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Microfinance and Capital Markets - Council of Microfinance Equity ...

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would be appropriate for the micr<strong>of</strong>inance <strong>and</strong> small business market. Just as BRI wasable to implement a massive savings program through carefully researched productdesign, EBS developed a range <strong>of</strong> savings products that met its clients’ needs. Savingsprovided a source <strong>of</strong> low cost capital, allowing the bank to rapidly exp<strong>and</strong> its branchfootprint throughout the country while also enabling it to validate clients’creditworthiness prior to lending. In order to receive a loan, a client had to open anaccount <strong>and</strong> save with EBS for a minimum <strong>of</strong> six months.Commenting on <strong>Equity</strong>’s business model, AfriCap <strong>Micr<strong>of</strong>inance</strong> Investment Company,Ltd., a Mauritius-based micr<strong>of</strong>inance investment fund, noted:The company attracts savings by providing comparatively high rates, flexibleproducts <strong>and</strong> outst<strong>and</strong>ing customer service. As an example, the savings account<strong>of</strong>fers a very low minimum balance, no fixed fees <strong>and</strong> no restrictions onwithdrawals <strong>and</strong> deposits. Loyal savers are progressively converted intoborrowers on the basis <strong>of</strong> their savings patterns. As a result the company incurslittle additional marketing costs while building its loan portfolio. 43The bank also <strong>of</strong>fered a full range <strong>of</strong> loan products; however, until recently the bank’sstrength has been in its savings products. 44 Portfolio at risk has remained high bymicr<strong>of</strong>inance st<strong>and</strong>ards, even though the bank has performed as well or better than many<strong>of</strong> its banking competitors in Kenya. <strong>Equity</strong> needed to invest a significant amount <strong>of</strong>funds <strong>and</strong> effort in management information system (MIS) s<strong>of</strong>tware <strong>and</strong> credit-riskmanagement systems in order to comply with changing banking regulations in Kenya<strong>and</strong>, perhaps more importantly, to tighten its control over its portfolio performance.However, EBS also needed more equity capital to support its large deposit base <strong>and</strong> rapidexpansion. In April, 2003, AfriCap focused on equity investments in emerging MFIsthroughout Africa, investing $1,500,000 in EBS <strong>and</strong> becoming its first external strategicinvestor. Moreover, AfriCap also provided technical services funding <strong>and</strong> supportthrough its Technical Services Facility (TSF), <strong>and</strong> two members <strong>of</strong> its management teamjoined EBS’ board <strong>of</strong> directors as EBS also sought to strengthen its governance as part <strong>of</strong>the bank’s overall re-organization <strong>and</strong> restructuring effort. 45EBS’ new strategy, new management team, external technical assistance <strong>and</strong> investorshave paid <strong>of</strong>f. Between 1993 <strong>and</strong> 1997, deposits grew by 823%, the loan portfolioexp<strong>and</strong>ed by 1,525% <strong>and</strong> pr<strong>of</strong>itability improved by 323%. The bank broke even in 1998<strong>and</strong> closed the year 2002 with net earnings <strong>of</strong> almost $2 million. 46In 2000, EBS was being compared to other MFIs. For example, it was compared toKenya Rural Enterprises (K-Rep), the first MFI to convert to a fully licensed bank inAfrica that at the time had 15,451 clients, 369 million Ksh in loans <strong>and</strong> a market share <strong>of</strong>43 AfriCap, Investment Report, 10.44 Coetzee <strong>and</strong> others, “Underst<strong>and</strong>ing the Rebirth <strong>of</strong> <strong>Equity</strong> Building Society in Kenya,” 14.45 AfriCap, Business Plan, Portfolio Summary (2006).46 AfriCap, Investment Report, 10.18

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