S U M M E R F A L L 2 0 1 1 - ASID Georgia Chapter

organization, “You hire to those values and youmake your expansion decisions based on thosevalues,” says Pacini.Recruiting and retaining talented employeesthrough an emotional, value-driven connectiongoes beyond the pen and paper of a resume oran annual review. Steve Hart, Senior Associatewith Heery, suggests recruiting is a two-tieredprocess – the first making sure a candidate hasthe management, technical and creativesensibilities; the second tier being a person’sexperience and how this adds to their skill set.“It’s about how a person fits in with you and howthat relationship is going to develop with a firm,”says Hart.Blaise James, The Gallup ManagementJournal’s Global Brand Strategist and Principal,describes how individuals can brand themselvesin order to land jobs in today’s economy. Heexplains, “Great brands are demonstrated, nottold.” This rings true for individuals as well asfor businesses and corporations. A wellestablishedbrand leaves no room for doubt andhelps distinguish what an individual does betterthan his or her competitors.Brand visuals tap into the intangible reasonswhy a prospective employee would want to workfor the firm and stay there. Pacini suggestslooking for organizations that have a strongculture that aligns with your core values is keyto finding a great fit between employee andemployer. A firm with a strong brand willattract and engage employees, who will find itrefreshing to indentify with who they work forand why they want to contribute to theorganization’s brand.antique mahal carpet • persia circa 1910Measuring 8’ 4” x 11’ 6”WWW.SULLIVANFINERUGS.COM345 peachtree hills avenuesuite 300 • atlanta, georgia 30305404.467.4044 tel • 404.467.4844 faxinfo@sullivanfinerugs.com15