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Service Industries• Companies can be further categorized as:– Transaction brokers– H<strong>and</strong>s-on service providers• Services industry features:– Knowledge- <strong>and</strong> information-intense• Makes them uniquely suited to e-commerce applications– Amount of personalization <strong>and</strong> customization required differsdepending on type of service• E.g., medical <strong>services</strong> vs. financial <strong>services</strong>10-31
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