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2012 Year in Review - The Scott Arboretum of Swarthmore College

2012 Year in Review - The Scott Arboretum of Swarthmore College

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GREENS SALE:<strong>The</strong> 9th GreensSale led by BeckyRobert was held <strong>in</strong>the Wister CenterDecember 1 andbrought 232 toshop, an <strong>in</strong>crease<strong>in</strong> attendance <strong>of</strong>56% from last year.$4,455 was raisedand 12 jo<strong>in</strong>eddur<strong>in</strong>g the event,an <strong>in</strong>crease <strong>of</strong> 18%over 2011. Thisevent was free andopen to the public.DEDICATED TREES AND BENCHES: With donations <strong>of</strong> $1,000 and $2,000 dedicated treesand benches respectively may be established on campus. In <strong>2012</strong> we added two dedicated trees(see donor list on page 14).EXTENDED TRIPS: From January 7-29, 19 traveled with Claire Sawyers to New Zealand visit<strong>in</strong>ggardens, natural areas, and cultural dest<strong>in</strong>ations on an it<strong>in</strong>erary titled “From Far North to DeepSouth: A Voyage <strong>of</strong> Discovery, Adventure and Pleasure.” Such travel opportunities are <strong>of</strong>feredonce every two years.FALL FESTIVAL: “<strong>The</strong> Layered Garden” was presented by David Culp at the Fall Festival heldOctober 21 <strong>in</strong> the Lang Music Build<strong>in</strong>g. Follow<strong>in</strong>g the lecture, David signed books, refreshmentswere enjoyed, and the fall bulb dividend <strong>of</strong> snowdrops (Galanthusworonowii) was distributed. This event was free and open to the public;341 attended.FIVE EVENTS FOR FIVE YEARS: A market<strong>in</strong>g plan developed by BeckyRobert, PR and Volunteers Program Coord<strong>in</strong>ator with <strong>Scott</strong> Associatesfund<strong>in</strong>g was <strong>in</strong>itiated <strong>in</strong> <strong>2012</strong> and outl<strong>in</strong>es promotional activities to<strong>in</strong>crease awareness and attendance at five annually held events:Fall Festival, Greens Sale, W<strong>in</strong>ter Celebration, Spr<strong>in</strong>g Festival andthe Unusual Tropicals and Annuals Sale.GARDEN DAY: On October 7, seven private gardens <strong>in</strong> theMa<strong>in</strong> L<strong>in</strong>e area were open to <strong>Scott</strong> Associates for self-guidedtour<strong>in</strong>g. <strong>The</strong> stormy weather discouraged participation; only112 braved it. <strong>The</strong>y were richly rewarded with the gardens<strong>of</strong> Paul and Lis Braun (Narberth); Susanna Lochs andSue Clenden<strong>in</strong> serv<strong>in</strong>grefreshments at theGarden Day reception.Dean Adler (Gladwyn); Kim Olth<strong>of</strong>f and David Van Houten(Merion Station); Ann and Michael Rhoades (Bryn Mawr);Lorra<strong>in</strong>e and Peter Wallace (Bryn Mawr); Dr. and Mrs. JoelWalsey (Gladwyn); and a reception hosted at HarritonHouse, a historic property with gardens.GREATER PHILADELPHIA GARDENS (GPG): <strong>The</strong> <strong>Scott</strong><strong>Arboretum</strong> partners with 30 other gardens <strong>in</strong> the Philadelphiaregion to promote visitation to the “Nation’s Garden<strong>in</strong>gCapital.” In <strong>2012</strong> the GPG Facebook page had 1,270followers, (an <strong>in</strong>crease <strong>of</strong> 31% over 2011), and had over3,000 views <strong>of</strong> YouTube videos. <strong>The</strong> focus <strong>in</strong> <strong>2012</strong> was“With Art Philadelphia” ty<strong>in</strong>g the art <strong>of</strong> gardens <strong>in</strong>toa broad partnership <strong>of</strong> the region’s many <strong>in</strong>stitutionsdevoted to visual art forms. Claire Sawyers served onthe executive committee for GPG.4 ProgramsPhoto by D. MattisVolunteers mak<strong>in</strong>g wreathsfor the Greens Sale

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