SDI JUL09.qxd - Soft Drinks International

DEVELOPMENTS
16 Soft Drinks International – JULY 2009
Ingredients
Holistic health
campaign
OCEAN Spray’s Ingredient Technology
Group's new health marketing campaign for
its cranberry ingredient portfolio highlights
the nutritional profile of the North American
cranberry. The ‘One berry, Whole body’
campaign promotes a holistic view of the
cranberry’s role in improving wellbeing. The
cranberry is traditionally known for its part
in preventing urinary tract infections, but
emerging research suggests the fruit also has
health potential throughout the body, including
cardiovascular, immune, cellular, oral and
gastrointestinal health.
These whole body benefits are derived
from the fruit’s dual antioxidant and antiadhesion
mechanism. Unique A-linked compounds
called proanthocyanidins (PACs)
prevent bacteria from adhering to cell walls
and remove the potential to cause infection,
while the high antioxidant content helps fight
free-radicals that can damage cells throughout
the body. With a rich combination of
other nutrients, such as fibre, vitamin C and
quercetin, the cranberry offers a number of
diverse health benefits.
Christina Khoo, PhD, Ocean Spray’s
Functional water
concepts
WILD has developed two new concepts for
the functional water category: activating
water and tasteful water.
Activating water is a new near-water concept
that provides energy to consumers in
two phases. The drink delivers a quick
Research Sciences Manager, presented ‘One
berry, Whole body’ at this year’s Nutracon
conference in Anaheim. “The cranberry’s
complex mixtures of polyphenols and
unique Type A PACs means it is capable of
delivering a wide range of health benefits,
not limited to a specific area,” she com-
energy kick from natural caffeine, green coffee
beans and dextrose, and the combination
of fructose and fibre maintains energy
over the long haul. Activating water is
enriched with six vitamins and contains only
natural flavours.
Tasteful water features 3% fruit juice. It is
as clear as water and aimed at young, modern
consumers who value tasty, healthy
mented. “At a time when the industry is
looking to ensure consumers are informed
and not confused, the campaign is an important
step forward. The cranberry has a lot to
offer, and with more research in the pipeline,
we’re excited about what else we’ll discover.”
nutrition. A number of fruit taste combinations
are available.
Both products are sweetened with Wild’s
own natural fruit sweetener, Fruit Up. The
drinks have a low glycemic index (GI) and
therefore keep blood sugar levels constant,
delivering a consistent supply of energy to
the body. Natural flavours round out the
concept.