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The <str<strong>on</strong>g>ACE</str<strong>on</strong>g> Fitness & Business FormsHandbookStephen Tharrett, M.S.A must-have resource for any<strong>on</strong>e involved in <str<strong>on</strong>g>the</str<strong>on</strong>g> operati<strong>on</strong>alside of <str<strong>on</strong>g>the</str<strong>on</strong>g> fitness industry, this book is a compilati<strong>on</strong>of essential forms required to efficiently operate a business.The book include forms and templates covering riskmanagement, employees and staff, membership, administrati<strong>on</strong>,operati<strong>on</strong>al and facility signage–everything from performanceobjective forms and independent c<strong>on</strong>tractor agreements,to locker room signage and expense reports. Forms areperforated for quick and easy use. ISBN 1-58518-983-9Book FBF-HB $29.95<str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified Business CardsYour <str<strong>on</strong>g>ACE</str<strong>on</strong>g> certificati<strong>on</strong> is a selling point. Promote your <str<strong>on</strong>g>ACE</str<strong>on</strong>g>Certified status to clients and potential employers with<str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified business cards. These high-quality businesscards project an image of professi<strong>on</strong>alism and credibility thatwill set you apart from <str<strong>on</strong>g>the</str<strong>on</strong>g> competiti<strong>on</strong>.Cards PTR-BCNote: For <str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified professi<strong>on</strong>als <strong>on</strong>ly.Quantities and pricing:Box of 250 $39.95Box of 500 $59.95Box of 750 $79.95Box of 1,000 $99.95The Business of FitnessThomas PlummerThis all-encompassing resource <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> business-side of fitnessoffers sixteen chapters in which industry expert ThomasPlummer identifies five core topics that are crucial for thosebeginning a fitness business or looking to grow an existing <strong>on</strong>e.In logical, easy-to-understand language, Plummer covers manycritical subjects including, levels of maturity, building re<str<strong>on</strong>g>new</str<strong>on</strong>g>alsand member retenti<strong>on</strong>, price structures, financial problemsolvingand strategic planning. (2003; 9+391 pp; softbound;includes illustrati<strong>on</strong>s) ISBN 1-58518-853-0Book TP-BOF-BK $39.95CECs1.6CECs0.8Transiti<strong>on</strong>ing from Trainer to ManagerStephen J. Tharrett, M.S., & James A. Peters<strong>on</strong>This course is based <strong>on</strong> two complementary resources: FitnessManagement, a comprehensive and essential text for any fitnessprofessi<strong>on</strong>al, and Transiti<strong>on</strong>ing from Trainer to Manager, a DVDthat provides an insightful overview of how to develop <str<strong>on</strong>g>the</str<strong>on</strong>g> skillsand attributes necessary to become a manager or supervisorin <str<strong>on</strong>g>the</str<strong>on</strong>g> health club industry. The book serves as a valuableresource <strong>on</strong> everything from member retenti<strong>on</strong> and staffingissues, to operati<strong>on</strong>al procedures and what you need to knowabout facilities and equipment. Course includes book, DVD and<strong>on</strong>line quiz.CEC Course OLC-TTM-10 $129.95Book Only FM-MN $49.95Pers<strong>on</strong>al Training: Steps to SuccessEvery fitness professi<strong>on</strong>al must acquire <str<strong>on</strong>g>the</str<strong>on</strong>g> practicalskills needed to train clients safely and effectively; but toflourish, trainers must be competent in basic marketing, sales,customer service, time management and interpers<strong>on</strong>al skills.Pers<strong>on</strong>al Training: Steps to Success provides an overviewof <str<strong>on</strong>g>the</str<strong>on</strong>g> business side of pers<strong>on</strong>al training from <str<strong>on</strong>g>the</str<strong>on</strong>g> perspectiveof a trainer, facility owner and client. This c<strong>on</strong>tinuing educati<strong>on</strong>course cuts <str<strong>on</strong>g>the</str<strong>on</strong>g> learning curve by providing straight-forwardinformati<strong>on</strong> that will assist you in building your plan for success.This 8-CD box program includes a 50-questi<strong>on</strong> <strong>on</strong>line examhosted by PT-<strong>on</strong>-<str<strong>on</strong>g>the</str<strong>on</strong>g>-Net.CEC Course STS-CSC-CD $249.00Making M<strong>on</strong>ey in <str<strong>on</strong>g>the</str<strong>on</strong>g> Fitness BusinessThomas PlummerAn h<strong>on</strong>est, real world look at how to become successful in <str<strong>on</strong>g>the</str<strong>on</strong>g>fitness industry, told by <strong>on</strong>e of <str<strong>on</strong>g>the</str<strong>on</strong>g> industry’s most renownedveterans. Thomas Plummer explains <str<strong>on</strong>g>the</str<strong>on</strong>g> ins and outs of businessin detail, using real-life examples and illustrati<strong>on</strong>s. Plummerprovides you with <str<strong>on</strong>g>the</str<strong>on</strong>g> tools you need to compete and succeedin fiercely competitive markets against any competiti<strong>on</strong>, whilestill maintaining your integrity. The book covers c<strong>on</strong>ceptualizinga business, <str<strong>on</strong>g>the</str<strong>on</strong>g> financial foundati<strong>on</strong>, member service, profitcenters, staffing, marketing, sales and more. (1999; ix+332 pp;softbound; includes illustrati<strong>on</strong>s) ISBN 1-58518-709-7Book TP-MMFB-BK $39.95Pers<strong>on</strong>al Trainer Business KitThe Pers<strong>on</strong>al Trainer Business Kit is an all-in-<strong>on</strong>e, smallofficestart-up package for <str<strong>on</strong>g>the</str<strong>on</strong>g> <str<strong>on</strong>g>new</str<strong>on</strong>g> fitness entrepreneur.Offering a 25% savings, <str<strong>on</strong>g>the</str<strong>on</strong>g> kit includes: The Pers<strong>on</strong>alTrainer’s Business Survival Guide, <str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified business cards(box of 250), an <str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified notepad and <str<strong>on</strong>g>the</str<strong>on</strong>g> following formsin pads of 50: Physical Fitness Profile, Health History Inventory,Physician Referral, Waiver and Release.Kit PTR-BUS-KIT $99.95Note: For <str<strong>on</strong>g>ACE</str<strong>on</strong>g>-certified professi<strong>on</strong>als <strong>on</strong>lyAny<strong>on</strong>e Can SellThomas PlummerFitness industry expert Thomas Plummer presents thiscomprehensive, detailed and easy-to-apply examinati<strong>on</strong>of <str<strong>on</strong>g>the</str<strong>on</strong>g> process of selling. Plummer explores such topics as howand why people buy, what is expected of you as a salespers<strong>on</strong>,<str<strong>on</strong>g>the</str<strong>on</strong>g> rhythms and steps of <str<strong>on</strong>g>the</str<strong>on</strong>g> sale, following up <strong>on</strong> leads andsix things you can do now to increase your sales. Ideal forbeginning trainers and professi<strong>on</strong>als, as well as seas<strong>on</strong>edveterans looking to increase <str<strong>on</strong>g>the</str<strong>on</strong>g>ir fitness business revenue.(2007; 7+401 pp; softbound; includes photos and illustrati<strong>on</strong>s)ISBN 978-1-58518-049-3Book TP-ACS-BK $49.95Open a Fitness Businessand Make M<strong>on</strong>ey Doing ItThomas PlummerBest-selling author and fitness industry specialist ThomasPlummer presents this amazing, no-n<strong>on</strong>sense resource<strong>on</strong> starting and opening a successful fitness business. In thisc<strong>on</strong>centrated, easy-to-use book, Plummer directs you throughevery stage of opening a successful fitness business.Chapters include: c<strong>on</strong>ceptualizing your <str<strong>on</strong>g>new</str<strong>on</strong>g> business, findinga home and proper site, understand leasing, developinga business plan, building a str<strong>on</strong>g receivable base, staffing, sales,marketing and presales. Produced in cooperati<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g>Internati<strong>on</strong>al Health, Racquet and Sportsclub Associati<strong>on</strong>.(2007; 7+214 pp; softbound; includes photos and illustrati<strong>on</strong>s)ISBN 1-58518-709-7Book TP-OFB-BK $59.95= In-Class Live Workshop CEC Course = At-Home Mixed Media CEC Course = At-Home Online CEC Course9