Ethical, social, and political issues in e-Commerce
Ethical, social, and political issues in e-Commerce
Ethical, social, and political issues in e-Commerce
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FTC Recommendations: Onl<strong>in</strong>e Profil<strong>in</strong>gPr<strong>in</strong>cipleNoticeChoiceAccessSecurityEnforcementRestrictedCollectionRecommendationComplete transparency to user by provid<strong>in</strong>g disclosure <strong>and</strong> choiceoptions on the host Web site. “Robust” notice for PII (time/place ofcollection; before collection beg<strong>in</strong>s). Clear <strong>and</strong> conspicuous noticefor non-PII.Opt-<strong>in</strong> for PII, opt-out for non-PII. No conversion of non-PII to PIIwithout consent. Opt-out from any or all network advertisers froma s<strong>in</strong>gle page provided by the host Web site.Reasonable provisions to allow <strong>in</strong>spection <strong>and</strong> correction.Reasonable efforts to secure <strong>in</strong>formation from loss, misuse, orimproper access.Done by <strong>in</strong>dependent third parties, such as seal programs <strong>and</strong>account<strong>in</strong>g firms.Advertis<strong>in</strong>g networks will not collect <strong>in</strong>formation about sensitivef<strong>in</strong>ancial or medical topics, sexual behavior or sexual orientation,or use Social Security numbers for profil<strong>in</strong>g.9-32
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