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For Immediate ReleaseCONTACTS: Media InquiriesChristine Fisher(248) 247-7474Cell (248)770-0579christine.fisher@gabriel.com<strong>Gabriel</strong>® (Ride Control, LLC) Recognized withFrost & Sullivan 2010 Product DifferentiationExcellence Award of <strong>the</strong> Yearin <strong>the</strong>Premium Shock Absorber AftermarketTROY, Mich. – June 29, 2011 – <strong>Gabriel</strong>® (Ride Control, LLC), <strong>the</strong> originator of<strong>the</strong> world’s first automotive shock absorber in 1907, announces recognition fromFrost & Sullivan with <strong>the</strong> 2010 Product Differentiation Excellence Award in <strong>the</strong>Premium Shock Absorber Aftermarket.“Ever since we invented <strong>the</strong> first shock absorber over a century ago, <strong>Gabriel</strong> hasbeen responding to customer needs and driving <strong>the</strong> industry by introducing manywell designed and innovative products to <strong>the</strong> market,” said Janet Qian, seniormanager of business strategy and marketing, <strong>Gabriel</strong>. “Generations have trusted<strong>Gabriel</strong> to bring <strong>the</strong> most tested and well-designed new products to ourcustomers. It’s one way to ensure <strong>Gabriel</strong> continues to lead <strong>the</strong> ride controlindustry for ano<strong>the</strong>r 100 years.”<strong>Gabriel</strong>’s premium MaxControl product was selected on <strong>the</strong> basis of Frost &Sullivan TEAM Research methodology, which provided a platform forbenchmarking best-in-class industry players based on a series of evaluativecriteria.“Ride Control (<strong>Gabriel</strong>) leverages technological features from its top-tierproducts, like MaxControl, into its entire product portfolio,” said Frost & Sullivan.“The company consistently tailors its product offerings to customer and installerdemands and to <strong>the</strong> vehicle population in general, offering consumers a range ofride control products that address various end-uses.”-more-Ride Control, LLC 950 Maplelawn Troy, MI 48084 248.247.7600 www.gabriel.com
According to Frost & Sullivan, <strong>Gabriel</strong> MaxControl was equal to or led <strong>the</strong>competition in all business performance categories explored:features/functionality, quality/complexity, customization, mix, target market,unique name/brand recognition. <strong>Gabriel</strong>’s overall weighted score of nine out of 10beat all <strong>the</strong> premium shock absorber competitors.“Product reliability is <strong>the</strong> first measure of a product’s overall quality,” said Frost &Sullivan. The company <strong>the</strong>n specifically cited individual features which set itapart from <strong>the</strong> competition:• “The 46 mm monotube bore allows greater air-cooling of <strong>the</strong> shock,preventing foam formation and shock fade. This provides consumers withpredictable handling and a compliant ride that does not degrade.• “The MaxControl shock absorber incorporates a seamless tube design toavoid hotspots…while also increasing tube strength.• “The shock also uses a chrome-plated piston rod that has been hardenedand super-finished, to prevent damage that would lead to fluid leaks andshock failure while also ensuring a long service life. “About Frost & SullivanFrost & Sullivan, <strong>the</strong> Growth Partnership Company, enables clients to accelerategrowth and achieve best-in-class positions in growth, innovation and leadership.The company's Growth Partnership Service provides <strong>the</strong> CEO and <strong>the</strong> CEO'sGrowth Team with disciplined research and best-practice models to drive <strong>the</strong>generation, evaluation, and implementation of powerful growth strategies. Frost &Sullivan leverages 50 years of experience in partnering with Global 1000companies, emerging businesses and <strong>the</strong> investment community from more than40 offices on six continents. To join our Growth Partnership, please visithttp://www.frost.com.About Ride Control, LLCRide Control, LLC operates in both <strong>the</strong> aftermarket and original equipmentmanufacturer (commercial, industrial and recreational vehicle) segments under<strong>the</strong> <strong>Gabriel</strong>® (U.S. and Canada) and GRC® (Mexico) brand names. Thecompany originated <strong>the</strong> world’s first automotive shock absorber, “The Snubber,”in 1907, and continues today to be a leader in <strong>the</strong> design, engineering,development and production of shock absorbers in North America. Ride Control,LLC generates more than $200 million in sales and has more than 1,400employees in <strong>the</strong> U.S., Canada and Mexico. The company maintainsmanufacturing, warehouse, sales and management offices throughout NorthAmerica including Troy, Michigan; Chickasha, Oklahoma; Brentwood,Tennessee; and Queretaro, Mexico. For additional information, please visitwww.gabriel.com.###Ride Control, LLC 950 Maplelawn Troy, MI 48084 248.247.7600 www.gabriel.com