1965-1966 - Cochise College

53SALESMANSHIP3 UNITSPrerequisite: None.Career opportunities in sales work, practical and psy· chological factors in selling, development of desiJ able sales personality, curre:1t techniques in conducting sales campaigns. Members of the class will engage in practi· cal sales demonstrations. Lecture 3 hours. 55PRINCIPLES OF MARKETING3 UNITSPrerequisite: Business 53.Principles involved in the distribution of goods and ser·vices from the producer to the ultimate consumer, includ·ing functions of wholesaling, retailing, direct selling.risk taking, storage, etc.Lecture 3 hours.51PROBLEMS OF DISTRIBUTION3 UNITSPrerequisite: Business 55.Case study and individualized approach to distribution problems. Students will study in depth facets of distri­bution which are particularly appealing to them and which have specific \'ocational significance. Lecture 3 hours. S9PRINCIPLES OF ADVERTISING3 UNITSPrerequisite: None.Role of advertising in distribution, including advertising media, advertising organizations, advertising copy, la)· out, and production. Lecture 3 hours. 62OFFICE PROCEDURES3 UNITSPrerequisite: None.G('neral office procedufPs, induding duties of office workers,pf'rsonal quaJifications, systems of filing. preparationof reports. handling mail, and operation of duplicationmachines most commonly found in business offices.Lecture 3 hours.64COLLEGE SECRETARIAL PROCEDURES 3 UNITSPrerequisite: Business 11.Finishing cours(> for secretarial studfmts, including study uf office organization, layout, work flow, procedure, stand· ards, personnel, and supervision procedures. Lecture 3 hours. 50