Exhibitor Information Brochure - CMS Berlin

CMS Berlin 2013Cleaning. Management. Services.Only at CMS: A complete industry spectrumCleaningu Treatment agentsu Cleaning equipment andutensilsu Machinery and accessoriesu Climbing aids and fallprotectionu Building equipment and consumablesu Occupational safety and work wearu Equipment and machinery for outdoor systemsManagementu Softwareu Facility managementsystemsu Spreadsheet programsu Commercial accountingu Personnel, buildings,quality and contract managementu Specialist literatureServicesu Cleaning and maintenanceservicesu Cateringu Control and maintenanceof building service facilitiesu Outdoor facilities andparking spacesu Security servicesu Gardening and winter servicesu Waste disposalu Facility managementDecision-making authority of visitorsKey role 28%85%18%Advisory role39%SupportingrolePositive overall impression of CMS 2011 reportedby 93% of exhibitors.Positive overall impression 93 %Recommend to others 88 %Plan to return to CMS 92 %Presentation of innovationsThe vast majority of exhibitors agree that the CMS is agood place to present innovations.Praise for innovationplatform91%Scale from 1 = excellent to 6 = unsatisfactoryRating 136%Rating 322%Rating 233%Information collected and analyzed by Hopp & Partner Kommunikationsforschung, Berlin

These target groups have something to say„Our company is here for the first time at CMS inGermany and we are pleasantly surprised by the keeninterest in our product.“Katharina Jaworska, Representative for Germany,Added Value Gifts, Warschau, Polen„CMS is not only important for us as a platform forour products. Berlin is a global city, everyone is here,and this is a good place to discover the newest industrytrends.“Serhan Eryürü, Foreign Trade Representative, Ertumop, Turkey„An excellent show and very successful for us:all of our key customers were there.“Wolfgang Eichler, Executive,IGEFA Handelsgesellschaft mbH & Co. KGVisitor target groupsFor exhibitors, the most important trade fair visitorsare those with decision-making authority. Becausethey guarantee good contacts. The chart (left)clearly shows that CMS attracts a high percentageof managers. Some 15,510 professionals fromaround the world came to CMS 2011. This newattendance record surpassed the excellent resultsof the 2009 event.Public contractorsPurchasing agents for durable and consumablematerials, capital goods and cleaningmachinesMunicipalities,public authorities,public building operators(airports, railwaystations, sports arenas,shopping malls)Building cleaningCleaning services,service providersfor building servicesand management,facility managementIndustrial companiesFood industry,automotive, pharmaceuticalindustries,shipyards,slaughterhousesHealthcareHospitals,clinics,nursing homes,social servicesHotel/restaurant industryHotels,restaurants,commercial kitchens,community kitchensConstruction and real estatePlanners,architects,construction companies,property managementfirms

CMS Berlin 2013Cleaning. Management. Services.www.cms-berlin.comTrade fair services you can rely onOnline serviceValuable information and services are available online:www.cms-berlin.comu Exhibition stand application formsu Exhibitor servicesu Application forms for the CMS Purus Awardu Travel informationu Train and hotel reservationsu Information on conferences,special demonstrations and networking eventsu Tickets and registrationu Press releasesMesse Berlin ForeignRepresentativesMesse Berlin has a network of foreign representativeswho will help you prepare your CMS presence.For further details: www.cms-berlin.com/Contact/Worldwide.CMS Virtual Market PlaceAccess to the CMS Virtual Marketplace (VMP) isavailable through www.cms-berlin.com. This uniqueservice for registered exhibitors also serves as theofficial CMS online catalog.Benefitsu Company entries on the VMP receive a higherranking in Internet search enginesu You can use the VMP to present your company‘sproducts and services 24/7, 365 days a yearu The VMP offers user-friendly data input with stepby-stepinstructions and a multilingual hotlineu You can update your information any time at noextra chargeu Visitors can schedule meetings with you orrequest further information with a few mouseclicksFor further details on the Virtual Market Place:www.cms-berlin.com > Exhibitor Search >Exhibitor Information, or e-mail:editorial@virtualmarket.cms-berlin.deEarly-bird advantagesBook an exhibition stand at CMS 2013 prior toOctober 1, 2012 and save money! Complete detailsare available on the Internet: www.cms-berlin.com.

„The trade fair is an excellent meeting place for the European cleaning industry.It is a powerful platform for presenting our new products and machinery aswell as a great place to share information with our customers. We established arecord number of new, high-quality customer contacts in Berlin. This excellentresponse clearly shows that we are on the right track with our products andservices – and meeting the needs of our market and customers.“Uwe Brenne, Head of Sales, Hako-Werke GmbHBerlin is a business and decision-making centerBerlin is more than a gateway to Germany, Europe’slargest cleaning market. The city’s geographicallocation makes it an interface between “old” and“new” Europe. Germany’s capital city is home tomany leading national and international industryassociations and interest groups. This means directaccess to decision-makers, opinion leaders and themedia.Berlin is a fun placeVisitors to CMS 2013 can now book their flights tothe new Berlin Brandenburg Airport (BER). Rail connectionsfrom there to the city center are quick andeasy. Those traveling by rail will arrive at Berlin’sarchitecturally impressive main station. Of course,Berlin can also be reached quickly and convenientlyvia the autobahn. Public transport connections tothe exhibition grounds are excellent from anywherein the city.Berlin is a perfect place to unwind after a busyday at the trade fair. With such a wide selection ofbars, restaurants, theatres and museums, it wouldbe practically impossible to list the best places here.If you would like suggestions for places to see orwant to reserve a hotel room, we recommend thefollowing:www.visitberlin.dewww.hrs.de

CMS Berlin 2013Cleaning. Management. Services.International Trade Fair and Congress24 – 27 SeptemberYour contacts in the CMS teamDirector CompetenceCenterFacility & ConstructionWerner MockeProject ManagerHeike HemmerTel. +49(0)30/3038-2109hemmer@messe-berlin.deSupporting Program, Purus Award andInternetJelena KuburaTel. +49(0)30/3038-2112kubura@messe-berlin.deExhibition Services and PlacementsAnnick HorterTel. +49(0)30/3038-2035horter@messe-berlin.dePressWolfgang RogallTel. +49(0)30/3038-2218rogall@messe-berlin.deAdvertisingUte LemmeTel. +49(0)30/3038-1856lemme@messe-berlin.deCMS Virtual Market PlaceSabine BurgerTel. +49(0)30/3038-2118editorial@virtualmarket.cms-berlin.de

Exhibitor GuidePhase 1 / May 2012, 18 months before the exhibitionopensu Define exhibition goalsu Develop basic concept for exhibition stand size and layoutu Prepare budget and timetableu Send CMS application formsu Hotel reservations and travel plansPhase 2 / October 2012u Plan and prepare products for display and info materialsu Plan advertising and promotional actionsu Plan PR and media servicesu Consider CMS Purus Award participationPhase 3 / From February 2013RECEIVE: Placement proposalu Confirm placementPhase 4 / From April 2013Early Bird Offeravailable until October 1, 2012!RECEIVE: Registration documents, invoice for advance deposit,Exhibitor Service Folder, ID badgesu Plan stand construction, equipment, services, personnelu Plan communications, advertisingu Prepare CMS Virtual Market Place entry (online or via VMPservice hotline)u Prepare catalog entryu Order exhibition stand construction and technical servicesu Plan action/events at the exhibition stand and register ifnecessaryu Order advertising (correspondence stickers, flyers, etc.) anddisplaysu Plan freight, appoint freight forwarder if requiredu Secure exhibition stand construction permitu Prepare forms for meeting notesu Check CMS Virtual Market Place regularly for appointmentrequestsu Order additional exhibitor/crew badges if necessaryu Order ticket vouchersu Submit registration for CMS Purus AwardPhase 5 / From July 2013u Arrange appointments with customers, business associatesand media at the exhibition standu Send out invitations to customers/business associatesu Order printed materials and business cardsu Reserve a press boxu Book advertising space at the venue, in the catalog and onthe CMS Virtual Market Placeu Organize promotional actionsPhase 6 / Early September 2013WHAT NEEDS TO GO INTO YOUR BRIEFCASE BEFORE YOULEAVE FOR BERLIN:u Stand construction and dismantling passes, exhibitor badges,documents for hotel/travel, ticket vouchers, business cards,visa/passportAT THE STAND:u Delivery of equipment/information materialsu Approval of stand construction and technical equipment byexhibitoru Stand approval by Messe Berlin inspectorsu Brief exhibition stand personnelTrade fair / During CMS 2013Access to exhibition grounds with exhibitor badge from 9:00 am,visitors from 10:00 am, CMS closes to the public at 5:00 pmu Customer meetings, appointmentsu Make trade show roundsu Participation in seminars and eventsPhase 8 / After CMS 2013u Dismantle exhibition standu Evaluate information, offers, press releasesu Evaluate trade show objectivesu Evaluate budget/costsu Evaluate visitor contactsu Update databaseu Pay final invoiceHotel reservationsu www.hrs.de u www.visitberlin.de