Annual Report 2012 - Tivoli

❖tivoli ANNUAL REPORT 2012 ❖THE SUMMER SEASONThe Danish Meteorological Institute summed up the weather in 2012 inthe following words: “A slightly colder year with excess precipitation anda small deficit of sun compared to the period 2001-2010. Second sunniestwinter 2011-2012 and coldest summer since 2000.”One of the advantages of a cool spring is that the gardens present a fine appearance.The flowers last longer, and visitors to Tivoli also get a chance to see theearly plants which wilt down before the beginning of the season in years with awarm spring. But other than that, cold summer weather is not the best news forTivoli. It is in the warmth of the sun that Tivoli really unfolds to its visitors. Thatis when they will sprawl on the lawn in front of the Open Air Stage, enjoy foodas grandma made it on the terrace of Brdr. Price, take an extra spin on the StarFlyer and summon their friends to go to a Friday Rock event.WE MIX BUSINESS WITH PLEASUREOur Business Club is growing, and several new sponsors have joined in 2012. At thesame time, our cooperation with the professional travel industry is strengthening,and still more people meet and celebrate at Tivoli.For most people Tivoli is synonymous with entertainment and amusement as well as qualityand tradition. This is a good combination for many professional purposes, and Tivoli’sSales Department is directing targeted efforts at creating relations between businesses andTivoli. The professional travel industry has for some years been focusing on cruise tourism;this area has been reinforced in 2012 through developing the skills of tourist guides as wellas special Tivoli packages with focus on the amenity values of the Gardens.The Tivoli Business Club is back at full strength following some years’ setback due tothe general crisis. In 2012 the club had 162 member companies which meet for lectures,networking and Tivoli experiences. Our sponsor portfolio has grown with the addition of awine partner, a lighting partner, a car partner and a sponsor of Christmas at Tivoli to thealready established working relationships with, among others, Tivoli’s climate partner andthe main sponsor of the Friday Rock events. An overall list of sponsors is provided on thelast page of the Annual Report.A POPULAR NAMEMany products and services would like toleverage on Tivoli’s good name, but Tivoli prefersto decide for itself who should have that privilege.Tivoli has reinforced its efforts to protect the Tivolibrand. A number of infringement cases have beennoted in recent years in which firms have used Tivoli’sname or theme world for products and serviceswithout having entered into an agreement with Tivoli.In 2012 licence agreements were made within food,books, arts and crafts as well as toys. A Portuguesehotel chain had to refrain from registering its name(Tivoli Hotels & Resorts) as a trademark based onTivoli Denmark’s rights.Most of the cases arose unintentionally and are beingsettled amicably, but it does happen that we have totake legal action. In any circumstances, it is absolutelyessential to focus on the area, both to protect ourname and to be able to use it commercially as part ofour business.Therefore, Tivoli has now updated and developed itsIPR (Intellectual Property Rights) strategy adding,among other things, guidelines for use by the media,business partners, suppliers and others of Tivoli’sname, logo and theme world.14