Sukhdev Singh - Eurofruit Congress Middle East

Corporate Presenta,on “Food Preserva,on In The Desert” Eurofruit Congress Middle East Dubai, 24-­‐25 September 2011 1

FOOD Freshly AFC Agriculture & Food Consul,ng GmbH ■ globally ac*ve company in food preserva*on business ■ founded 1994 in Germany by Managing Dir. and patentee Sukhdev Singh ■ broad product range for natural preserva*on of cut fruits and vegetables ■ produc*on and distribu*on of freshness retainer under European Patent ■ long-­‐term business partner of the food processing industry worldwide Planning and development Technical know-­‐how transfer Consul,ng and guideline Implementa,on of turnkey projects

Worldwide Competence ■ Customers and emerging projects worldwide

Food preserva,on in the desert ■ longstanding business experience in Middle East countries since 2001 ■ since 2002 ac*ve and co-­‐operated with Barakat Quality Plus Dubai-­‐UAE ■ provided hygiene and fresh cut produce guidelines to IFFCO-­‐ UAE ■ provided freshness retainers for shelf-­‐life extension and fresh cut produce guidelines to Americana – Kuwait Food Company-­‐ Kuwait ■ further turnkey projects are under nego*a*on in Abu Dhabi, Iran, Saudi Arabia, Oman etc.

Business Areas Introducing the 3-­‐P concept ■ Pre-­‐sani*za*on • The first step on the way to perfect results… ■ Process water • Underlaying a clean founda,on ■ Preserva*on • Our products master the process of natural sealing!

Why the 3-­‐P concept?... ■ Pressure on food processing industry increases • …in terms of quality, global compe**on and federal control • Today's consumers are very aware of healthy products • Tendencies lean towards biological and morally compa*ble products • Strong public focus on food scandals • Governments impose stricter laws, regula*ons and control upon the food industry …because of YOUR compe,,ve advantage!

The 3-­‐P concept 1 st Step -­‐ Pre-­‐sani,za,on ■ 30% of agricultural products go to waste because of harvest damage ■ Key solu*on: Our pre-­‐sani*zing concept consis*ng of 3 products ■ Significantly lower Sales loss by elimina*on of bacteria, fungus and mould ■ All products are biodegradable, eco-­‐friendly and have no toxic effects! • DE-­‐50/500: High performance disinfectant with unlimited applica*ons • Improvement of results by water cleaning and decontamina*on • Food freshly® FOG: The air disinfectant based on Hydrogen peroxide • This stage of disinfec*on fulfills the highest level of biosecurity! • Food freshly® UNI is the one step disinfectant that helps controlling the overall process

The 3-­‐P concept 2 nd Step -­‐ Process water ■ Process water is used for washing, transporta*on and sani*za*on ■ Therefore clean process water is the founda*on for best results ■ We manage to keep process water sterile for up to 48 hours ■ Our service package includes: previous water analysis to evaluate basic water quality Evalua,on of best suitable product and doses Reduc,on of total germ count and external impuri,es

The 3-­‐P concept 3 rd Step -­‐ Preserva,on ■ Food freshly® produces unique freshness retainers under EU-­‐Patent ■ Produc*on in Germany under highest quality standard ■ Over 15 years experience in research and development led to: • Shelf-­‐life of cut fruits and vegetables extended for up to 21 days • Processed products retain natural color, flavor and odor • Our products operate on a strictly natural basis without sulfur or other toxic ingredients • Simple and secure applica*on by spraying or dipping • Freshness Retainers concentrated in powder form • All ingredients are EU and US cer*fied accredited

■ Food freshly® freshness retainer suits your individual needs The 3-­‐P concept 3 rd Step -­‐ Preserva,on ■ Ingredients: minerals, organic acids, vitamins and plant substances ■ Freshness Retainers available for organic, deep-­‐frozen and dry fruits etc. • O Plus: Applica*on for peeled, cut or sliced apples and other fruits • interrupts bacteriological discolora*on from7 to 21 days • BIO-­‐5: Treatment of sliced leeuce and vegetables • KK Plus: Keeps peeled / cut potatoes from becoming brown • SE Plus: developed for asparagus and strawberries

Recapping the 3-­‐P concept ■ We also call it 60%, 99,9% and 21 days 60% less costs of water and energy 99.9% reduc*on of the most common germs, fungus, residues of pes*cides at agricultural products and in the process water 7-­‐21 days shelf-­‐life extension of the cut products

FOOD Freshly® Water Parameters ■ Your core success based on the following water parameters, because water quality of Delhi, Dubai, Düsseldorf and Denver is totally different:

Strong partnership for success! ■ FOOD freshly® holds partnerships for R&D, processing and hygiene field

Conclusion of the 3-­‐P concept… Reduce your turnover losses by extending shelf-­‐life of raw agro products and process fruits Fruit cleaner as pre-­‐sani,zer and process water disinfec,on: ■ Produced in Germany as per 100% food grade concentra*on ■ Universal all purpose applica*on ■ No side effects on agricultural products ■ Eco-­‐friendly and complete degradable ■ Long-­‐term effec*veness and antagonize biofilm ■ Effec*ve in water at temperatures of 0°C – 95°C ■ No taste or odour in applica*on fields ■ Compa*bility with FOOD freshly Freshness Retainers

Conclusion of the 3-­‐P concept Freshness Retainers: ■ Produced in Germany as per European Patent No. EP 1301084 ■ Precise blend of permissible mineral stuff, organic acids, vitamins and plant substances ■ Free from sulfite, sugar and sodium ■ Non-­‐allergenic, GMO free and free from glutamate, lactose and gluten ■ Ingredients cer*fied as per EU and US FDA food addi*ves accredita*on

Thank you for your aien,on! For more informa,on and BIZ Opportunity , please visit us at WOP exhibi,on Booth No. K-­‐81 FOOD Freshly AFC -­‐ Agriculture & Food Consul*ng GmbH Postbox 150 332, DE-­‐33733 Bielefeld, GERMANY Tel: ++49 5206 9152 50 Fax: ++49 5206 9152 92 E-­‐mail: info@food-­‐freshly.de Website: www.food-­‐freshly.de