thank you! - March of Dimes

thank you! - March of Dimes

thank you! - March of Dimes


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new beginnings<br />

2011 annual report

working together for stronger, healthier babies<br />

• new approach ............................................ 6<br />

A new approach to research brings us closer to<br />

understanding, and preventing, premature birth.<br />

• new ground ............................................... 10<br />

We’re helping babies get at least 39 weeks, the time<br />

they need to grow and develop before being born.<br />

• new momentum .......................................14<br />

Partners at home and around the world have<br />

embraced our call for action to reduce premature<br />

births.<br />

• <strong>thank</strong>s to <strong>you</strong> ............................................18<br />

Our mission is made possible by <strong>you</strong>. Thank <strong>you</strong><br />

for the time, money and support <strong>you</strong> give to babies.<br />

• special events ........................................... 24<br />

Special events raised a total <strong>of</strong> $41 million in 2011.<br />

• board <strong>of</strong> trustees .................................... 27<br />

• national <strong>of</strong>ficers ....................................... 30<br />

• treasurer’s report .................................... 31<br />

• 2011 ambassador ...................................... 36<br />

Lauren Fleming traveled the country sharing<br />

the story <strong>of</strong> her early birth and raising awareness.<br />

new beginnings<br />

A fresh perspective to improving babies’ lives.<br />

For the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong>, 2011<br />

was a year <strong>of</strong> new beginnings.<br />

To accelerate understanding<br />

<strong>of</strong> the causes <strong>of</strong> premature<br />

birth, we established the<br />

Prematurity Research Center<br />

at the Stanford University<br />

School <strong>of</strong> Medicine. This<br />

transdisciplinary research project brings together<br />

scientists from diverse fields to work as a team to explore<br />

the many pathways that may lead to premature births.<br />

It is the first <strong>of</strong> five such centers that we plan to establish<br />

in the years ahead.<br />

We saw the need to reduce the risks caused by elective<br />

deliveries before 39 completed weeks <strong>of</strong> pregnancy, so<br />

we launched the Healthy Babies are Worth the Wait <br />

educational campaign. This campaign includes a nationwide<br />

initiative to improve the quality <strong>of</strong> obstetrical practice,<br />

community programs that improve the quality <strong>of</strong> prenatal<br />

Above: LaVerne H. Council (left) and Dr. Jennifer L. Howse<br />

march<strong>of</strong>dimes.com | 2 |

care, and public awareness advertising to help moms-tobe<br />

and families understand that babies undergo very important<br />

development during the last weeks <strong>of</strong> pregnancy.<br />

On November 17, we held<br />

the first World Prematurity<br />

Day. The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

has been working to lead,<br />

direct and unify global<br />

efforts to reduce the<br />

terrible toll <strong>of</strong> premature<br />

birth. With more than 100 partners on four continents,<br />

we are helping world leaders and key stakeholders<br />

understand the impact <strong>of</strong> premature birth and the<br />

proven strategies that are available for prevention<br />

and, especially, care.<br />

You can read more about each <strong>of</strong> these new beginnings<br />

in the pages that follow or on our website at<br />

march<strong>of</strong>dimes.com.<br />

We also sustained or expanded other vital programs.<br />

These include:<br />

• The NICU Family Support ® program, which brings<br />

information and comfort to families with a baby in<br />

newborn intensive care. The program is now in 114<br />

hospitals and serves more than 80,000 families a year.<br />

• Group prenatal care, which brings high-quality care and<br />

services to low-income women across the country. The<br />

program uses the power <strong>of</strong> group dynamics to reinforce<br />

healthy behaviors and has demonstrated success in<br />

lowering the rate <strong>of</strong> premature birth.<br />

• Basic research, which enables scientists to better<br />

understand birth defects and develop cutting-edge<br />

therapies resulting in 13 Nobel Prizes ® . We were proud<br />

to award the 2011 <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> Prize in Developmental<br />

Biology to Dr. Patricia Ann Jacobs and Dr. David C.<br />

Page for their work in understanding the role <strong>of</strong> the<br />

X and Y chromosomes.<br />

• Advocacy to support policies and programs that will<br />

improve the health <strong>of</strong> women and children.<br />

The impact <strong>of</strong> our work over the past several years is<br />

made clear in the latest statistics from the Centers for Disease<br />

Control and Prevention (CDC). The rate <strong>of</strong> premature<br />

birth declined in 2011 for the 4th consecutive year, following<br />

3 decades <strong>of</strong> steady increase. This means thousands<br />

<strong>of</strong> babies were spared the pain and suffering <strong>of</strong> an early<br />

birth, and many lives were saved. Lower rates <strong>of</strong> premature<br />

birth also translate into substantial savings in health<br />

care costs for governments, businesses and taxpayers.<br />

Economic changes continued<br />

throughout 2011, and our<br />

fundraising activity deliv-<br />

ered mixed results. Special<br />

event revenue increased<br />

by 6 percent; bequests<br />

and major gifts grew by<br />

19 percent; and <strong>March</strong> for Babies ® revenue rose 3.2 percent.<br />

These gains were <strong>of</strong>fset, however, by a decline <strong>of</strong><br />

13.9 percent in direct response income, due to planned<br />

downsizing <strong>of</strong> the program. Overall, our 2011 fundraising<br />

campaign raised an impressive $211 million.<br />

All <strong>of</strong> these accomplishments are made possible by the<br />

sustained engagement <strong>of</strong> volunteers — from high school<br />

students to corporate leaders. Many volunteers are moms<br />

and dads who are affected by our mission, or who are<br />

simply grateful for their own healthy children and eager<br />

to help others. They know they can count on the <strong>March</strong> <strong>of</strong><br />

<strong>Dimes</strong> to champion the needs <strong>of</strong> babies and their families.<br />

Seventy-four years ago, President Franklin D. Roosevelt<br />

founded the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> to create a new force in<br />

the fight against epidemic polio. Today polio is almost<br />

eliminated, but FDR’s spirit <strong>of</strong> innovation lives on in the<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong>. We will always be ready to create new<br />

beginnings.<br />

Dr. Jennifer L. Howse LaVerne H. Council<br />

President Chair<br />

| 3 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 4 |

David K. Stevenson, MD, cares for an infant at Lucile Packard Children’s Hospital.<br />

new approach<br />

A new approach to research brings us closer to<br />

understanding, and preventing, premature birth.<br />

Can artificial intelligence, computer science and sociology<br />

help moms have full term pregnancies? Premature birth<br />

is a complex problem that has defied simple solutions.<br />

In nearly half <strong>of</strong> all premature births, we simply don’t<br />

know what went wrong. The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> is pioneering<br />

a team approach and aims to examine the problem from<br />

every angle to find the answers that have so far been<br />

out <strong>of</strong> reach. In 2011, together with Stanford University<br />

School <strong>of</strong> Medicine in Palo Alto, Calif., we launched the<br />

nation’s first transdisciplinary research center dedicated<br />

to identifying the causes <strong>of</strong> premature birth.<br />

The prototype center is “assembling teams <strong>of</strong> scientists<br />

who might not normally be working together, or would<br />

not normally be working on this problem,” explains David<br />

K. Stevenson, MD, principal<br />

investigator and Pr<strong>of</strong>essor<br />

<strong>of</strong> Pediatrics at Stanford<br />

University School <strong>of</strong> Medicine<br />

and Lucile Packard Children’s<br />

Hospital. These scientists include<br />

experts in diverse fields<br />

from genetics and neonatology to yes, even computer<br />

science and artificial intelligence. “This transdisciplinary<br />

approach is important because we have to address all<br />

the factors that might contribute to a mother having a<br />

baby early,” said Dr. Stevenson.<br />

A fresh eye could make a difference. Or the synergy<br />

among the varied approaches could lead us in new<br />

directions that bring us closer to solving the mystery <strong>of</strong><br />

premature birth. “We’re not making any a priori assumptions<br />

about the biological or environmental factors that<br />

contribute to premature birth,” said Dr. Stevenson. “Our<br />

Above: Mark Selcow, <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> trustee, speaks at the luncheon<br />

to launch the center.<br />

Left: Courtesy <strong>of</strong> Lucile Packard Children’s Hospital<br />

march<strong>of</strong>dimes.com | 6 |

goal is to test new hypotheses and make discoveries<br />

that will reduce premature birth.”<br />

Could previous research have overlooked an important<br />

cause <strong>of</strong> premature birth? To answer this crucial<br />

question, one <strong>of</strong> the first projects will be to use artificial<br />

intelligence to analyze statewide and national databases<br />

to identify patterns <strong>of</strong> premature birth in relation to<br />

seasonal, weather and geographical health risks, and<br />

other factors.<br />

The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> contributed $2 million<br />

toward the launch <strong>of</strong> the Prematurity Research<br />

Center and will provide support through 2020.<br />

In the future, we aim to create several more<br />

<strong>of</strong> these centers across the country.<br />

Baby’s prematurity gene<br />

Most research on the role <strong>of</strong> genetics in preterm labor<br />

has focused on Mom. A new study suggests that a baby’s<br />

genes may play a larger role than previously suspected.<br />

| 7 | march<strong>of</strong>dimes.com<br />

Using new genetic technology<br />

to search the entire<br />

genome, Prematurity<br />

Research Initiative grantee<br />

Louis J. Muglia, MD,<br />

(pictured) <strong>of</strong> Vanderbilt<br />

University School <strong>of</strong> Medicine<br />

in Nashville, Tenn., in collaboration<br />

with the laboratory <strong>of</strong> Dr. Mikko Hallman from the<br />

University <strong>of</strong> Oulu in Finland and others have identified a<br />

susceptibility gene. If a baby carries the gene, this more<br />

than doubles his or her chances <strong>of</strong> being born too soon.<br />

Genetic factors in mom and baby are an important contributor<br />

to premature birth. They may contribute to as<br />

much as 30 percent <strong>of</strong> variation in birth timing that leads<br />

to premature births. Learning which genes are involved is<br />

the first step to developing treatments and preventions.<br />

Dr. Muglia’s discovery is especially important because the<br />

newly identified gene belongs to a class that had not previously<br />

been suspected <strong>of</strong> contributing to premature birth.<br />

The study may lead to new preventive therapies.<br />

Drug to treat birth<br />

defect-causing infection<br />

Cytomegalovirus (CMV)<br />

infection occurs in about<br />

1 in 100 newborns. Moms<br />

can pass the virus to their<br />

babies during pregnancy.<br />

Infected babies can develop<br />

intellectual disabilities or<br />

hearing loss, and some even die.<br />

A study by grantee Ravit Arav-Boger, MD, (pictured)<br />

and others at Johns Hopkins University in Baltimore,<br />

identified a potential new drug treatment that may be<br />

used in the future to treat these infected babies. She<br />

found that a novel version <strong>of</strong> an oral malaria drug is<br />

highly effective against CMV in the lab. The available<br />

oral anti-malarial drugs have been safely used by millions<br />

<strong>of</strong> children worldwide. “Therefore, the development <strong>of</strong><br />

new versions for CMV therapy may be promising,” said<br />

Dr. Arav-Boger.<br />

Genetic basis <strong>of</strong> brain defect<br />

A <strong>March</strong> <strong>of</strong> <strong>Dimes</strong>-funded study led by Jeremy Reiter,<br />

MD, PhD, (pictured) <strong>of</strong> the University <strong>of</strong> California at<br />

San Francisco, has identified a gene that causes Joubert<br />

syndrome, a brain defect resulting in severe movement<br />

problems, and the specific cellular abnormality that causes<br />

these problems. A similar cellular abnormality also causes<br />

Meckel syndrome, a fatal brain and kidney defect. “Both<br />

diseases are fundamentally caused by defects in ‘antennae’<br />

on cells,” said Dr. Reiter.<br />

These antennae, called cilia,<br />

play a crucial role in normal<br />

development. As many<br />

as 1 in 200 people have<br />

disorders, called ciliopathies,<br />

resulting from abnormal cilia.<br />

Dr. Reiter’s study could lead<br />

to drug treatments for ciliopathies, including polycystic<br />

kidney disease, an important cause <strong>of</strong> kidney failure.<br />

march<strong>of</strong>dimes.com | 8 |

new ground<br />

We’re helping babies get at least 39 weeks, the time<br />

they need to grow and develop before being born.<br />

They may appear perfectly healthy, but babies born just<br />

a few weeks early are at increased risk for serious health<br />

problems. That’s because babies are still undergoing<br />

important development <strong>of</strong> the brain, lungs and other<br />

organs during the last weeks <strong>of</strong> pregnancy.<br />

In 2011, the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> launched the Healthy Babies<br />

are Worth the Wait awareness campaign to let families<br />

know that if a pregnancy is healthy, it is best to wait for<br />

labor to begin on its own, rather than scheduling an<br />

induction or cesarean delivery. We also worked with<br />

25 hospitals in five states to implement quality<br />

improvement initiatives that help ensure that scheduled<br />

deliveries are only done when medically necessary and<br />

not out <strong>of</strong> convenience for<br />

the physician or patient. In<br />

three states — Kentucky,<br />

New Jersey and Texas —<br />

we funded comprehensive<br />

Healthy Babies are Worth<br />

the Wait ® demonstration<br />

projects to show that by enhancing prenatal care<br />

services, rates <strong>of</strong> premature birth can be reduced. We<br />

also built the online Prematurity Prevention Resource<br />

Center (prematurityprevention.org), where pr<strong>of</strong>essionals<br />

can find and share the latest information about ways to<br />

reduce the risk <strong>of</strong> an early delivery.<br />

Healthy Babies are Worth the Wait holds great promise for<br />

driving a continued decline in the prematurity rate — and<br />

potentially saving billions in health care costs. The campaign<br />

has been endorsed by the American College <strong>of</strong> Obstetricians<br />

and Gynecologists and the federal Department<br />

<strong>of</strong> Health and Human Services, which plans to help get the<br />

message out through a paid advertising campaign in 2012.<br />

march<strong>of</strong>dimes.com | 10 |

Care for the whole family<br />

One minute everything is<br />

fine, and then suddenly a<br />

tiny life is in jeopardy.<br />

When a baby is born too<br />

soon or very sick, parents<br />

can be overwhelmed by<br />

the unfamiliar world <strong>of</strong> a<br />

newborn intensive care unit (NICU). To help ease their<br />

heartache and fear, the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> developed the<br />

NICU Family Support ® program. The program <strong>of</strong>fers<br />

information and comfort to families while their baby<br />

is in the hospital; during the transition to home; and<br />

in the event <strong>of</strong> a newborn death. Now marking its<br />

10th anniversary, NICU Family Support has expanded<br />

to 114 hospitals, <strong>of</strong>fering services to more than<br />

80,000 families each year. Each family receives a set<br />

<strong>of</strong> comforting and engaging educational materials<br />

that describe the staff, equipment, procedures and<br />

conditions they may encounter.<br />

| 11 | march<strong>of</strong>dimes.com<br />

A <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> NICU Family Support Specialist develops<br />

activities unique to each NICU, helping families bond<br />

with their baby and encouraging them to be involved in<br />

their baby’s care.<br />

Strength in numbers<br />

Pregnancy is an exciting time,<br />

but for many women it also<br />

can be stressful. By supporting<br />

group prenatal care, we’re<br />

giving moms-to-be in communities<br />

across the country a<br />

way to build a strong support<br />

system while receiving the education and care they need<br />

during pregnancy. <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> supported programs<br />

reach more than 6,000 women in 30 states. Taking part in<br />

a group care program helps these moms-to-be gain the<br />

knowledge and confidence to take better care <strong>of</strong> their<br />

health. And participants lower their chances <strong>of</strong> going into<br />

preterm labor. In 2011, we substantially expanded out sup-<br />

port <strong>of</strong> this program that is resulting in healthier pregnancies<br />

and helping reduce racial and ethnic disparities in<br />

premature birth.<br />

In 2011, we invested $50 million in communities<br />

across the country to help moms have healthy<br />

pregnancies, to give babies a healthy start and<br />

to support families after the birth <strong>of</strong> their baby.<br />

Pregnant in China<br />

Access to affordable health<br />

care is a big issue in rural<br />

China, and the situation is<br />

not much better in many urban<br />

areas. One dire consequence<br />

is that women don’t receive<br />

the care they need until they<br />

know they are pregnant, which can be too late to prevent<br />

a poor outcome. China is not the exception. In fact, the<br />

situation is worse in many parts <strong>of</strong> the developing world.<br />

There are no simple solutions to the problem, but in 2011<br />

the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> made an important start.<br />

We worked with our partners in China, as well as in the<br />

Philippines and Lebanon, to collect baseline health data<br />

for women <strong>of</strong> childbearing age: Measuring the problem<br />

is the first step to changing the situation.<br />

A common health assessment tool was used by health<br />

practitioners in all three countries. It has provided data<br />

that has filled the gap in our understanding <strong>of</strong> preve-<br />

ntable health risks before and in between pregnancies.<br />

The same tool can now be used in other countries. The<br />

next step? Formulating preconception care policies and<br />

programs.<br />

We know that care before and between pregnancies is important.<br />

Without policies and programs in place, countries<br />

like China are missing an opportunity to keep moms and<br />

babies safe.<br />

march<strong>of</strong>dimes.com | 12 |

Baby Udter, born too soon at the Capital Health Regional Medical Center in Trenton, New Jersey.<br />

new momentum<br />

Partners at home and around the world have embraced<br />

our call for action to reduce premature births.<br />

The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> had a banner year for the Prematurity<br />

Campaign. The preterm birth rate declined for the fourth<br />

consecutive year, from 12.8 percent in 2006 to just under<br />

12 percent in 2010. This progress means that about<br />

40,000 fewer babies are being born prematurely each<br />

year. The decline also saves our nation an estimated<br />

$2 billion annually.<br />

To help spur continued progress, the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

released our fourth annual Premature Birth Report Card.<br />

Grades were determined by comparing the nation’s and<br />

each state’s preterm birth rate to our 2020 goal <strong>of</strong> a 9.6<br />

percent rate. The United States earned a “C,” 16 states<br />

received a “B,” and only Vermont received an “A.” Most<br />

states did show an improvement<br />

in their preterm birth<br />

rate, reflecting the national<br />

trend. U.S. Surgeon General<br />

Dr. Regina Benjamin lent her<br />

voice to our call for action in<br />

a nationwide media tour.<br />

Several states responded by initiating new projects to<br />

reduce early births. Dr. David Lakey, Commissioner <strong>of</strong> the<br />

Texas Department <strong>of</strong> State Health Services, set a goal to<br />

reduce premature births in Texas by 8 percent by 2014.<br />

At just under 12 percent, the preterm birth rate<br />

is down from its 2006 peak <strong>of</strong> 12.8 percent. We<br />

are still a long way from our target <strong>of</strong> 9.6 percent<br />

by 2020.<br />

And as president <strong>of</strong> the Association <strong>of</strong> State and Territorial<br />

Health Officials (ASTHO), he challenged other states<br />

march<strong>of</strong>dimes.com | 14 |

| 15 | march<strong>of</strong>dimes.com<br />

to follow their lead. Working<br />

together in partnership, the<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong> and ASTHO<br />

expect many states to<br />

embrace this goal and take<br />

action to help more mothers<br />

go full term.<br />

We also forged new partnerships with international<br />

agencies to help move premature birth higher on the<br />

world’s agenda. Joining forces with the World Health<br />

Organization, the Partnership for Maternal, Newborn<br />

and Child Health, and Save the Children, we are<br />

developing the first estimates <strong>of</strong> premature birth rates<br />

for all countries <strong>of</strong> the world. This report, due out in<br />

May 2012, also will <strong>of</strong>fer actionable recommendations<br />

for countries, corporations, health care providers<br />

and others to reduce the terrible toll <strong>of</strong> prematurity<br />

around the globe.<br />

Speaking out for babies<br />

When it comes to improving the health <strong>of</strong> women<br />

and children, everyone needs to raise their voice.<br />

And Capitol Hill heard us loud and clear this year.<br />

The PREEMIE Reauthorization Act was introduced<br />

to continue the fight to reduce preterm labor that was<br />

begun by the original PREEMIE Act in 2006.<br />

In 2011, chapters successfully led and completed<br />

82 state legislative or regulatory initiatives<br />

to improve the health <strong>of</strong> women and children.<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong> chapters in<br />

all states worked to advance<br />

access to health coverage,<br />

birth defects screening, and<br />

smoking and drug prevention<br />

initiatives. With the support<br />

<strong>of</strong> thousands <strong>of</strong> volunteers<br />

who spoke out about the issues they cared about, our<br />

advocacy efforts resulted in a total <strong>of</strong> 82 legislative wins.<br />

Together, these efforts helped keep our families’ health<br />

on the nation’s political agenda.<br />

In Texas and Vermont, we demonstrated how our<br />

advocacy efforts can truly make a difference. Budget<br />

cuts threatened the quality and future <strong>of</strong> the Texas<br />

newborn screening program and birth defects registry.<br />

Our voices were heard, and funding was preserved for<br />

both. In Vermont, we secured $1.9 million for services<br />

to help pregnant women quit smoking and important<br />

funding for the coordination <strong>of</strong> care for women with<br />

high-risk pregnancies on Medicaid.<br />

World Prematurity Day<br />

On November 17, we called attention to premature birth<br />

through the first World Prematurity Day. The <strong>March</strong> <strong>of</strong><br />

<strong>Dimes</strong> led partners around the world, including Little<br />

Big Souls <strong>of</strong> Africa, the National Premmie Foundation <strong>of</strong><br />

Australia, and the European<br />

Foundation for the Care <strong>of</strong><br />

Newborn Infants in an effort<br />

to raise the pr<strong>of</strong>ile <strong>of</strong> premature<br />

birth on the international<br />

health agenda.<br />

Worldwide, more than 1 in 10 babies are born too<br />

soon, and more than 1 million <strong>of</strong> these babies don’t<br />

survive. Babies who do survive <strong>of</strong>ten face a lifetime<br />

<strong>of</strong> disability.<br />

More than 25,000 people from 24 different countries<br />

spoke out through Facebook and shared their personal<br />

stories to put a face to the global problem <strong>of</strong> premature<br />

birth. In the United States, we marked the day by lighting<br />

the Empire State Building purple. From China to Mexico,<br />

events took place all over the world to put a spotlight<br />

on premature birth and the families affected by it.<br />

march<strong>of</strong>dimes.com | 16 |

Thousands <strong>of</strong> people came out for <strong>March</strong> for Babies in Houston, Texas on April 30, 2011.<br />

<strong>thank</strong>s to <strong>you</strong><br />

Our mission is made possible by <strong>you</strong>. Thank <strong>you</strong><br />

for the time, money and support <strong>you</strong> give to babies.<br />

<strong>March</strong> for Babies ®<br />

Thank <strong>you</strong> for joining us in <strong>March</strong> for Babies! Whether<br />

<strong>you</strong> walked to celebrate <strong>you</strong>r healthy children, to honor<br />

a little fighter or to remember a baby who didn’t make<br />

it, <strong>you</strong> helped make a difference for babies and families<br />

across the country.<br />

This year, <strong>March</strong> for Babies was led by <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

Board <strong>of</strong> Trustees Chair and the nation’s No. 4 Top<br />

Walker LaVerne H. Council and cheered on by celebrities<br />

and volunteers across the country. It was a year <strong>of</strong> big<br />

numbers. Some 15,000 family teams, 20,000 company<br />

teams and a quarter <strong>of</strong> a million people walked in<br />

hundreds <strong>of</strong> communities.<br />

A big <strong>thank</strong>s goes out to our<br />

top walkers who raised<br />

$1,000 or more. Leading the<br />

pack was veteran <strong>March</strong> for<br />

Babies walker Bill Petter from<br />

Renton, Wash. Bill set a goal<br />

<strong>of</strong> $40,000 but, sadly, passed<br />

away before the walk. In his memory, his friends and family<br />

rallied to push his total to $171,000. Our top <strong>you</strong>th walker<br />

for the 3rd consecutive year was 14-year-old Jordan Horowitz<br />

<strong>of</strong> Los Angeles who in 2011 raised more than $75,000.<br />

At $83,000, Jordan’s team was the top family team.<br />

More than 7 million people participated in <strong>March</strong><br />

for Babies, and $106 million was raised for lifesaving<br />

research and programs.<br />

The 2011 <strong>March</strong> for Babies top company teams were<br />

Kmart, Farmers Insurance Group, Publix Super Markets,<br />

Inc., Macy’s, Citi, Bank <strong>of</strong> America Corporation, Cigna,<br />

Famous Footwear, FedEx Corporation and AT&T.<br />

march<strong>of</strong>dimes.com | 18 |

<strong>March</strong> for Babies sponsors<br />

Kmart is the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> longest-standing<br />

corporate partner and largest contributor to our<br />

mission, having raised $98.8 million over the past<br />

28 years.<br />

“ Kmart is extremely proud <strong>of</strong> our customers and associates who<br />

continually support our annual campaign to ensure that all babies get<br />

a chance for healthy lives. With an incredible $8 million raised in 2011,<br />

they once again succeeded in making a real difference for babies!”<br />

— Lou D’Ambrosio, CEO and President<br />

Farmers agents and employees set a<br />

new <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> fundraising record in<br />

2011. They raised $3 million in their annual<br />

Be a Hero for Babies Day ® and $4.9 million overall.<br />

“ I could not be more proud <strong>of</strong> our agents, district managers and<br />

employees. They are truly heroes for babies. Our partnership goes<br />

back 24 years and the Farmers Family works hard every year to<br />

help give every baby a fighting chance.”<br />

— David Travers, Head <strong>of</strong> Operations, Farmers Group, Inc.<br />

Over the past 17 years, Cigna and<br />

its employees have contributed more<br />

than $25 million in <strong>March</strong> for Babies to<br />

improve the health <strong>of</strong> babies.<br />

“ Helping moms and babies is a natural match to our mission to help<br />

people improve their health. We are proud that Cigna’s own Shalini<br />

Wittstruck and her family are leading the way as the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

National Ambassador Family in 2012. To Shalini and everyone<br />

supporting our efforts in <strong>March</strong> for Babies, Cigna <strong>thank</strong>s <strong>you</strong>!”<br />

— David M. Cordani, President and CEO, Cigna<br />

In 2011, Famous Footwear surpassed<br />

the $10 million mark in total funds raised<br />

through their highly successful annual<br />

in-store, customer-donation fundraising campaign.<br />

“ Every year I am amazed and impressed by the level <strong>of</strong> commitment<br />

and support our home <strong>of</strong>fice and store associates demonstrate for the<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong> campaign. I am proud to be a leader <strong>of</strong> such enthusiastic<br />

and compassionate associates.”<br />

— Rick Ausick, Division President, Famous Footwear<br />

Thank <strong>you</strong> to our 2011 <strong>March</strong> for Babies national sponsors.<br />

San<strong>of</strong>i Pasteur, the vaccines<br />

division <strong>of</strong> San<strong>of</strong>i, proudly<br />

sponsors <strong>March</strong> for Babies. Since 2009, San<strong>of</strong>i Pasteur<br />

has been working with the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> to raise awareness<br />

<strong>of</strong> pertussis, also known as whooping cough, and<br />

the importance <strong>of</strong> adult vaccination against the disease.<br />

“ Our continued support <strong>of</strong> the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> helps them advance<br />

their mission to give every baby a healthy start.”<br />

— Chad Hoover, Vice President and Chief Commercial Officer, San<strong>of</strong>i Pasteur<br />

Tens <strong>of</strong> thousands <strong>of</strong> FedEx employees from<br />

all operating companies joined their local<br />

<strong>March</strong> for Babies team to contribute more than $1.1 million.<br />

“ The work <strong>of</strong> the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> touches the lives <strong>of</strong> so many FedEx<br />

team members, resulting in a shared passion to contribute to its mission.<br />

Saving babies and ending premature births — that’s why we support the<br />

annual <strong>March</strong> for Babies walks in our communities. On-time deliveries<br />

are our common purpose!”<br />

— Laurie Tucker, Senior Vice President, FedEx Services<br />

United Airlines has raised nearly<br />

$2 million in <strong>March</strong> for Babies and is<br />

committed to raising awareness about the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

mission among their employees and in the communities<br />

they serve.<br />

“ United is dedicated to helping the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> reduce premature<br />

birth rates and save babies born prematurely. On behalf <strong>of</strong> my more than<br />

80,000 co-workers, I’m proud <strong>of</strong> our long-standing tradition <strong>of</strong> being the<br />

Official Airline <strong>of</strong> <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> National Ambassador Program and a<br />

national sponsor <strong>of</strong> <strong>March</strong> for Babies.”<br />

— Jeff Smisek, President and CEO, United Airlines<br />

Bayer Healthcare became a national <strong>March</strong><br />

for Babies sponsor in 2011 and has supported<br />

the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> effort to educate women <strong>of</strong><br />

childbearing age about eating healthy foods containing<br />

folate and taking a multivitamin containing 400 mcg <strong>of</strong> folic<br />

acid. Bayer and the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> reached <strong>you</strong>ng women<br />

through the “Girlfriends for Folate” educational campaign<br />

that featured Vanessa Minnillo.<br />

| 19 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 20 |

partners and sponsors<br />

Prematurity Campaign sponsors<br />

• Destination Maternity<br />

• Hologic<br />

• WellPoint Foundation<br />

Prematurity Campaign partners<br />

• American Academy <strong>of</strong> Pediatrics<br />

• American College <strong>of</strong> Obstetricians<br />

and Gynecologists<br />

• Association <strong>of</strong> Women’s Health, Obstetric<br />

and Neonatal Nurses<br />

NICU Family Support sponsors and supporters<br />

• Farmers Insurance<br />

• PerkinElmer<br />

• Scholastic, Inc.<br />

Global Alliances<br />

• European Foundation for the Care <strong>of</strong> Newborn<br />

Infants (EFCNI), Europe<br />

• Little Big Souls International Foundation, Africa<br />

• National Premmie Foundation, Australia<br />

In 2011, Macy’s associates and customers nationwide raised more than $3.3 million to benefit<br />

babies. The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> was the exclusive national in-store beneficiary <strong>of</strong> Macy’s annual<br />

Shop for a Cause program, which gave shoppers the chance to support our mission while<br />

saving money. On August 27, customers received 25 percent <strong>of</strong>f their online and in-store<br />

purchases after buying a $5 shopping pass.<br />

Pregnant women in 14 states received prenatal services and education from the <strong>March</strong> <strong>of</strong><br />

<strong>Dimes</strong>, <strong>thank</strong>s to a generous grant from the WellPoint Foundation. The funding supported<br />

group prenatal care and quality improvement initiatives related to 39 weeks <strong>of</strong> pregnancy.<br />

Together we addressed critical health issues and worked to improve care for pregnant<br />

women and reduce the number <strong>of</strong> babies born prematurely.<br />

Destination Maternity is a national partner <strong>of</strong> the Prematurity Campaign and has raised more<br />

then $2 million for the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> since 2001. The company is committed to providing<br />

information for their customers to better understand the risk <strong>of</strong> premature birth and steps to<br />

take to ensure a healthy pregnancy.<br />

| 21 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 22 |

Jeanne Trippelhorn (l) presents the Grace Kelly Award to Donna Langley.<br />

special events<br />

Special events raised a total <strong>of</strong> $41 million in 2011.<br />

The following were among the year’s top events.<br />

Star-studded support<br />

Hollywood’s biggest names have stepped into the<br />

spotlight to help the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> throughout the<br />

years. That tradition continued at the 6th Annual <strong>March</strong><br />

<strong>of</strong> <strong>Dimes</strong> Celebration <strong>of</strong> Babies ® . Chairs Jimmy Horowitz,<br />

President <strong>of</strong> Universal Pictures, his wife Joi, and co-chairs<br />

Kelly and Ron Meyer and Hillary and Adam Fogelson,<br />

made it an affair to remember and raised almost<br />

$900,000. A-listers Jessica Alba, Susan & Robert Downey<br />

Jr. and many more were on hand to honor the awardees<br />

such as Donna Langley, Co-Chairman <strong>of</strong> Universal<br />

Pictures, who received the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> Grace Kelly<br />

Award for her commitment to healthy pregnancies and<br />

babies.<br />

Birds <strong>of</strong> a feather<br />

Houston organized the<br />

country’s largest Signature ®<br />

Chefs Gala this year, with a<br />

fabulous La Cage aux Folles<br />

theme. Area foodies flocked<br />

to sample five-star <strong>of</strong>ferings<br />

from 19 talented local<br />

culinary stars and enjoyed an energetic evening <strong>of</strong><br />

music, entertainment in the form <strong>of</strong> feather-clad caged<br />

dancers and costumed performers on perches and a<br />

live auction. The gala event put the spotlight on the<br />

great contributions <strong>of</strong>, among others, Culinary Honoree<br />

Tony Vallone, Fund the Mission Honorees Elizabeth and<br />

Anthony DeLuca and family, and Medical Honoree Linda<br />

Russell, CEO <strong>of</strong> Women’s Hospital <strong>of</strong> Texas. Attendees<br />

came for the food and fun, and helped Texas’ moms<br />

and babies with a whopping $944,000.<br />

Above: Chairs Rosemary Schatzman and Vanessa Sendukas pose<br />

with honorees Elizabeth and Anthony DeLuca and their daughters<br />

Virginia and Caroline.<br />

march<strong>of</strong>dimes.com | 24 |

Beauty in the Big Apple<br />

The world <strong>of</strong> fashion<br />

and beauty showed its<br />

support for babies at the<br />

36th Annual Beauty Ball ®<br />

in New York City at<br />

Cipriani 42nd Street.<br />

Hosted by actress and<br />

singer Vanessa Williams, the fundraiser was filled with<br />

glamorous awards and stargazing, yet the message<br />

<strong>of</strong> prematurity was front and center. The Executive<br />

Vice President <strong>of</strong> Merchandising for CVS, Mike<br />

Bloom, accepted the Retailer <strong>of</strong> the Year Award<br />

and held a tiny preemie diaper and hat to illustrate<br />

the size <strong>of</strong> these little babies. Honoree Jeannine<br />

Shao Collins, Executive Vice President and Chief<br />

Innovation Officer <strong>of</strong> Meredith, spoke about her<br />

own early birth. The evening raised a total <strong>of</strong><br />

$872,000 for New York’s babies.<br />

Above: Host Vanessa Williams poses with honorees<br />

Jean Zimmerman, Jeannine Shao Collins and Mike Bloom.<br />

Cooking in the Capitol<br />

Judged not for their<br />

politics but as celebrity<br />

chefs, 37 legislators<br />

prepared dishes from<br />

personal recipes at the<br />

2011 <strong>March</strong> <strong>of</strong> <strong>Dimes</strong><br />

Gourmet Gala ® and<br />

showed bipartisan support for babies. Co-chaired by<br />

Gayle Wicker, wife <strong>of</strong> Senator Roger Wicker (R-MI),<br />

and Libby Doggett, wife <strong>of</strong> Representative Lloyd<br />

Doggett (D-TX), the annual fundraising dinner was<br />

held at the National Building Museum in Washington,<br />

D.C., around the theme <strong>of</strong> “39 Weeks: A Recipe for<br />

a Healthy Baby.” James E. Risch (R-ID) and his wife,<br />

Vicki, took the night’s top award for their Pistachio-<br />

Crusted Idaho Rainbow Trout with Cilantro Orange<br />

Hollandaise Sauce.<br />

Above: Dr. Jennifer Howse poses with the co-chairs and co-finance<br />

chairs <strong>of</strong> the event.<br />

Celebrating Chicago’s athletes<br />

Fans <strong>of</strong> both sports and<br />

babies honored some<br />

<strong>of</strong> Chicago’s biggest<br />

pro athletes at the<br />

24th Annual Comcast ®<br />

SportsNet Sports Awards.<br />

Presented by Navistar ® ,<br />

the dinner scored a win with $720,000 to benefit babies.<br />

“I couldn’t be prouder <strong>of</strong> the record-setting amount<br />

our annual event has raised for the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong>,”<br />

said James J. Corno, President <strong>of</strong> Comcast SportsNet<br />

Chicago. Guests mingled with honorees, including<br />

Carlos Boozer <strong>of</strong> the Bulls, Kerry Wood <strong>of</strong> the Cubs and<br />

Blackhawks hockey legend Tony Esposito. The Chicagoland<br />

Speedway Inspirational Athlete Award winner,<br />

16-year-old Tywaun Crain, talked about living with<br />

cerebral palsy and his passion for adapted sports like<br />

wheelchair basketball and track.<br />

Above: Jackson Miranda, Stacey King, Minnie Minoso and<br />

honoree Carlos Boozer strike a pose.<br />

Riding for the cause<br />

Begun in 1995 with 130<br />

riders, Kansas City Bikers<br />

for Babies ® has ballooned<br />

into a 3,500-participant<br />

event raising more than<br />

$540,000 in 2011. Leading<br />

the largest charity ride in<br />

the Midwest is more than just numbers for co-chairs<br />

Penny Sharp and Don Post. “Seeing the riders come<br />

together in support <strong>of</strong> the smallest members <strong>of</strong> our<br />

community is always a moving sight,” says Penny.<br />

Despite a rainy start at the Kansas Speedway,<br />

thousands <strong>of</strong> riders completed the 100-mile route<br />

and then enjoyed a fun day <strong>of</strong> food, live music and<br />

a spectacular bike show with their posses and families,<br />

all benefiting babies.<br />

Above: Ed Hale and his “posse” this year raised a total <strong>of</strong> $75,000.<br />

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oard <strong>of</strong> trustees<br />

Miriam Arond<br />

Director,<br />

Good Housekeeping<br />

Research Institute<br />

New York, N.Y.<br />

Kathy Behrens<br />

Executive Vice President<br />

Social Responsibility &<br />

Player Programs<br />

NBA<br />

New York, N.Y.<br />

| 27 | march<strong>of</strong>dimes.com<br />

Harris Brooks<br />

Warminster, Pa.<br />

Shannon Brown<br />

Senior Vice President<br />

& Chief HR Officer<br />

FedEx Express<br />

Memphis, Tenn.<br />

John Burbank<br />

President,<br />

Strategic Initiatives<br />

The Nielsen Company<br />

New York, N.Y.<br />

Alfred B. Childs<br />

Senior Vice President<br />

Regional Manager,<br />

Wealth Management<br />

Comerica Bank<br />

Dallas, Texas<br />

Harvey Cohen, MD, PhD<br />

Stanford University<br />

Medical Center<br />

Department <strong>of</strong> Pediatrics<br />

Stanford, Calif.<br />

Jose F. Cordero,<br />

MD, MPH<br />

Dean, School <strong>of</strong><br />

Public Health<br />

Medical Sciences Campus<br />

University <strong>of</strong> Puerto Rico<br />

San Juan, Puerto Rico<br />

LaVerne H. Council<br />

Mendham, N.J.<br />

Gary Dixon<br />

Partner,<br />

Ernst & Young LLP<br />

Dallas, Texas<br />

Carol J. Evans<br />

President<br />

Working Mother Media<br />

New York, N.Y.<br />

Virginia Davis Floyd,<br />

MD, MPH<br />

Executive Director<br />


Associate Pr<strong>of</strong>essor<br />

Morehouse School<br />

<strong>of</strong> Medicine<br />

Atlanta, Ga.<br />

Steven Freiberg<br />

Chief Executive Officer<br />

E*Trade<br />

New York, N.Y.<br />

Robert F. Friel<br />

Chief Executive Officer<br />

PerkinElmer, Inc. &<br />

Reservoir Woods<br />

Waltham, Mass.<br />

Don Germano<br />

Senior Vice President,<br />

Operations<br />

Dick’s Sporting Goods<br />

Coraopolis, Pa.<br />

Aleem Gillani<br />

Chief Financial Officer<br />

Sun Trust Bank<br />

Atlanta, Ga.<br />

H. Edward Hanway<br />

Media, Pa.<br />

William R. Harker, Esq.<br />

Executive Vice President<br />

and General Counsel<br />

ESL Investments<br />

Senior Vice President<br />

Sears Holdings<br />

Management Corporation<br />

Greenwich, Conn.<br />

Elizabeth Roosevelt<br />

Johnston<br />

Assistant County Attorney<br />

Hennepin County<br />

Minneapolis, Minn.<br />

David H. Lissy<br />

Chief Executive Officer<br />

Bright Horizons Family<br />

Solutions<br />

Watertown, Mass.<br />

Kenneth May<br />

Dallas, Texas<br />

march<strong>of</strong>dimes.com | 28 |

G. Brent Minor<br />

Mt. Prospect, Ill.<br />

Judith A. Nolte*<br />

New York, N.Y.<br />

Kirk Perry<br />

President,<br />

Global Family Care<br />

The Procter & Gamble<br />

Company<br />

Cincinnati, Ohio<br />

Troy Ruhanen<br />

Chairman & CEO<br />

The Americas<br />

BBDO<br />

New York, N.Y.<br />

David R. Smith, MD<br />

President <strong>of</strong><br />

SUNY Upstate<br />

Medical University<br />

Syracuse, N.Y.<br />

Jonathan Spector<br />

Chief Executive Officer<br />

The Conference Board, Inc.<br />

New York, N.Y.<br />

David A. Travers<br />

Executive Vice President<br />

– Operations<br />

Farmers Insurance Group<br />

Los Angeles, Calif.<br />

Joseph W. Wood<br />

St. Louis, Mo.<br />

F. Robert Woudstra<br />

Los Angeles, Calif.<br />

Roger Charles Young,<br />

MD, PhD<br />

Director, Division <strong>of</strong><br />

Obstetric & Gynecologic<br />

Specialties<br />

Department <strong>of</strong> Obstetrics,<br />

Gynecology and<br />

Reproductive Sciences<br />

Fletcher Allen Health Care<br />

Burlington, Vt.<br />

*Served Until December 2011<br />

national <strong>of</strong>ficers<br />

LaVerne H. Council<br />

Chair <strong>of</strong> the Board<br />

| 28 | march<strong>of</strong>dimes.com<br />

| 29 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 30 |<br />

Gary Dixon<br />

Vice Chair <strong>of</strong> the Board<br />

Carol Evans<br />

Vice Chair <strong>of</strong> the Board<br />

Jonathan Spector<br />

Vice Chair <strong>of</strong> the Board<br />

David R. Smith, MD<br />

Secretary<br />

Al Childs<br />

Treasurer<br />

Jennifer L. Howse, PhD<br />

President<br />

Jane Massey*<br />

Executive Vice President/<br />

Chief Operating Officer<br />

Alan R. Fleischman, MD<br />

Medical Director<br />

Lisa Bellsey<br />

Assistant Secretary<br />

Richard Mulligan**<br />

Executive Vice President/<br />

Chief Operating Officer<br />

David Horne**<br />

Assistant Treasurer<br />

*Served Until December 2011 **Effective December 2011

treasurer’s report<br />

This year marked another period <strong>of</strong> improvement<br />

and stability for our program and revenue campaigns.<br />

During this time we were able to increase the issuance<br />

<strong>of</strong> grants and awards by almost $2 million and grow our<br />

program ratio to more than 75.8 percent <strong>of</strong> expenses.<br />

On the ensuing pages, we present the 2011 and 2010<br />

financial results for the Foundation. Total Operating<br />

Revenue came in at $211.1 million, a slight decrease <strong>of</strong><br />

$0.9 million compared to the prior year. This decrease<br />

was mainly due to the expiration <strong>of</strong> a large state grant in<br />

California. However, through timely and efficient expense<br />

controls, we achieved a net operating gain <strong>of</strong> $1.3 million.<br />

Two non-revenue items impacted our financial results for<br />

the year, investment losses and an adjustment in pension<br />

liabilities. The net loss on investments from operating and<br />

non-operating activities <strong>of</strong> $(4.4) million was attributable<br />

to the volatility and decline in global markets in the Foundation’s<br />

Investment Portfolio. Pension liability increased<br />

by $33.7 million as required by pension accounting rules<br />

and was attributable to the historically low interest rate<br />

environment and decline in Pension investments noted<br />

above. Excluding these items, our balance sheet remains<br />

in a strong position as current assets <strong>of</strong> $119.2 million<br />

greatly exceed our current liabilities <strong>of</strong> $33.6 million.<br />

As we plan for 2012, we are confident that the economy<br />

will continue to improve and allow us to expand our revenues,<br />

and our research and programs to those areas that<br />

need it the most.<br />

We <strong>thank</strong> our many volunteers and donors and ask for<br />

their continued support.<br />

Al Childs<br />

Treasurer April 10, 2012<br />

funding the mission<br />

In 2011, gross contributions to the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> included:<br />

• <strong>March</strong> for Babies — $106.0 million<br />

• Special events — $41.3 million<br />

• Direct response — $48.8 million<br />

| 31 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 32 |<br />

Management<br />

and General<br />

10.8%<br />

Fundraising<br />

13.4%<br />

expense allocations for 2011<br />

•<br />

Program Services<br />

75.8%<br />

Major gifts, including Bequests, President’s Society<br />

and Government Grants — $15.3 million<br />

Community Services<br />

23.5%<br />

Research and<br />

Medical Support<br />

14.7%<br />

program services for 2011<br />

Public and<br />

Pr<strong>of</strong>essional<br />

Education<br />


statement <strong>of</strong> financial position * statement <strong>of</strong> financial activities **<br />

Assets<br />

Investments, cash and<br />

cash equivalents<br />

Assets held in trust by others<br />

Land, building and equipment – net<br />

Other assets<br />

Total assets<br />

Liabilities<br />

Grants and awards payable<br />

Accounts payable and<br />

accrued expenses<br />

Accrued postretirement<br />

and pension benefit costs<br />

Other liabilities<br />

Total liabilities<br />

$119,196<br />

9,136<br />

15,003<br />

12,845<br />

$156,180<br />

$22,317<br />

11,242<br />

108,462<br />

2,226<br />

$144,247<br />

2011 2010<br />

$130,627<br />

8,918<br />

15,207<br />

14,896<br />

$169,648<br />

$23,333<br />

12,968<br />

74,980<br />

4,671<br />

$115,952<br />

Net Assets<br />

Operating<br />

Accrued postretirement<br />

and pension benefit costs<br />

Total unrestricted<br />

Temporarily restricted<br />

Permanently restricted<br />

Total net assets<br />

Total liabilities and net assets<br />

2011 2010<br />

$106,846 $115,368<br />

(108,462)<br />

$(1,616)<br />

$2,204<br />

11,345<br />

$11,933<br />

$156,180<br />

(74,980)<br />

$40,388<br />

$1,736<br />

11,572<br />

$53,696<br />

$169,648<br />

Operating activities:<br />

A complete copy <strong>of</strong> financial statements audited by KPMG, LLP<br />

is available upon request from the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> Foundation,<br />

1275 Mamaroneck Avenue, White Plains, NY 10605 or on our<br />

website at march<strong>of</strong>dimes.com/annualreport<br />

2011 2010<br />

$185,102 $187,214<br />

* As <strong>of</strong> December 31, 2011 and 2010 (amounts in thousands) ** Years ended December 31, 2011 and 2010 (amounts in thousands)<br />

| 33 | march<strong>of</strong>dimes.com march<strong>of</strong>dimes.com | 34 |<br />

Revenue<br />

Contributions<br />

Bequests and major gifts<br />

Government, foundation<br />

and corporate grants<br />

Investment return<br />

appropriated for operations<br />

Other<br />

Total operating revenue<br />

12,138<br />

3,117<br />

5,000<br />

5,785<br />

$211,142<br />

10,165<br />

4,341<br />

5,000<br />

5,332<br />

$212,052<br />

Expenses<br />

Research and medical support<br />

Public and pr<strong>of</strong>essional education<br />

Community services<br />

Management and general<br />

Fundraising<br />

Total expenses<br />

Excess operating<br />

revenue over expenses<br />

Non-operating activities:<br />

Investment return (less)<br />

greater than appropriated<br />

Adjustment in pension liability<br />

Change in net assets<br />

2011 2010<br />

$30,853 $29,846<br />

79,030<br />

49,252<br />

22,646<br />

28,098<br />

$209,879<br />

$1,263<br />

($9,372)<br />

(33,654)<br />

$(41,763)<br />

77,922<br />

49,819<br />

22,359<br />

28,548<br />

$208,494<br />

$3,558<br />

$8,614<br />

(1,885)<br />


Lauren Fleming, 2011 National Ambassador, with dad, Densel, a 16-year <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> volunteer.<br />

2011 ambassador<br />

Lauren Fleming traveled the country sharing the<br />

story <strong>of</strong> her early birth and raising awareness.<br />

Densel Fleming <strong>of</strong> Marvin, North Carolina, had been a<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong> volunteer for 16 years with the Alpha Phi<br />

Alpha Fraternity when his daughter, Lauren, was born 3<br />

months early, weighing only 2 pounds, 1 ounce. Lauren<br />

spent 5 months in newborn intensive care where she was<br />

treated for respiratory distress and underwent multiple<br />

surgeries related to a damaged vocal cord and a heart<br />

defect.<br />

Doctors prepared Densel and his wife, Nikki, for the worst.<br />

“Lauren did everything doctors said she wouldn’t be able<br />

to do — like cry and breathe on her own,” Densel says.<br />

“I knew she was saying to me, if I’m willing to<br />

fight, then, Daddy, <strong>you</strong> better be man enough<br />

to fight as well.”<br />

Lauren is now a loving<br />

8-year-old who makes friends<br />

easily. It’s a trait that came<br />

in handy as she traveled the<br />

country with her family as the<br />

2011 <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> National<br />

Ambassador. The family’s<br />

travels included celebrating Farmers ® Insurance Be a Hero<br />

for Babies Day ® in Los Angeles and taking part in North<br />

Carolina’s Signature Chefs Auctions ® in Charlotte and<br />

Raleigh. They walked in <strong>March</strong> for Babies in both Houston<br />

and Chicago and joined Kmart to celebrate Babies on<br />

Broadway. Lauren’s highlight? Meeting President Barack<br />

Obama in the Oval Office <strong>of</strong> the White House.<br />

Above: Densel, Nikki, Erin, Corbin and Lauren.<br />

march<strong>of</strong>dimes.com | 36 |

Almost home: Staci’s daughter was born at just 29 weeks at UAMS Medical Center in Little Rock, Arkansas.<br />

<strong>thank</strong> <strong>you</strong>!

The mission <strong>of</strong> the <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> is to improve the<br />

health <strong>of</strong> babies by preventing birth defects, premature<br />

birth and infant mortality.<br />

<strong>March</strong> <strong>of</strong> <strong>Dimes</strong> | National Office<br />

1275 Mamaroneck Avenue | White Plains, NY 10605<br />

march<strong>of</strong>dimes.com | nacersano.org<br />

The <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> is proud to <strong>of</strong>fer a mom- and family-friendly work environment.<br />

We value diversity and are an equal opportunity employer. march<strong>of</strong>dimes.com/annualreport<br />

© 2012 <strong>March</strong> <strong>of</strong> <strong>Dimes</strong> Foundation 41-2594-12 4/12

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