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Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag

Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag

Nr. 43 / 1. 1. 2012 No. 43 1/1/2012 - Olympia-Verlag

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<strong>No</strong>. <strong>Nr</strong>. <strong>43</strong> / <strong>1.</strong> 1/1/<strong>2012</strong> <strong>1.</strong> <strong>2012</strong><br />

7456_OV_Tariftitel_<strong>2012</strong>.indd 8 17.10.11 11:22<br />

FIND A CONTACT PERSON AROUND THE WORLD G+J International Media Sales<br />

AsiA (excl. JApAn And KoreA)<br />

Godfrey Wu, MHI Limited<br />

1305 C.C. Wu Building<br />

302 - 308 Hennessy Road<br />

Wanchai, Hong Kong SAR<br />

China<br />

Phone +852 / 25 91 10 77<br />

Fax +852 / 25 72 51 58<br />

E-mail gwu@mhi.com.hk<br />

AustrAliA, new ZeAlAnd<br />

Moira Penman<br />

The Media Company<br />

1/322 Military Road<br />

Cremorne, Sydney<br />

NSW 2090, Australia<br />

Phone +61 (0) 2 / 99 09 58 00<br />

Fax +61 (0) 2 / 99 09 58 10<br />

E-mail mpenman@themediaco.com.au<br />

AustriA And south tyrol<br />

Erwin W. Luthwig<br />

Gruner + Jahr <strong>Verlag</strong>sges. mbH.<br />

Parkring 12<br />

1010 Vienna, Austria<br />

Phone +<strong>43</strong> (0) 1 / 5 12 56 47 - 0<br />

Fax +<strong>43</strong> (0) 1 / 5 12 57 32<br />

E-mail luthwig.erwin@guj.de<br />

Belgium, luxemBourg,<br />

netherlAnds<br />

Kathy Rosseel<br />

G+J International Media Sales bvba<br />

Coupure rechts 64/1<br />

9000 Ghent, Belgium<br />

Phone +32 (0) 9 / 2 35 02 10<br />

Fax +32 (0) 9 / 2 35 02 11<br />

E-mail guj.benelux@guj.de<br />

cAnAdA<br />

Richard Brown<br />

Victor Brown Associates Corp.<br />

5160 Explorer Drive, Unit 22<br />

Mississauga, Ontario<br />

Canada L4W 4T7<br />

Phone +1 (0) 905 / 6 25 96 31<br />

Fax +1 (0) 905 / 6 24 96 34<br />

E-mail r.brown@vicbrownmedia.com<br />

denmArK, norwAy<br />

Mark Hjortkilde<br />

adbizz denmark ApS<br />

Alfavej 4C, 2nd floor<br />

3250 Gilleleje<br />

Denmark<br />

Phone +45 / 45 46 91 00<br />

E-mail markhjortkilde@adbizz.dk<br />

FrAnce<br />

Maud Gobron<br />

G+J International Media Sales<br />

c/o Prisma Presse<br />

13 rue Henri Barbusse<br />

92230 Gennevilliers, France<br />

Phone +33 (0) 1 / 73 05 65 32<br />

Fax +33 (0) 1 / 47 92 67 25<br />

E-mail gruner.paris@guj.de<br />

greece, cyprus<br />

Sophie Papapolyzou<br />

Publicitas S. A.<br />

4, Kastorias Street<br />

15344 Gerakas<br />

Athens, Greece<br />

Phone +30 (0) 211 / 1 06 03 00<br />

Fax +30 (0) 210 / 6 61 84 77<br />

E-mail info@publicitas.gr<br />

hungAry<br />

Tibor Sáringer<br />

spot ON media<br />

Zsolt utca 5.<br />

Budapest 1016, Hungary<br />

Phone +36 (0) 1 / 212 70 21<br />

Mobile +36 (0) 363 09 52 49 83<br />

E-mail tibor.saringer@spotonmedia.hu<br />

indiA<br />

Srinivas Iyer<br />

Publicitas Mediascope<br />

51, Doli Chambers<br />

Arthur Bunder Road, Colaba<br />

Mumbai - 400 005<br />

India<br />

Phone +91 (0) 22 / 61 37 74 00<br />

Fax +91 (0) 22 / 22 82 48 89<br />

E-mail srinivas.iyer@publicitas.com<br />

itAly (excl. south tyrol)<br />

Stefanie Meierfrankenfeld<br />

G+J International Sales Italy Srl<br />

Via Benedetto Marcello, 4<br />

<strong>2012</strong>4 Milan, Italy<br />

Phone +39 02 / 2 05 26 71<br />

Fax +39 02 / 20 52 02 10<br />

E-mail guj.italia@guj.de<br />

JApAn<br />

Hidetada Kochi<br />

Mediahouse Inc.<br />

1-7-21 Hirakawacho<br />

Chiyoda-ku<br />

Tokyo 102-0093, Japan<br />

Phone +81 (0) 3 / 32 22 78 11<br />

Fax +81 (0) 3 / 32 34 11 40<br />

E-mail mediahouse@mediahs.com<br />

polAnd<br />

Nina Kowalewska-Motlik<br />

New Communications<br />

Spolka z ograniczona odpowiedzialnoscia<br />

Spolka komandytowa<br />

Baluckiego 20/3<br />

02-557 Warsaw, Poland<br />

Phone +48 / 22 646 26 76<br />

Mobile + 48 / 602 280 572<br />

E-mail nina.kowalewska@ft.pl<br />

portugAl<br />

Paulo Andrade<br />

Ilimitada - Media Internacional<br />

Av. Eng. Duarte Pacheco, Amoreiras<br />

Torre 2, Piso 5, Sala 1<br />

1070-102 Lisbon, Portugal<br />

Phone +351-213 / 85 35 45/98<br />

Fax +351-213 / 88 32 83<br />

E-mail pandrade@ilimitadapub.com<br />

south AFricA<br />

Gisela Albrecht<br />

Intern. Media Representatives Ltd.<br />

P.O. Box 2179<br />

Rivonia 2128, South Africa<br />

Phone +27 (0) 11 / 2 34 98 75<br />

Fax +27 (0) 11 / 2 34 98 77<br />

E-mail gisela@imrsa.co.za<br />

south AmericA<br />

Jorge Pflucker<br />

Netcorp Media<br />

Jr. Caracas #2463, Jesús Maria<br />

Lima 11, Peru<br />

Phone +51-1 / 717 32 82 / -83<br />

Fax +51-1 / 262 44 69<br />

E-mail jpflucker@netcorpmedia.com<br />

south KoreA<br />

J. G. SEO<br />

DooBee Inc.<br />

8th Floor, DooBee Bldg.,<br />

11-3, Jeong-dong,<br />

Jung-gu, Seoul 100-120<br />

Korea<br />

Phone +82 (0) 2 / 37 02 17 40<br />

Fax +82 (0) 2 / 7 55 98 60<br />

E-mail dbi@doobee.com<br />

spAin<br />

Silvia Dudda<br />

GPS Soluciones de Medios<br />

C/ Ancora 40<br />

28045 Madrid, Spain<br />

Phone +34 (0) 91 / 3 47 03 59<br />

Fax +34 (0) 91 / 3 47 02 04<br />

E-mail sdudda@gpssoluciones.es<br />

sweden, FinlAnd<br />

Bradley P. Johnson<br />

Global Business Media AB<br />

Österlenvägen 35<br />

277 40 St Olof<br />

Sweden<br />

Phone +46 (0) 414 / 203 20<br />

Mobile +46 (0) 70 / 369 50 08<br />

E-mail bradley@globalmedia.se<br />

switZerlAnd<br />

Hans H. Otto<br />

Gruner + Jahr (Schweiz) AG<br />

Zeltweg 15, P.O. Box 1672<br />

8032 Zurich<br />

Switzerland<br />

Phone +41 (0) 44 / 2 69 70 70<br />

Fax +41 (0) 44 / 2 69 70 71<br />

E-mail guj.schweiz@guj.de<br />

turKey<br />

Reha Bilge & Tan Bilge<br />

Media Ltd.<br />

Ali Sami Yen Sk. <strong>No</strong>. 2 Kat 3<br />

3<strong>43</strong>94 Gayrettepe/Istanbul<br />

Turkey<br />

Phone +90 (0) 212 / 2 75 84 33<br />

Fax +90 (0) 212 / 2 75 92 28<br />

E-mail medialtd@medialtd.com.tr<br />

united Kingdom, irelAnd<br />

Rob Walker<br />

Gruner + Jahr Limited<br />

Silver House, 31 Beak Street<br />

London W1F 9SX<br />

United Kingdom<br />

Phone +44 (0) 20 / 74 37 <strong>43</strong> 77<br />

Fax +44 (0) 20 / 74 37 <strong>43</strong> 78<br />

E-mail walker.rob@guj.de<br />

usA eAst coAst<br />

Dustin Guzowski<br />

Huson International Media<br />

13–17 Laight Street, Suite 401 (Mailbox #7)<br />

New York, NY 10013<br />

USA<br />

Phone +1-212 / 2 68 33 44<br />

Fax +1-212 / 2 68 33 55<br />

E-mail dustin.guzowski@husonmedia.com<br />

usA west coAst<br />

Ralph Lockwood<br />

Huson International Media<br />

1999 South Bascom Avenue<br />

Suite 450<br />

Campbell, CA 95008<br />

USA<br />

Phone +1-408 / 8 79 66 66<br />

Fax +1-408 / 8 79 66 69<br />

E-mail ralph.lockwood@husonmedia.com<br />

Latest Information at<br />

www.gujmedia.com<br />

7456_1011_tk_sb


EDITORIAL<br />

READERSHIP PROFILE<br />

sex<br />

men<br />

women<br />

respondents‘ age<br />

14 – 19 years old<br />

20 – 29 years old<br />

30 – 39 years old<br />

40 – 49 years old<br />

50 – 59 Years old<br />

60 Years old and older<br />

household net income<br />

no personal incom (e.g. pupil)<br />

up to under 500 €<br />

500 up to under 1 000 €<br />

1 000 up to under 1 500 €<br />

1 500 up to under 2 000 €<br />

2 000 up to under 2 500 €<br />

2 500 € and more<br />

editorial<br />

readership profile<br />

kicker – the essence of soccer for<br />

90 years.<br />

The excitement, the joy, the tears. Since<br />

1920 we’ve had our reporters there on<br />

match day, bringing commitment,<br />

competence and<br />

of course a sense of fun to<br />

the beautiful game.<br />

We’ve been to all the<br />

World Cups and European<br />

Championships, to the<br />

Champions League and the<br />

Bundesliga, and to the great<br />

leagues of England, Spain and Italy. Our<br />

reporters are on the ball and up close<br />

where it counts.<br />

Soccer is thriving, with millions of fans,<br />

more than ever before. It’s true. It’s great.<br />

And it’s your opportunity.<br />

STRONG BRAND – YOUNG CORE<br />

Week after week, kicker-sportmagazin is read by over 3 million readers. With 96 % of its<br />

readers kicker is one of the most “male” titles in the current media analysis. kicker readers<br />

are younger than average – 52 % of its readers are between the age of 14 to 39.<br />

total<br />

%<br />

48,9<br />

51,1<br />

7,3<br />

14,0<br />

14,0<br />

19,2<br />

16,1<br />

29,3<br />

11,1<br />

10,9<br />

22,5<br />

23,9<br />

15,9<br />

8,0<br />

7,7<br />

kicker<br />

%<br />

96,2<br />

3,8<br />

12,6<br />

20,1<br />

18,8<br />

20,4<br />

13,2<br />

14,8<br />

10,9<br />

6,8<br />

10,6<br />

22,2<br />

25,4<br />

12,9<br />

11,3<br />

total affinity = 100<br />

7<br />

47<br />

51<br />

62<br />

82<br />

93<br />

99<br />

106<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

kicker: read by over three million young, high-earning men who<br />

are professionally successful and who are not only consumers of the<br />

sport but also actively participate. kicker men live in households of<br />

three or more people, which significantly adds to their purchasing<br />

power.<br />

More than any other sport, soccer and everything around it is at<br />

home with advertising and sponsorship, which add to the product<br />

instead of detracting from it.<br />

You can make the huge emotional appeal of soccer work for your<br />

brand communication. Be there as over three million readers review<br />

the weekend’s matches and relive the emotions our editors bring<br />

back to life for them.<br />

Whether you want a traditional campaign, a special advert design<br />

or cooperation – we always work closely and professionally with<br />

advertisers and can respond to all our customers’ requests on an<br />

individual basis.<br />

kicker – 90 years of tradition –<br />

90 years as the top soccer magazine!<br />

FOOTBALL – THE HIGHEST “COMMON DENOMINATOR” AMONG MEN The target<br />

group of football fans is extremely heterogeneous. All social classes are equally enthusiastic<br />

when it comes to football. This is reflected in kicker-sportmagazin readership<br />

profile.<br />

134<br />

144<br />

146<br />

160<br />

162<br />

172<br />

197<br />

male<br />

young<br />

well-funded<br />

Based on a total of 70.33 million respondents, kicker readers p.a. 3.37 million; source: media analysis 2011 press media II


PUBLISHER INFORMATION<br />

Publisher‘s adress: <strong>Olympia</strong>-<strong>Verlag</strong> GmbH,<br />

Anzeigenabteilung kicker, Badstraße 4–6, 90402 Nuremberg, Germany<br />

Phone: +49 (0)911 216-22 12 /-22 15<br />

Order processing: +49 (0)911 216-22 14 / -26 29<br />

Printing material: +49 (0)911 216-26 29 / -22 14<br />

Loose inserts, bound-in inserts, tip-ins: +49 (0)911 216-26 69<br />

Advertising sales: +49 (0)911 216-27 75 /-27 35 /-23 22 /-22 11<br />

Fax: (09 11) 2 16-27 39<br />

E-Mail: anzeigen@kicker.de<br />

Internet: www.olympia-verlag.de<br />

TERMS OF PAYMENT<br />

Payments are due on the date on which the issue containing your ad is published.<br />

A 2 % discount will be granted if the full amount is received by the publisher before the<br />

date of issue and if there are no outstanding payments.<br />

payments can be made by direct debit.<br />

Sales tax: Net prices are plus VAT due on the same date as the payment.<br />

VAT ID.: DE 811186870<br />

BANK ACCOUNTS<br />

bank Postbank Nuremberg Commerzbank AG Nuremberg<br />

routing no. 760 100 85 760 400 61<br />

account no. 610 00-858 5 221 452<br />

IBAN DE42 7601 0085 0061 0008 58 DE21 7604 0061 0522 1452 00<br />

BIC PBNKDEFF COBADEFF<br />

KICKER MONDAY:<br />

TECHNICAL SPECIFICATION<br />

magazine format: 240 mm wide x 315 mm high (front section of the magazine)<br />

230 mm wide x 315 mm high (back section of the magazine)<br />

print space: 203 mm wide x 282 mm high<br />

enlarged print space: 220 mm wide x 305 mm high<br />

printing method: rotary intaglio with newspaper insert<br />

special insertion formats: upon request. Call +49 (0)911 2 16-22 15, 2 16-22 12<br />

guaranteed number of copies sold: 220,000 copies<br />

reader circle edition: no<br />

Bleed not possible since insertion of the most current newspaper section (events of Saturday/Sunday)<br />

requires that the ready-made intaglio product come with a binding lap. Several<br />

printing locations have to ship late Sunday night/early Monday morning in order for kicker<br />

magazine to reach our subscribers and buyers in time, i.e. only a few hours after printing.<br />

Since kicker magazine is produced using a combination of brilliant intaglio and quick newspaper<br />

offset, advertisers can make use of all the advantages of colour intaglio printing and<br />

kicker readers are sure to receive the latest news, i.e. they can read specialist reports about<br />

sports events from all over the world, some of which took place only a few hours before.<br />

This means that kicker magazine is capable of publishing event-related ads immediately<br />

after the fact and also in colour (e.g. congratulation ads).<br />

intaglio section. Minor tonal variations are due to the peculiarities of rotary intaglio. For<br />

special colours outside the range of the four-colour process, additional fees will be charged.<br />

Details will be provided upon request. The publisher reserves the right to build spot colours<br />

from the four-colour scale.<br />

newspaper section. Due to the printing method and the quality of wood-containing newspaper<br />

stock, printing failures are to be taken into consideration accordingly. Advertising<br />

space is limited. Printing in several locations with different printing gear can make it necessary<br />

for the placement of colour ads to be changed from left to right within the same issue.<br />

Minor changes in height and width are possible.<br />

consumer magazine number: 515631<br />

kicker monday<br />

printing material<br />

publisher information<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

DISCOUNTS<br />

from 3 pages 5 % from 9 pages 15 % from 15 pages 21 %<br />

from 6 pages 10 % from 12 pages 20 % from 18 pages 22 %<br />

Formats smaller than one page may be added up for one insertion year and receive<br />

a discount according to the total number of pages reached. Ads printed in both the<br />

Monday and Thursday editions of kicker-sportmagazin will be added for discount.<br />

Ads from orders for the complete edition of kicker-sportmagazin can be added to the<br />

number of ads ordered for the part editions to determine the total quantity ordered.<br />

club ads and private classifieds: 20 % discount.<br />

Advertising agencies receive a third-party premium of 15 % of the customer net price<br />

(gross price minus the discount).<br />

BOX NUMBER FEE including postage, processing, forwarding of offers: € 12,– (plus VAT)<br />

PRINTING MATERIAL<br />

See www.duon-portal.de for the current and binding technical specifications, also<br />

available as downloadable PDF-file.<br />

If printing material is not submitted on time or if the submittal is incorrect or the printing<br />

ordered is different from the submittal, the printing quality and placement of your ad may<br />

be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />

be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />

the data submission deadline or with the specifications listed above, as well as data errors<br />

and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />

intaglio) result in the forfeiting of the right to complain.<br />

Ads may also be booked through our Online Booking System (OBS).<br />

See www.obs.pz-online.de


KICKER MONDAY: FORMATS AND ADVERTISEMENT RATES<br />

page sections print space<br />

formats<br />

width x height<br />

in mm<br />

kicker monday<br />

Advertisement<br />

rates<br />

enlarged print<br />

space*<br />

width x height<br />

in mm<br />

one- to<br />

four-<br />

coloured<br />

€<br />

1/1 203 x 282 220 x 305 24 000,–<br />

3/4<br />

2/3<br />

vertical 3-column 151 x 282 161 x 305<br />

horizontal 4-column 203 x 211 220 x 221<br />

vertical 134 x 282 144 x 305<br />

horizontal 203 x 188 220 x 204<br />

19 440,–<br />

17 600,–<br />

9/16 3-column 151 x 209 161 x 221 15 120,–<br />

1/2<br />

1/3<br />

1/4<br />

1/8<br />

1/16<br />

vertical 2-column 99 x 282 109 x 305<br />

horizontal 4-column 203 x 141 220 x 151<br />

vertical 64 x 282 74 x 305<br />

horizontal 203 x 94 220 x 102<br />

vertical 1-column 47 x 282 57 x 305<br />

vertical 2-column 99 x 141 –<br />

horizontal 4-column 203 x 70 220 x 81<br />

vertical 1-column 47 x 141 –<br />

vertical 2-column 99 x 70 –<br />

horizontal 4-column 203 x 35 –<br />

vertical 1-column 47 x 70 –<br />

horizontal 2-column 99 x 35 –<br />

13 920,–<br />

9 600,–<br />

7 800,–<br />

4 200,–<br />

2 250,–<br />

1/32 1-column 47 x 35 – 1 280,–<br />

* only possible for intaglio<br />

page sections print space<br />

formats<br />

width x height<br />

in mm<br />

Other formats available upon request. All rates plus VAT.<br />

“RETURN MATCH”-DISCOUNT<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

enlarged print<br />

space*<br />

width x height<br />

in mm<br />

place the same advert (same size and color range) in both the Monday<br />

and Thursday editions of kicker in a single calendar week to qualify for a<br />

discount of 10 %.<br />

one- to<br />

four-<br />

coloured<br />

€<br />

formats with across-binding print<br />

2/1 428 x 282 440 x 305 48 000,–<br />

1 page + 1/2 p. vertical 324 x 282 330 x 305<br />

1 1/2 2 x 3/4 page horizontal 428 x 211 440 x 221 37 920,–<br />

2 x 3/4 page vertical 324 x 282 330 x 305<br />

2x 9/16 tunnel-format-ad 324 x 209 330 x 221 30 240,–<br />

2x 1/2 horizontal 428 x 141 440 x 151 27 940,–<br />

special placement<br />

1/1<br />

2nd/4th cover page 203 x 282 220 x 305 26 400,–<br />

left page facing the quick<br />

newspaper section<br />

203 x 282 220 x 305 25 200,–<br />

2/1 2nd cover page + p. 3 428 x 282 440 x 305 50 400,–<br />

in-text ads<br />

column width 47 mm price per mm 81,–<br />

* only possible for intaglio<br />

kicker Monday + kicker Thursday = 10% off<br />

10 %<br />

off<br />

Be a winner twice over:<br />

place the same ad in both the Monday<br />

and Thursday editions in one week<br />

and we’ll give you 10 % off.<br />

7456_1011_tk_sb


KICKER MONDAY: PUBLICATION SCHEDULE<br />

We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />

In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />

1 st half of <strong>2012</strong> advertisement deadlines the kicker football year<br />

calendar-<br />

week<br />

issue no. publication date<br />

d/m/y<br />

closing deadline,<br />

right to withdraw<br />

kicker monday<br />

publication schedule<br />

1 st half of <strong>2012</strong><br />

printing material<br />

d/m/y<br />

1 2 02/01/12 05/12/11 12/12/11<br />

2 4 09/01/12 12/12/11 19/12/11<br />

3 6 16/01/12 19/12/11 27/12/11<br />

4 8 23/01/12 27/12/11 02/01/12 Bundesliga<br />

5 10 30/01/12 02/01/12 09/01/12 Bundesliga<br />

6 12 06/02/12 09/01/12 16/01/12 Bundesliga + 2. Liga<br />

7 14 13/02/12 16/01/12 23/01/12 Bundesliga + 2. Liga<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

Bundesliga, 2. liga, dFB-pokal,<br />

champions league, europa league, international matches<br />

8 16 20/02/12 23/01/12 30/01/12 Bundesliga + 2. Liga / Europa League, Intermediate round<br />

February kicker special edition FORMEL 1 <strong>2012</strong><br />

dates, prices, information:<br />

see price list kicker special edition Formel 1 <strong>2012</strong><br />

9 18 27/02/12 30/01/12 06/02/12 Bundesliga + 2. Liga / Europa League, Intermediate round<br />

10 20 05/03/12 06/02/12 13/02/12 Bundesliga + 2. Liga<br />

11 22 12/03/12 13/02/12 20/02/12 Bundesliga + 2. Liga / Europa League, Last sixteen<br />

12 24 19/03/12 20/02/12 27/02/12 Bundesliga + 2. Liga / Europa League, Last sixteen<br />

13 26 26/03/12 27/02/12 05/03/12 Bundesliga + 2. Liga<br />

14 28 02/04/12 05/03/12 12/03/12 Bundesliga + 2. Liga / Europa League, Quarter finals<br />

15 30 10/04/12 12/03/12 19/03/12 Bundesliga + 2. Liga / Europa League, Quarter finals<br />

16 32 16/04/12 19/03/12 26/03/12 Bundesliga + 2. Liga<br />

17 34 23/04/12 26/03/12 02/04/12 Bundesliga + 2. Liga / Europa League, Semi finals<br />

18 36 30/04/12 02/04/12 10/04/12 Bundesliga + 2. Liga / Europa League, Semi finals<br />

19 38 07/05/12 10/04/12 16/04/12 Last match of the Bundesliga + 2. Liga<br />

20 40 14/05/12 16/04/12 23/04/12 DFB Cup Final Men in Berlin<br />

May kicker special edition FINALE <strong>2012</strong><br />

dates, prices, information:<br />

see price list kicker special edition FINALE <strong>2012</strong><br />

21 42 21/05/12 23/04/12 30/04/12 Champions League, Final in Munich<br />

May kicker special edition EM <strong>2012</strong><br />

22 44 29/05/12 30/04/12 07/05/12<br />

dates, prices, information:<br />

see price list kicker special edition EM <strong>2012</strong><br />

23 46 04/06/12 07/05/12 14/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

24 48 11/06/12 14/05/12 21/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

25 50 18/06/12 21/05/12 29/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

26 52 25/06/12 29/05/12 04/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

kicker monday newspaper section:<br />

Closing deadline/right to withdraw: 10 days prior to publication<br />

Delivery deadline for printing material: 5 days prior to publication<br />

Shorter deadlines upon request<br />

For information regarding all sporting events in <strong>2012</strong>, please call<br />

+49 (0)911 2 16-26 29 or write to anzeigen@kicker.de<br />

= euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine


KICKER MONDAY: PUBLICATION SCHEDULE<br />

We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />

In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />

2 nd half of <strong>2012</strong> advertisement deadlines the kicker football year<br />

calendar-<br />

week<br />

issue no. publication date<br />

d/m/y<br />

closing deadline,<br />

right to withdraw<br />

kicker monday<br />

publication schedule<br />

2 nd half of <strong>2012</strong><br />

printing material<br />

d/m/y<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

Bundesliga, 2. liga, dFB-pokal,<br />

champions league, europa league, international matches<br />

27 54 02/07/12 04/06/12 11/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

28 56 09/07/12 11/06/12 18/06/12<br />

29 58 16/07/12 18/06/12 25/06/12<br />

July kicker special edition FUSSBALL-BUNDESLIGA <strong>2012</strong><br />

30 60 23/07/12 25/06/12 02/07/12<br />

31 62 30/07/12 02/07/12 09/07/12<br />

32 64 06/08/12 09/07/12 16/07/12<br />

33 66 13/08/12 16/07/12 23/07/12<br />

34 68 20/08/12 23/07/12 30/07/12<br />

35 70 27/08/12 30/07/12 06/08/12<br />

36 72 03/09/12 06/08/12 13/08/12<br />

September kicker special edition CHAMPIONS LEAGUE <strong>2012</strong><br />

37 74 10/09/12 13/08/12 20/08/12<br />

38 76 17/09/12 20/08/12 27/08/12<br />

39 78 24/09/12 27/08/12 03/09/12<br />

40 80 01/10/12 03/09/12 10/09/12<br />

41 82 08/10/12 10/09/12 17/09/12<br />

42 84 15/10/12 17/09/12 24/09/12<br />

<strong>43</strong> 86 22/10/12 24/09/12 01/10/12<br />

44 88 29/10/12 01/10/12 08/10/12<br />

45 90 05/11/12 08/10/12 15/10/12<br />

46 92 12/11/12 15/10/12 22/10/12<br />

47 94 19/11/12 22/10/12 29/10/12<br />

48 96 26/11/12 29/10/12 05/11/12<br />

49 98 03/12/12 05/11/12 12/11/12<br />

50 100 10/12/12 12/11/12 19/11/12<br />

51 102 17/12/12 19/11/12 26/11/12<br />

52 104/105 24/12/12 26/11/12 03/12/12<br />

kicker monday newspaper section:<br />

Closing deadline/right to withdraw: 10 days prior to publication<br />

Delivery deadline for printing material: 7 days prior to publication<br />

Shorter deadlines upon request<br />

dates, prices, information:<br />

see price list kicker special edition FUSSBALL-BUNDESLIGA <strong>2012</strong><br />

dates, prices, information:<br />

see price list kicker special edition CHAMPIONS LEAGUE <strong>2012</strong><br />

the dates for the Bundesliga season <strong>2012</strong>/2013, the dFB-pokal, the<br />

champions league and the europa league were not yet available<br />

at the time of printing.<br />

For current information, please call +49 (0)911 2 16-26 29 or write<br />

to anzeigen@kicker.de


SPLIT-RUN ADVERTISING<br />

FORMATS AND ADVERTISEMENT RATES for kicker Monday and kicker Thursday (both in newspaper offset)<br />

page sections width x height<br />

in mm<br />

nielsen Area i<br />

€<br />

nielsen Area ii<br />

€<br />

nielsen Area iiia<br />

€<br />

DISCOUNTS<br />

kicker split-run<br />

printing material<br />

rates<br />

nielsen Area iiib<br />

€<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

nielsen Area iV<br />

Discounts are granted separately for each part issue. Ads from orders for the complete<br />

edition of kicker magazine can be added to the number of ads ordered for the part<br />

editions to determine the total quantity ordered.<br />

discount scale:<br />

from 3 pages 5 % from 12 pages 20 %<br />

from 6 pages 10 % from 15 pages 21 %<br />

from 9 pages 15 % from 18 pages 22 %<br />

Advertising agencies receive a third-party premium of 15 % of the customer net price<br />

(gross price minus the discount).<br />

DISTRIBUTION REGIONS<br />

For logistical reasons, the division into different distribution regions is subject to minor<br />

changes.<br />

€<br />

nielsen Area V,<br />

Vi, Vii<br />

€<br />

2/1 428 x 282 13 400,– 14 400,– 13 400,– 11 340,– 11 340,– 11 340,–<br />

1/1 203 0x 282 6 700,– 7 200,– 6 700,– 5 670,– 5 670,– 5 670,–<br />

1/2<br />

in-text ads<br />

column width:<br />

47 mm<br />

99 x 282<br />

203 x 141<br />

price per mm<br />

one- to four-coloured<br />

Other formats available upon request. All rates plus VAT.<br />

“RETURN MATCH”-DISCOUNT<br />

place the same advert (same size and color range) in both the Monday<br />

and Thursday editions of kicker in a single calendar week to qualify for a<br />

discount of 10 %.<br />

PRINTING MATERIAL<br />

See www.duon-portal.de for the current and binding technical specifications, also<br />

available as downloadable PDF-file.<br />

If printing material is not submitted on time or if the submittal is incorrect or the printing<br />

ordered is different from the submittal, the printing quality and placement of your ad may<br />

be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />

be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />

the data submission deadline or with the specifications listed above, as well as data errors<br />

and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />

intaglio) result in the forfeiting of the right to complain.<br />

3 900,– 4 180,– 3 900,– 3 290,– 3 290,– 3 290,–<br />

27,– 28,– 27,– 26,– 26,– 26,–


LOOSE INSERTS<br />

A loose insert is printed matter inserted into the Monday edition of kicker-sportmagazin.<br />

Insert orders will only be accepted upon request. The order is not considered as accepted<br />

by the publisher – who reserves the right to move the publication date – until original<br />

patterns (5 copies) of the insert have been submitted and their content has been approved<br />

and undisturbed processing of the order is ensured respectively. Additional technical costs<br />

resulting from the properties of an insert will be charged to the client.<br />

insert format: Maximum format: A4 (210 x 297 mm). Minimum format: 105 x 148 mm.<br />

price per 1,000 inserts up to 25 g € 78,–<br />

up to 50 g € 98,–<br />

All rates plus VAT.<br />

discount: Discounts do not apply to insert orders.<br />

third-party premium: 15 %<br />

insert dates: Please call +49 (0)9 11 2 16-26 69 to make sure your desired insert date fits our<br />

schedule before placing your order.<br />

number of inserts: The number of inserts has to be agreed upon by the publisher, phone<br />

+49 (0)9 11 2 16-22 13. An additional processing charge of 2 % applies to the number of<br />

copies agreed upon.<br />

insert properties: If an insert consists of several parts, the individual parts have to be bound<br />

(glued or stapled) on one side. Glued-in postcards have to be glued to one of the internal<br />

pages of the insert. Inserts are inserted into kicker-sportmagazin with their binding running<br />

parallel to the magazine‘s binding. Zig-zag folded inserts cannot be processed by the insertion<br />

machine. The insert layout needs to reflect the fact that it is not an integral part of the<br />

magazine and it may not contain third-party ads.<br />

delivery deadline: 7 days prior to publication. If the inserts are delivered significantly ahead<br />

of schedule, the publisher cannot guarantee in-house storage. If third-party storage is required,<br />

the costs will be charged to the client.<br />

to be delivered: directly to the press on Euro-palettes. The inserts have to be packaged and<br />

shipped in a way that ensures they reach the printing location undamaged. Otherwise, proper<br />

processing cannot be guaranteed. They need to be labelled “kicker, issue to be published<br />

on...” on the outside, with the label clearly visible.<br />

TIP-INS IN THE INTAGLIO SECTION<br />

Tip-ins are glued to the carrier advertisement in the intaglio section of the kicker monday in<br />

a way that allows readers to remove them .<br />

Advertisers who want to place a tip-in order are required to also purchase a full-page intaglio<br />

ad.<br />

number of tip-ins: For organisational reasons (change of printing time dispositions), the<br />

number of tip-ins to be delivered has to be arranged individually with the advertising department,<br />

phone +49 (0)9 11 2 16-26 69.<br />

An additional processing charge of 3 % applies to the number of copies agreed upon. The<br />

following formats can be processed:<br />

a) postcards<br />

b) rectangular, unfolded printed matter not in a postcard format as well as envelopes with<br />

content, brochures and product samples made of flexible material. Other formats will be<br />

processed upon special request only.<br />

price per 1,000 tip-ins postcards € 68,–<br />

up to 25 g € 78,–<br />

up to 50 g € 98,–<br />

All rates plus VAT.<br />

mittlerprovision: 15 %<br />

third-party premium: 15 %<br />

discount: Discounts do not apply to tip-in orders.<br />

placement: placement of the tip-in within the carrier ad: the tip-in has to be glued in at least<br />

12 mm from the binding and 20 mm from all sides. Margin tolerances of + - 10 mm and parallelity<br />

deviations of + - 5° are to be expected.<br />

Placement of the ad within the issue: Definite placement cannot be guaranteed. Depending<br />

on machine utilisation, tip-ins are generally placed on the right side in the front section of the<br />

magazine or on the left side in the back section.<br />

publication date: monday edition only. Since only one tip-in per issue is possible, please set<br />

a publication date with us well ahead of time.<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

Address for delivery: Please call +49 (0)9 11 2 16-26 69 to find out about the address for<br />

delivery since different printing locations are used in rotation.<br />

Allocation options:<br />

• total circulation<br />

• split-run circulation (Nielsen Areas, retail circulation, subscription circulation)<br />

For logistical reasons, the division into different distribution regions is subject to minor<br />

changes with regards to geographical split-run.<br />

placement: Due to different processing methods, placement is not guaranteed.<br />

right to withdraw: The right to withdraw will does not apply to finalised orders.<br />

delivery deadline: 7 days prior to publication.<br />

to be delivered: directly to D.V.N. on Euro-palettes.<br />

The tip-ins have to be packaged and shipped in a way that ensures they reach the printing<br />

location undamaged. Otherwise, proper processing cannot be guaranteed.<br />

Address for delivery: D. V. N. Druckverarbeitung Nuremberg GmbH, Abt. Weiterverarbeitung<br />

kicker, Brunecker Str. 84 – 98, 90461 Nuremberg, Germany, phone +49 (0)9 11 4 39 92-1 33.<br />

TECHNICAL SPECIFICATIONS<br />

minimum format: 56 mm wide (glue side), 85 mm high. Maximum format: 210 x 210 mm.<br />

margin tolerances: 5 – 10 mm, parallelity deviations + - 5 °<br />

properties of post-card tip-ins: The use of offset card stock is advisable, at least 170 g/sqm,<br />

230 g/sqm at the most. The postcards have to be cut to fit.<br />

Price calculation is required in advance for all tip-ins – unless they are made of simple<br />

card stock ( 170 g/sqm) – and without exception for product sample tip-ins (e.g. veneer,<br />

household cloths, foil, closed sample pouches). In those cases, final acceptance of the order<br />

will depend on a successful trial run with 500 samples to be delivered in order to make sure<br />

they can be processed properly.<br />

requirements for product samples: Product samples may not contain hazardous materials<br />

or interfere with proper processing and distribution. The publisher shall be exempt from all<br />

third-party claims that may arise from product sample tip-ins. Moreover, the client shall be<br />

liable for any damage incurred by the publisher due to non-compliance with the technical<br />

specifications.<br />

right to withdraw: The right to withdraw does not apply to finalised orders.<br />

if inserts/tip-ins/product samples have to be removed from unsold copies of kicker-sportmagazin,<br />

the client shall bear the additional costs to be calculated in each individual case.<br />

kicker<br />

loose inserts<br />

tip-ins


BOUND-IN INSERTS<br />

A bound-in insert is printed matter or a brochure bound into the monday edition of kicker.<br />

The client has to deliver bound-in inserts ready for processing.<br />

They may have 4, 8, 12 or 16 pages. Inserts with more pages may be processed upon<br />

request.<br />

price per 1,000 bound-in inserts up to 25 g € 78,–<br />

up to 50 g € 98,–<br />

All rates plus VAT.<br />

Additional costs for processing resulting from the properties of a bound-in insert will be<br />

charged to the client.<br />

discount: Discounts do not apply to orders for bound-in inserts.<br />

third-party premium: based on the costs for the bound-in inserts<br />

marking: Bound-in inserts which are not clearly recogniable as advertisements due to<br />

their layout have to be marked “Anzeige” (= advertisement ) in at least 8 point capital<br />

letters. In order to be able to check the marking required by press law, a blueprint or<br />

hardproof has to be submitted to us before the bound-in insert goes to print.<br />

publication date: Please check with our advertising department well in advance, phone<br />

+49 (0)9 11 2 16-26 69. You will be required to submit an original pattern (5 copies) when<br />

you place your order, five weeks prior to the publication date at the latest.<br />

placement: Bound-in inserts are placed behind the current newspaper section in the<br />

centre of the magazine.<br />

number of bound-in inserts: Due to fluctuation of circulation, it is necessary to always<br />

check with our advertising department, phone +49 (0)9 11 2 16-26 69.<br />

properties of bound-in inserts: The format has to be discussed with the advertising<br />

department well in advance, five weeks prior to the publication date at the latest.<br />

paper quality: at least 80 g/sqm for 4- and 8-page bound-in inserts and 60 g/sqm for<br />

12- and 16-page bound-in inserts.<br />

delivery deadline: 7 days prior to publication. If the inserts are delivered significantly<br />

ahead of schedule, the publisher cannot guarantee in-house storage. If third-party<br />

storage is required, the costs will be charged to the client.<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

Address for delivery: D. V. N. Druckverarbeitung Nuremberg GmbH, Abt. Weiterverarbeitung<br />

kicker, Brunecker Str. 84 – 98, 90461 Nuremberg, Germany, phone +49 (0)9 11 4 39<br />

92-1 33.<br />

to be delivered: directly to D.V.N. on Euro-palettes. The bound-in inserts have to be<br />

packaged and shipped in a way that ensures they reach the printing location undamaged.<br />

Otherwise, proper processing cannot be guaranteed. They need to be labelled “ kicker, issue<br />

to be published on ...” on the outside with the label clearly visible.<br />

right to withdraw: The right to withdraw does not apply to finalised orders.<br />

The absolute competence in sports!<br />

kicker<br />

Bound-in<br />

inserts<br />

7456_1011_tk_sb


KICKER THURSDAY:<br />

TECNICAL SPECIFICATION<br />

magazine format: 235 mm wide x 315 mm high<br />

print space: 203 mm wide x 282 mm high<br />

printing method: The Thursday edition of kicker-sportmagazin is printed in several locations<br />

only hours before its publication using newspaper offset printing.<br />

Due to the printing method and the quality of wood-containing newspaper stock, printing<br />

failures are to be taken into consideration accordingly. Advertising space is limited. Printing<br />

in several locations with different printing gear can make it necessary for the placement of<br />

colour ads to be changed from left to right within the same issue.<br />

special insertion formats: upon request. Call +49 (0)911 2 16-22 15, 2 16-22 12<br />

guaranteed number of copies sold: 190,000 copies<br />

reader circle edition: no<br />

supplements, tip-ins, bound-in inserts: not possible<br />

consumer magazine number: 554207<br />

Ads may also be booked through our Online Booking System (OBS).<br />

See www.obs.pz-online.de<br />

KICKER THURSDAY: FORMATS AND ADVERTISEMENT RATES<br />

page sections print space<br />

formats<br />

width x height<br />

in mm<br />

one- to four-<br />

coloured<br />

€<br />

1/1 203 x 282 21 580,–<br />

3/4<br />

vertical<br />

horizontal<br />

151 x 282<br />

203 x 211<br />

17 480,–<br />

2/3<br />

vertical<br />

horizontal<br />

134 x 282<br />

203 x 188<br />

15 830,–<br />

9/16 3-column 151 x 209 13 600,–<br />

1/2<br />

horizontal 2-column<br />

horizontal 4-column<br />

99 x 282<br />

203 x 141<br />

12 520,–<br />

1/3<br />

vertical<br />

horizontal<br />

64 x 282<br />

203 x 94<br />

8 640,–<br />

vertical 1-column 47 x 282<br />

1/4 vertical 2-column 99 x 141<br />

7 020,–<br />

horizontal 4-column 203 x 70<br />

vertical 1-column 47 x 141<br />

1/8 vertical 2-column 99 x 70<br />

3 780,–<br />

horizontal 4-column 203 x 35<br />

1/16<br />

vertical 1-column<br />

horizontal 2-column<br />

47 x 70<br />

99 x 35<br />

2 030,–<br />

1/32 1-column 47 x 35 1 150,–<br />

PRINTING MATERIAL<br />

page sections print space<br />

formats<br />

width x height<br />

in mm<br />

Other formats available upon request. All rates plus VAT.<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

See www.duon-portal.de for the current and binding technical specifications, also<br />

available as downloadable PDF-file.<br />

If printing material is not submitted on time or if the submittal is incorrect or the printing<br />

ordered is different from the submittal, the printing quality and placement of your ad may<br />

be affected. Complaints are excluded in these cases. Special placement requests for ads to<br />

be printed in “enlarged print space” are to be submitted beforehand. <strong>No</strong>n-compliance with<br />

the data submission deadline or with the specifications listed above, as well as data errors<br />

and colour space differences (e.g. supplying offset data and proofs for ads booked for<br />

intaglio) result in the forfeiting of the right to complain.<br />

“RETURN MATCH”-DISCOUNT<br />

place the same advert (same size and color range) in both the Monday<br />

and Thursday editions of kicker in a single calendar week to qualify for a<br />

discount of 10 %.<br />

kicker thursday<br />

printing material<br />

prices<br />

one- to four-<br />

coloured<br />

€<br />

formats with across-binding print<br />

2/1 428 x 282 <strong>43</strong> 160,–<br />

1 page + 1/2 p. vertical 324 x 282<br />

1 1/2 2 x 3/4 page horizontal 428 x 211<br />

34 100,–<br />

2 x 3/4 page vertical 324 x 282<br />

2x 9/16 tunnel-format-ad 324 x 209 27 200,–<br />

2x 1/2 horizontal 428 x 141 25 040,–<br />

special placement<br />

1/1<br />

in-text ads<br />

4th cover page 203 x 282 23 740,–<br />

column width 47 mm price per mm 74,–


KICKER THURSDAY: PUBLICATION SCHEDULE<br />

We are required by the German postal service to number the Monday and Thursday editions of kicker-sportmagazin consecutively.<br />

In order to be able to provide absolutely reliable disposition issues, please submit your orders with a reference to the publication date.<br />

publication schedule <strong>2012</strong> closing deadline<br />

calendar-<br />

week<br />

issue no. publication date<br />

d/m/y<br />

right to withdraw<br />

printing material<br />

d/m/y<br />

the kicker football year<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

Bundesliga, 2. liga, dFB-pokal,<br />

champions league, europa league, international matches<br />

1 3 05/01/12 29/12/11<br />

2 5 12/01/12 05/01/12<br />

3 7 19/01/12 12/01/12<br />

4 9 26/01/12 19/01/12<br />

5 11 02/02/12 26/01/12<br />

6 13 09/02/12 02/02/12 DFB-Pokal, Quarter finals<br />

7 15 16/02/12 09/02/12 Champions-League, Last sixteen<br />

8 17 23/02/12 16/02/12 Champions-League, Last sixteen<br />

9 19 01/03/12 23/02/12 International macht, Germany – France<br />

10 21 08/03/12 01/03/12 Champions-League, Last sixteen<br />

11 23 15/03/12 08/03/12 Champions-League, Last sixteen<br />

12 25 22/03/12 15/03/12 DFB-Pokal, Semi finals<br />

13 27 29/03/12 22/03/12 Champions-League, Quarter finals<br />

14 29 05/04/12 29/03/12 Champions-League, Quarter finals<br />

15 31 12/04/12 05/04/12 Bundesliga + 2. Liga<br />

16 33 19/04/12 12/04/12 Champions-League, Semi finals<br />

17 35 26/04/12 19/04/12 Champions-League, Semi finals<br />

18 37 03/05/12 26/04/12<br />

19 39 10/05/12 03/05/12 Europa League, Final in Bukarest<br />

20 41 18/05/12 10/05/12<br />

21 <strong>43</strong> 24/05/12 18/05/12<br />

22 45 31/05/12 24/05/12<br />

23 47 07/06/12 31/05/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />

24 49 14/06/12 07/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />

25 51 21/06/12 14/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />

26 53 28/06/12 21/06/12 euro <strong>2012</strong>, 08/06/ – 01/07/<strong>2012</strong> in Poland / Ukraine<br />

27 55 05/07/12 28/06/12<br />

28 57 12/07/12 05/07/12<br />

29 59 19/07/12 12/07/12<br />

30 61 26/07/12 19/07/12<br />

31 63 02/08/12 26/07/12<br />

32 65 09/08/12 02/08/12<br />

33 67 16/08/12 09/08/12 International Match, Germany – Argentina<br />

34 69 23/08/12 16/08/12<br />

35 71 30/08/12 23/08/12<br />

36 73 06/09/12 30/08/12<br />

37 75 13/09/12 06/09/12<br />

38 77 20/09/12 13/09/12<br />

39 79 27/09/12 20/09/12<br />

40 81 04/10/12 27/09/12<br />

41 83 11/10/12 04/10/12<br />

42 85 18/10/12 11/10/12<br />

<strong>43</strong> 87 25/10/12 18/10/12<br />

44 89 01/11/12 25/10/12<br />

45 91 08/11/12 01/11/12<br />

46 93 15/11/12 08/11/12<br />

47 95 22/11/12 15/11/12<br />

48 97 29/11/12 22/11/12<br />

49 99 06/12/12 29/11/12<br />

50 101 13/12/12 06/12/12<br />

51 103 20/12/12 13/12/12<br />

= euro <strong>2012</strong> 08/06/ – 01/07/<strong>2012</strong> in poland / ukraine<br />

For information regarding all sporting events in <strong>2012</strong>, please call<br />

+49 (0)911 2 16-26 29 or write to anzeigen@kicker.de<br />

kicker thursday<br />

publication<br />

schedule


GENERAL TERMS AND CONDITIONS<br />

for Advertisements and inserts in newspapers and magazine publications<br />

<strong>1.</strong> “Advertising order“ as defined by the following general terms and conditions shall be a contract for publishing<br />

one or several advertisements by an advertiser or other party in a publication for the purpose of<br />

distribution.<br />

2. In case of doubt, advertisements shall be called within one year of signing the contract. Where a right to call<br />

individual advertisements has been granted within the framework of an advertising deal, the order is to be<br />

settled within one year from the date of publication of the first advertisement, insofar as the first advertisement<br />

is called and published within the period of time specified in sentence <strong>1.</strong><br />

3. Once a contract has been signed, the client shall be entitled to call other advertisements within the period of<br />

time agreed upon or specified in clause 2 even beyond the number of advertisements specified in the order.<br />

4. If single or several calls specified in an advertising deal are not effected for reasons not attributable to the<br />

publisher, then the client is obliged, without prejudice to any other legal obligations, to reimburse the<br />

publisher in the amount of the difference between the discount granted and the discount applicable to<br />

the actual number of publication instances called. Reimbursement shall not apply if non-fulfilment is based<br />

upon force majeure within the publisher’s area of risk.<br />

5. For the calculation of volumes, text-millimetre lines are converted into advertisement millimetres on the<br />

basis of their price.<br />

6. Orders for advertisements or inserts which are only to be published in certain issues, certain editions or at<br />

certain positions within the newspaper or magazine must be submitted to the publisher in sufficiently good<br />

time to enable notification to the client before the closing date for advertisements should it not be possible<br />

to complete the order as requested. Classified advertisements are printed in the category concerned without<br />

this requiring an express agreement.<br />

7. In-text advertisements are advertisements which are bordered on at least three sides by text and not by<br />

other advertisements. Advertisements which, by virtue of their design or layout, may not be recognised as<br />

advertisements will be identified as such by the publisher with the word “advertisement“.<br />

8. The publisher retains the right to reject advertisement orders based on the publisher‘s consistent, factual<br />

business principles, including individual calls within the framework of an advertising deal, as well as inserts<br />

on account of their contents, layout, origin or technical form if their contents infringe laws or official<br />

regulations or if their publication is unreasonable for the publisher. This also applies to orders placed with<br />

branch offices, receiving offices or agents. Orders for inserts are only binding for the publisher following<br />

submission and approval of a sample. Advertisements which, due to their format or layout, would appear<br />

to the reader to be an integral part of the newspaper or magazine or which contain advertising from or for<br />

third parties (joint advertising) will not be accepted. The rejection of an order will be communicated to the<br />

client without delay.<br />

9. The client bears sole responsibility for the timely submission and appropriate quality of the advertisement<br />

text and printing material or inserts. The publisher shall request immediate replacement for unsuitable or<br />

damaged printing material. The publisher shall guarantee the standard printing quality possible for the<br />

respective title within the framework of the printing material submitted for publication.<br />

10 . If an advertisement as printed is wholly or partially illegible, incorrect or incomplete, the client<br />

shall be entitled to a price reduction or a faultless substitute advertisement, but only to the extent<br />

to which the purpose of the advertisement was impaired. If the publisher allows the reasonable<br />

deadline set by the client for the substitute advertisement to expire, or if the substitute advertise-<br />

ment is again faulty, the client shall be entitled to a price reduction or to cancellation of the order.<br />

The publisher shall not be liable for any claims for damages arising from positive violation of contractual<br />

duty, culpa in contrahendo or tortious acts. This applies also to orders placed over the telephone. Claims for<br />

damages arising from impossibility of fulfilment and delay in fulfilment shall be limited to reimbursement<br />

for typical, predictable damage and to the reimbursement of the payment due for the advertisement or<br />

insert in question. This does not apply in cases of intent or gross negligence on the part of the publisher,<br />

his legal agent and his subcontractor. Moreover, in the context of commercial business, the publisher shall<br />

not be liable for gross negligence on the part of his subcontractors; in other cases of gross negligence, the<br />

publisher‘s liability with regard to tradesmen shall be limited to reimbursement for the typical, predictable<br />

damage in the maximum amount of the payment due for the advertisement in question. Except in the case<br />

of concealed defects, claims must be made within four weeks after receipt of the invoice and specimen.<br />

1<strong>1.</strong> Proofs shall only be supplied if expressly requested. The client bears sole responsibility for the correctness of<br />

returned proofs. The publisher will take into account and correct all errors reported up to the closing date for<br />

advertisements or within the statutory reply period specified when the proofs were supplied.<br />

12. If no special size specifications have been given, the calculation shall be based upon the actual printing<br />

height common for the type of advertisement.<br />

13. Provided the client does not pay in advance, the invoice shall be sent to him immediately, 14 days after<br />

publication of the advertisement at the latest if possible. Invoices are payable within the period specified in<br />

the price list from the date of receipt, unless other deadlines for payment or advance payment have been<br />

agreed upon. Discounts for early payment are granted as specified in the price list.<br />

14. In case of default in payment or extension for payment, interest at the rate customary in banking and any<br />

collection fees will be charged to the client. In case of default in payment, the publisher is entitled to suspend<br />

further execution of the current order until payment is received and to demand advance payment for<br />

any remaining advertisements. In case of reasonable doubt regarding the client’s ability to pay, the publisher<br />

is entitled, also during the period of an advertisement deal, to make the publication of further advertisements<br />

dependent on advance payment of the amount due at the end of the advertisement period and on<br />

settlement of outstanding invoice amounts, irrespective of the terms of payment originally agreed upon.<br />

15. The publisher will supply a specimen copy of the advertisement along with the invoice upon request.<br />

Depending on the nature and scope of the advertisement order, this may take the form of advertisement<br />

cuttings, specimen pages or complete specimen issues. If it is no longer possible to supply a specimen<br />

copy, the publisher will give a legally binding declaration confirming the publication and distribution of<br />

the advertisement.<br />

16. The client shall bear the costs for preparing the printing material ordered and for any reasonable significant<br />

changes to the originally agreed upon format desired by or attributable to the client.<br />

17. It is possible to derive a claim to price reduction from the reduction in circulation under a contract concluded<br />

for several advertisements if the average number of copies falls below the guaranteed circulation<br />

specified in the price list. A reduction in circulation shall only be a deficiency that justifies a price reduction<br />

if it constitutes more than 20 % of an edition of up to 50,000 copies, more than 15 % of an edition of up to<br />

100,000 copies, more than 10 % of an edition of up to 500,000 copies or more than 5 % of an edition of over<br />

500,000 copies. Beyond this, claims to a price reduction within the framework of an existing contract shall be<br />

excluded if the publisher has notified the client of the drop in circulation numbers in due time, so that the<br />

client could have withdrawn from the contract before the edition was published (Clause 17 shall not apply<br />

to editions with circulation figures published on the basis of individual issues. See clause 21)<br />

18. In the case of keyed advertisements, the publisher will exercise the due care of a conscientious businessman<br />

with regard to the keeping and timely forwarding of offers. Registered and express-delivery letters<br />

received in reply to keyed advertisements will only be forwarded by standard post. Replies to keyed adver-<br />

<strong>Olympia</strong>-<strong>Verlag</strong> ratecard no. <strong>43</strong>, valid from 1/1/<strong>2012</strong><br />

tisements will be kept for four weeks. Replies which are not collected within this period will be destroyed.<br />

The publisher will return any valuable documents, though without accepting any obligation to do so.<br />

The publisher reserves the right to open offers received on behalf of and in the declared interest of the client<br />

in order to eliminate any abuse of the keyed advertising service. The publisher is not obliged to forward trade<br />

samples and placement offers.<br />

19. Printing material shall only be sent back to the client upon special request. The duty to store shall end three<br />

months after the order has expired.<br />

20. The place of fulfilment is the place where the publisher has his offices. In business transactions with commercial<br />

clients, corporate entities under public law or public-law trusts, the court of jurisdiction for legal action is<br />

the court at the place where the publisher has his offices. Insofar as claims by the publisher are not asserted<br />

by an order for payment procedure, the court of jurisdiction in respect of non-commercial clients is determined<br />

by their place of residence. If the place of residence or habitual abode of the client, also in the case of<br />

non-commercial clients, is unknown at the time an action is filed, or if the client has transferred his place of<br />

residence or habitual abode outside the purview of the law after conclusion of the contract, then the court<br />

of jurisdiction is agreed to be the court at the place where the publisher has his offices.<br />

2<strong>1.</strong> At variance with the terms stipulated under clause 17, deriving a claim to a price reduction from a reduction<br />

in circulation of editions with circulation figures published on the basis of individual issues shall be permissible<br />

only if the reduction in circulation constitutes more than 10 % of an edition of up to 500,000 copies or<br />

more than 5 % of an edition of over 500,000 copies (fluctuation margin). The price reduction is calculated<br />

based on the percentage of deviation from the guaranteed circulation number minus the fluctuation margin<br />

calculated in accordance with sentence <strong>1.</strong> The guaranteed circulation number is based on the total number<br />

of copies sold as defined by the IVW (German member organisation of the International Federation of Audit<br />

Bureaux of Circulations) . It is calculated for the current insertion year based on the average number of copies<br />

sold during the four quarters of the previous year unless the publisher has specified an absolute guaranteed<br />

circulation number in the respective price list. In order to be eligible for a price reduction, clients must have<br />

concluded a contract based on the cumulative quantity discount schedule and for at least three issues. The<br />

price reduction is calculated based on the number of orders per company unless calculation based on the<br />

number of brands was agreed upon when the order was placed, with brands having been specified at the<br />

time of the placement of the order. The possible reduction in circulation is calculated as the balance between<br />

the number of copies over the guaranteed number and the number of copies under the guaranteed number<br />

within the insertion year. The reimbursement shall be effected at the end of the advertising campaign as<br />

credit note or as payment if credit can no longer be granted and is based on the customer net price minus<br />

any third-party premium to be paid to an agency. Any claim to reimbursement shall be accepted only if the<br />

total sum to be reimbursed is at least € 2,500.<br />

ADDITIONAL TERMS AND CONDITIONS OF THE PUBLISHER<br />

a) A change in the price list for advertisements shall also apply to current orders from the time it goes into effect<br />

unless otherwise agreed in writing. This does not apply to non-commercial clients‘ orders to be completed<br />

within four months of the conclusion of the contract.<br />

b) Advertising mediators and advertising agencies shall maintain the price list of the publisher in their quotations,<br />

contracts and accounts with the advertisers. The mediating remuneration granted by the publisher may<br />

not be passed on to the client either wholly or partially.<br />

c) To claim the common rebate for companies for subsidiaries, a written confirmation of an equity investment<br />

exceeding 50 % is required.<br />

d) A collegiate discount of 10 % shall be applied to advertisements for other publishers‘ products if the<br />

order has been placed directly by respective publisher.<br />

e) The publisher reserves the right to apply special advertisement prices for advertisements placed in<br />

special supplements or collector‘s editions.<br />

f ) In the event of operating malfunctions, force majeure, strike, seizure, traffic disruption, a general shortage<br />

in resources or energy and the likes occurring on the premises of the publisher or on the premises of<br />

the publisher‘s subcontractors, the publisher shall be entitled to full payment for the advertisements<br />

published if 80 % of t tioned events, the publisher shall be freed from the obligation to perform any<br />

orders and pay damages. Specifically, no damages shall be paid for advertisements not published or<br />

not published on time.<br />

g) If flaws in the printing material submitted are not immediately recognisable and are thus not recognised<br />

until the advertisement goes to print, the client shall not be entitled to any claims arising from the lower<br />

printing quality. The same applies to mistakes in advertisements to be published repeatedly if the client<br />

fails to inform the publisher of the mistake before the next issue is printed.<br />

h) The submission of more than two colour originals, the failure to submit printing material on schedule<br />

and the request to have an advertisement printed in another format than originally agreed upon may<br />

result in changes in placement or lower printing quality. The right to complain shall be forfeited in those<br />

cases. The publisher reserves the right to charge additional costs to the client.<br />

i) The client shall bear sole responsibility for the content and legal permissibility of the text and image<br />

documents made available for insertion. The client shall be responsible for exempting the publisher from<br />

any claims of third parties arising against it from carrying out the order, even if it should be cancelled. The<br />

publisher shall not be obliged to check orders and advertisements with reference to whether the rights<br />

of third parties are infringed by them.<br />

j) Order cancellations and changes have to be submitted to the publisher in writing by the closing deadline<br />

for the issue in question at the latest. The publisher shall charge any technical costs incurred to the<br />

client. If inserts are not submitted on schedule, the costs incurred by the publisher shall be reimbursed<br />

by the client.<br />

k) All advertisement or insert orders placed are subject to written confirmation by the publisher.<br />

GENERAL TERMS AND CONDITIONS FOR THE TRANSFER<br />

OF DIGITAL DATA<br />

The client shall bear sole responsibility for the timely submission and correctness of content of digital printing<br />

material. The client shall be entitled to the supply of proofs prior to publication. The publisher, his legal<br />

agents and subcontractors shall be liable only in cases of intent and gross negligence.<br />

The client affirms that he is the rightful owner of the copyrights and/or intellectual property rights required<br />

for the publication of the data submitted – the texts, images, photos and fonts contained. The client shall<br />

exempt the publisher from any claims made by third parties arising from the infringement of said rights.

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