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Ethical, social, and political issues in e-Commerce

Ethical, social, and political issues in e-Commerce

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Trademarks• Identify, dist<strong>in</strong>guish goods, <strong>and</strong> <strong>in</strong>dicate theirsource• Purpose– Ensure consumer gets what is paid for/expected to receive– Protect owner aga<strong>in</strong>st piracy <strong>and</strong> misappropriation• Infr<strong>in</strong>gement– Market confusion– Bad faith• Dilution– Behavior that weakens connection between trademark <strong>and</strong> product9-51

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