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Ethical, social, and political issues in e-Commerce

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FTC’s Fair Information Practice Pr<strong>in</strong>ciplesNotice/AwarenessChoice/ConsentAccess/ParticipationSecurityEnforcementSites must disclose <strong>in</strong>formation practices before collect<strong>in</strong>g data.Includes identification of collector, uses of data, other recipients of data,nature of collection (active/<strong>in</strong>active), voluntary or required,consequences of refusal, <strong>and</strong> steps taken to protect confidentiality,<strong>in</strong>tegrity, <strong>and</strong> quality of the dataThere must be a choice regime <strong>in</strong> place allow<strong>in</strong>g consumers to choosehow their <strong>in</strong>formation will be used for secondary purposes other thansupport<strong>in</strong>g the transaction, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>ternal use <strong>and</strong> transfer to thirdparties. Opt-<strong>in</strong>/Opt-out must be available.Consumers should be able to review <strong>and</strong> contest the accuracy <strong>and</strong>completeness of data collected about them <strong>in</strong> a timely, <strong>in</strong>expensiveprocess.Data collectors must take reasonable steps to assure that consumer<strong>in</strong>formation is accurate <strong>and</strong> secure from unauthorized use.There must be <strong>in</strong> place a mechanism to enforce FIPpr<strong>in</strong>ciples. This can <strong>in</strong>volve self-regulation, legislation giv<strong>in</strong>g consumerslegal remedies for violations, or federal statutes <strong>and</strong> regulation.SOURCE: Based on data from Federal Trade Commission, 1998, 2000a.9-31

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