Candidate Campaigning Guidelines - US Green Building Council

Candidate Campaigning Guidelines:ELECTION OF THE 2014 USGBC BOARD OF DIRECTORSThe following Campaigning Guidelines apply to all candidates for elected positions on the 2014USGBC Board of Directors. Candidates who do not follow these guidelines may be in violationof USGBC's Membership Policies & Procedures relating to the use of the USGBC member listsand those relating to membership revocation. Examples are provided after each guideline toillustrate acceptable and unacceptable conduct. By offering guidelines, USGBC expectscandidates to conduct themselves in a manner consistent with the guidelines’ spirit and intent.Questions regarding these guidelines should be directed to USGBC Director of GovernanceJennifer Druliner at jdruliner@usgbc.org.A candidate should:Be truthful and accurate regarding his or her credentials and professional and volunteerexperience, focusing only on him or herself.Acceptable: speaking to a USGBC member about one’s own qualifications.Unacceptable: mischaracterizing any opponents' positions or credentials.Conduct him or herself in a professional, courteous, and respectful manner.Acceptable: asking a USGBC Chapter to speak at a scheduled event about his or hercandidacy.Unacceptable: using access to a USGBC Chapter member database to send unsolicitedinformation about his or her candidacy.Keep in mind that under the Board’s Code of Conduct, a Board member is expected tomake decisions on the basis of all of the information presented to them. Consequently,“campaign promises” on specific matters may result in a perceived conflict of interest or aviolation of the Board's Code of Conduct.Acceptable: describing how a candidate’s professional and personal experience hasprepared him or her for meaningful service on the USGBC Board.Unacceptable: pledging specific changes to the work or direction of USGBC.Keep USGBC staff apprised of any anticipated or actual change in employment status.Acceptable: informing USGBC staff of a pending job change during the self-nomination orelection periods.Unacceptable: not informing USGBC staff of a pending job change during the selfnominationor election periods.A candidate may:Answer questions and respond to direct inquiries received.

Promote candidacy via e-mail “blast” to his or her established contacts, and/or have his orher employer promote the candidacy via email to established contacts, for up to a combinedmaximum total of two such email “blasts.”Promote candidacy via his or her established social networks (such as Facebook, Twitter, orLinkedIn) and either a personal or employer’s website at the candidate’s own or employer’sexpense.Seek endorsements from USGBC Chapters and member organizations and list any suchendorsements on his or her personal website, a Chapter’s or a member organization’swebsite.Utilize any or all of the following opportunities to disseminate his or her message to theUSGBC membership.oThe photograph, biography, employer’s or otherwise designated website, and statementof qualifications for each candidate will be posted on the USGBC website prior to and forthe duration of the election provided that these materials are sent to USGBC inaccordance with posted deadlines. Candidates’ answers to issue-focused questions mayalso be posted.oSubmit a short, up to 3 minute, video to be linked from the USGBC website. Forconsistency and to ensure a level playing field, candidates’ videos are to berecorded in front of neutral or natural background (nothing promotional orinformational)as a continuous, non-edited recording. Videos are not to beprofessionally produced or edited, nor are text or logos of any kind permitted onthese videos. Candidates may talk only about themselves and not about anyother candidate(s). Videos longer than 3 minutes in length will be rejected.Candidates must post their videos to a public website, such as YouTube or Vimeo, andsubmit the link to NWG members and/or USGBC staff, as instructed, by the posteddeadline for review. If it is determined that the video meets the criteria, staff will post thelink on the USGBC website where candidate information is posted. If the video isdeemed to violate the prescribed parameters above, the video will be rejected and thecandidate will be informed of the reason(s) for the rejection, with an opportunity toresubmit.The following questions are provided as guidance for video content only; candidates arenot required to respond to these questions:Why do you wish to serve on the USGBC Board?What do you want to share about your leadership experience?What is your vision for USGBC?These campaigning guidelines supersede all prior guidelines and rules specifically relatingto campaigning for the USGBC Board of Directors.Approved by the USGBC Board of Directors on 25 April 2013

Candidate Campaigning Guidelines:EXAMPLES FROM PAST ELECTIONSBackgroundAt the request of past Board candidates, samples of videos and emails are now included withthese guidelines. These campaigning efforts are permitted within the spirit of these guidelines.Please contact staff directly if you have any questions.Campaign VideosThe two videos below follow the guidelines outlined within this document and have beengraciously shared by current Board members to serve as examples to future candidates.Marge Anderson’s 2011 Video:http://www.youtube.com/watch?v=gsKnRySmUMo&feature=feeduMarge was elected to the Environmental Nonprofit Seat on the USGBC Board in 2011for a 2012-2014 term.Ken Potts’ 2012 Video:http://www.youtube.com/watch?v=7AF6rZ_Ab5s&feature=em-share_video_userKen was elected to the Developer/Real Estate Services Seat on the USGBC Board in2012 for a 2013-2015 term.

Campaign EmailsThe two emails below follow the guidelines outlined within this document and have beengraciously shared by a current Board member and USGBC Chapter to serve as examples tofuture candidates.NBI Technical Director Mark Frankel has been honored with a nominationto the Board of Directors of the U.S. Green Building Council (USGBC).Elections are currently in progress and voting is open at the USGBCwebsite.USGBC directors "uphold the vision, values and mission of USGBC. Theymake key decisions about how USGBC serves our membership, educatesthe industry, and advances our mission." These positions are elected byUSGBC community members and serve a three-year term.Mark's in-depth technical knowledge and significant contributions to thework of NBI and the field of energy efficiency make him a strong candidatefor the position. Learn more about Mark's experience in energy efficiencyand green building.Please cast your vote and consider supporting Mark's bid for the USGBC Board of Directors.All individuals who are part of a USGBC member organization are eligible to vote.Questions? Contact Connie Umphress, 360-567-0950 ext. 114.This email was sent to mark@newbuildings.org by davidhewitt@newbuildings.org |Update Profile/Email Address | Instant removal with SafeUnsubscribe | Privacy Policy.New Buildings Institute | 1601 Broadway Street | Vancouver | WA | 98663

Greetings Cascadia Community,If your business is a USGBC member, you have, or will soon receive, your voting information for the US GreenBuilding Council 2013 Board of Directors. (Businesses, firms and organizations are members of USGBC; individualsare members of Cascadia.) All employees of member organizations may vote for the USGBC Board.The Cascadia Green Building Council board and leadership encourage you to vote. We are pleased to provide thefollowing endorsements for three green building pioneers whose leadership has shaped the movement within theregion and around the country.We have provided the following endorsements to guide your selections.Energy: Mark Frankel (former Cascadia Board member & current ILFI board member)Mark has served on the Cascadia board for many years and is a national leader onenergy and performance issues. We strongly endorse his candidacy, and fromexperience, we know that he will be an exceptional board member who will advance themovement and represent cutting-edge practice.Developer/Real Estate: Ken PottsKen has been involved in the USGBC community for over ten years as an expert indevelopment and green neighborhoods. We are confident that his leadership, experienceand passion for true sustainability will be invaluable as we push for true sustainability onthe urban scale.Public Health/Healthcare: Howard FrumkinHoward is a national expert on the link between human health and buildings and hasbeen a positive supporter of our mission in the region. We heartily endorse Howard'sreelection as the public health voice on the USGBC board.Email continues on next page

Here is the link to the USGBC election: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1919The election process closes at the end of this month. Please encourage other members of your firm or organizationto vote. You will need a log-in (email and password) to cast a vote, which can be provided to you directly from theUSGBC.