FUTURE OF RUSSIAN HEALTHBIO INDUSTRY
FUTURE OF RUSSIAN HEALTHBIO INDUSTRY
FUTURE OF RUSSIAN HEALTHBIO INDUSTRY
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04-2013Unhealthy Living Stimulates Healthy EatingRussians’ interest to healthy issues is ambivalent• 85.0% of Russian respondents rategood health as the most important• 64.1% - say they did not keep to adiet• 76.4% - do not do morningexercises• 33.7% - smoke regularly, of which48% smoke from 11 to 20 or morecigarettes a day• 84.7% - drink alcohol, from whichone in four drinks vodka, brandyand other strong spirits regularly• Functional food is treated asmedicine60005000400030002000100002008 2009 2010 2011 2012 2013Better-for-You food Russian market sizedevelopment, MRURSource: Euromonitor international