equipment profile - Finning Canada

GROUNDBREAKERCat.com LandscapingWe live in a wired world. And eventhough Canadian landscapers shape theaesthetics on the outside of it, they toorely on technology to assist with gettingthe tools to do their job. Caterpillar understood– and did something about it.With the summer launch of a newlandscape industry component on thecompany’s website, green professionalsnow have a destination to get the skinnyon the Cat products that help beautifyour cities.“As Caterpillar becomes an increasinglypreferred brand among landscapeprofessionals, our customers are tellingus that they want to go to a place onthe website that applies directly to theunique work they do,” said Kent Pellegrini, green industriesmanager for Caterpillar’s North American CommercialDivision.The destination www.cat.com/landscaping offers aplethora of information on products, detailed machinespecs and application-specific machine and work toolpairings. There are more links to other services, such asdealer locators, operator training and the Build & Quoteonline price feature. As this new component of the siteevolves, surfers can expect some news and event listingsSmall But MightyYou don’t need to be big to be effective.Just look at a hockey rink these days. There areplenty of pint-sized pros that can do the job, likeD-man Andrew Ference of the Calgary Flames,or feisty Edmonton Oilers blueliner Marc-AndreBergeron. In the heavy equipment world, theequivalent is Cat’s MT200B series of compacttractors.Launched at the tail end of 2004, the smallestof the increasingly popular series isthe tiny MT225B, which measures 102inches (259 cm) in length, 48 inches(122 cm) in width, 77 inches (195 cm)in height, including the roll bar, andtips in at just 1,604 pounds (727 kg).But even with such a small frame, thenew Cats pack a punch. Because of that, theyhave emerged as a favourite choice for acreageowners throughout Alberta. Continues next pageand a host of industry links that will help them in theirown business. And once in, you can bet they’ll take a peekelsewhere in Cat’s web world.“If customers enter the overall site through the LandscapingIndustry area, they still will have easy access tothe rest of the cat.com site for information about Caterpillar,merchandise, and the products and services availablethroughout the company,” Pellegrini added.See our Industry Report on page 23 for more about thelandscaping and nursery trades.8 TRACKS & TREADS • Winter 2006 www.finning.ca