13.07.2015 Views

Midterm #1

Midterm #1

Midterm #1

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

. Solve the Bertrand game with differentiated products. Make sure you solve for the market price.[Hint: use the direct demand function]Levis maximizes the following profit functionHence the first order condition with respect tois:Solving for, we obtain Levi’s best response function:(I)And by symmetry, True Religion’s best response function is:(II)Substituting (II) into (I),By symmetry,c. Which market structure, a Cournot or a Bertrand, would yield a higher market price? How wouldchanging the degree of product differentiation affect the relative difference between the twomarket-structure outcomes?P C =4.45>4.30=P B , hence Cournot yields a higher market price. The more differentiated the products are,the smaller the difference between the Cournot and Bertrand prices.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!