section dividers - City of Las Vegas

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Local EconomyPrior to the 1960’s West Las Vegas had a thriving economy. The end of segregation however,eventually led to the collapse of the localized economy, as discussed in the Introduction section,page 8. Dollars which originally supported black owned businesses moved out of the communityand notably contributed to the economic weakening of the West Las Vegas community.Private investment was virtually non-existent and the commercial areas began to deteriorate.There has been very little change to the commercial districts over the past twenty years andcurrently, many of them show signs of distress and deterioration: poorly maintained properties,vacant commercial buildings, and unmaintained vacant lots. Recently though, there has beensome new investment in the area with the rebuilding and expansion of Nucleus Plaza and theplan for new investment with the proposed shopping center on Owens Avenue between HStreet and J Street.The need for the development of a comprehensivebusiness development strategy for West Las Vegas isevident and necessary to the future economic stabilityof this community. Important to this strategy is the stabilizationand strengthening of the existing business baseas well as the development of new businesses bothfrom within the community and outside the community.Also, it is important for the community to capitalize onthe regional accessibility of the area and promote businesseswhich can service the entire Las Vegas Valley.Nucleus Plaza 1992Nucleus Plaza 199480 Business Activity
, OGOALOAL, , OBJECTIVESBJECTIVES, AND RECOMMENDATIONSGoal: Strengthen and stabilize the West Las Vegas business environment while fosteringnew economic growth and development.Objective 1: Improve the Financial and Educational Needs of the Existing BusinessCommunityThe need for assistance in financing and education has been noted in every contact with theWest Las Vegas business community as well as in the UNLV study, West Las Vegas: A Survey ofthe Business Residents 1 , and the Banking Fair Survey. In the area of financing two needs exist:access to capital and below market-rate financing.Access to capital is a problem for West Las Vegas businesses because most businesses are smalland banks have minimum loan amounts which make it difficult for smaller businesses to obtainfinancing (particularly under $50,000). Additionally, banks and other financial institutions traditionallyare reluctant to lend in economically depressed “high risk” areas. In the past, bankshave “redlined” depressed areas, either directly or indirectly through very conservative underwritingstandards. In fact, a recent study conducted by the Las Vegas Alliance for Fair Bankingentitled, Cashing Out, alleges discriminatory residential lending practices which have affectedthe West Las Vegas community.Below market-rate financing is extremely important to small businesses and new business enterprisesin economically distressed neighborhoods. The availability of low-cost financing canmake the difference between success and failure.Dept. of Economic and Urban DevelopmentMagic Johnson dedicating new Magic’s Westland PlazaRegarding education, research shows that often the major reason for businesses failure is thelack of planning, business experience and management skills. The need for general businessprinciples education for both existing businesses and new start-up businesses and the availabilityof technical assistance has been expressed by the West Las Vegas business community manytimes.1Bob Potts and Kris Davidson, “West Las Vegas: A Survey of the Business Residents,” UNLV Study.Business Activity 81
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W EST LASVEGASPLAN
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Cover ArtworkMary Greer Mudiku is b
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WEST LAS VEGAS PLANTABLE OF CONTENT
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SECTION I:INTRODUCTION & BACKGROUND
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6 IntroductionMAP 1-A
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Socio-Economic Goal andObjectivesGo
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BACKGROUNDREGIONAL CONTEXTLand uses
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This settlement quickly became an i
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Introduction 15
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PLAN ELEMENTSINTRODUCTIONThe overal
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SOCIO-ECONOMICELEMENTThis element d
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Age CompositionFigure SE-4:Househol
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Income, Poverty andUnemploymentFigu
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SOCIO-ECONOMIC GOAL, OBJECTIVES, AN
Page 30 and 31: LAND USE ELEMENTThe purpose of the
Page 32 and 33: evised 2-3-98 Landuse 31
Page 34 and 35: • Rebuilding and expansion of the
Page 36 and 37: 2. Improve the physical appearance
Page 38 and 39: evised 2-3-98 Landuse 37
Page 40 and 41: 3. Immediate regional scale commerc
Page 42 and 43: This will require the following rev
Page 44 and 45: Objective 7: Eliminate the variable
Page 46 and 47: Map H-A46 Housing
Page 48 and 49: Multi-family housing includes roomi
Page 50 and 51: 50 Housing
Page 52 and 53: Property MaintenanceAn important ga
Page 54 and 55: Objective 2: Provide Affordable Hou
Page 56 and 57: comparing these rents to the median
Page 58 and 59: Other Public Facilities:• City of
Page 60 and 61: COMMUNITYFACILITIES ELEMENTCommunit
Page 62 and 63: Community Facilities 61
Page 64 and 65: new options for elementary students
Page 66 and 67: Community Facilities 65WEST LAS VEG
Page 68 and 69: Objective 5: Provide a West Las Veg
Page 70 and 71: 70 Circulation
Page 72 and 73: Street ImprovementsThere are numero
Page 74 and 75: 74 Circulation
Page 76 and 77: Objective 3: Provide for opportunit
Page 78 and 79: The locational map of these busines
Page 82 and 83: Recommendations:The objective is to
Page 84 and 85: URBAN DESIGN/VISUAL IMAGEELEMENTUrb
Page 86 and 87: Gragson Highway and the Interstate-
Page 88 and 89: Urban Design 89
Page 90 and 91: Recommendations:1. Adopt a policy t
Page 96 and 97: This urban design concept by UNLV A
Page 98 and 99: W ESTRecommend Recommendation Summa
Page 100 and 101: Recommend Recommendation Summary Re
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section dividers - City of Las Vegas

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