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relations with non-federal entities - United States Department of ...

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(b) The DoD Component organization must also ensure that no un<strong>of</strong>ficialfundraising event occurs in the Federal Government workplace.b. Personnel Support:(1) Authority for <strong>of</strong>ficial personnel support <strong>of</strong> NFE fundraising events may befound at 5 C.F.R. 2635.808. Note that JER 3-211.b. does not addresspersonnel support.(2) Note that DoDD 5410.18 specifically finds that bands are not appropriateNFE logistical support and may not perform at NFE fundraising events.Waiver <strong>of</strong> this restriction by DoD Public Affairs has been limited to asingle annual national fundraising event by each <strong>of</strong> the military aidorganizations.F. Partisan Political Activities: See Deskbook Chapter on Political Activities.IX.NFE USE OF DOD PERSONNEL AND RESOURCES FOR PROMOTIONA. NFEs are prohibited from using DoD personnel in their <strong>of</strong>ficial capacities, DoDresources that may be identified as a DoD resource, or any images <strong>of</strong> such personneland resources, in commercial, advertising, marketing, or promotional activities. See15 U.S.C. 45(a) and 1125, 10 U.S.C. 771, and DoDI 1334.1.1. DoD resources include any DoD images <strong>of</strong> DoD personnel in their militaryuniform or any distinctive part <strong>of</strong> a military uniform, and DoD materiel, insignia,seals, medals, logos, or any similar items. Such images do not includeproductions approved pursuant to DoDI 5410.16 (DoD Assistance toEntertainment Industry).2. The Military <strong>Department</strong>s and other DoD Components may approve the use <strong>of</strong>their un<strong>of</strong>ficial emblems, logos, names, and similar items in compliance <strong>with</strong> theirregulations, as long as such use does not imply an endorsement <strong>of</strong> the NFE. Notethat DoD has authority to collect fees pursuant to valid licenses for its trademarks,whether registered or not. DoD is in the process <strong>of</strong> determining how to work outproblems between the licensing process and endorsement issues. This is anevolving area, stay tuned.B. NFEs should not use images <strong>of</strong> identifiable persons, including DoD personnel,<strong>with</strong>out obtaining permission from those persons for use <strong>of</strong> their image incommercial, advertising, marketing, or promotional activities. Such images includeDoD imagery that is publicly available, such as on any DoD website.C. When NFEs use any images that may appear to be identified <strong>with</strong> the <strong>Department</strong> <strong>of</strong>Defense or any <strong>of</strong> its Components in commercial, advertising, marketing, orpromotional activities, they should include, in a reasonably prominent position and35Relations <strong>with</strong> Non-Federal Entities10th Ethics Counselor's Course

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