Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag
Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag
Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag
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<strong>No</strong>. <strong>Nr</strong>. <strong>43</strong> / <strong>1.</strong> 1/1/<strong>2012</strong> <strong>1.</strong> <strong>2012</strong><br />
7456_OV_Tariftitel_<strong>2012</strong>.indd 8 17.10.11 11:22<br />
FIND A CONTACT PERSON AROUND THE WORLD G+J International Media Sales<br />
AsiA (excl. JApAn And KoreA)<br />
Godfrey Wu, MHI Limited<br />
1305 C.C. Wu Building<br />
302 - 308 Hennessy Road<br />
Wanchai, Hong Kong SAR<br />
China<br />
Phone +852 / 25 91 10 77<br />
Fax +852 / 25 72 51 58<br />
E-mail gwu@mhi.com.hk<br />
AustrAliA, new ZeAlAnd<br />
Moira Penman<br />
The Media Company<br />
1/322 Military Road<br />
Cremorne, Sydney<br />
NSW 2090, Australia<br />
Phone +61 (0) 2 / 99 09 58 00<br />
Fax +61 (0) 2 / 99 09 58 10<br />
E-mail mpenman@themediaco.com.au<br />
AustriA And south tyrol<br />
Erwin W. Luthwig<br />
Gruner + Jahr <strong>Verlag</strong>sges. mbH.<br />
Parkring 12<br />
1010 Vienna, Austria<br />
Phone +<strong>43</strong> (0) 1 / 5 12 56 47 - 0<br />
Fax +<strong>43</strong> (0) 1 / 5 12 57 32<br />
E-mail luthwig.erwin@guj.de<br />
Belgium, luxemBourg,<br />
netherlAnds<br />
Kathy Rosseel<br />
G+J International Media Sales bvba<br />
Coupure rechts 64/1<br />
9000 Ghent, Belgium<br />
Phone +32 (0) 9 / 2 35 02 10<br />
Fax +32 (0) 9 / 2 35 02 11<br />
E-mail guj.benelux@guj.de<br />
cAnAdA<br />
Richard Brown<br />
Victor Brown Associates Corp.<br />
5160 Explorer Drive, Unit 22<br />
Mississauga, Ontario<br />
Canada L4W 4T7<br />
Phone +1 (0) 905 / 6 25 96 31<br />
Fax +1 (0) 905 / 6 24 96 34<br />
E-mail r.brown@vicbrownmedia.com<br />
denmArK, norwAy<br />
Mark Hjortkilde<br />
adbizz denmark ApS<br />
Alfavej 4C, 2nd floor<br />
3250 Gilleleje<br />
Denmark<br />
Phone +45 / 45 46 91 00<br />
E-mail markhjortkilde@adbizz.dk<br />
FrAnce<br />
Maud Gobron<br />
G+J International Media Sales<br />
c/o Prisma Presse<br />
13 rue Henri Barbusse<br />
92230 Gennevilliers, France<br />
Phone +33 (0) 1 / 73 05 65 32<br />
Fax +33 (0) 1 / 47 92 67 25<br />
E-mail gruner.paris@guj.de<br />
greece, cyprus<br />
Sophie Papapolyzou<br />
Publicitas S. A.<br />
4, Kastorias Street<br />
15344 Gerakas<br />
Athens, Greece<br />
Phone +30 (0) 211 / 1 06 03 00<br />
Fax +30 (0) 210 / 6 61 84 77<br />
E-mail info@publicitas.gr<br />
hungAry<br />
Tibor Sáringer<br />
spot ON media<br />
Zsolt utca 5.<br />
Budapest 1016, Hungary<br />
Phone +36 (0) 1 / 212 70 21<br />
Mobile +36 (0) 363 09 52 49 83<br />
E-mail tibor.saringer@spotonmedia.hu<br />
indiA<br />
Srinivas Iyer<br />
Publicitas Mediascope<br />
51, Doli Chambers<br />
Arthur Bunder Road, Colaba<br />
Mumbai - 400 005<br />
India<br />
Phone +91 (0) 22 / 61 37 74 00<br />
Fax +91 (0) 22 / 22 82 48 89<br />
E-mail srinivas.iyer@publicitas.com<br />
itAly (excl. south tyrol)<br />
Stefanie Meierfrankenfeld<br />
G+J International Sales Italy Srl<br />
Via Benedetto Marcello, 4<br />
<strong>2012</strong>4 Milan, Italy<br />
Phone +39 02 / 2 05 26 71<br />
Fax +39 02 / 20 52 02 10<br />
E-mail guj.italia@guj.de<br />
JApAn<br />
Hidetada Kochi<br />
Mediahouse Inc.<br />
1-7-21 Hirakawacho<br />
Chiyoda-ku<br />
Tokyo 102-0093, Japan<br />
Phone +81 (0) 3 / 32 22 78 11<br />
Fax +81 (0) 3 / 32 34 11 40<br />
E-mail mediahouse@mediahs.com<br />
polAnd<br />
Nina Kowalewska-Motlik<br />
New Communications<br />
Spolka z ograniczona odpowiedzialnoscia<br />
Spolka komandytowa<br />
Baluckiego 20/3<br />
02-557 Warsaw, Poland<br />
Phone +48 / 22 646 26 76<br />
Mobile + 48 / 602 280 572<br />
E-mail nina.kowalewska@ft.pl<br />
portugAl<br />
Paulo Andrade<br />
Ilimitada - Media Internacional<br />
Av. Eng. Duarte Pacheco, Amoreiras<br />
Torre 2, Piso 5, Sala 1<br />
1070-102 Lisbon, Portugal<br />
Phone +351-213 / 85 35 45/98<br />
Fax +351-213 / 88 32 83<br />
E-mail pandrade@ilimitadapub.com<br />
south AFricA<br />
Gisela Albrecht<br />
Intern. Media Representatives Ltd.<br />
P.O. Box 2179<br />
Rivonia 2128, South Africa<br />
Phone +27 (0) 11 / 2 34 98 75<br />
Fax +27 (0) 11 / 2 34 98 77<br />
E-mail gisela@imrsa.co.za<br />
south AmericA<br />
Jorge Pflucker<br />
Netcorp Media<br />
Jr. Caracas #2463, Jesús Maria<br />
Lima 11, Peru<br />
Phone +51-1 / 717 32 82 / -83<br />
Fax +51-1 / 262 44 69<br />
E-mail jpflucker@netcorpmedia.com<br />
south KoreA<br />
J. G. SEO<br />
DooBee Inc.<br />
8th Floor, DooBee Bldg.,<br />
11-3, Jeong-dong,<br />
Jung-gu, Seoul 100-120<br />
Korea<br />
Phone +82 (0) 2 / 37 02 17 40<br />
Fax +82 (0) 2 / 7 55 98 60<br />
E-mail dbi@doobee.com<br />
spAin<br />
Silvia Dudda<br />
GPS Soluciones de Medios<br />
C/ Ancora 40<br />
28045 Madrid, Spain<br />
Phone +34 (0) 91 / 3 47 03 59<br />
Fax +34 (0) 91 / 3 47 02 04<br />
E-mail sdudda@gpssoluciones.es<br />
sweden, FinlAnd<br />
Bradley P. Johnson<br />
Global Business Media AB<br />
Österlenvägen 35<br />
277 40 St Olof<br />
Sweden<br />
Phone +46 (0) 414 / 203 20<br />
Mobile +46 (0) 70 / 369 50 08<br />
E-mail bradley@globalmedia.se<br />
switZerlAnd<br />
Hans H. Otto<br />
Gruner + Jahr (Schweiz) AG<br />
Zeltweg 15, P.O. Box 1672<br />
8032 Zurich<br />
Switzerland<br />
Phone +41 (0) 44 / 2 69 70 70<br />
Fax +41 (0) 44 / 2 69 70 71<br />
E-mail guj.schweiz@guj.de<br />
turKey<br />
Reha Bilge & Tan Bilge<br />
Media Ltd.<br />
Ali Sami Yen Sk. <strong>No</strong>. 2 Kat 3<br />
3<strong>43</strong>94 Gayrettepe/Istanbul<br />
Turkey<br />
Phone +90 (0) 212 / 2 75 84 33<br />
Fax +90 (0) 212 / 2 75 92 28<br />
E-mail medialtd@medialtd.com.tr<br />
united Kingdom, irelAnd<br />
Rob Walker<br />
Gruner + Jahr Limited<br />
Silver House, 31 Beak Street<br />
London W1F 9SX<br />
United Kingdom<br />
Phone +44 (0) 20 / 74 37 <strong>43</strong> 77<br />
Fax +44 (0) 20 / 74 37 <strong>43</strong> 78<br />
E-mail walker.rob@guj.de<br />
usA eAst coAst<br />
Dustin Guzowski<br />
Huson International Media<br />
13–17 Laight Street, Suite 401 (Mailbox #7)<br />
New York, NY 10013<br />
USA<br />
Phone +1-212 / 2 68 33 44<br />
Fax +1-212 / 2 68 33 55<br />
E-mail dustin.guzowski@husonmedia.com<br />
usA west coAst<br />
Ralph Lockwood<br />
Huson International Media<br />
1999 South Bascom Avenue<br />
Suite 450<br />
Campbell, CA 95008<br />
USA<br />
Phone +1-408 / 8 79 66 66<br />
Fax +1-408 / 8 79 66 69<br />
E-mail ralph.lockwood@husonmedia.com<br />
Latest Information at<br />
www.gujmedia.com<br />
7456_1011_tk_sb
EDITORIAL<br />
READERSHIP PROFILE<br />
sex<br />
men<br />
women<br />
respondents‘ age<br />
14 – 19 years old<br />
20 – 29 years old<br />
30 – 39 years old<br />
40 – 49 years old<br />
50 – 59 Years old<br />
60 Years old and older<br />
household net income<br />
no personal incom (e.g. pupil)<br />
up to under 500 €<br />
500 up to under 1 000 €<br />
1 000 up to under 1 500 €<br />
1 500 up to under 2 000 €<br />
2 000 up to under 2 500 €<br />
2 500 € and more<br />
editorial<br />
readership profile<br />
kicker – the essence of soccer for<br />
90 years.<br />
The excitement, the joy, the tears. Since<br />
1920 we’ve had our reporters there on<br />
match day, bringing commitment,<br />
competence and<br />
of course a sense of fun to<br />
the beautiful game.<br />
We’ve been to all the<br />
World Cups and European<br />
Championships, to the<br />
Champions League and the<br />
Bundesliga, and to the great<br />
leagues of England, Spain and Italy. Our<br />
reporters are on the ball and up close<br />
where it counts.<br />
Soccer is thriving, with millions of fans,<br />
more than ever before. It’s true. It’s great.<br />
And it’s your opportunity.<br />
STRONG BRAND – YOUNG CORE<br />
Week after week, kicker-sportmagazin is read by over 3 million readers. With 96 % of its<br />
readers kicker is one of the most “male” titles in the current media analysis. kicker readers<br />
are younger than average – 52 % of its readers are between the age of 14 to 39.<br />
total<br />
%<br />
48,9<br />
51,1<br />
7,3<br />
14,0<br />
14,0<br />
19,2<br />
16,1<br />
29,3<br />
11,1<br />
10,9<br />
22,5<br />
23,9<br />
15,9<br />
8,0<br />
7,7<br />
kicker<br />
%<br />
96,2<br />
3,8<br />
12,6<br />
20,1<br />
18,8<br />
20,4<br />
13,2<br />
14,8<br />
10,9<br />
6,8<br />
10,6<br />
22,2<br />
25,4<br />
12,9<br />
11,3<br />
total affinity = 100<br />
7<br />
47<br />
51<br />
62<br />
82<br />
93<br />
99<br />
106<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
kicker: read by over three million young, high-earning men who<br />
are professionally successful and who are not only consumers of the<br />
sport but also actively participate. kicker men live in households of<br />
three or more people, which significantly adds to their purchasing<br />
power.<br />
More than any other sport, soccer and everything around it is at<br />
home with advertising and sponsorship, which add to the product<br />
instead of detracting from it.<br />
You can make the huge emotional appeal of soccer work for your<br />
brand communication. Be there as over three million readers review<br />
the weekend’s matches and relive the emotions our editors bring<br />
back to life for them.<br />
Whether you want a traditional campaign, a special advert design<br />
or cooperation – we always work closely and professionally with<br />
advertisers and can respond to all our customers’ requests on an<br />
individual basis.<br />
kicker – 90 years of tradition –<br />
90 years as the top soccer magazine!<br />
FOOTBALL – THE HIGHEST “COMMON DENOMINATOR” AMONG MEN The target<br />
group of football fans is extremely heterogeneous. All social classes are equally enthusiastic<br />
when it comes to football. This is reflected in kicker-sportmagazin readership<br />
profile.<br />
134<br />
144<br />
146<br />
160<br />
162<br />
172<br />
197<br />
male<br />
young<br />
well-funded<br />
Based on a total of 70.33 million respondents, kicker readers p.a. 3.37 million; source: media analysis 2011 press media II
PUBLISHER INFORMATION<br />
Publisher‘s adress: <strong>Olympia</strong>-<strong>Verlag</strong> GmbH,<br />
Anzeigenabteilung kicker, Badstraße 4–6, 90402 Nuremberg, Germany<br />
Phone: +49 (0)911 216-22 12 /-22 15<br />
Order processing: +49 (0)911 216-22 14 / -26 29<br />
Printing material: +49 (0)911 216-26 29 / -22 14<br />
Loose inserts, bound-in inserts, tip-ins: +49 (0)911 216-26 69<br />
Advertising sales: +49 (0)911 216-27 75 /-27 35 /-23 22 /-22 11<br />
Fax: (09 11) 2 16-27 39<br />
E-Mail: anzeigen@kicker.de<br />
Internet: www.olympia-verlag.de<br />
TERMS OF PAYMENT<br />
Payments are due on the date on which the issue containing your ad is published.<br />
A 2 % discount will be granted if the full amount is received by the publisher before the<br />
date of issue and if there are no outstanding payments.<br />
payments can be made by direct debit.<br />
Sales tax: Net prices are plus VAT due on the same date as the payment.<br />
VAT ID.: DE 811186870<br />
BANK ACCOUNTS<br />
bank Postbank Nuremberg Commerzbank AG Nuremberg<br />
routing no. 760 100 85 760 400 61<br />
account no. 610 00-858 5 221 452<br />
IBAN DE42 7601 0085 0061 0008 58 DE21 7604 0061 0522 1452 00<br />
BIC PBNKDEFF COBADEFF<br />
KICKER MONDAY:<br />
TECHNICAL SPECIFICATION<br />
magazine format: 240 mm wide x 315 mm high (front section of the magazine)<br />
230 mm wide x 315 mm high (back section of the magazine)<br />
print space: 203 mm wide x 282 mm high<br />
enlarged print space: 220 mm wide x 305 mm high<br />
printing method: rotary intaglio with newspaper insert<br />
special insertion formats: upon request. Call +49 (0)911 2 16-22 15, 2 16-22 12<br />
guaranteed number of copies sold: 220,000 copies<br />
reader circle edition: no<br />
Bleed not possible since insertion of the most current newspaper section (events of Saturday/Sunday)<br />
requires that the ready-made intaglio product come with a binding lap. Several<br />
printing locations have to ship late Sunday night/early Monday morning in order for kicker<br />
magazine to reach our subscribers and buyers in time, i.e. only a few hours after printing.<br />
Since kicker magazine is produced using a combination of brilliant intaglio and quick newspaper<br />
offset, advertisers can make use of all the advantages of colour intaglio printing and<br />
kicker readers are sure to receive the latest news, i.e. they can read specialist reports about<br />
sports events from all over the world, some of which took place only a few hours before.<br />
This means that kicker magazine is capable of publishing event-related ads immediately<br />
after the fact and also in colour (e.g. congratulation ads).<br />
intaglio section. Minor tonal variations are due to the peculiarities of rotary intaglio. For<br />
special colours outside the range of the four-colour process, additional fees will be charged.<br />
Details will be provided upon request. The publisher reserves the right to build spot colours<br />
from the four-colour scale.<br />
newspaper section. Due to the printing method and the quality of wood-containing newspaper<br />
stock, printing failures are to be taken into consideration accordingly. Advertising<br />
space is limited. Printing in several locations with different printing gear can make it necessary<br />
for the placement of colour ads to be changed from left to right within the same issue.<br />
Minor changes in height and width are possible.<br />
consumer magazine number: 515631<br />
kicker monday<br />
printing material<br />
publisher information<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
DISCOUNTS<br />
from 3 pages 5 % from 9 pages 15 % from 15 pages 21 %<br />
from 6 pages 10 % from 12 pages 20 % from 18 pages 22 %<br />
Formats smaller than one page may be added up for one insertion year and receive<br />
a discount according to the total number of pages reached. Ads printed in both the<br />
Monday and Thursday editions of kicker-sportmagazin will be added for discount.<br />
Ads from orders for the complete edition of kicker-sportmagazin can be added to the<br />
number of ads ordered for the part editions to determine the total quantity ordered.<br />
club ads and private classifieds: 20 % discount.<br />
Advertising agencies receive a third-party premium of 15 % of the customer net price<br />
(gross price minus the discount).<br />
BOX NUMBER FEE including postage, processing, forwarding of offers: € 12,– (plus VAT)<br />
PRINTING MATERIAL<br />
See www.duon-portal.de for the current and binding technical specifications, also<br />
available as downloadable PDF-file.<br />
If printing material is not submitted on time or if the submittal is incorrect or the printing<br />
ordered is different from the submittal, the printing quality and placement of your ad may<br />
be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />
be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />
the data submission deadline or with the specifications listed above, as well as data errors<br />
and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />
intaglio) result in the forfeiting of the right to complain.<br />
Ads may also be booked through our Online Booking System (OBS).<br />
See www.obs.pz-online.de
KICKER MONDAY: FORMATS AND ADVERTISEMENT RATES<br />
page sections print space<br />
formats<br />
width x height<br />
in mm<br />
kicker monday<br />
Advertisement<br />
rates<br />
enlarged print<br />
space*<br />
width x height<br />
in mm<br />
one- to<br />
four-<br />
coloured<br />
€<br />
1/1 203 x 282 220 x 305 24 000,–<br />
3/4<br />
2/3<br />
vertical 3-column 151 x 282 161 x 305<br />
horizontal 4-column 203 x 211 220 x 221<br />
vertical 134 x 282 144 x 305<br />
horizontal 203 x 188 220 x 204<br />
19 440,–<br />
17 600,–<br />
9/16 3-column 151 x 209 161 x 221 15 120,–<br />
1/2<br />
1/3<br />
1/4<br />
1/8<br />
1/16<br />
vertical 2-column 99 x 282 109 x 305<br />
horizontal 4-column 203 x 141 220 x 151<br />
vertical 64 x 282 74 x 305<br />
horizontal 203 x 94 220 x 102<br />
vertical 1-column 47 x 282 57 x 305<br />
vertical 2-column 99 x 141 –<br />
horizontal 4-column 203 x 70 220 x 81<br />
vertical 1-column 47 x 141 –<br />
vertical 2-column 99 x 70 –<br />
horizontal 4-column 203 x 35 –<br />
vertical 1-column 47 x 70 –<br />
horizontal 2-column 99 x 35 –<br />
13 920,–<br />
9 600,–<br />
7 800,–<br />
4 200,–<br />
2 250,–<br />
1/32 1-column 47 x 35 – 1 280,–<br />
* only possible for intaglio<br />
page sections print space<br />
formats<br />
width x height<br />
in mm<br />
Other formats available upon request. All rates plus VAT.<br />
“RETURN MATCH”-DISCOUNT<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
enlarged print<br />
space*<br />
width x height<br />
in mm<br />
place the same advert (same size and color range) in both the Monday<br />
and Thursday editions of kicker in a single calendar week to qualify for a<br />
discount of 10 %.<br />
one- to<br />
four-<br />
coloured<br />
€<br />
formats with across-binding print<br />
2/1 428 x 282 440 x 305 48 000,–<br />
1 page + 1/2 p. vertical 324 x 282 330 x 305<br />
1 1/2 2 x 3/4 page horizontal 428 x 211 440 x 221 37 920,–<br />
2 x 3/4 page vertical 324 x 282 330 x 305<br />
2x 9/16 tunnel-format-ad 324 x 209 330 x 221 30 240,–<br />
2x 1/2 horizontal 428 x 141 440 x 151 27 940,–<br />
special placement<br />
1/1<br />
2nd/4th cover page 203 x 282 220 x 305 26 400,–<br />
left page facing the quick<br />
newspaper section<br />
203 x 282 220 x 305 25 200,–<br />
2/1 2nd cover page + p. 3 428 x 282 440 x 305 50 400,–<br />
in-text ads<br />
column width 47 mm price per mm 81,–<br />
* only possible for intaglio<br />
kicker Monday + kicker Thursday = 10% off<br />
10 %<br />
off<br />
Be a winner twice over:<br />
place the same ad in both the Monday<br />
and Thursday editions in one week<br />
and we’ll give you 10 % off.<br />
7456_1011_tk_sb
KICKER MONDAY: PUBLICATION SCHEDULE<br />
We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />
In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />
1 st half of <strong>2012</strong> advertisement deadlines the kicker football year<br />
calendar-<br />
week<br />
issue no. publication date<br />
d/m/y<br />
closing deadline,<br />
right to withdraw<br />
kicker monday<br />
publication schedule<br />
1 st half of <strong>2012</strong><br />
printing material<br />
d/m/y<br />
1 2 02/01/12 05/12/11 12/12/11<br />
2 4 09/01/12 12/12/11 19/12/11<br />
3 6 16/01/12 19/12/11 27/12/11<br />
4 8 23/01/12 27/12/11 02/01/12 Bundesliga<br />
5 10 30/01/12 02/01/12 09/01/12 Bundesliga<br />
6 12 06/02/12 09/01/12 16/01/12 Bundesliga + 2. Liga<br />
7 14 13/02/12 16/01/12 23/01/12 Bundesliga + 2. Liga<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
Bundesliga, 2. liga, dFB-pokal,<br />
champions league, europa league, international matches<br />
8 16 20/02/12 23/01/12 30/01/12 Bundesliga + 2. Liga / Europa League, Intermediate round<br />
February kicker special edition FORMEL 1 <strong>2012</strong><br />
dates, prices, information:<br />
see price list kicker special edition Formel 1 <strong>2012</strong><br />
9 18 27/02/12 30/01/12 06/02/12 Bundesliga + 2. Liga / Europa League, Intermediate round<br />
10 20 05/03/12 06/02/12 13/02/12 Bundesliga + 2. Liga<br />
11 22 12/03/12 13/02/12 20/02/12 Bundesliga + 2. Liga / Europa League, Last sixteen<br />
12 24 19/03/12 20/02/12 27/02/12 Bundesliga + 2. Liga / Europa League, Last sixteen<br />
13 26 26/03/12 27/02/12 05/03/12 Bundesliga + 2. Liga<br />
14 28 02/04/12 05/03/12 12/03/12 Bundesliga + 2. Liga / Europa League, Quarter finals<br />
15 30 10/04/12 12/03/12 19/03/12 Bundesliga + 2. Liga / Europa League, Quarter finals<br />
16 32 16/04/12 19/03/12 26/03/12 Bundesliga + 2. Liga<br />
17 34 23/04/12 26/03/12 02/04/12 Bundesliga + 2. Liga / Europa League, Semi finals<br />
18 36 30/04/12 02/04/12 10/04/12 Bundesliga + 2. Liga / Europa League, Semi finals<br />
19 38 07/05/12 10/04/12 16/04/12 Last match of the Bundesliga + 2. Liga<br />
20 40 14/05/12 16/04/12 23/04/12 DFB Cup Final Men in Berlin<br />
May kicker special edition FINALE <strong>2012</strong><br />
dates, prices, information:<br />
see price list kicker special edition FINALE <strong>2012</strong><br />
21 42 21/05/12 23/04/12 30/04/12 Champions League, Final in Munich<br />
May kicker special edition EM <strong>2012</strong><br />
22 44 29/05/12 30/04/12 07/05/12<br />
dates, prices, information:<br />
see price list kicker special edition EM <strong>2012</strong><br />
23 46 04/06/12 07/05/12 14/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
24 48 11/06/12 14/05/12 21/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
25 50 18/06/12 21/05/12 29/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
26 52 25/06/12 29/05/12 04/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
kicker monday newspaper section:<br />
Closing deadline/right to withdraw: 10 days prior to publication<br />
Delivery deadline for printing material: 5 days prior to publication<br />
Shorter deadlines upon request<br />
For information regarding all sporting events in <strong>2012</strong>, please call<br />
+49 (0)911 2 16-26 29 or write to anzeigen@kicker.de<br />
= euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine
KICKER MONDAY: PUBLICATION SCHEDULE<br />
We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />
In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />
2 nd half of <strong>2012</strong> advertisement deadlines the kicker football year<br />
calendar-<br />
week<br />
issue no. publication date<br />
d/m/y<br />
closing deadline,<br />
right to withdraw<br />
kicker monday<br />
publication schedule<br />
2 nd half of <strong>2012</strong><br />
printing material<br />
d/m/y<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
Bundesliga, 2. liga, dFB-pokal,<br />
champions league, europa league, international matches<br />
27 54 02/07/12 04/06/12 11/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
28 56 09/07/12 11/06/12 18/06/12<br />
29 58 16/07/12 18/06/12 25/06/12<br />
July kicker special edition FUSSBALL-BUNDESLIGA <strong>2012</strong><br />
30 60 23/07/12 25/06/12 02/07/12<br />
31 62 30/07/12 02/07/12 09/07/12<br />
32 64 06/08/12 09/07/12 16/07/12<br />
33 66 13/08/12 16/07/12 23/07/12<br />
34 68 20/08/12 23/07/12 30/07/12<br />
35 70 27/08/12 30/07/12 06/08/12<br />
36 72 03/09/12 06/08/12 13/08/12<br />
September kicker special edition CHAMPIONS LEAGUE <strong>2012</strong><br />
37 74 10/09/12 13/08/12 20/08/12<br />
38 76 17/09/12 20/08/12 27/08/12<br />
39 78 24/09/12 27/08/12 03/09/12<br />
40 80 01/10/12 03/09/12 10/09/12<br />
41 82 08/10/12 10/09/12 17/09/12<br />
42 84 15/10/12 17/09/12 24/09/12<br />
<strong>43</strong> 86 22/10/12 24/09/12 01/10/12<br />
44 88 29/10/12 01/10/12 08/10/12<br />
45 90 05/11/12 08/10/12 15/10/12<br />
46 92 12/11/12 15/10/12 22/10/12<br />
47 94 19/11/12 22/10/12 29/10/12<br />
48 96 26/11/12 29/10/12 05/11/12<br />
49 98 03/12/12 05/11/12 12/11/12<br />
50 100 10/12/12 12/11/12 19/11/12<br />
51 102 17/12/12 19/11/12 26/11/12<br />
52 104/105 24/12/12 26/11/12 03/12/12<br />
kicker monday newspaper section:<br />
Closing deadline/right to withdraw: 10 days prior to publication<br />
Delivery deadline for printing material: 7 days prior to publication<br />
Shorter deadlines upon request<br />
dates, prices, information:<br />
see price list kicker special edition FUSSBALL-BUNDESLIGA <strong>2012</strong><br />
dates, prices, information:<br />
see price list kicker special edition CHAMPIONS LEAGUE <strong>2012</strong><br />
the dates for the Bundesliga season <strong>2012</strong>/2013, the dFB-pokal, the<br />
champions league and the europa league were not yet available<br />
at the time of printing.<br />
For current information, please call +49 (0)911 2 16-26 29 or write<br />
to anzeigen@kicker.de
SPLIT-RUN ADVERTISING<br />
FORMATS AND ADVERTISEMENT RATES for kicker Monday and kicker Thursday (both in newspaper offset)<br />
page sections width x height<br />
in mm<br />
nielsen Area i<br />
€<br />
nielsen Area ii<br />
€<br />
nielsen Area iiia<br />
€<br />
DISCOUNTS<br />
kicker split-run<br />
printing material<br />
rates<br />
nielsen Area iiib<br />
€<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
nielsen Area iV<br />
Discounts are granted separately for each part issue. Ads from orders for the complete<br />
edition of kicker magazine can be added to the number of ads ordered for the part<br />
editions to determine the total quantity ordered.<br />
discount scale:<br />
from 3 pages 5 % from 12 pages 20 %<br />
from 6 pages 10 % from 15 pages 21 %<br />
from 9 pages 15 % from 18 pages 22 %<br />
Advertising agencies receive a third-party premium of 15 % of the customer net price<br />
(gross price minus the discount).<br />
DISTRIBUTION REGIONS<br />
For logistical reasons, the division into different distribution regions is subject to minor<br />
changes.<br />
€<br />
nielsen Area V,<br />
Vi, Vii<br />
€<br />
2/1 428 x 282 13 400,– 14 400,– 13 400,– 11 340,– 11 340,– 11 340,–<br />
1/1 203 0x 282 6 700,– 7 200,– 6 700,– 5 670,– 5 670,– 5 670,–<br />
1/2<br />
in-text ads<br />
column width:<br />
47 mm<br />
99 x 282<br />
203 x 141<br />
price per mm<br />
one- to four-coloured<br />
Other formats available upon request. All rates plus VAT.<br />
“RETURN MATCH”-DISCOUNT<br />
place the same advert (same size and color range) in both the Monday<br />
and Thursday editions of kicker in a single calendar week to qualify for a<br />
discount of 10 %.<br />
PRINTING MATERIAL<br />
See www.duon-portal.de for the current and binding technical specifications, also<br />
available as downloadable PDF-file.<br />
If printing material is not submitted on time or if the submittal is incorrect or the printing<br />
ordered is different from the submittal, the printing quality and placement of your ad may<br />
be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />
be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />
the data submission deadline or with the specifications listed above, as well as data errors<br />
and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />
intaglio) result in the forfeiting of the right to complain.<br />
3 900,– 4 180,– 3 900,– 3 290,– 3 290,– 3 290,–<br />
27,– 28,– 27,– 26,– 26,– 26,–
LOOSE INSERTS<br />
A loose insert is printed matter inserted into the Monday edition of kicker-sportmagazin.<br />
Insert orders will only be accepted upon request. The order is not considered as accepted<br />
by the publisher – who reserves the right to move the publication date – until original<br />
patterns (5 copies) of the insert have been submitted and their content has been approved<br />
and undisturbed processing of the order is ensured respectively. Additional technical costs<br />
resulting from the properties of an insert will be charged to the client.<br />
insert format: Maximum format: A4 (210 x 297 mm). Minimum format: 105 x 148 mm.<br />
price per 1,000 inserts up to 25 g € 78,–<br />
up to 50 g € 98,–<br />
All rates plus VAT.<br />
discount: Discounts do not apply to insert orders.<br />
third-party premium: 15 %<br />
insert dates: Please call +49 (0)9 11 2 16-26 69 to make sure your desired insert date fits our<br />
schedule before placing your order.<br />
number of inserts: The number of inserts has to be agreed upon by the publisher, phone<br />
+49 (0)9 11 2 16-22 13. An additional processing charge of 2 % applies to the number of<br />
copies agreed upon.<br />
insert properties: If an insert consists of several parts, the individual parts have to be bound<br />
(glued or stapled) on one side. Glued-in postcards have to be glued to one of the internal<br />
pages of the insert. Inserts are inserted into kicker-sportmagazin with their binding running<br />
parallel to the magazine‘s binding. Zig-zag folded inserts cannot be processed by the insertion<br />
machine. The insert layout needs to reflect the fact that it is not an integral part of the<br />
magazine and it may not contain third-party ads.<br />
delivery deadline: 7 days prior to publication. If the inserts are delivered significantly ahead<br />
of schedule, the publisher cannot guarantee in-house storage. If third-party storage is required,<br />
the costs will be charged to the client.<br />
to be delivered: directly to the press on Euro-palettes. The inserts have to be packaged and<br />
shipped in a way that ensures they reach the printing location undamaged. Otherwise, proper<br />
processing cannot be guaranteed. They need to be labelled “kicker, issue to be published<br />
on...” on the outside, with the label clearly visible.<br />
TIP-INS IN THE INTAGLIO SECTION<br />
Tip-ins are glued to the carrier advertisement in the intaglio section of the kicker monday in<br />
a way that allows readers to remove them .<br />
Advertisers who want to place a tip-in order are required to also purchase a full-page intaglio<br />
ad.<br />
number of tip-ins: For organisational reasons (change of printing time dispositions), the<br />
number of tip-ins to be delivered has to be arranged individually with the advertising department,<br />
phone +49 (0)9 11 2 16-26 69.<br />
An additional processing charge of 3 % applies to the number of copies agreed upon. The<br />
following formats can be processed:<br />
a) postcards<br />
b) rectangular, unfolded printed matter not in a postcard format as well as envelopes with<br />
content, brochures and product samples made of flexible material. Other formats will be<br />
processed upon special request only.<br />
price per 1,000 tip-ins postcards € 68,–<br />
up to 25 g € 78,–<br />
up to 50 g € 98,–<br />
All rates plus VAT.<br />
mittlerprovision: 15 %<br />
third-party premium: 15 %<br />
discount: Discounts do not apply to tip-in orders.<br />
placement: placement of the tip-in within the carrier ad: the tip-in has to be glued in at least<br />
12 mm from the binding and 20 mm from all sides. Margin tolerances of + - 10 mm and parallelity<br />
deviations of + - 5° are to be expected.<br />
Placement of the ad within the issue: Definite placement cannot be guaranteed. Depending<br />
on machine utilisation, tip-ins are generally placed on the right side in the front section of the<br />
magazine or on the left side in the back section.<br />
publication date: monday edition only. Since only one tip-in per issue is possible, please set<br />
a publication date with us well ahead of time.<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
Address for delivery: Please call +49 (0)9 11 2 16-26 69 to find out about the address for<br />
delivery since different printing locations are used in rotation.<br />
Allocation options:<br />
• total circulation<br />
• split-run circulation (Nielsen Areas, retail circulation, subscription circulation)<br />
For logistical reasons, the division into different distribution regions is subject to minor<br />
changes with regards to geographical split-run.<br />
placement: Due to different processing methods, placement is not guaranteed.<br />
right to withdraw: The right to withdraw will does not apply to finalised orders.<br />
delivery deadline: 7 days prior to publication.<br />
to be delivered: directly to D.V.N. on Euro-palettes.<br />
The tip-ins have to be packaged and shipped in a way that ensures they reach the printing<br />
location undamaged. Otherwise, proper processing cannot be guaranteed.<br />
Address for delivery: D. V. N. Druckverarbeitung Nuremberg GmbH, Abt. Weiterverarbeitung<br />
kicker, Brunecker Str. 84 – 98, 90461 Nuremberg, Germany, phone +49 (0)9 11 4 39 92-1 33.<br />
TECHNICAL SPECIFICATIONS<br />
minimum format: 56 mm wide (glue side), 85 mm high. Maximum format: 210 x 210 mm.<br />
margin tolerances: 5 – 10 mm, parallelity deviations + - 5 °<br />
properties of post-card tip-ins: The use of offset card stock is advisable, at least 170 g/sqm,<br />
230 g/sqm at the most. The postcards have to be cut to fit.<br />
Price calculation is required in advance for all tip-ins – unless they are made of simple<br />
card stock ( 170 g/sqm) – and without exception for product sample tip-ins (e.g. veneer,<br />
household cloths, foil, closed sample pouches). In those cases, final acceptance of the order<br />
will depend on a successful trial run with 500 samples to be delivered in order to make sure<br />
they can be processed properly.<br />
requirements for product samples: Product samples may not contain hazardous materials<br />
or interfere with proper processing and distribution. The publisher shall be exempt from all<br />
third-party claims that may arise from product sample tip-ins. Moreover, the client shall be<br />
liable for any damage incurred by the publisher due to non-compliance with the technical<br />
specifications.<br />
right to withdraw: The right to withdraw does not apply to finalised orders.<br />
if inserts/tip-ins/product samples have to be removed from unsold copies of kicker-sportmagazin,<br />
the client shall bear the additional costs to be calculated in each individual case.<br />
kicker<br />
loose inserts<br />
tip-ins
BOUND-IN INSERTS<br />
A bound-in insert is printed matter or a brochure bound into the monday edition of kicker.<br />
The client has to deliver bound-in inserts ready for processing.<br />
They may have 4, 8, 12 or 16 pages. Inserts with more pages may be processed upon<br />
request.<br />
price per 1,000 bound-in inserts up to 25 g € 78,–<br />
up to 50 g € 98,–<br />
All rates plus VAT.<br />
Additional costs for processing resulting from the properties of a bound-in insert will be<br />
charged to the client.<br />
discount: Discounts do not apply to orders for bound-in inserts.<br />
third-party premium: based on the costs for the bound-in inserts<br />
marking: Bound-in inserts which are not clearly recogniable as advertisements due to<br />
their layout have to be marked “Anzeige” (= advertisement ) in at least 8 point capital<br />
letters. In order to be able to check the marking required by press law, a blueprint or<br />
hardproof has to be submitted to us before the bound-in insert goes to print.<br />
publication date: Please check with our advertising department well in advance, phone<br />
+49 (0)9 11 2 16-26 69. You will be required to submit an original pattern (5 copies) when<br />
you place your order, five weeks prior to the publication date at the latest.<br />
placement: Bound-in inserts are placed behind the current newspaper section in the<br />
centre of the magazine.<br />
number of bound-in inserts: Due to fluctuation of circulation, it is necessary to always<br />
check with our advertising department, phone +49 (0)9 11 2 16-26 69.<br />
properties of bound-in inserts: The format has to be discussed with the advertising<br />
department well in advance, five weeks prior to the publication date at the latest.<br />
paper quality: at least 80 g/sqm for 4- and 8-page bound-in inserts and 60 g/sqm for<br />
12- and 16-page bound-in inserts.<br />
delivery deadline: 7 days prior to publication. If the inserts are delivered significantly<br />
ahead of schedule, the publisher cannot guarantee in-house storage. If third-party<br />
storage is required, the costs will be charged to the client.<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
Address for delivery: D. V. N. Druckverarbeitung Nuremberg GmbH, Abt. Weiterverarbeitung<br />
kicker, Brunecker Str. 84 – 98, 90461 Nuremberg, Germany, phone +49 (0)9 11 4 39<br />
92-1 33.<br />
to be delivered: directly to D.V.N. on Euro-palettes. The bound-in inserts have to be<br />
packaged and shipped in a way that ensures they reach the printing location undamaged.<br />
Otherwise, proper processing cannot be guaranteed. They need to be labelled “ kicker, issue<br />
to be published on ...” on the outside with the label clearly visible.<br />
right to withdraw: The right to withdraw does not apply to finalised orders.<br />
The absolute competence in sports!<br />
kicker<br />
Bound-in<br />
inserts<br />
7456_1011_tk_sb
KICKER THURSDAY:<br />
TECNICAL SPECIFICATION<br />
magazine format: 235 mm wide x 315 mm high<br />
print space: 203 mm wide x 282 mm high<br />
printing method: The Thursday edition of kicker-sportmagazin is printed in several locations<br />
only hours before its publication using newspaper offset printing.<br />
Due to the printing method and the quality of wood-containing newspaper stock, printing<br />
failures are to be taken into consideration accordingly. Advertising space is limited. Printing<br />
in several locations with different printing gear can make it necessary for the placement of<br />
colour ads to be changed from left to right within the same issue.<br />
special insertion formats: upon request. Call +49 (0)911 2 16-22 15, 2 16-22 12<br />
guaranteed number of copies sold: 190,000 copies<br />
reader circle edition: no<br />
supplements, tip-ins, bound-in inserts: not possible<br />
consumer magazine number: 554207<br />
Ads may also be booked through our Online Booking System (OBS).<br />
See www.obs.pz-online.de<br />
KICKER THURSDAY: FORMATS AND ADVERTISEMENT RATES<br />
page sections print space<br />
formats<br />
width x height<br />
in mm<br />
one- to four-<br />
coloured<br />
€<br />
1/1 203 x 282 21 580,–<br />
3/4<br />
vertical<br />
horizontal<br />
151 x 282<br />
203 x 211<br />
17 480,–<br />
2/3<br />
vertical<br />
horizontal<br />
134 x 282<br />
203 x 188<br />
15 830,–<br />
9/16 3-column 151 x 209 13 600,–<br />
1/2<br />
horizontal 2-column<br />
horizontal 4-column<br />
99 x 282<br />
203 x 141<br />
12 520,–<br />
1/3<br />
vertical<br />
horizontal<br />
64 x 282<br />
203 x 94<br />
8 640,–<br />
vertical 1-column 47 x 282<br />
1/4 vertical 2-column 99 x 141<br />
7 020,–<br />
horizontal 4-column 203 x 70<br />
vertical 1-column 47 x 141<br />
1/8 vertical 2-column 99 x 70<br />
3 780,–<br />
horizontal 4-column 203 x 35<br />
1/16<br />
vertical 1-column<br />
horizontal 2-column<br />
47 x 70<br />
99 x 35<br />
2 030,–<br />
1/32 1-column 47 x 35 1 150,–<br />
PRINTING MATERIAL<br />
page sections print space<br />
formats<br />
width x height<br />
in mm<br />
Other formats available upon request. All rates plus VAT.<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
See www.duon-portal.de for the current and binding technical specifications, also<br />
available as downloadable PDF-file.<br />
If printing material is not submitted on time or if the submittal is incorrect or the printing<br />
ordered is different from the submittal, the printing quality and placement of your ad may<br />
be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />
be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />
the data submission deadline or with the specifications listed above, as well as data errors<br />
and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />
intaglio) result in the forfeiting of the right to complain.<br />
“RETURN MATCH”-DISCOUNT<br />
place the same advert (same size and color range) in both the Monday<br />
and Thursday editions of kicker in a single calendar week to qualify for a<br />
discount of 10 %.<br />
kicker thursday<br />
printing material<br />
prices<br />
one- to four-<br />
coloured<br />
€<br />
formats with across-binding print<br />
2/1 428 x 282 <strong>43</strong> 160,–<br />
1 page + 1/2 p. vertical 324 x 282<br />
1 1/2 2 x 3/4 page horizontal 428 x 211<br />
34 100,–<br />
2 x 3/4 page vertical 324 x 282<br />
2x 9/16 tunnel-format-ad 324 x 209 27 200,–<br />
2x 1/2 horizontal 428 x 141 25 040,–<br />
special placement<br />
1/1<br />
in-text ads<br />
4th cover page 203 x 282 23 740,–<br />
column width 47 mm price per mm 74,–
KICKER THURSDAY: PUBLICATION SCHEDULE<br />
We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />
In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />
publication schedule <strong>2012</strong> closing deadline<br />
calendar-<br />
week<br />
issue no. publication date<br />
d/m/y<br />
right to withdraw<br />
printing material<br />
d/m/y<br />
the kicker football year<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
Bundesliga, 2. liga, dFB-pokal,<br />
champions league, europa league, international matches<br />
1 3 05/01/12 29/12/11<br />
2 5 12/01/12 05/01/12<br />
3 7 19/01/12 12/01/12<br />
4 9 26/01/12 19/01/12<br />
5 11 02/02/12 26/01/12<br />
6 13 09/02/12 02/02/12 DFB-Pokal, Quarter finals<br />
7 15 16/02/12 09/02/12 Champions-League, Last sixteen<br />
8 17 23/02/12 16/02/12 Champions-League, Last sixteen<br />
9 19 01/03/12 23/02/12 International macht, Germany – France<br />
10 21 08/03/12 01/03/12 Champions-League, Last sixteen<br />
11 23 15/03/12 08/03/12 Champions-League, Last sixteen<br />
12 25 22/03/12 15/03/12 DFB-Pokal, Semi finals<br />
13 27 29/03/12 22/03/12 Champions-League, Quarter finals<br />
14 29 05/04/12 29/03/12 Champions-League, Quarter finals<br />
15 31 12/04/12 05/04/12 Bundesliga + 2. Liga<br />
16 33 19/04/12 12/04/12 Champions-League, Semi finals<br />
17 35 26/04/12 19/04/12 Champions-League, Semi finals<br />
18 37 03/05/12 26/04/12<br />
19 39 10/05/12 03/05/12 Europa League, Final in Bukarest<br />
20 41 18/05/12 10/05/12<br />
21 <strong>43</strong> 24/05/12 18/05/12<br />
22 45 31/05/12 24/05/12<br />
23 47 07/06/12 31/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />
24 49 14/06/12 07/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />
25 51 21/06/12 14/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />
26 53 28/06/12 21/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />
27 55 05/07/12 28/06/12<br />
28 57 12/07/12 05/07/12<br />
29 59 19/07/12 12/07/12<br />
30 61 26/07/12 19/07/12<br />
31 63 02/08/12 26/07/12<br />
32 65 09/08/12 02/08/12<br />
33 67 16/08/12 09/08/12 International Match, Germany – Argentina<br />
34 69 23/08/12 16/08/12<br />
35 71 30/08/12 23/08/12<br />
36 73 06/09/12 30/08/12<br />
37 75 13/09/12 06/09/12<br />
38 77 20/09/12 13/09/12<br />
39 79 27/09/12 20/09/12<br />
40 81 04/10/12 27/09/12<br />
41 83 11/10/12 04/10/12<br />
42 85 18/10/12 11/10/12<br />
<strong>43</strong> 87 25/10/12 18/10/12<br />
44 89 01/11/12 25/10/12<br />
45 91 08/11/12 01/11/12<br />
46 93 15/11/12 08/11/12<br />
47 95 22/11/12 15/11/12<br />
48 97 29/11/12 22/11/12<br />
49 99 06/12/12 29/11/12<br />
50 101 13/12/12 06/12/12<br />
51 103 20/12/12 13/12/12<br />
= euro <strong>2012</strong> 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />
For information regarding all sporting events in <strong>2012</strong>, please call<br />
+49 (0)911 2 16-26 29 or write to anzeigen@kicker.de<br />
kicker thursday<br />
publication<br />
schedule
GENERAL TERMS AND CONDITIONS<br />
for Advertisements and inserts in newspapers and magazine publications<br />
<strong>1.</strong> “Advertising order“ as defined by the following general terms and conditions shall be a contract for publishing<br />
one or several advertisements by an advertiser or other party in a publication for the purpose of<br />
distribution.<br />
2. In case of doubt, advertisements shall be called within one year of signing the contract. Where a right to call<br />
individual advertisements has been granted within the framework of an advertising deal, the order is to be<br />
settled within one year from the date of publication of the first advertisement, insofar as the first advertisement<br />
is called and published within the period of time specified in sentence <strong>1.</strong><br />
3. Once a contract has been signed, the client shall be entitled to call other advertisements within the period of<br />
time agreed upon or specified in clause 2 even beyond the number of advertisements specified in the order.<br />
4. If single or several calls specified in an advertising deal are not effected for reasons not attributable to the<br />
publisher, then the client is obliged, without prejudice to any other legal obligations, to reimburse the<br />
publisher in the amount of the difference between the discount granted and the discount applicable to<br />
the actual number of publication instances called. Reimbursement shall not apply if non-fulfilment is based<br />
upon force majeure within the publisher’s area of risk.<br />
5. For the calculation of volumes, text-millimetre lines are converted into advertisement millimetres on the<br />
basis of their price.<br />
6. Orders for advertisements or inserts which are only to be published in certain issues, certain editions or at<br />
certain positions within the newspaper or magazine must be submitted to the publisher in sufficiently good<br />
time to enable notification to the client before the closing date for advertisements should it not be possible<br />
to complete the order as requested. Classified advertisements are printed in the category concerned without<br />
this requiring an express agreement.<br />
7. In-text advertisements are advertisements which are bordered on at least three sides by text and not by<br />
other advertisements. Advertisements which, by virtue of their design or layout, may not be recognised as<br />
advertisements will be identified as such by the publisher with the word “advertisement“.<br />
8. The publisher retains the right to reject advertisement orders based on the publisher‘s consistent, factual<br />
business principles, including individual calls within the framework of an advertising deal, as well as inserts<br />
on account of their contents, layout, origin or technical form if their contents infringe laws or official<br />
regulations or if their publication is unreasonable for the publisher. This also applies to orders placed with<br />
branch offices, receiving offices or agents. Orders for inserts are only binding for the publisher following<br />
submission and approval of a sample. Advertisements which, due to their format or layout, would appear<br />
to the reader to be an integral part of the newspaper or magazine or which contain advertising from or for<br />
third parties (joint advertising) will not be accepted. The rejection of an order will be communicated to the<br />
client without delay.<br />
9. The client bears sole responsibility for the timely submission and appropriate quality of the advertisement<br />
text and printing material or inserts. The publisher shall request immediate replacement for unsuitable or<br />
damaged printing material. The publisher shall guarantee the standard printing quality possible for the<br />
respective title within the framework of the printing material submitted for publication.<br />
10 . If an advertisement as printed is wholly or partially illegible, incorrect or incomplete, the client<br />
shall be entitled to a price reduction or a faultless substitute advertisement, but only to the extent<br />
to which the purpose of the advertisement was impaired. If the publisher allows the reasonable<br />
deadline set by the client for the substitute advertisement to expire, or if the substitute advertise-<br />
ment is again faulty, the client shall be entitled to a price reduction or to cancellation of the order.<br />
The publisher shall not be liable for any claims for damages arising from positive violation of contractual<br />
duty, culpa in contrahendo or tortious acts. This applies also to orders placed over the telephone. Claims for<br />
damages arising from impossibility of fulfilment and delay in fulfilment shall be limited to reimbursement<br />
for typical, predictable damage and to the reimbursement of the payment due for the advertisement or<br />
insert in question. This does not apply in cases of intent or gross negligence on the part of the publisher,<br />
his legal agent and his subcontractor. Moreover, in the context of commercial business, the publisher shall<br />
not be liable for gross negligence on the part of his subcontractors; in other cases of gross negligence, the<br />
publisher‘s liability with regard to tradesmen shall be limited to reimbursement for the typical, predictable<br />
damage in the maximum amount of the payment due for the advertisement in question. Except in the case<br />
of concealed defects, claims must be made within four weeks after receipt of the invoice and specimen.<br />
1<strong>1.</strong> Proofs shall only be supplied if expressly requested. The client bears sole responsibility for the correctness of<br />
returned proofs. The publisher will take into account and correct all errors reported up to the closing date for<br />
advertisements or within the statutory reply period specified when the proofs were supplied.<br />
12. If no special size specifications have been given, the calculation shall be based upon the actual printing<br />
height common for the type of advertisement.<br />
13. Provided the client does not pay in advance, the invoice shall be sent to him immediately, 14 days after<br />
publication of the advertisement at the latest if possible. Invoices are payable within the period specified in<br />
the price list from the date of receipt, unless other deadlines for payment or advance payment have been<br />
agreed upon. Discounts for early payment are granted as specified in the price list.<br />
14. In case of default in payment or extension for payment, interest at the rate customary in banking and any<br />
collection fees will be charged to the client. In case of default in payment, the publisher is entitled to suspend<br />
further execution of the current order until payment is received and to demand advance payment for<br />
any remaining advertisements. In case of reasonable doubt regarding the client’s ability to pay, the publisher<br />
is entitled, also during the period of an advertisement deal, to make the publication of further advertisements<br />
dependent on advance payment of the amount due at the end of the advertisement period and on<br />
settlement of outstanding invoice amounts, irrespective of the terms of payment originally agreed upon.<br />
15. The publisher will supply a specimen copy of the advertisement along with the invoice upon request.<br />
Depending on the nature and scope of the advertisement order, this may take the form of advertisement<br />
cuttings, specimen pages or complete specimen issues. If it is no longer possible to supply a specimen<br />
copy, the publisher will give a legally binding declaration confirming the publication and distribution of<br />
the advertisement.<br />
16. The client shall bear the costs for preparing the printing material ordered and for any reasonable significant<br />
changes to the originally agreed upon format desired by or attributable to the client.<br />
17. It is possible to derive a claim to price reduction from the reduction in circulation under a contract concluded<br />
for several advertisements if the average number of copies falls below the guaranteed circulation<br />
specified in the price list. A reduction in circulation shall only be a deficiency that justifies a price reduction<br />
if it constitutes more than 20 % of an edition of up to 50,000 copies, more than 15 % of an edition of up to<br />
100,000 copies, more than 10 % of an edition of up to 500,000 copies or more than 5 % of an edition of over<br />
500,000 copies. Beyond this, claims to a price reduction within the framework of an existing contract shall be<br />
excluded if the publisher has notified the client of the drop in circulation numbers in due time, so that the<br />
client could have withdrawn from the contract before the edition was published (Clause 17 shall not apply<br />
to editions with circulation figures published on the basis of individual issues. See clause 21)<br />
18. In the case of keyed advertisements, the publisher will exercise the due care of a conscientious businessman<br />
with regard to the keeping and timely forwarding of offers. Registered and express-delivery letters<br />
received in reply to keyed advertisements will only be forwarded by standard post. Replies to keyed adver-<br />
<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />
tisements will be kept for four weeks. Replies which are not collected within this period will be destroyed.<br />
The publisher will return any valuable documents, though without accepting any obligation to do so.<br />
The publisher reserves the right to open offers received on behalf of and in the declared interest of the client<br />
in order to eliminate any abuse of the keyed advertising service. The publisher is not obliged to forward trade<br />
samples and placement offers.<br />
19. Printing material shall only be sent back to the client upon special request. The duty to store shall end three<br />
months after the order has expired.<br />
20. The place of fulfilment is the place where the publisher has his offices. In business transactions with commercial<br />
clients, corporate entities under public law or public-law trusts, the court of jurisdiction for legal action is<br />
the court at the place where the publisher has his offices. Insofar as claims by the publisher are not asserted<br />
by an order for payment procedure, the court of jurisdiction in respect of non-commercial clients is determined<br />
by their place of residence. If the place of residence or habitual abode of the client, also in the case of<br />
non-commercial clients, is unknown at the time an action is filed, or if the client has transferred his place of<br />
residence or habitual abode outside the purview of the law after conclusion of the contract, then the court<br />
of jurisdiction is agreed to be the court at the place where the publisher has his offices.<br />
2<strong>1.</strong> At variance with the terms stipulated under clause 17, deriving a claim to a price reduction from a reduction<br />
in circulation of editions with circulation figures published on the basis of individual issues shall be permissible<br />
only if the reduction in circulation constitutes more than 10 % of an edition of up to 500,000 copies or<br />
more than 5 % of an edition of over 500,000 copies (fluctuation margin). The price reduction is calculated<br />
based on the percentage of deviation from the guaranteed circulation number minus the fluctuation margin<br />
calculated in accordance with sentence <strong>1.</strong> The guaranteed circulation number is based on the total number<br />
of copies sold as defined by the IVW (German member organisation of the International Federation of Audit<br />
Bureaux of Circulations) . It is calculated for the current insertion year based on the average number of copies<br />
sold during the four quarters of the previous year unless the publisher has specified an absolute guaranteed<br />
circulation number in the respective price list. In order to be eligible for a price reduction, clients must have<br />
concluded a contract based on the cumulative quantity discount schedule and for at least three issues. The<br />
price reduction is calculated based on the number of orders per company unless calculation based on the<br />
number of brands was agreed upon when the order was placed, with brands having been specified at the<br />
time of the placement of the order. The possible reduction in circulation is calculated as the balance between<br />
the number of copies over the guaranteed number and the number of copies under the guaranteed number<br />
within the insertion year. The reimbursement shall be effected at the end of the advertising campaign as<br />
credit note or as payment if credit can no longer be granted and is based on the customer net price minus<br />
any third-party premium to be paid to an agency. Any claim to reimbursement shall be accepted only if the<br />
total sum to be reimbursed is at least € 2,500.<br />
ADDITIONAL TERMS AND CONDITIONS OF THE PUBLISHER<br />
a) A change in the price list for advertisements shall also apply to current orders from the time it goes into effect<br />
unless otherwise agreed in writing. This does not apply to non-commercial clients‘ orders to be completed<br />
within four months of the conclusion of the contract.<br />
b) Advertising mediators and advertising agencies shall maintain the price list of the publisher in their quotations,<br />
contracts and accounts with the advertisers. The mediating remuneration granted by the publisher may<br />
not be passed on to the client either wholly or partially.<br />
c) To claim the common rebate for companies for subsidiaries, a written confirmation of an equity investment<br />
exceeding 50 % is required.<br />
d) A collegiate discount of 10 % shall be applied to advertisements for other publishers‘ products if the<br />
order has been placed directly by respective publisher.<br />
e) The publisher reserves the right to apply special advertisement prices for advertisements placed in<br />
special supplements or collector‘s editions.<br />
f ) In the event of operating malfunctions, force majeure, strike, seizure, traffic disruption, a general shortage<br />
in resources or energy and the likes occurring on the premises of the publisher or on the premises of<br />
the publisher‘s subcontractors, the publisher shall be entitled to full payment for the advertisements<br />
published if 80 % of t tioned events, the publisher shall be freed from the obligation to perform any<br />
orders and pay damages. Specifically, no damages shall be paid for advertisements not published or<br />
not published on time.<br />
g) If flaws in the printing material submitted are not immediately recognisable and are thus not recognised<br />
until the advertisement goes to print, the client shall not be entitled to any claims arising from the lower<br />
printing quality. The same applies to mistakes in advertisements to be published repeatedly if the client<br />
fails to inform the publisher of the mistake before the next issue is printed.<br />
h) The submission of more than two colour originals, the failure to submit printing material on schedule<br />
and the request to have an advertisement printed in another format than originally agreed upon may<br />
result in changes in placement or lower printing quality. The right to complain shall be forfeited in those<br />
cases. The publisher reserves the right to charge additional costs to the client.<br />
i) The client shall bear sole responsibility for the content and legal permissibility of the text and image<br />
documents made available for insertion. The client shall be responsible for exempting the publisher from<br />
any claims of third parties arising against it from carrying out the order, even if it should be cancelled. The<br />
publisher shall not be obliged to check orders and advertisements with reference to whether the rights<br />
of third parties are infringed by them.<br />
j) Order cancellations and changes have to be submitted to the publisher in writing by the closing deadline<br />
for the issue in question at the latest. The publisher shall charge any technical costs incurred to the<br />
client. If inserts are not submitted on schedule, the costs incurred by the publisher shall be reimbursed<br />
by the client.<br />
k) All advertisement or insert orders placed are subject to written confirmation by the publisher.<br />
GENERAL TERMS AND CONDITIONS FOR THE TRANSFER<br />
OF DIGITAL DATA<br />
The client shall bear sole responsibility for the timely submission and correctness of content of digital printing<br />
material. The client shall be entitled to the supply of proofs prior to publication. The publisher, his legal<br />
agents and subcontractors shall be liable only in cases of intent and gross negligence.<br />
The client affirms that he is the rightful owner of the copyrights and/or intellectual property rights required<br />
for the publication of the data submitted – the texts, images, photos and fonts contained. The client shall<br />
exempt the publisher from any claims made by third parties arising from the infringement of said rights.