<strong>Blended</strong> <strong>Learning</strong>: <strong>What</strong> <strong>Works</strong>business need demands that people internalize and change their behavior, usingmultiple media will get much higher completion and results.• Cost: I believe that many companies have found that e-learning may not reallysave as much money as they thought. By the time you buy and LMS, implementthe LMS, buy tools, buy a content catalog, and start building lots of web-basedcoruses – you may find that the total cost has just shifted – from instructors toinfrastructure and web development. By using the blended approach you canavoid this explosion. One of our research companies starts with job aids first,then moves up the scale to more expensive media only if the problem demands it.By thinking about every problem as a “blending” challenge, you can select thelowest cost media which solves the problem.Bottom line: <strong>Blended</strong> <strong>Learning</strong> is here to say. I believe it is the natural evolution of e-learning – understanding the business problem and selecting the right “portfolio” oftechnologies and processes to drive impact. As companies focus on understanding theprocesses of blending media, they will find that e-learning is more powerful than theyever though.Appendix: companies included in the study include:Company Business Challenge Industry Audience Size LMS Major Vendors MixSiemens Company Transformation Manufacturing 10,000 No LMS Accenture SimulationsTellabs ERP Application Rollout Manufacturing 450 Docent RWD WBT, Conf CallsRoche ERP Application Rollout Pharmaceuticals 1,800 I-Academy RWD WBT, ILTWW Grainger ERP Application Rollout Distribution 5,000 Saba RWD WBT, Lab, Conf CallsEnt Software Co. Field Sales Training Software 1,100 Saba Saba WBT, VC, ILTBritish Telecom Field Sales Training Telecomm 260 Docent Accenture WBT, ILT, Conf CallsRoyal Sun Field Sales Training Insurance 1,500 Saba Saba WBT, ILTKinkos Field Sales Training Retail 20,000 Saba Saba WBTCisco Field Sales Training Manufacturing 860,000 Intellinex KnowledgeNet WBT, Labs, ILT, AssessmentEMC Field Sales Training Manufacturing 1,000 Saba KnowledgeNet WBT, Conf CallsVerizon Field Service Training Telecomm 100,000 Home Grown NETg WBT, ILT, Hands OnNCR Field Service Training - Certification Service 370 Edcor NETg WBT, Labs, AssessmentChip Manufacturer Manufacturing Training Manufacturing 25,000 Home Grown KnowledgeNet WBT, LabBell Canada Enterprises Reduce Cost of Training Telecomm 42,000 Technomedia NETg WBT, ILTPeoplesoft Sales and Employee Training Software 5,500 Home Grown NETg WBT, Discussion GroupsNovell Channel Sales Training Manufacturing 5,600 No LMS Macromedia PowerPoint Based with AudioAbout Bersin & AssociatesBersin & Associates is a leading provider of corporate and vendor consulting services ine-learning technology and implementation. With more than 20 years of experience in e-learning, training, and enterprise technology, Bersin & Associates provides a wide rangeof services including product development, product marketing, industry research,corporate workshops, corporate implementation plans, and sales and marketing programs.Some of Bersin & Associates’ innovations include a complete methodology for LMS© Bersin & Associates 10 May 2003
<strong>Blended</strong> <strong>Learning</strong>: <strong>What</strong> <strong>Works</strong>selection and application usage, an end-to-end architecture and solution for e-learninganalytics, and one of the industry’s largest research studies on blended learningimplementations. Bersin & Associates can be reached at www.bersin.com or at (510)654-8500.© Bersin & Associates 11 May 2003
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