Russia Retail 2011.cdr - Blue Business Media

More info: www.loyalty-conferences.comRUSSIA CUSTOMER LOYALTY SUMMIT30th November, Wednesday9:30 Registration and morning coffee10:0010:4011:05Coffee break11:351155:12: 25Loyalty Marketing: Going beyond the programPhil Rubin, CEO, President, rDIALOGUEStatus and prospects for the development of loyaltyprogrammes in RussiaSergey Khitrov, Analyst RBC.research,RosBusinessConsultingNew era of loyalty: Customer Loyalty Programmesversus Couponing EnginesChris Jacobs, An international consultantin Customer Loyalty and CRMDeveloping customer insight through social CRM andcommunity buildingManaaz Akhtar, Marketing Director,SUBWAY® Realty LimitedHow to develop an innovative program – practicaladviceAleksey Churakov, Head of CRM and Business AnalyticsDepartment, M.Video125: 0 Lunch1335: Latest European trends in Loyalty – Focus on SpecialProjectsKonstantin Gontmakher, July Group, Partner ofSeriSystem / SeriGroup in Russia14: 00 How to customise the loyalty programme to thecompany's needs – 360° loyaltyAnton Volodkin, Marketing Director, Pharmacy Chain 36.61425: Bonuses and couponing – how to combine the bestfeatures of the two mechanismsMikhail Zhigunov, Deputy General Manager for Strategyand Marketing, Svyaznoy Club14:50 Is there a true loyalty in the b2b sector?Arsen Dallakyan, Marketing and Development Director,AlfaStrah15: 15 Coffee break15: 35 Co-branding – effectiveness of partnershipco-operationIvan Vladimirov, Сo-founder, CCO, Groupon16: 00 Co-branding: who benefits? panel discussionChairman: Konstantin Kharsky,Loyalty ExpertMikhail Zhigunov, Deputy General Manager for Strategyand Marketing, Svyaznoy ClubOksana Seyko, Head of MTS-Bonus, MTSAndrey Kravets, Strategic Patrnership and Loyalty Director,Alfa-Bank16: 30 Tax issues related to customer loyalty programmesYana Proskurina, Director Legal Services, PWC16: 55 End of the first Summit day1st December, Thursday9:00 Registration and morning coffee12:20 Lunch9:3010:0010:30Mono-partner or coalition programme – what tochoose?Vyacheslav Yakhin, Vice President of Marketing, EurosetHow to change a loyalty programme strategy– is it worth joining a coalition?Tatyana Konchagina, Trade Marketing Director, RiglaPros and cons of loyalty programmes – organisationand effectsAndrey Kravets, Strategic Patrnership and Loyalty Director,Alfa-Bank13:20 Loyalty WarsBartosz Demczuk, Consulting Director, Comarch13:50 How to assure effectiveness of a loyalty programme?panel discussionChairman: Konstantin Kharsky,Loyalty ExpertAlexandra Kirsanova, Loyalty Program Director, Detsky MirVyacheslav Yakhin, Vice President of Marketing, EurosetMaria Guzovskaya,Head of Development Loyalty Program,X5 Retail Group14:20 Coffee break11:00 Coffee break11:20 Using Customer Insight to Increase Value for RetailersNick John, International Commercial Director, dunnhumby11:50 Consumer segmentation as a key factor determiningknowledge about itMaria Guzovskaya, Head of Development LoyaltyProgram, X5 Retail Group14:40 Satisfaction of customers and new businessdevelopment opportunitiesIrina Lebedeva, Customer Experience Director, MTS15:10 Ways of measuring loyaltyAnastasiya Zakharkova, Loyalty Programs DevelopmentDirector CRM Department, VTB2415:40 End of the Summit