GIS-Integrated Agent-Based Model of Residential Solar PV Diffusion

Currently, our ABM uses the relative agreement function within the TPB to model agent interactions.Alternative decision models such as the sequential choice model [40], and trust-based models [24] couldbe examined and tested in the context of residential solar PV.Network topology plays a large role in adoption outcomes. To improve the extra-local connections inthe small world networks are randomly generated. Future work will seek to empirically derive non-localconnections.References[1] I. Ajzen. The theory of planned behavior. Organizational behavior and human decision processes,50(2):179–211, 1991.[2] I. Ajzen. Perceived behavioral control, self-efficacy, locus of control, and the Theory of PlannedBehavior. Journal of Applied Social Psychology, 32(4):665–683, 2002.[3] S.J. Alam and A. Geller. Networks in agent-based social simulation. In A.J.: Heppenstall, A.T.;Crooks, L.M.; See, and M. Batty, editors, Agent-Based Models of Geographical Systems, pages199–216. Springer, 2012.[4] G. Barbose, N. Darghouth, and R. Wiser. Tracking the sun v: An historical summary of theinstalled cost of photovoltaics in the United States from 1998 to 2011. Lawrence Berkeley NationalLaboratory, 2012.[5] F.M. Bass. A simultaneous equation regression study of advertising and sales of cigarettes. Journalof Marketing Research, 6(3):291–300, 1969.[6] M. Baziliana, M.L. Ijeoma Onyejia, I. MacGilld, J. Chasec, J. Shahe, D. Gielenf, D. Arentg, D. Landfearh,and S. Zhengrongi. Re-considering the economics of photovoltaic power. Blomberg NEF: NewYork, USA, 2012.[7] S. E. Beatty and S.M. Smith. External search effort: An investigation across several productcategories. Journal of Consumer Research, 14(1):83–95, 1987.[8] S. C. Bhargava, A. Kumar, and A. Mukherjee. A stochastic cellular automata model of innovationdiffusion. Technological Forecasting and Social Change, 44(1):87–97, 8// 1993.[9] B. Bollinger and K. Gillingham. Peer effects in the diffusion of solar photovoltaic panels. MarketingScience, 31(6):800–812, 2012.[10] J. J. Brown and P. H. Reingen. Social ties and word-of-mouth referral behavior. Journal of ConsumerResearch, 14(3):350–362, 1987.[11] N. Collier. Repast: An extensible framework for agent simulation. The University of Chicago’sSocial Science Research, 36, 2003.14