S U M M E R F A L L 2 0 1 1 - ASID Georgia Chapter

The ASID BrandRefreshed, Revived and ReinvigoratedASID members, volunteers and staff worked hard over the past year to fulfill a commitment to investtime and energy in building and supporting a strong brand.We want our members to feel pride in ASID and how ASID can continue to be impactful and influentialon behalf of the interior design community. A strong brand builds loyalty, increases the value ofmembership, and strengthens an organization’s impact and influence.The ASID brand is much more than a logo or a set of colors. It’s how we present the Society tomembers, key audiences and the public through a unified voice that supports the message andmission of the organization.Through much hard work and close examination, the ASID brand is poised to provide consistent andeffective communication that aligns with ASID and resonates with ASID audiences.Key Messages:FORWARD-THINKING• ASID is committed to knowledge growth through research and thought leader initiatives.• ASID is dedicated to sustainable design and design for aging.PROFESSIONAL• ASID members’ practice capabilities include residential, commercial, healthcare, hospitality,sustainable design and universal design principles.• ASID provides resources to excel in today’s marketplace at every stage in the designer’s career(pre-graduate, job growth, accreditation, job transition, entrepreneurship).STRONG• ASID is the oldest, largest and most influential interior designer organization.• ASID advocacy initiatives support interior designers’ right to practice and protects the health,safety and welfare of the public.INCLUSIVE• ASID celebrates the accomplishments of the interior design community as a whole.• ASID welcomes new members and provides them with support and services that can connectthem to key “built team” business partners.PASSIONATE• ASID inspires pride in the profession.• ASID works tirelessly on behalf of the profession.7