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WE-EF LEUCHTEN Modern Classic General Catalogue Asia Pacific ...

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The <strong>Modern</strong> <strong>Classic</strong> series of exterior luminaires<br />

Towards the middle of the twentieth century,<br />

mass production and technological advancements<br />

spawned industrial design and a<br />

conscious search for a modern identity.<br />

Streamlining emerged as the dominant<br />

aesthetic influence of this era. Emblematic<br />

of speed and efficiency, the design style<br />

merged forms together with transitional<br />

curves and eliminated extraneous details.<br />

Visually defined by contoured edges, smooth<br />

surfaces and low horizontal profiles, the<br />

sleek outline of the streamlined form came<br />

to symbolise progress and the promise of a<br />

better future.<br />

2<br />

More than half a century later, the timeless<br />

attributes of streamlining continue to inspire.<br />

<strong>WE</strong>-<strong>EF</strong> has utilised advanced engineering,<br />

materials and technology, together with concealed<br />

hardware and the exclusive <strong>Classic</strong><br />

Silver powdercoat finish, to create a modern<br />

interpretation of the classic streamlined<br />

ideal. Designed to complement contemporary<br />

urban spaces and harmonise with the natural<br />

environment, the <strong>Modern</strong> <strong>Classic</strong> series of<br />

exterior luminaires celebrates the purity and<br />

serenity of line and form.

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