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<strong>Online</strong> Banking <strong>and</strong> Brokerage• <strong>Online</strong> banking pioneered by NetBank <strong>and</strong> Wingspan; nolonger in existence• Established br<strong>and</strong>-name national banks have takensubstantial lead in market share• 107 million people use online banking; expected to rise to116 million by 2014• Early innovators in online brokerage (E*Trade) have alsobeen displaced by established brokerages (Fidelity,Schwab)10-39
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