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Outline1. The <strong>Online</strong> Retail Sector2. Analyzing the Viability of <strong>Online</strong> Firms3. eCommerce in Action: E-tailing Business Models4. The Service Sector: Offline <strong>and</strong> <strong>Online</strong>5. <strong>Online</strong> Financial Services6. <strong>Online</strong> Travel Services7. <strong>Online</strong> Career Services10-32