Ethical, social, and political issues in e-Commerce
Ethical, social, and political issues in e-Commerce
Ethical, social, and political issues in e-Commerce
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Profil<strong>in</strong>g <strong>and</strong> Behavioral Target<strong>in</strong>g• Deep packet <strong>in</strong>spection• Bus<strong>in</strong>ess perspective:– Increases effectiveness of advertis<strong>in</strong>g, subsidiz<strong>in</strong>gfree content– Enables sens<strong>in</strong>g of dem<strong>and</strong> for new products <strong>and</strong>services• Critics’ perspective:– Underm<strong>in</strong>es expectation of anonymity <strong>and</strong> privacy– Consumers show significant opposition tounregulated collection of personal <strong>in</strong>formation9-23
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