II YEAR - ANUCDE

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Questions for Discussion(a) Evaluate Sipani’s entrepreneurial/marketing skills.(b) What were the reasons for SAL’s failure?(c) Discuss the case of SAL in the context of the current passenger car market India.———————3(DBUS 23) NR
(DBUS 23 (OR))M.B.A. DEGREE EXAMINATION, JUNE 2010.Second YearPaper <strong>II</strong>I — MARKETING MANAGEMENTTime : Three hoursMaximum : 75 marksSECTION A — (3 × 5 = 15 marks)Answer any THREE of the following.1. (a) Marketing segmentation.(b)(c)(d)(e)(f)Marketing Research.Product life cycle.Sales promotion.Sales forecasting.Push strategy.SECTION B — (3 × 15 = 45 marks)Answer any THREE of the following.2. What are the basic challenges faced by marketing organizations?3. What are the factors influencing the consumer behavior.4. What do you understand about trading up and trading down?5. Explain the objectives of pricing policy of business firms.6. “Advertising and personal selling are complementary to each other”. Comment.7. Discuss the importance of branding and packing in the Indian selling.
Page 1 and 2: (DBUS 21 (NR))Time : Three hoursM.B
Page 3 and 4: SECTION C — (15 marks)(Compulsory
Page 5 and 6: 3. Discuss the various ratios which
Page 7 and 8: (DBUS 22)M.B.A. DEGREE EXAMINATION,
Page 9 and 10: customer B and at least 1,000 units
Page 11: Sipani decided to go in for a fiber
Page 15 and 16: The company has called you in as a
Page 17 and 18: 3. Briefly explain the concept of s
Page 19 and 20: (DBUS 24 (OR))M.B.A. DEGREE EXAMINA
Page 21 and 22: Under pressure from the union, Moha
Page 23 and 24: 4. What are the uses of secondary d
Page 25 and 26: (DBUS 26)M.B.A. DEGREE EXAMINATION,
Page 27 and 28: A Pioner of the concept of shopping

II YEAR - ANUCDE

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