Sukhdev Singh - Eurofruit Congress Middle East
Sukhdev Singh - Eurofruit Congress Middle East
Sukhdev Singh - Eurofruit Congress Middle East
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Why the 3-‐P concept?... ■ Pressure on food processing industry increases • …in terms of quality, global compe**on and federal control • Today's consumers are very aware of healthy products • Tendencies lean towards biological and morally compa*ble products • Strong public focus on food scandals • Governments impose stricter laws, regula*ons and control upon the food industry …because of YOUR compe,,ve advantage!