby Nujhat Fatema Jahid-Alam, Allied Member <strong>ASID</strong>and Geneva Evans, <strong>ASID</strong>12 Branding Your Small Businessby Julie Witzel, <strong>ASID</strong>14 Branding – Part of Recruiting and Retaining Talentby Wesley Stephens, Allied Member <strong>ASID</strong>and Susan Currie, Allied Member <strong>ASID</strong>, CAPSIN THE KNOW17 Distinguished Speakers Seriesby Geneva Evans, <strong>ASID</strong>18 New Members18 Share the Love19 Sponsors21 2011-2012 <strong>ASID</strong> <strong>Georgia</strong> <strong>Chapter</strong>Board Members21 “Ideas in Action”22 Calendar of EventsINDESIGNEDITORSusan Currie, Allied Member <strong>ASID</strong>, CAPSCONTRIBUTORSGeneva Evans, <strong>ASID</strong>George Getlik, Industry Partner <strong>ASID</strong>Grace Howard, Executive DirectorNujhat Fatema Jahid-Alam, Allied Member <strong>ASID</strong>Wesley Stephens, Allied Member <strong>ASID</strong>Anne Vincent, <strong>ASID</strong>Ann Wisniewski, <strong>ASID</strong>Julie Witzel, <strong>ASID</strong>s u m m e r f a l l 2 0 1 14


SERVING THE TRADEPhipps Plaza - 2nd floor3500 Peachtree Road | Suite H-4Atlanta, GA | 30326Phone: (404) 812.9404 | Fax: (404) 812.9406www.chic-art.net<strong>ASID</strong> INDUSTRY MEMBER


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The <strong>ASID</strong> BrandRefreshed, Revived and Reinvigorated<strong>ASID</strong> members, volunteers and staff worked hard over the past year to fulfill a commitment to investtime and energy in building and supporting a strong brand.We want our members to feel pride in <strong>ASID</strong> and how <strong>ASID</strong> can continue to be impactful and influentialon behalf of the interior design community. A strong brand builds loyalty, increases the value ofmembership, and strengthens an organization’s impact and influence.The <strong>ASID</strong> brand is much more than a logo or a set of colors. It’s how we present the Society tomembers, key audiences and the public through a unified voice that supports the message andmission of the organization.Through much hard work and close examination, the <strong>ASID</strong> brand is poised to provide consistent andeffective communication that aligns with <strong>ASID</strong> and resonates with <strong>ASID</strong> audiences.Key Messages:FORWARD-THINKING• <strong>ASID</strong> is committed to knowledge growth through research and thought leader initiatives.• <strong>ASID</strong> is dedicated to sustainable design and design for aging.PROFESSIONAL• <strong>ASID</strong> members’ practice capabilities include residential, commercial, healthcare, hospitality,sustainable design and universal design principles.• <strong>ASID</strong> provides resources to excel in today’s marketplace at every stage in the designer’s career(pre-graduate, job growth, accreditation, job transition, entrepreneurship).STRONG• <strong>ASID</strong> is the oldest, largest and most influential interior designer organization.• <strong>ASID</strong> advocacy initiatives support interior designers’ right to practice and protects the health,safety and welfare of the public.INCLUSIVE• <strong>ASID</strong> celebrates the accomplishments of the interior design community as a whole.• <strong>ASID</strong> welcomes new members and provides them with support and services that can connectthem to key “built team” business partners.PASSIONATE• <strong>ASID</strong> inspires pride in the profession.• <strong>ASID</strong> works tirelessly on behalf of the profession.7


8674 Miami Circle, Atlanta770-945-8088 elegantadditions.netHouston, Dallas, Atlanta, Austin


Branding EnvironmentsAdding Value to the Bottom Lineby Nujhat Fatema Jahid-Alam, Allied Member <strong>ASID</strong>and Geneva Evans, <strong>ASID</strong>Designing a branded environment isnot only about the brand colors andlogo but also about the quality thebrand embodies. It’s also about whatpeople think and feel abouta company and their services. Clientsapproach us to help them createinterior spaces that reflect theirbrands. Designers might be asked toeither create a brand or incorporatean existing branding into a space.Whether it is a hospitality or corporatedesign, a branded environment candifferentiate itself from its competitorsand have better customer recognition.The process can add perceived valueto end-users and investors. There areother benefits including employeeretention and satisfaction. It helpscreate a positive work environment andpotentially increase productivity.Branding environments also helps extend the experienceof an organization and the interior design industrycontinues to play a big role in the process. As morebusinesses, compete in the competitive economicCourtesy F.A. Hunter and AssociatesCourtesy F.A. Hunter and Associatesconditions, designers can play a critical role in increasingthe bottom line for commercial clients. What better wayto add value to clients’ businesses and to our profession!Another justification to how interior designers add value tothe bottom line and to the daily lives of the public at large.F.A. Hunter and Associates, an Atlanta design firmspecializing in hospitality design, collaborated to createthe brand as well as the interiors of an exclusive boutiquehotel in Vero Beach, Florida. Vero Beach Hotel and Spa,a boutique hotel, was not well known or an historic spacewhen Farley Hunter took on the project with anarchitectural team three years ago. For this project, abrand had not been created previously and no guidelinesabout how to brand were given to the design team. Sodesigning the hotel’s brand consisted of collaboratingwith the owner and a marketing team. The owner had alook and feel of the space in mind while the marketingteam brought experience and research needed to add tothe process to create a well-designed interior thatappealed to the needs of hotel guests. “Many of theinterior finishes and colors were submitted to thegraphics and marketing team to develop the logo for thehotel after the interiors were designed,” says Hunter.9


Courtesey of Gerlick PhotographyHunter also stressed that while designing the interiors,his design team focused on the guests and their needsas well as functionality and technology. Taking intoconsideration the owner’s vision, marketing researchand quality, F.A. Hunter and Associates was able tosuccessfully design an environment that represents thebrand created for the Vero Beach Hotel and Spa.In contrast to the Vero Beach Hotel and Spa, <strong>Georgia</strong>Pacific Center, in downtown Atlanta, began the processof rebranding itself in early 2010. Redesign provedchallenging because there was a strong desire topreserve the iconic stature of the building, constructedin 1982 by GA-Met, a joint real estate venture. Teamsfrom <strong>Georgia</strong> Pacific and MetLife, together with theproperty manager from Jones Lang LaSalle, joinedforces with idea-span to create a vision for updating theclassic lobby of the fifty-one story building. From thebeginning, the goals were clear. “The new <strong>Georgia</strong>Pacific Center lobby would provide an enhanced senseof welcome to the classic urban space as new featuresreinforced the high quality of the existing architecture.The new experience would be more inviting, providingan ambiance that is lighter and brighter with newlighting elements and wall finishes; a heightened senseof activity and amenity would be evident with newvenues providing places to meet, greet, and connectfor tenants and visitors. The effect would restate theprestige, stability and importance of the building, itsbrand and owners,” explains Charles Warren with ideaspanthe rest in terms of competition. Not only do theupgrades attract tenants, but they also help thetenants attract and retain employees and clients.Courtesey of Gerlick PhotographyRepositioning the iconic building lobby meant timecollaborating and planning with the team, severalmonths of construction barricades, and mountingcuriosity from tenants and visitors, but in the end,users of the building are pleased by the transformationof the space. Anna Ford, with Jones Lang LaSalle, hasseen quite a change in the way people perceive thebuilding. “The goal to lighten, brighten and activate thelobby has not only been met but it has been exceeded.It is a real joy to watch the activity in the lobbythroughout the day, as well as watching [the reaction]of those who have not visited the building in a while.” Atthe end of the day, those reactions are cherishedindicators of this project’s success.From the building owner’s perspective, the reasoningbehind the project was clear – every building owner’sgoal is to have fully leased asset. <strong>Georgia</strong> Pacific andMetLife wanted to redesign the lobby to reposition theasset in the market place to compete more effectively.In today’s market conditions, an updated building withvarious amenities and active zones is strides ahead ofCourtesy F.A. Hunter and Associates10


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Branding Your Small BusinessBy Julie Witzel, <strong>ASID</strong>Branding your small business isone of the most importantmarketing tools you can utilize asan entrepreneur. Small designfirm owners must realize thatbranding their business issynonymous with brandingthemselves. We don't have the luxury of hiding behinda corporate culture. A strong brand gives customersand potential clients a positive perception of you andyour business. Without branding, it is difficult to focusyour efforts on your target audience and maintain alevel of consistency.When I first decided to start my own business, one ofthe initial exercises I went through was identifying mytarget audience. Who do I want to design for? Whatare my goals? How do I want to reach my potentialclients and what do I want them to think of me? Whyam I different from my competition and what makesme special? Develop a mission statement and makesure it includes what you do, who your clients are, howyou work and how your clients can find you and yourbusiness.Once you are able to identify your company goals andideals, you can start developing your brand. Create abrand that is honest. Be true to yourself, what youstand for and your business model. Don't try to besomething you're not. Branding is influencing a client'sdecision to choose you over the competition and youwant that to reflect who you are, what your strengthsare, and what value you will bring to your clients.Create a brand that allows people to associate aproduct with you before they even meet you.When launching your brand, it is important to selectwhich channels will be the most effective tocommunicate your message. Marketing and brandinggo hand in hand. No one has the time or the funds totarget every market, using every medium available,and it defeats the purpose of specializing andidentifying a specific client. For example, if I want mybrand to say "quality, integrity, luxury lifestyle," I amgoing to choose periodicals that reflect that message.Your brand is reflected in your choice of marketingmediums.In my opinion, the "must haves" are:• Brand identity: your logo, fonts, graphics andcolors. These should be consistent throughout allyour marketing collateral and press items. Ensureyour ambassadors and marketing channelsadhere to the standards you create. Just as youwould obsess about the details in a project foryour client, obsess about the details of yourbrand. Inconsistency will subtly influence the ideathat something is just a little off and will detractfrom your message.• A well-designed portfolio: This meansPROFESSIONAL photographs of your projects. Thisis a very necessary use of your marketing dollars.If you don't believe me, look at the differencebetween the designer profiles on www.decorati.com.The professional shots stand out.• A website, an online designer profile or, at thevery least, a Facebook page. We are lucky asdesigners to have so many great outlets in whichto market ourselves and post profiles. <strong>ASID</strong> allowsyou to create a profile in their "Find A Designer"section. A simple search will pull up a dozen or soothers. Browse each of them to see which willtarget your specialized market. Some will be free,while others will require you to pay a fee. There isno need to create profiles on all of them, justselect one or two that suit your brand messageand subscribe to those.As additional marketing funds become available, youmay want to add in print advertising in shelter anddesign magazines or direct mailings if they'reappropriate for your market. Make sure the print ad orpostcard you create adheres to the standards you setand properly conveys your brand identity and message.Don't forget that once you create your brand andsuccessfully market it, you will need to upkeep andrevisit your goals periodically. Make sure your brandcontinues to do what you want it to do. Treat yourbrand like an extension of yourself and your businessgoals and it will grow with you.12


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BrandingPart of Recruiting and Retaining TalentBy Wesley Stephens, Allied Member <strong>ASID</strong> and Susan Currie, Allied Member <strong>ASID</strong>, CAPSA company’s brand, in its simplest form, is the identifying product or characteristic of aworkplace. Martha Pacini, Director of Communications for Heery International, says, “It’s theemotional connection that somebody makes when they see your logo or your work.” Brand alsodescribes core values and principles of an organization that play an important role whenrecruiting and retaining employees.When brand is the primary focus of a workplaces’ recruitment process, emphasis is placed onwho the company is and what they believe in - consequently giving the company a strongcharacter and established foundation with purpose and drive. It’s a key part of a values-driven14


organization, “You hire to those values and youmake your expansion decisions based on thosevalues,” says Pacini.Recruiting and retaining talented employeesthrough an emotional, value-driven connectiongoes beyond the pen and paper of a resume oran annual review. Steve Hart, Senior Associatewith Heery, suggests recruiting is a two-tieredprocess – the first making sure a candidate hasthe management, technical and creativesensibilities; the second tier being a person’sexperience and how this adds to their skill set.“It’s about how a person fits in with you and howthat relationship is going to develop with a firm,”says Hart.Blaise James, The Gallup ManagementJournal’s Global Brand Strategist and Principal,describes how individuals can brand themselvesin order to land jobs in today’s economy. Heexplains, “Great brands are demonstrated, nottold.” This rings true for individuals as well asfor businesses and corporations. A wellestablishedbrand leaves no room for doubt andhelps distinguish what an individual does betterthan his or her competitors.Brand visuals tap into the intangible reasonswhy a prospective employee would want to workfor the firm and stay there. Pacini suggestslooking for organizations that have a strongculture that aligns with your core values is keyto finding a great fit between employee andemployer. A firm with a strong brand willattract and engage employees, who will find itrefreshing to indentify with who they work forand why they want to contribute to theorganization’s brand.antique mahal carpet • persia circa 1910Measuring 8’ 4” x 11’ 6”WWW.SULLIVANFINERUGS.COM345 peachtree hills avenuesuite 300 • atlanta, georgia 30305404.467.4044 tel • 404.467.4844 faxinfo@sullivanfinerugs.com15


Industry Partner and Publisherfor your <strong>ASID</strong> <strong>Chapter</strong> Newslettersupport yourindustry partneradvertisersINDUSTRY PARTNERTO THE TRADEFor Advertising Information972-562-6966 • adinfo@dsapubs.comToobi Single-ControlLavatory FaucetAlpharetta: (770) 442-1800Athens: (706) 548-5510Augusta: (706) 860-7677© 2011 Ferguson Enterprises, Inc.All rights reserved.COUNT ON US1,350 locations. All 50 states. 300 showrooms.17,000 associates.58 years in business.FAUCETS. FIXTURES. APPLIANCES. LIGHTING.Buckhead: (404) 495-9919Columbus: (706) 571-2020Fayetteville: (770) 716-4144FERGUSON.COMProud Members of the American Society of Interior DesignersMacon: (478) 474-9700Suwanee: (678) 546-076016


DistinguishedSpeakers SeriesOn March 10th, 2011, <strong>ASID</strong> held its annualDistinguished Speakers Series seminar featuring thedynamic Angela Merola. There was a fantasticturnout for the event which focused on “Overcomingthe Three Most Difficult Conversations: Money,Mistakes, Misunderstandings.” A big thank you goesout to everyone who participated in the planning, aswell as those who attended. As always, <strong>ASID</strong> wouldlike to thank our wonderful sponsors, Duralee andStonehurst Place.Pam Goldstein, Anne Vincent and Joy Coleman with DuraleeCaye Teegarden and Dianne Roberts with DuraleeCEU Committee Members Mila Karanin and MaryBeth ManessCaroline Holder with Stonehurst andShawn AlshutPhotography by Geneva Evans, <strong>ASID</strong>Distinguished Speaker Series speaker Angela Merola, ACC17


Update: <strong>ASID</strong>New MembersAmy Morris, Allied Member <strong>ASID</strong>Gabrielle Lauren Hedges, Allied Member <strong>ASID</strong>Jennifer Mary Schroder, Allied Member <strong>ASID</strong>Dawn Porter, Allied Member <strong>ASID</strong>Mark Williams, Allied Member <strong>ASID</strong>Nicholette Kohout, Allied Member <strong>ASID</strong>Melinda Budd-Sullivan, Allied Member <strong>ASID</strong>Christina Zucco, <strong>ASID</strong>Melissa Elise Austin, Allied Member <strong>ASID</strong>Michele R. Palazzo, Allied Member <strong>ASID</strong>Brianna Klug, Allied Member <strong>ASID</strong>Roger DeWeese, Allied Member <strong>ASID</strong>Lathem J. Gordon, Allied Member <strong>ASID</strong>Kirk B. Christenson, <strong>ASID</strong>Christianna McCaleb, Allied Member <strong>ASID</strong>Courtney B. Haynes, Allied Member <strong>ASID</strong>Meredith C. Tannehill, Allied Member <strong>ASID</strong>Shane Totten, Allied Member <strong>ASID</strong>Christine D. Cohen, Allied Member <strong>ASID</strong>YOU ME <strong>ASID</strong>Share the Love. Sing it in a ballad, writeit in a haiku or sketch it out —it’s not how yousay it, but how loud! Share your love for <strong>ASID</strong>and we’ll love you back!For every allied, professional or Industry Partner member you recruit,you’ll receive a $50 voucher toward your <strong>ASID</strong> membership dues.The more love you share, the more $ $ $ you receive.New Industry PartnersKnoll TextilesSandi MartinPatricia GentryStonesideDoreen RoeMathews Furniture GalleriesStephen MathewsWestley Contract ServicesAlicia Westley-SmithCurt Westley14th Street Antiques Market/Peachtree Battle AntiquesJanet WilliamsHADCOLisa ConnorThe Furniture GuildChuck JohnsonEla Bela, Inc.Elizabeth DobbsInnovention DesignTodd AllingerStone DécorSusan SherryOldcastle Surfaces, Inc.Mell HillDesign Within ReachSeth Van Den BerghAnderson Hardwood FloorsMollie SurrattDon FinkellLee SafritBryan BoggsEmily MorrowTracy DavesSpike TildenSandi OwenbyKathy YoungKatie O’NeilUlsterChristine KennicottChic Evolution in ArtIvan PitoniAmbaFred SalatiManiors, LLCKimberly BrayLevantinaBrandon FishRedefined Home Boutique, Inc.David William D’AmbrosioTracy WinnGo to www.asid.org/share for more information,special award titles and to launch your love today!18


Thank You SponsorsAnnual MeetingADACAmer RugsBenjamin Moore & Co.Dekalb Office EnvironmentsRegency House Fine Art & FramingTurnerBoone ContractHoliday GalaADACBernhardt FurnitureChris Little PhotographyDennis Dean CateringFinest Event RentalsTHE FOUNDRY Home Furnishings/World of RugsHansgroheLexington Home BrandsProgressive LightingTeam WorldwideTecnoSediaThe Foundry Home FurnishingsTorre & TagusTrinity PressStorytellers3formADACDekalb Office EnvironmentsDesigntexDetailsCoalesseIlluminations ContractInterfaceFLORMason Murer Fine ArtNurtureSteelcaseTurnstoneDesign Excellence AwardsADACAXOR/HansgroheCeasarStoneChris Little PhotographyDennis Dean CateringDornbracht Americas, Inc.Duralee Fabrics, LTD.F. Shumacher & Co.Illuminations ContractInterfaceFLORJANUS et CieKnoll/Corporate EnvironmentsMarmi Natural StoneMoattar, LTD.Production People, Inc.Regency House Fine Art and FramingSieMatic/Rao Design StudioSpaceMakers ClosetThe Mohawk Group: Bigelow Commercial/KarastanContract/Lees CarpetsWilsonartIdeas in ActionInnovationCoalesseAvant GardeDekalb Office EnvironmentsPioneeringADACDennis Dean CateringSteelcaseDistinguishedWIT Contract/Paoli FurnitureMason Murer Fine ArtCreativeCA SouthCutting EdgeThe Mohawk Group: Bigelow Commercial/KarastanContract/Lees CarpetsLimelight3formBentley Prince StreetThankYou19


2011-2012 <strong>ASID</strong> <strong>Georgia</strong> <strong>Chapter</strong> Board MembersAnn Wisniewski, <strong>ASID</strong> • PresidentAnn became active with <strong>ASID</strong> through her student chapter at Brenau University andserved as the student representative to the board in her senior year. She has beenthe recipient of a Design Excellence award and continued her service to the chapterthrough various activities including the nominations process, judging designcompetitions, and participating in Student Day.Shawn Alshut, <strong>ASID</strong>, AIA, LEED AP • President ElectShawn is currently serving her second year as professional development director. Shereceived the Lucille Morgan Award in 2010 for exceptional contributions to thedesign profession. In 2009, she co-founded of the Silver Lining Group for designprofessionals ”between engagements.” She is the winner of numerous DesignExcellence awards and is a contributor to INDESIGN magazine.Elizabeth Young, Industry Partner • Director of FinanceElizabeth represents our Industry Partner Steelcase. She has worked closely with the<strong>Georgia</strong> <strong>Chapter</strong> for several years. She chaired the committee for our <strong>ASID</strong>Storytellers event and she is currently serving on the committee for “Ideas in Action”with Scott Wilson in September.Trey Champion, <strong>ASID</strong> • Professional Development DirectorTrey began his involvement with <strong>ASID</strong> while in school at the University of Alabama. Hecontinued his involvement by serving on the Strategic Planning Committee in 2010and was one of the presenters at Storytellers in February. He continues tocommunicate the importance of being involved by speaking at student chapters in ourarea.Rob Meleski, <strong>ASID</strong> • Director of MembershipRob will be serving his second year on the board. He has received two DesignExcellence awards as a team member with Warner–Summers. He also served ascommittee chair for Overtime and currently is involved with “Ideas In Action” withScott Wilson in September.Melanie Milner, <strong>ASID</strong> • Director At Large (Programs)Melanie is serving in her second year on the board. Melanie keeps busy dividing hertime between running her own company, the Design Atelier, and her growing family.She served on a number of chapter committees and is the recipient of several DesignExcellence awards.Julie Witzel, <strong>ASID</strong> • Director of CommunicationsSince 2009, Julie has been an active contributor to the INDESIGN magazine. Sheoffers expert advice on everything from where to find the best antiques to the latesttrends in design technology. She has been working very closely with the currentcommunications director on our new national branding campaign.Raj Patel • Student RepresentativeRaj currently attends The Art Institute of Atlanta and has been a member of <strong>ASID</strong> forone year. He currently holds the position of vice-president of his student chapter. Heis looking forward to meeting and working with the schools throughout <strong>Georgia</strong> togarner more student involvement with <strong>ASID</strong>.Aurora Plourde, Allied Member <strong>ASID</strong> • Emerging Professional Co-chairThe emerging professional representative is a new position for <strong>ASID</strong>. It was createdlast year to ensure that the chapter provides interaction and events of value for thosepractitioners in their first five years of practice. Aurora is serving her second year inthis position. She became involved with <strong>ASID</strong> as a student at Gwinnett Tech. She feelsstrongly about her role to encourage young professionals to share ideas forprofessional growth through involvement with <strong>ASID</strong>.Cate Drury, Allied Member <strong>ASID</strong> • Emerging Professional Co-chairCate became a member of <strong>ASID</strong> as a student at <strong>Georgia</strong> Southern University in2006. She served on the Holiday Gala committee last December. She is very excitedabout planning exciting events for the emerging design professionals.21


INDESIGN. . . . . . . . . . . . . . . . . . . . .c a l e n d a rINSeptember8-11 Stone Mountain Park: Yellow DaisyFestivalConsistently voted one of the top fivearts & crafts shows in the nation, thisfestival boasts more than 400 artistsand crafters from 38 States and twocountries.Stone Mountain, GAwww.stonemountainpark.com10 <strong>Georgia</strong> Museum of Art: EdmundLewandowski: Precisionism and BeyondMidwestern artist Edmund Lewandowski(1914–1998) was aninfluential painter and art educatorknown for his images of industrial,urban and architectural subject matter.This monographic exhibition featuresalmost 50 examples of his work andexamines the artist’s career and impactas an artist and educator.Athens, GAwww.georgiamuseum.org13 <strong>ASID</strong>: Ideas in ActionThe <strong>ASID</strong> <strong>Georgia</strong> <strong>Chapter</strong> hostsa presentation on DESIGNENTREPRENEURSHIP: Taking Ideas IntoAction by Minimal's Scott Wilson atMason Murer Fine Art. Whether it's hiscollaboration with Coalesse on theSW_1 Collection, or the Xbox Kinect,the fastest selling gadget in consumerelectronics history, or his TikTok+LunaTikmulti-touch watches which raised $1min 30 days via crowd-funding, Wilson willdiscuss the importance of always beingentrepreneurial at heart. This <strong>ASID</strong>event should be on everyone’s calendar!Atlanta, GAwww.asidga.org15 ADAC: The Art of Growing a BusinessGrizzel & Mann present JoniVanderslice, owner of J Banks Design.Talk begins at 10:00 a.m. at theirshowroom.Atlanta, GAwww.adacatlanta.com17 Mint Museum: Aesthetic Ambitions:Edward Lycett and Brooklyn’s FaienceManufacturing CompanyDuring the 1880s, the FaienceManufacturing Company earned praisefor producing ornamental ceramics thatsurpassed everything previouslyproduced in this country. These bold andeclectic wares display a synthesis ofJapanese, Chinese, and Islamicinfluences characteristic of the AestheticMovement style.Charlotte NCwww.themintmuseums.org22 -25 Earls Court: 100% DesignThe UK’s leading contemporary designshow is a hub of creative talent fromaround theworld anda keyevent forinteriordesigners and architects in theinternational calendar. It bringstogether three inspiring exhibitionsunder one roof: world-class interiorsshow 100% Design, innovativesurfaces at 100% Materials, andemerging talent showcase 100%Futures.London, UKwww.100percentdesign.co.ukINOctoberThrough the 3rdVitra Design Museum: Zoom-ItalianDesign and the Photography of Aldo& Marirosa BalloOver 300 photographs, originalpublications, film clips from Italianmotion pictures and a documentary,this exhibitionsurveys the historyof Italian design.Nearly all of theleading designersof the period arerepresented – fromFranco Albini, GaeAulenti, Mario Belliniand AlessandroMendini to GaetanoPesce, Aldo Rossi,Ettore Sottsass andMarco Zanuso.Weil am Rhein, Germanywww.design-museum.de8 MODA: Graphic Intervention: 25 Years ofInternational AIDS PostersGraphic Intervention presents acomprehensive overview of the diversevisual strategies employed bygovernment agencies, communityactivists, grassroots organizationsand motivated citizens to educate thelocal population. From Papua NewGuinea toDenmark toVenezuela toMorocco,these postersdemonstratethe differentapproachesused fordiscussion of asocially complex subject.Atlanta, GAwww.museumofdesign.org11 ADAC: Design Details: A Focus on FabricSuzanne Rheinstein KeynotePresentation. Talk begins at 11:00 a.m.in the Presentation Room, First FloorAtrium.Atlanta, GAwww.adacatlanta.com13 <strong>ASID</strong> <strong>Georgia</strong> <strong>Chapter</strong>: Annual MeetingJoin your fellow members of <strong>ASID</strong> as the<strong>Georgia</strong> <strong>Chapter</strong> kicks off a new year ofprogramming. Location to beannounced.Atlanta, GAwww.asidga.org15 HIGH Museum:Picasso to WarholGet to knowPicasso, Matisse,Warhol and 9 otherlegendary artiststhrough more than100 world-famousworks assembledfrom MoMA.Atlanta, GAwww.high.org22 – 27 High Point Furniture MarketThe High Point Market is the largestfurnishings industry trade show in theworld, bringing more than 85,000people to High Point every six months.High Point, NCwww.highpointmarket.orgINNovemberThrough 2011Museum of Modern Art:Plywood: Material, Process, FormIn the history ofdesign, plywood isan importantmodern materialthat has given20th-centurydesigners ofeveryday objects,furniture, and evenarchitecturegreater flexibility inshaping modernforms at an industrial scale.New York, NYwww.moma.orgINDecemberTBD <strong>ASID</strong>: Holiday Gala,22


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