Opening Doors to China : New Zealand's 2015 Vision - Te Puni Kokiri

Opening Doors to China 15The NZ Inc CHINA StrategyThis country strategy is part of a broader government strategy to increasethe internationalisation of the New Zealand economy which, in turn, is part ofthe wider Economic Growth Agenda. It supports the Government’s main goalto deliver greater prosperity, security and opportunity for all New Zealanders.The strategy is part of a whole-of-governmentapproach to growing exports and new markets.Developing and capitalising on New Zealand’srelationship with China is crucial in deliveringthe Government’s Economic Growth Agenda,including the goal of raising the level of ourexports to GDP from 30 to 40 percent by 2025.The NZ Inc China Strategy reflects China as animportant bilateral partner. It has a strong tradeand economic focus and sets out ambitious, highlevel,five-year goals and actions to achieve them.The strategy also provides an overview of thestrengths and weaknesses in New Zealand’sapproach in the market. The strategy hasbeen developed by ministers and governmentagencies with important input from industrygroups, businesses and organisations involved inbuilding New Zealand’s relationship with China.A central aim of this strategy is greaterefficiency and effectiveness across allgovernment agencies that work in and withChina, and more targeted and cohesive servicesto help successful businesses develop and growin China. The strategy, however, goes beyondincreasing exports. It identifies issues thatimpact on New Zealand’s ambitions.New Zealand 2015 visionNew Zealand and China have strong andresilient economic, political and peopleto-peoplerelationships which havestimulated New Zealand’s innovation,learning and economic growth.New Zealand’s ‘four firsts’ with China createa platform to achieve these goals.The challenge is to translate an excellentpolitical relationship and trading frameworkinto tangible benefits for New Zealand. Ourcompanies must be helped to harness valueas well as volume from the China market.Not only must we focus on what our businessesneed to succeed in this market, we also need toconsider what we do in New Zealand to learnabout and work with China as a partner. Thisfocus would span investment and migration, andconsider tourists, students and business people.“China’s way of doing business is already having aninfluence around the world. World businesses willevolve to keep up with it.” McKinsey Global InstituteClockwise from top left:Air travel expansion across Asia, Chinese student, Chinese cuisine,Chinese spice market, the Forbidden City in Beijing.