FUTURE OF RUSSIAN HEALTHBIO INDUSTRY

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04-2013More opportunities, more challengesPharma & HealthBio market trends in the world• Generic booming• Development of remote healthcare anddiagnostic technologies• Personalized healthcare has become asignificant driver of the industry• Transition from curing to precaution andinvesting in healthy lifestyle:• functional nutrition• preventive care• health monitoring
04-2013INTERNATIONAL TRENDS IN <strong>RUSSIAN</strong> MIRRORRussian biotech market experiences the same development trends asthe European and global markets do• Growing demand for pharmaceutical and biomedicalproducts.• Higher consumer expectations: higher benefit for thesame price in both private and public sectors.• Increasing market volume & Generic booming.• Public sector’s ambition to decrease public fundingthrough remote healthcare and diagnostic technologyand preferring local products to imported goods.• Bigger role of individual healthcare, tendency to solvemedical problems with HealthBio products(medications, dietary supplements, medicalequipment).• Growing demand for personalized medicine.• Well-off population and young consumers determinedto invest in medical treatment and prevention.
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Page 22 and 23: 04-2013FundingDecreasing Public Cos
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FUTURE OF RUSSIAN HEALTHBIO INDUSTRY

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