Innovation 100 - The World Economic Forum

InnovationtalentSynthesizedinsightsbreakout IIHow to get ideas from the periphery to the centre?Change culture/leadership• Install clear connectors andshare success across teams• Install new BU head forinnovation but beware toalienate traditional BUswhich act as cash cows• Beware of elite ideas unitswhich create “us” vs. “them”mentality• Foster aggressive bottomupthinking against resistancefrom in-control leadership• Communicate strategyclearly, strictly prioritize anddecide if proximity to marketis necessary (keep idea inperiphery then)Generate and develop internal ideas• Create incentives forinnovative employees in formsof resources, prestige orempowerment• Create internal platforms forproduct creation, discussionforums, a Wiki game• Set time limits, tie incentivesand rewards to timelyrealisation of milestonesFoster external ideas• Tap into new global and localtrends (e.g., obesity) toredefine core competencies• Capture outside ideas inexisting and potential usergroups, make use of fastprototyping• Create external platforms forproduct creation, discussionforums, a Wiki game• Give away development toolsto universities/design schoolsSource: Innovation 100 meetingexit print contents < >World Economic Forum 45