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04 Fall2.indd - CSUSB Magazine - California State University, San ...

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UpDateON CAL STATETelling the StoryOne year after its November 2003launch, ICTN News is the newsCal <strong>State</strong> <strong>San</strong> Bernardino’sleadership in forming aregional cable television networkfor the inland Southern<strong>California</strong> area might well bethe first university-led cablenews operation in the country,according to the Radio andTelevision News DirectorsAssociation.The Inland <strong>California</strong>Television Network (ICTN)debuted in November 2003with live, local television newstargeted at Inland Empireviewers, who’ve long feltunderserved by Los Angelestelevision news. Besides thelive newscast at 10 p.m.Monday-Friday on cableChannel 3, ICTN repeats thenews immediately at 10:30p.m., and rebroadcasts it at11 p.m. on the local PBS affiliateKVCR-TV, which reachesnearly 4 million satellite andcable viewers.About two months afterICTN News launched, theuniversity sampled vieweropinions as part of the eighthannual Quality of Life study in<strong>San</strong> Bernardino County. Theresponse was a resoundingaffirmation. Viewers said theprogramming provided usefulinformation and covered goodtopics.“More than 70 percent ofthe respondents said ICTNNews is good to excellent,”said Cindi Pringle, executivedirector for ICTN. “We wereamazed and very pleased bythe ‘early returns’ on our newsproduct.”ICTN is a publicly-supported,community-basedtelevision network formed byCal <strong>State</strong> <strong>San</strong> Bernardino inpartnership with local municipalgovernments to deliverlocally targeted informationto the fast-growing InlandEmpire area. In addition tothe news, which is preparedin collaboration with two dailynewspapers in the county,The Sun and Inland ValleyDaily Bulletin, ICTN producesand transmits cultural andeducational programmingto the government accesschannels (all cable Channel3) in 15 cities: Big Bear Lake,Chino, Colton, Fontana, GrandTerrace, Highland, Loma Linda,Montclair, Ontario, RanchoCucamonga, Redlands, Rialto,<strong>San</strong> Bernardino, Upland andYucaipa.Corporate sponsorships,program underwriting, grantsand contracts are the basisof ICTN’s funding, whichwas seeded initially by federalmonies. With $1.3 million,ICTN installed digital televisionequipment at studios sharedwith KCSB-TV3 of the city of<strong>San</strong> Bernardino.“Cal <strong>State</strong> <strong>San</strong> Bernardinohas created a regional televisionasset for the InlandEmpire. Now it’s time for theregion to step up and supportthe area’s only local televisionnews operation through sponsorshipsand underwriting,”Pringle said. Businesses receiverecognition three times eachevening the news airs. Otheron-air announcements can beseen before and after culturaland educational programming,based upon the sponsor’swishes. Information on newssponsorship and programunderwriting is available fromPringle at (909) 384-7280.“... live, local television news targetedat Inland Empire viewers, who’velong felt underserved by Los Angelestelevision news.”NEWS CAST AND CREW — Plans for the new television station came into final focus Nov. 10, 2003, the night this picture was taken of the Inland <strong>California</strong> Television News family, representativesfrom <strong>CSUSB</strong> and KCSB-TV 3 and family and friends following the inaugural broadcast of ICTN News. (Photos by Robert Whitehead)Fall/Winter 20<strong>04</strong>3<strong>CSUSB</strong>

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